By Andrew Tindall My favourite research exposes the gap between actual consumer data and what marketers think. Brilliant new findings… My favourite book is Jenni Romaniuk’s ‘How To Build Distinctive Brand Assets’. It’s a brilliant example of how useful proper research can be, and how to blend data with real-world practice to improve effectiveness. Mark … Read more
Claudia Garcia Stone, 63, passed away peacefully in her sleep the morning of August 18th, 2025, at her home in Katy, TX. Claudia was born June 24th, 1962, in Houston, Texas, to Claudio and Alicia Garcia. Claudia was a Houstonian graduating from Lamar High School. She worked for Tichenor Media System at KLAT AM and … Read more
In the years after the COVID-19 pandemic, U.S. immigration policy changes fueled a sharp rise in both legal and illegal immigration. Lawful admissions jumped, as did encounters at the U.S.-Mexico border between migrants and U.S. authorities. The number of unauthorized immigrants in the United States reached an all-time high of 14 million in 2023 after … Read more
Pitaya Entertainment has partnered with Canela Media to bring many of Pitaya’s most important podcast series to Canela.TV, the free streaming platform offering culturally relevant, on-demand and live content across verticals including Canela Music, Canela Kids, Canela Deportes, Canela News, as well as a rich library of novelas and classic Mexican films. Through this pioneering … Read more
By: Steve Boehler The current economic outlook can seem frightening. P&G Chief Financial Officer Andre Schulten recently noted, “Consumers on both ends of the spectrum—low income and higher income—are reacting to the current volatility they are experiencing. We see consumption trends consistently decelerating.” P&G Chief Executive Jon Moeller added, “This new behavior is driven by … Read more
It may sound obvious. Trust isn’t just a nice thing to have — it’s a business imperative. Research shows that 90% of American consumers buy from brands they trust, and 87% are even willing to pay more for products from those brands. The key is ethical marketing. The Association of National Advertisers (ANA) continues to … Read more
We are inviting you to attend one or more of a free series of presentations from an in-depth, multiyear study, The National Latino Media Study, on the media habits, consumer preferences, language usage, and demographic insights of the 15.4 million Latino Readers across the United States, the audience of the National Association of Hispanic Publications. … Read more
The Public Relations Society of America Los Angeles Chapter (PRSA-LA), celebrated PR visionaries who are shaping a better, inclusive tomorrow for the industry and beyond during its seventh annual Sunrise Honors on Thursday, August 14 at the Los Angeles River Center & Gardens. (L-to-R: PRSA-LA board member Leshelle Sargent, Francisco Oaxaca, Monica Trasandes, PRSA-LA President … Read more
Black culture has long been the driving force behind what’s next —setting trends across music, food, fashion, technology, and more. Today, MAGNA Media Trials, in partnership with The Shade Room, the most engaged media platform covering Black culture, releases “Cultural Capital: What Black Culture Means for Modern Brands,” a global study that explores how Black … Read more
MediaCo Holding Inc.announced the promotion of Brian Fisher to Chief Revenue Officer (CRO). In this role, Fisher will lead revenue-generating functions across the portfolio, including national and local sales for linear, audio, events, and digital. “Brian has been at the center of our growth story,” said Albert Rodriguez, CEO of MediaCo. “In recent quarters, we’ve … Read more
Canela Media, a leading technology and innovation multicultural media company, announced that its Data Science Team has been recognized in the category of Best Data Team in the 2025 Digiday Technology Awards. The Digiday Technology Awards reflect the rapid evolution of digital marketing, where AI-powered personalization, omnichannel programmatic strategies and privacy-first approaches are driving innovation. … Read more
In the complex world of clinical research, recruiting patients for specialized studies is inherently challenging. This difficulty is amplified significantly when dealing with an already elusive population – individuals living with hydrocephalus who rely on existing VP or VA shunts for their well-being. This patient group is not only rare, but identifying and engaging them … Read more
Telemundo 52 / KVEA is expanding its local sports lineup with the launch of Pasión Fútbol, a dynamic new 30-minute weekly soccer program debuting new editions on Sundays immediately following Premier League soccer matches. Co-hosted by Telemundo 52 Sports Anchor Alejandro Navarro and Acceso Total’s Silvana Effio, the show will feature match highlights, showcase rising … Read more
Over the past few years, we’ve seen seismic shifts in how Latinos see themselves, how they feel about their place in society, and what they expect from brands, employers, and the country at large. With this wave of the study, following those from 2018 and 2023, we now have a clearer, deeper understanding of the … Read more
In a blog about inflation you might expect some reference to an obscure “law” of economics. I’m going to pivot and refer to an obscure law that doesn’t find its genesis in economic theory — Hofstader’s Law: “It always takes longer than you expect, even when you take into account Hofstader’s Law.” Normally, Hofstader’s Law … Read more
Generative AI has the potential to transform marketing—not just by making existing processes faster or cheaper, but by enabling entirely new kinds of creativity, deeper connections, and new services for consumers that were never before possible. But if AI is viewed only as a way to cut costs and reduce headcount, we will choke off … Read more
Horowitz Research’s latest study, FOCUS Latinx: Advertising in a Digital World, uncovers a clear message for brand marketers: Personalization works, especially with Latinx consumers. In fact, Latinx consumers are very receptive to ads that reflect their interest and behaviors. More than two-thirds (67%) agree digital technology makes it easier to find products and services that … Read more
Canela Media, a leading technology and innovation multicultural media company, announced that for the second year in a row, has been included on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list provides a data-driven snapshot of the most successful companies within the economy’s most dynamic … Read more
By Rishad Tobaccowala Own Your Work , Shape Your World ! 76 percent of Gen Z wants to work for themselves Many young folks come into a market place where there are either few jobs or jobs that they believe will not help them grow. The future increasingly is porfolio careers with 67% of Gen … Read more
By Jeremy Lockhorn – SVP, Creative Technologies & Innovation The advertising industry is no stranger to transformation. It tends to come in waves. Over the last roughly 30 years, we’ve witnessed three major disruptions to our ecosystem: The internet, which made the world’s knowledge accessible with a keyboard and a mouse; … Read more
