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25TH EDITION OF HMC HISPANIC MARKET GUIDE: A comprehensive Playbook to help Marketers STOP Latino Coating & Reach Hispanic Market with Authenticity [DOWNLOAD GUIDE For Free]

On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has … Read more

Consumer-Centric Spending: Why Your Ads Need to Follow the People

By Leslie Lee Are you playing follow the leader with your ad budgets? Almost 75 percent of US ad spending is funneled into online channels according to eMarketer, but that doesn’t necessarily reflect where people actually spend their time or where best to capture their attention. To read more, CLICK HERE. Courtesy of The Association … Read more

Digital News Report 2024 [REPORT]

This year’s report reveals new findings about the consumption of online news globally. It is based on a YouGov survey of more than 95,000 people in 47 countries representing half of the world’s population. The report looks at the growing importance of platforms in news consumption and production, including more visual and video-led social media … Read more

Programmatic Transparency Benchmark [REPORT]

The ANA and TAG TrustNet have released early findings from their first quarterly Programmatic Transparency Benchmark Study. Following the release of the ANA Programmatic Media Supply Chain Transparency Study late last year, the new benchmarking project seeks to collect, reconcile, and analyze ANA members’ log-level data to establish supply chain metrics against which individual marketers … Read more

Modelo and Edson Álvarez Team Up to Introduce ‘La Bota Especial’

Modelo understands that fútbol is not just a sport, but a poetic experience for adoring fans. Fueling the passionate mark of a fighter of Mexican fútbol fans and the intense devotion from supporters around the world – fútbol and Modelo are best enjoyed together. That’s why Modelo is teaming up with renowned Mexican defenseman Edson … Read more

The Pros and Cons of the Hype Cycle

By Shailin Dhar, Scott Thomson Most marketers are drawn to new things. They enjoy finding new ways to engage with audiences or leveraging new pieces of technology. There is also a natural tendency toward creativity in the industry. Even a CMO with a skew toward the analytical can have a secret and well-developed sense of … Read more

State of the Consumer 2024: What’s now and what’s next

By Christina Adams, Kari Alldredge, and Sajal Kohli If you think you know consumer behavior, think again. Middle-income consumers are feeling the squeeze and worrying about inflation but aren’t holding back on splurges. Rather than sticking to tight budgets in retirement, aging consumers are splurging too. Speaking of older shoppers, it turns out that the … Read more

Marketing in a Multicultural World: From Niche to Core  [PODCAST]

Marketing is both an art and a science, shaped by the experiences and perspectives of its practitioners. Initially, multicultural marketing was considered a niche or specialized area within broader marketing strategies. However, there has been a gradual shift towards integrating multicultural marketing into the core marketing approach. This shift involves incorporating multicultural perspectives into product … Read more

2024 CMO’s Guide: A Compendium of Cases from Brands Driving Business Growth and Innovation with Generative AI [REPORT]

Adding to the Growth Council’s Position on Generative AI, CMOs and other thought leaders have graciously shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy. By making these insights and examples available in this compendium, we hope to inspire you to explore and embrace the possibilities … Read more

NBCUNIVERSAL to send Creators to 2024 Olympics Games in Paris

NBCUniversal unveiled its first-of-its-kind “Paris Creator Collective” for its coverage of the Olympic Games Paris 2024. NBCUniversal, in partnership with Meta, Overtime, Snapchat, TikTok and YouTube, has developed a multi-platform social creator program that will empower 27 engaging creators to tell the stories of the Games through their eyes with unprecedented on-the-ground access in Paris. … Read more

Inclusive-focused media investment opportunities for ad buyers [REPORT]

Gracenote released a new report quantifying the visibility of different racial, ethnic, gender and disability groups among primary cast in new 2024 TV programming on major streaming platforms and linear channels. Tapping Gracenote Inclusion Analytics data, the report sheds light on opportunities for media buyers to invest in shows that authentically represent diverse characters and … Read more

Advertising Growth Forecast +10%

The summer update of MAGNA’s “Global Ad Forecast”  predicts that global media owners’ advertising revenues will reach $927 billion this year, growing by +10%. MAGNA is raising its 2024 growth forecast following a stronger-than-expected ad market in the first quarter (+12%) and an improvement in the economic outlook (real GDP growth +3.2%, US +2.5%). The … Read more

The State of Latinas in Corporate America 2024

The last five years of Lean In’s research on the state of women at work reveal a disturbing trend: Latinas face the steepest climb up the corporate ladder and end up the most underrepresented of all groups of employees in the C-suite. Despite these barriers, Latinas remain highly ambitious and increasingly committed to advancing. Lean … Read more

25TH EDITION OF HMC HISPANIC MARKET GUIDE: A comprehensive Playbook to help Marketers STOP Latino Coating & Reach Hispanic Market with Authenticity [DOWNLOAD GUIDE For Free]

On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has … Read more

The Power of La Radio! [REPORT]

Nielsen’s Tony Hereau and Cumulus Media’s Pierre Bouvard reveal never-before-seen sales stories on the power of Spanish radio. • Shocker: Radio crushes TV in reach and ratings among Hispanics • How radio elevates the TV and digital media plan • AM/FM radio (not connected TV) is the solution for political campaigns to expand Hispanic voter … Read more

FCC’s Gomez Talks Regulation, AM, and EAS In Keynote Address

Courtesy of Radio Ink FCC Commissioner – Anna Gomez HRC 2024 “I learned the perspectives of the regulated firsthand. I understand that the right level of regulation reflects the circumstances before us and specific facts matter a lot.” Those words from FCC Commissioner Anna Gomez, in an address to Hispanic broadcasters on Wednesday. Commissioner Gomez … Read more

Circulo Creativo: “Ads From The Past”

In celebration of our 25th anniversary, we’re featuring a selection of the most memorable ads from our past along with their captivating stories. CLICK HERE to view.  

Advertising Cultivates Brand Trust Leading to Purchase Intent [REPORT]

When brand trust increases by just one point, the average consumer purchase intent increases by 33%, with Reliability, Respect, Ethical Business Practices, Authenticity, and Relatability top drivers of brand trust. This is according to a new study released today by Vevo, MAGNA Media Trials and Initiative, which surveyed a nationally representative group of nearly 5,000 … Read more

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