The latest annual McKinsey Global Survey on the current state of AI confirms the explosive growth of generative AI (gen AI) tools. Less than a year after many of these tools debuted, one-third of our survey respondents say their organizations are using gen AI regularly in at least one business function. Amid recent advances, AI … Read more
By Sylvia Vidal – Senior Vice President, Insights | Qualitative & Quantitative | U.S. Multicultural & LGBTQIA+ Research | Latin America & Caribbean Research | As travel restrictions have eased and the world has reopened, there is a notable surge in wanderlust among Gen Z and Young Millennial travelers. These younger demographics are prioritizing immersive … Read more
Dentsu announced new research measuring attention in audio advertising for the first time. Conducted in partnership with Lumen Research, dentsu measured attention in various audio formats and environments across three unique studies in podcasts, radio and music streaming. The podcast study was conducted with participating partners Audacy, Cumulus Media, iHeartMedia, Spotify and SXM Media. The … Read more
News media made by and for the two largest racial and ethnic minority groups in the United States – Black Americans and Hispanic Americans – have been a consistent part of the American news landscape. Largely, newspapers and television aimed at both of these groups have recently had audience declines. Explore the trends in Hispanic- … Read more
The conversation about men and gender equality in the US has become highly politicized, even weaponized, and is often cast as zero-sum. In this contested space, care and resources dedicated to the lives of boys and men can seem like a distraction from the unfinished work related to girls and women. But as Equimundo’s efforts … Read more
By Paul Hemez and Daniela Mejía Same-sex married couples are less likely than opposite-sex married couples to have spouses who are the same age and the same race and Hispanic origin, according to the 2021 1-year American Community Survey. In contrast, same-sex spouses were more likely than opposite-sex spouses to have similar income and education … Read more
The Conference Board Consumer Confidence Index rose again in July to 117.0 (1985=100), up from 110.1 in June. The Present Situation Index—based on consumers’ assessment of current business and labor market conditions—improved to 160.0 (1985=100) from 155.3 last month. The Expectations Index—based on consumers’ short-term outlook for income, business, and labor market conditions—improved to 88.3 … Read more
By Felipe Simi Advertising reveres highly creative people, lost in creative thought, coming up with amazing creative solutions, in the pursuit of memorable creative campaigns. And it’s all a bubble that needs to be burst. Please don’t misunderstand me. I, myself, am a creative leader and I’m aware that creative people being creative is essential … Read more
Despite geopolitical disruption and looming economic concerns, CEOs remain focused on navigating through uncertainty. While the challenges are many, today’s CEOs demonstrate incredible resilience through their ability to navigate external factors and continue to explore and invest in emerging technologies. Below are highlights from the most recent Fortune/Deloitte CEO survey. To read report, CLICK HERE. … Read more
Apple continues to lead as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023. The latest ranking shows that the total brand value of the world’s top 100 brands now stands at $6.9 trillion for 2023. Despite a 20% drop in the … Read more
By Larisa Bedgood The marketing and advertising landscape is constantly evolving. Digital, AI, big data, fast data – more advancements and new technologies are constantly being introduced. Before we delve into the marketing of the now and near future, let’s take a quick trip down memory lane over the past 50 years. To read more … Read more
By Christina Adams, Kari Alldredge, Sajal Kohli, and Andrew Pitakos Despite some glimmers of optimism last quarter, consumer spending across demographic groups—and many retail segments—continues to decline. Here’s the latest research from our ConsumerWise team. After signs of improving economic sentiment in the spring, consumer spending seems to be in a summer slump. Across age … Read more
By Allen Adamson The need for certainty is a gravitational pull shared by all marketers. From project to project, our clients ask us (and we ask each other), “Are you sure this is going to work? Is it going to sell the product?” This would seem both natural, and rational. Selling the product is what … Read more
In the midst of continued change and disruption in 2022, the global entertainment and media (E&M) industry reassessed its strategies, refocused on core operations and revised some key assumptions. Industry players are doing so by tapping into the many geographical and sectoral growth hotspots and by harnessing emerging technology. Our 24th annual Global Entertainment & … Read more
The U.S. homeownership rate in 2022 was even higher than before the COVID-19 pandemic — 65.8% compared to 64.6% in 2019 — a rebound driven largely by those age 44 and younger, according to the Census Bureau’s Current Population Survey/Housing Vacancy Survey (CPS/HVS). Homeownership continued to climb from the downturn following the foreclosure crisis (2004) … Read more
By Markus Berger-de León, Jerome Königsfeld, Melanie Riebel, and Kai Vollhardt Scaling a company—large or small—is no easy feat. For start-ups, 80 percent never reach critical scale.1 At bigger companies, the challenge is even greater. Only 10 percent of S&P 500 companies have achieved growth surpassing the GDP for a continuous period of 30 years … Read more
By Noel Artiles – Creative Director / Creative Leader As a creative professional or innovator, I totally get it—you’ve probably cooked up your fair share of Big, Ugly, Monstrous Ideas that you secretly hope will never see the light of day. It happens to the best of us! These are ideas that you might be … Read more
Ad agency consultant Michael Farmer made his name with a book, Madison Avenue Manslaughter, that explained in forensic detail how advertising agencies are running themselves into the ground. Now, he’s published a second book: an inside account of one creative agency’s attempt to save itself from decline with a new business model. Madison Avenue Makeover … Read more
By Charlotte Lipman At its inception, TV was a broadcast medium that advertisers relied on for one-to-many marketing. Viewers were accustomed to appointment-style viewing, limited content options, and commercials with messaging that appealed to most consumers. Today, streaming services supply viewers with extensive on-demand video libraries powered by personalized recommendation algorithms and the ability to … Read more
In a volatile world rife with pressures on consumers, from health and the economy to challenges to rights and freedoms and an eroding sense of community, consumers are demanding more from brands. The relationship between consumers and brands must evolve, as people feel more vulnerable, and their expectations of brands grow. The 2023 Edelman Trust … Read more
