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Cultivate Meaningful Growth – Empowering Your Business with Culture Marketing Strategies for Upwardly Mobile Hispanic Consumers

By Gaby Alcantara Diaz – Semilla According to Ipsos’ findings on Hispanic wealth in America, Hispanics are gaining substantial wealth. Currently, one in five Hispanic adults is considered affluent, with a similar ratio observed among affluent individuals from the Gen Z population. This is in comparison to one in fifteen affluent boomers/seniors. Despite many of … Read more

Agencies: Catching Up On Key Industry Financial Trends

The advertising agency business has often been under-estimated, including by many of its practitioners. My experience in the industry has shown that its human elements – especially the need to develop and socialize ideas which help marketers solve problems that are either subjective at their core or which require specialist skills – allow it to … Read more

Six Conclusions About In-House Agencies

By Bill Duggan Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies. Our newest report — The Continued Rise of the In-House Agency: 2023 Edition — is out. Here are six key conclusions from the report. To read more, CLICK HERE. Courtesy of Association of National Advertisers … Read more

Consumer Spending Remains Strong [REPORT]

When we last looked at inflation’s impact on consumer spending in July 2022, the growth rate of consumer discretionary purchases was slowing. Forced to spend more on non-discretionary purchases such as food, gas and utilities, consumers were trading down and buying less. In this report, which measures inflation’s impact on consumer spending through February 2023, … Read more

Nearly a Third Reporting Two or More Races Were Under 18 in 2020

By Brittany Rico, Paul Jacobs and Alli Coritz The nation’s Multiracial population was the youngest of any race group, according to recently released 2020 Census demographic data. Among those who reported Two or More Races (referred to in this story as Multiracial) 32.5% were under age 18 in 2020 (Figure 1). Other populations with large … Read more

What Do CFOs Want from CMOs?

By Chris Warren As chief marketing and communications officer at ANA member Mastercard, Raja Rajamannar is responsible for assessing and investing in emerging technologies. The menu of technologies to understand is long, of course, and includes artificial intelligence, the metaverse, and non-fungible tokens (NFTs). To read more, CLICK HERE. Courtesy of Association off National Advertisers … Read more

Telemundo & NBC O&O’s podcasts ‘MY NEW FAVORITE FUTBOLISTA’ showcasing most-inspiring FIFA WOMEN’S WORLD CUP™ STARS

Beginning June 14, Telemundo and NBC owned stations will present a new season of the award-winning bilingual podcast My New Favorite Futbolista / Mi Mundialista Favorita profiling the most-inspiring FIFA Women’s World Cup 2023™ stars. The 10-part audio and video series is produced in partnership with Telemundo Deportes, the exclusive Spanish-language home of the FIFA … Read more

Roman To Support Lara At TelevisaUnivision

Diane Kniowski is retiring from her role as President of U.S. Local Media at TelevisaUnivision, with Jesus Lara placed in a key leadership role for both radio and television stations in the U.S. as a promotion at the company. Now, it is known that the company’s Regional President for the eastern region, Antonio Roman has … Read more

WOMEN’S HEALTH MONTH: THE ROLE OF MEDIA AND REPRESENTATION IN HEALTHCARE

by Stacie de Armas, Senior Vice President of Diverse Intelligence & Initiatives at Nielsen  As we observe Women’s Health Month in May, it is crucial to recognize the various factors influencing healthcare equity. An often overlooked driver… is media – the TV shows, movies, and social media content we consume. Media can profoundly shape our … Read more

Jesus Lara To Lead Radio and TV at TelevisaUnivision

In January 2017, he joined what was then Univision Communications as GM of Digital, Content and Entertainment for its radio division. Today, he’s President of Radio for TelevisaUnivision, overseeing what is branded as the Uforia Audio Network. But, as of tomorrow, he’ll be in the new role of President/Local Media, with Jesus Lara gaining leadership … Read more

A Simple and Effective Guide to Segmenting Your Hispanic Market Research Sample

Conducting market research in the Hispanic market can be challenging, especially for researchers unfamiliar with the community or living in another country. Here is a quick guide to building a representative sample and obtaining accurate results. Define the study objectives: Before you begin, establish clear research objectives. Determine the information you need and the questions … Read more

International Stars join Telemundo’s ‘LA COPA ES NUESTRA’ campaign ahead of FIFA Women’s World Cup Australia & New Zealand 2023  [VIDEO]

Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, released a star-studded TV spot as part of its marketing campaign “La Copa Es Nuestra / The Cup is Ours,” featuring World Cup champion Alex Morgan, forward for the United States Women’s National Soccer Team; rising star Linda Caicedo, … Read more

Examining the Racial and Ethnic Diversity of Adults and Children

By Angelica Menchaca, Bev Pratt, Eric Jensen, and Nicholas Jones, Population Division The 2020 Census shows the overall U.S. population in 2020 was more racially and ethnically diverse than it was a decade earlier. But how racially and ethnically diverse were different age groups within the population? We will be able to explore this question … Read more

The Ongoing Appeal of the Household TV

By David Ward For all the talk of smartphones and other portable devices dominating consumer attention, households still spend nearly six hours a day watching TV, according to “The TV Viewership Report” produced in March by Effectv, the advertising sales division of Comcast Cable. And despite the popularity of time-shift viewing and the number of … Read more

The Age of Re-enchantment [REPORT]

A new trend report exploring how brands can deliver on consumers’ yearning for re-enchantment. Wunderman Thompson Intelligence is proud to present “The age of re-enchantment”, a global trends report unpacking how brands can help people transcend tough times by creating emotion-inducing experiences that deliver feelings of joy, wonder, and even fear. It’s time to remake … Read more

Influential Latino film director León Ichaso passes in L. A.

León Ichaso, the Latino film director who had a hand in the influential television series “Miami Vice,” passed away yesterday in Los Angeles, CA., where he lived. Born in Havana in 1948, Ichaso was probably the most prolific among Hispanic filmmakers in Hollywood with a film and made- for-TV-film career that spans over thirty years … Read more

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