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New Hispanic Marketing Challenge to increase the targeting of US Hispanic in English & Digital: 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language.

Read the title again to clearly understand the positioning point brought forth in an article by The Radio Advertising Bureau (RAB) and RadioMatters.org. – – – –  75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language. The RAB put forth an article titled “Advertising to … Read more

AM/FM Radio Ratings Continue To Beat TV Among Persons 18-49

Four years ago, Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, made a surprising forecast. By 2025, he predicted, AM/FM radio audiences would overtake TV among 18-34s. Stewart’s prediction occurred four years earlier in 2021. In 2019, Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, predicted that AM/FM radio … Read more

Arminda Figueroa, CEO of Latin2Latin Marketing, Attends White House Meeting to Discuss Economic Transformation in Florida

Arminda Figueroa, CEO of Latin2Latin Marketing, was invited to the White House to engage in discussions centered around the impact of President Biden’s Investing in America Agenda on Florida’s economic landscape. Ms. Figueroa, a prominent advocate for small businesses and Latino-owned enterprises in the state, represented the voice of entrepreneurs in Florida during these crucial … Read more

Immigration at Near-Record Highs: A Net Positive for the US

By Mario X. Carrasco Immigration has been a contentious issue in the United States since at least the 1840s when waves of Irish immigrants arrived to escape famine. Their arrival was met with racist backlash, and many were deported back to Ireland with little more than the clothes on their backs. Anti-immigrant sentiment shifted to … Read more

Is the Agency Review Process Broken?

By Chris Warren A few years ago, the Hershey Co. was all set to begin a media agency review. But just before the iconic chocolate maker was about to kickstart the review process, the company decided to pump the brakes. “We realized we weren’t ready yet,” says Sherry Ulsh, director of indirect procurement at the … Read more

Dove Launches #MyHairAMiModo Alongside Bomba Estéreo and Latina Community Voices to Celebrate Hair Diversity & Self-Expression

Dove research shows that 9 out of 10 women feel pressured to style their hair according to society’s expectations1. As a community with diverse hair types of all lengths, textures and colors, Latinas are no stranger to this societal pressure. Dove announces #MyHairAMiModo (translated to “my hair, my way”), an initiative designed alongside Latina community … Read more

Consumers to Spend Nearly $900 to Celebrate the Winter Holidays

Those celebrating the winter holidays expect to spend $875 on average on gifts, decorations, food and other key seasonal items, according to the National Retail Federation’s latest consumer survey conducted by Prosper Insights & Analytics. The amount is $42 more than consumers planned to spend in 2022 and is in line with the average holiday … Read more

On Trust. The Future Does Not Fit in the Containers of the Past.

By Rishad Tobaccowala the Chief Growth Officer at Publicis Groupe A case can be made that today the most important asset is that of trust. While a Brand seeks attention its goal is to become a trust mark. In a world where many institutions and leaders for a variety of reasons have lost trust, earning … Read more

The 5 Best Practices in Hispanic Marketing

By Louis Maldonado Any smart, modern marketer knows there is no question that the U.S. Hispanic population continues to grow and evolve rapidly. Some even realize that this consumer segment is the primary growth driver for their categories and brands. In fact, according to a recent report from UCLA Center for the Study of Latino … Read more

Why Brands Should Unlock the Hispanic Pet Market for Growth

The pet industry is booming, with a significant contribution from Hispanic pet owners. Here’s a condensed look at why brands should focus on this market to drive growth Hispanic Economic Power: U.S. Hispanic GDP stands at a massive $3.2 trillion. Hispanic purchasing power is pegged at $3.4 trillion. If considered a separate economy, U.S. Hispanic … Read more

Why Radio Can’t Afford To Ignore The Multicultural Majority

By Radio Ink This week, the Hispanic Marketing Council unveiled It’s Time: The Growing Power of the Multicultural Majority. This research reveals that non-Hispanic whites (NHW) between the ages of 13 and 49 are now more influenced by Hispanic, Black, and Asian cultures than ever before. This pivotal shift has important implications for radio, audio, … Read more

Fandoms: The Next

By Amy Lanzi The concept of fandom is not new. People have always been passionate about the things they love, whether it’s a sports team, a TV show, or an artist. However, in recent years, fandom has become more than just a community of enthusiasts. It has proven to be a powerful economic force that … Read more

BODEN wins Big!

The Hispanic Public Relations Association (HPRA) announced winners of the 2023 National ¡Bravo! Awards, recognizing the best multicultural communications teams and campaigns across the country. The big winner of the night was Miami-based BODEN Agency, who walked away with six awards including Agency of the Year, the most awards won by any organization in one … Read more

Ozzie Godinez wins 2023 CLN LATINX ENTREPRENEUR AWARD

The Chicago Latino Network Awards UnGala celebrated the noteworthy achievements and work of Chicago’s leading Latine leaders. From a field of prestigious nominees, PACO Collective’s CEO, Ozzie Godinez, wins the CLN 2023 Latinx Entrepreneur Award. As CEO and Co-Founder, Ozzie has helped to guide the team to deliver innovative work that empowers and authentically represents … Read more

The pace of progress 2024 Media Trends [REPORT]

In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu’s 2024 media trends report equips you for what lies ahead. For 14 years, dentsu’s annual media trends report has been the industry’s most sought-after trend forecast. Download the report now to prepare yourself for the future. To download report, CLICK … Read more

Google honors Raoul A. Cortez’s 118th Birthday with a Doodle

Google’s Doodle celebrates Mexican American broadcaster and activist Raoul A. Cortez, who pioneered Spanish-language media in the United States by founding the first full time Spanish language radio and television stations in the country.  This was the beginning of our US Hispanic Media Industry. What is a doodle: Doodles are the fun, surprising, and sometimes … Read more

The Future of PR is Hispanic

By Sara Garibaldi (Romero) – President, BODEN Agency The last 25 years have ushered in dramatic changes across the PR industry, influenced by shifting societal norms, advancements in technology and the changing media landscape. As practitioners, we’ve evolved with the times, navigating these changes through a cultural lens to activate campaigns that build relevance and … Read more

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