By Anna Checa, Cayley Heller, Eli Stein, and Jamie Wilkie In today’s world, marketing organizations are expected to do more with less. Budgets are carefully scrutinized, teams are leaner, and CEOs are looking to CMOs to drive the next wave of growth. While there is tension between growth and efficiency, they should not be thought … Read more
Global advertising and marketing spending continued to rebound 7.9% to $1.568 trillion in 2022, but spending is projected to grow at a tamer 5.3% in 2023, as challenging macroeconomic and re-emerging secular industry trends hamper the fast-growing digital & alternative media channels that fueled the strong recovery from the pandemic, according to new research released … Read more
In the wake of the Great Resignation and amid reports of “quiet quitting,” only about half of U.S. workers say they are extremely or very satisfied with their job overall, according to a new Pew Research Center survey. Even smaller shares express high levels of satisfaction with their opportunities for training and skills development, how … Read more
By Brian Dolan The threat of recession and a downturn in ad spend hasn’t done much to ease the burden on employers sourcing talent in the media buying world. With post-pandemic attitudes towards work and a rising gap in salary expectations piling on to longstanding employee turnover and talent availability issues, the hiring environment remains … Read more
LIONS’ global, annual study reveals the industry’s priorities, opportunities and challenges. The third edition of the State of Creativity Study draws on insights, data and case studies from over 2,400 creatives and marketers from across the industry, to help you rise above the challenges facing brands in 2023. To download report, CLICK HERE.
When it comes to technology and data, and how it’s used, companies have historically controlled the levers. However, with all the recent and upcoming industry changes, there are cultural shifts afoot. Many industry leaders believe consumers will be in more powerful positions than in the past, having more control over their data and their purchases. … Read more
Nielsen, a global leader in audience measurement, data and analytics, has identified for the first time the drivers of brand lift on emerging media, illuminating common factors that drive campaign performance. While a body of research exists on brand lift drivers for traditional media such as TV, Nielsen’s new research uncovers where advertisers can focus … Read more
Estrella Media announced its 2023/2024 virtual Upfront presentation will be available for streaming on Tuesday, May 9. The media company’s content, digital, and sales leaders will present the company’s plans to serve their marketers’ and advertisers’ needs. “Estrella Media’s teams have been listening to audiences and advertisers to understand their evolving needs, and we are … Read more
By Daisy Expósito-Ulla During this International Women’s Month, a “big idea” from one of our colleagues at the agency was quickly embraced and, with a lot of work, brought to life by a team: Let’s celebrate trailblazing Latinas who have had, and still have, an impact in our industry. And, what better time to do … Read more
We close our Women’s History Month series featuring our very own Gloria Constanza, an indispensable guru of Multicultural media in America. Gloria has the unique experience of being one of the key promoters and architects of the U.S. Hispanic Market’s media landscape and its growth explosion. She played an exciting, protagonist role at a time … Read more
After years as a marketing strategist, consultant and advertising communicator, Lisette Arsuaga is at the forefront of a new, influential force that is knocking at the door of Corporate America with a provocatively persuasive pitch on behalf of multiculturalism. Lisette is co-founder of the Alliance for Inclusive and Multicultural Marketing (AIMM), affiliated with the powerful … Read more
A Latina by “cultural adoption,” Rochelle Newman-Carrasco, who hails from the Jewish community, credits her New York City roots and growing up in its vibrant Lower East Side for inspiring her eclectic and dexterous career in multicultural advertising and storytelling – a career fluidly marked by cross-culturalism. She started working in Hispanic advertising in the … Read more
Isabella Sánchez is passionate about marketing to diverse audiences as evidenced by her commitment to elevating Multicultural marketing and helping marketers understand and capitalize on the biggest growth opportunity in the U.S. With over 30 years of experience in media, Isabella’s personal mantra, “in constant pursuit of the perfect balance between art and science,” demonstrates … Read more
Stacie de Armas stands as a steadfast advocate for diversity and inclusion in the media and entertainment landscape, as well as an advocate for investing in diverse audience groups. As a force behind Nielsen’s inclusive intelligence and initiatives, she expertly navigates the intersections of inclusion, identity research, and diverse audience representation in mainstream media. With … Read more
For decades a voice for the voiceless, in her current position as NYC’s Commissioner for the Aging, Lorraine Cortés-Vázquez works to create equity and increase diversity around the older adult centers across NYC, advancing the mission to eliminate ageism, ensure the dignity of quality of life of older adults and support caregivers. Previously, Lorraine was … Read more
Ana Madan has championed Hispanic marketing efforts and has been an advocate for her community within the McDonald’s system throughout her career. Her last name, Madan, is synonymous with torch-bearing that started with her father, Roberto, and has been continued with Ana in promoting “golden opportunities”for Latinos in America. As a second-generation owner/operator, she started … Read more
Cristina Saralegui’s incredible career as a talk show host, entrepreneur, and advocate for various causes is viewed as one of a champion who broke new ground and revolutionized Hispanic media and the storylines about the Latino community. One could say creating powerful editorial content ran in her veins, as her father was a publishing icon … Read more
When it didn’t exist, the Latinas we recognize this month often built the infrastructure. Teresa Menéndez was definitely one of them. Teresa started her path in market research via a work study program at Florida State University that helped her fund her education. At that time, the Florida State Legislature had granted monies to FSU … Read more
With a Bachelor’s of Arts and Political Science, and a Master of Arts and Urban Studies, Gisela Girard started as a researcher conducting commercial real estate feasibility studies, and, with her own company, she marketed international properties in the U.S.A., Mexico and Argentina. But in 1999, her strategic mind guided her in a new direction. … Read more
Carmen Sepúlveda was born a changemaker in the PR and Communications field and is a natural and gifted communicator. For her, driving change is not just a role, it’s a purpose she has delivered on throughout her entire 30+ year career. This is particularly true as it pertains to reaching and including diverse and multicultural … Read more
