By Michal Fuchs In the last few years, influencer marketing has been one of the fastest-growing trends in digital marketing. As part of marketing’s “pivot to video,” influencer marketing helped advertisers like Dunkin’ and McDonald’s achieve marketing success. But not every marketing campaign is right for influencers. Sometimes, marketers don’t have the budget for influencers. … Read more
By Mark McKee During Cannes Lions this week, advertisers, and programmers from across the globe will be coming together to discuss the power of creativity. Great TV creative, as we know, connects audiences to brands and helps spread messages in memorable and effective ways. But, if you’re a viewer, making a connection with TV commercials … Read more
As a summary for the economic performance of Latinos, the 2020 U.S. Latino GDP is extraordinary. The total economic output (or GDP) of Latinos in the United States was $2.8trillion in 2020, up from $2.1 trillion in 2012, and $1.7 trillion in 2010. If Latinos living in the United States were an independent country, the … Read more
Republica Havas is the winner of two Cannes Lions from the 70th International Festival of Creativity for “The Name Confusion” – a campaign created for the Fight Against Alzheimer’s Association and Racing Club Argentina to shed light on name confusion, an early symptom of Alzheimer’s disease. The Miami-based agency earned Bronze Lions in two categories: … Read more
The latest edition of The CMO Survey features responses from 314 senior marketing executives on the issues top of mind for marketing leaders and stakeholders. From tech and talent to customer insights, the current survey provides insights into what’s impacting the world of marketing and how marketers are approaching strategies, spending, and organization in a … Read more
By Radio Ink – At the Hispanic Radio Conference panel on Podcasting and On-Demand Audio, industry experts gathered to discuss strategies for creating podcast content that resonates with Hispanic audiences and attracts advertisers. With a growing interest in podcasts among Hispanics, the panelists shed light on key insights, demographics, preferred platforms, and effective advertising techniques … Read more
By Radio Ink – The Executive Roundtable at the Hispanic Radio Conference brought together industry leaders to discuss key topics and trends impacting the Hispanic radio landscape. Moderated by Jay Meyers, President/CEO of Broadcast, Management, and Technology, the panel included Eric Garcia, VP of Multiplatform Sales at TelevisaUnivision, Donny Hudson, EVP Local Media at SBS, … Read more
By Natalie Boden – CEO and Founder, BODEN With the ninth edition of the FIFA Women’s World Cup taking place this summer in Australia and New Zealand, women and sports will once again be in the global spotlight. In 2019, over one million fans gathered in France to experience the matches firsthand; that’s more than … Read more
A comparative analysis of Hispanic sentiment from 2018 to 2023 reveals an alarming drop in how Latinos feel their values are shared or reflected by the majority of Americans, including big brands. Only 48% of Latinos feel their values are shared and reflected by the majority of Americans; this represents a 20-point drop from 2023 … Read more
WARC, the global authority on marketing effectiveness, in association with LIONS and the Association of National Advertisers (ANA), has released a white paper, ‘Building a culture of creative effectiveness’, outlining a new three-step framework to help brands develop a culture of creative impact to unlock growth. The key challenges this white paper aims to solve … Read more
Entravision announced that Michael Christenson has been appointed Chief Executive Officer, effective July 1, 2023. “We are excited to welcome Mike as Entravision’s next CEO,” said Paul A. Zevnik, Chair of Entravision’s Board of Directors. “Mike is a proven executive with operational and financial expertise and a track record of driving growth through operational execution … Read more
The summer update of MAGNA’s “Global Ad Forecast” predicts media owners advertising revenues will reach $842 billion this year, +4.6% growth vs. 2022 ($805bn). This 2023 growth forecast is just 0.2 percentage points below MAGNA’s previous forecast (Dec. 2022: +4.8%) as the deterioration of economic conditions and marketing spending in most Western markets is mitigated … Read more
Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination are still on basis of age, gender and care-giving status. Disabled respondents report the worst lived experiences. Nearly one in seven members of the global marketing industry say they would leave our industry on … Read more
With so many to choose from, marketers have their hands full as they weigh the options, allocate their budgets, and then validate their decisions. And as varied as the measurement landscape is today, the challenges will only increase as new channels come to market—unless marketers shift to think more holistically about their measurement. Marketers aren’t … Read more
The current $88 billion open web programmatic media ecosystem is rife with waste, but advertisers could generate as much as $20 billion in efficiency gains by implementing certain steps, according to a new ANA report. That is one of the key insights contained in the ANA Programmatic Media Supply Chain Transparency Study that provides “first … Read more
Que Buena Los Angeles (KBUE 105.5/94.3 FM) owned by Estrella Media, won the prestigious 2023 Medallas de Cortez “Station of the Year” Award last night in Miami. The awards are presented by Radio Ink magazine. The Medallas de Cortez awards recognize excellence in Hispanic radio programming, sales, and management. Said Garcia Solis, Content Director for … Read more
The U.S. Hispanic Chamber of Commerce (USHCC) and Chemistry Cultura unveiled a jointly-commissioned research study called THE LATINO MOSAIC. The statistically significant survey polled 1,427 U.S. Hispanic adults, from a wide swath across country-of-origin, age, acculturation level and language preference. Concurrently, the study also included a “control test” of equivalent size from the general market … Read more
By Tallese Johnson and Ana I. Sánchez-Rivera How does the Filipino population differ from the total Asian population in the United States? Which Asian group is the oldest or the largest? Is the Native Hawaiian population larger than all other Pacific Islander groups? New American Community Survey (ACS) population tables released contain the answers and … Read more
Courtesy of Radio Ink The 2023 Hispanic Radio Conference opened with data showing just why Hispanic radio is not to be ignored. The afternoon keynote featured the US Census Bureau’s Roberto Ramirez, Assistant Division Chief of Special Population Statistics at the Bureau’s Population Division, and Merarys Ríos-Vargas, Chief of the Population Division’s Ethnicity and Ancestry … Read more
Courtesy of Radio Ink If the Hispanic population is growing as fast as US Census data indicates, why aren’t Hispanic radio stations getting more revenue they deserve? This question was at the core of a Thursday roundtable during the Hispanic Radio Conference that brought together agencies, radio managers, and statisticians. Moderated by Isabella Sánchez, Vice … Read more
