Welcome to the Wheelhouse, a series of blogs from Ebiquity’s Marketing Effectiveness team. In this fourth edition of The Wheelhouse, Principal Consultant George Wood considers the benefits and drawbacks of running automated, ‘always-on’ analytics for marketing effectiveness in marketing mix modelling. Econometric modelling for marketing mix modelling (MMM) has come a long way. When I … Read more
We have released a new report – Inclusive Beauty Report 2023, the report explores how consumer demands for products that align with their cultural values and personal beliefs have transformed the beauty industry. Based on a nationally representative online survey of 2,800 respondents, the report examines differences in preferences for cosmetics and beauty products across … Read more
By Tony Case With much uncertainty swirling around — the volatile state of the economy, the management of increasingly complex business relationships, the latest technological advancements — it’s little wonder B2B marketing chiefs are tossing and turning in their sleep. In its fifth annual “Marketing On My Mind” report, based on a survey of more … Read more
The Latino Equality Alliance (LEA), a leading Latinx LGBTQ+ social justice and nonprofit advocacy organization in Los Angeles, is thrilled to announce the appointment of Stephen Chavez, CEO of ChavezPR, as the new Chair of its Community Advisory Board. In this leadership role, Chavez will spearhead the organization’s strategic initiatives and vision to provide unwavering … Read more
Don Browne passes and was considered the architect of the Telemundo of today. He will be missed.
TelevisaUnivision announced a transformative and client-centered approach for its Local Ad Sales team, including a new organizational structure that will ensure strategic alignment, efficiency and focus to achieve accelerated results for clients. The Local Ad Sales team will operate under three distinct and client-dedicated units: a Holding Company Unit, Multi-Market Unit, and a Local Sales … Read more
The Kraft Heinz Company announced that the Company’s Board of Directors (the “Board”) has appointed Carlos Abrams-Rivera as Chief Executive Officer and a member of the Board, effective January 1, 2024. Until then, Abrams-Rivera will continue in his role as President of the North America Zone with the added responsibilities of becoming President of Kraft … Read more
Current Population Survey Table Packages Now Available for Age, Sex, Race and Hispanic Origin, and the Older and Foreign-Born Populations These tables provide information on marital status, educational attainment, employment status, occupation, earnings, and other social and economic statistics by age and sex and Hispanic origin, and for the Asian alone, Asian alone-or-in-combination, black alone, … Read more
Peter Piper Pizza, the “food, family and fun” fresh-made pizza restaurant, has named seasoned restaurant industry executive Genaro Perez as the brand’s chief marketing officer, effective immediately. Perez most recently served as senior vice president of marketing at P.F Chang’s, where he oversaw all facets of marketing, including advertising, research and development, online/interactive/digital, public relations … Read more
Nielsen released its 2023 State of Play report outlining new findings on the fast-evolving streaming video landscape highlighting data and insights from Gracenote, Nielsen’s content solutions business unit. The new report illuminates the surging number of program titles and streaming video services, as well as the resulting challenges for viewers who now spend 10.5 minutes … Read more
By Dave Morgan Years ago, at the beginning of streaming, many thought that making the key parts of TV advertising work “cross-channel” (i.e., between streaming and linear TV) would be the biggest challenge in the future of video advertising. In other words, modifying planning, buying, and measurement tools; processes; and teams to work across all … Read more
Marketers worldwide are embracing the journey towards marketing excellence as they tackle the challenges of driving effectiveness in their marketing strategies. A groundbreaking new study conducted by the World Federation of Advertisers (WFA) – in partnership with Ebiquity and the Institute for Practitioners in Advertising (IPA) – has uncovered valuable insights rooted in best practice … Read more
Though AI-powered technologies are “just machines,” the algorithms they’re built on often reflect the biases of the individuals who programmed them. As such, these technologies come with some of the same flaws that humans possess. Luckily, marketers are well-positioned to combat bias in AI throughout the development, deployment, and monitoring stages. Find out how with … Read more
By Christopher Karpenko Artificial intelligence (AI) uses computer systems to perform tasks that would typically require human intelligence. It can continually process and learn from large amounts of data — a powerful capability that can help a range of businesses see cost savings and efficiencies. A 2020 global study by MIT Sloan Management Review found … Read more
A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 4.4% this year and a further 8.2% in 2024, by when expenditure will have topped $1trn for the first time. The new analysis, published today, for the first time combines data from WARC’s proprietary … Read more
The beauty industry has transformed in recent years driven by consumer demands for products that align with their cultural values and personal beliefs. While the top cosmetic brands continue to be L’Oreal and Estee Lauder, they are being challenged by younger, edgier brands like Selena Gomez’s Rare Beauty, Rihanna’s Fenty and e.l.f. Cosmetics. Consumer opinion, … Read more
By Jake Bawolek The first look of the Association of National Advertisers (ANA) Programmatic Media Supply Chain Transparency Study found brands may be wasting much of their programmatic advertising campaign budgets on low-quality or fraudulent media. To read more, CLICK HERE. Courtesy of Association of National Advertisers
Canela Media announced the addition of five linear channels on Canela.TV from TV Azteca, one of the largest producers of Spanish-language television programming in the world. Four linear channels will be added to Canela.TV in the U.S., and Azteca Uno will be added to Canela.TV in Mexico. The partnership with TV Azteca will provide viewers … Read more
U.S. Soccer and Telemundo will treat soccer fans nationwide to live Spanish-language coverage of the 2023 Lamar Hunt U.S. Open Cup’s Semifinals exclusively on Telemundo, Universo and Peacock. Live coverage of the tournament Semifinals begins at 7 p.m. ET on Telemundo, Universo and Peacock with FC Cincinnati, the team with the best record in the … Read more
Telemundo wraps up its exclusive Spanish-language coverage of the FIFA Women’s World Cup Australia & New Zealand 2023 with historic milestone wins across all platforms. Team USA led the success of the tournament, posting record-breaking viewership during the Group Stage, up 57% vs. 2019 held in France, highlighted by USA-Netherlands as the most-watched Group Stage … Read more
