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2024 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE

HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. This year our honorees are: National Football League, NBC Universal Telemundo … Read more

25TH EDITION OF HMC HISPANIC MARKET GUIDE: A comprehensive Playbook to help Marketers STOP Latino Coating & Reach Hispanic Market with Authenticity [DOWNLOAD GUIDE For Free]

On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has … Read more

Building Multigenerational Wealth: Addressing Financial Literacy Gaps in Hispanic America

By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc. A 2023 Pew Research Center survey reveals that financial literacy is essential for upward mobility. However, significant gaps persist across racially and ethnically diverse groups, with Hispanic households facing some of the most prominent challenges in accessing financial education, despite growing interest. While 72% of … Read more

Beyond Disability: Inclusive Marketing in an Intersectional World

As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media platforms face a shifting landscape in diverse marketing. With changing political, economic, and social dynamics, understanding audiences—including disabled people—requires precision and nuance. This is especially true when considering the intersectional identities that many individuals have. Let’s examine the expectations, … Read more

Maximizing Agency Success: Leveraging Media for Growth

By Amy Krauss , Todd Hossfeld, Jon R. Monroe In today’s fast-paced digital advertising world, agencies are under increasing pressure to deliver faster results with tighter client budgets and higher expectations for measurable outcomes. Forced to manage this reality, but also pursue growth, media can prove to be a viable method for agencies to level … Read more

HITN Partners with Curiosity to Bring Premium Documentary Series and Specials to Spanish-Speaking Audiences in the US

HITN Acquires Diverse Curiosity DocumentariesNew York, December 17, 2024–HITN,the leading Spanish-language public media network in the United States,and Curiosity (Nasdaq: CURI),the global media company known for its award-winning documentary features and factual entertainment,today announced a strategic alliance that will bring a diverse range of captivating content to HITN’s viewers. As part of this exciting partnership,Curiosity … Read more

Who Was the Best Latino Marketer in 2024? The Republican Party

By Mario Carrasco – Co-Founder & Principal / ThinkNow On my podcast, The New Mainstream, I’m often asked who I believe is the best marketer when it comes to engaging Latino audiences. My answer has long been Target. For years, Target has invested in Latino and multicultural consumers with consistent intent and authenticity. They do … Read more

Engage to Earn Is Everything in Marketing

By Joseph Jaffe When I first read Philip Kotler’s textbook in 1990 as a business science undergrad at the University of Cape Town in South Africa, I was hooked: the 4 P’s, STP (segmenting, targeting, positioning), branding. The very fundamentals of marketing coursed through my veins. Fast forward to my first job at Nando’s Chickenland. … Read more

How Does Length of Time in US Affect Hispanic Consumers

By Camille Ashe – Florida State University There are significant differences in how Hispanic consumers behave in the marketplace depending on how long they have lived in the United States. This is because the length of time a Hispanic individual has spent in the United States often influences that individual’s acculturation level, although the two … Read more

Monthly Podcast Listenership Among U.S. Latinos Up 72% From 2020 [REPORT]

Edison Research with support from LWC Studios, Latino Media Network, Libsyn, SiriusXM Podcast Network, and Uforia Podcasts unveiled the fifth-year anniversary of the Latino Podcast Listener Report 2024 in a webinar hosted by Gabriel Soto, Senior Director of Research at Edison Research, Elsie Escobar, Director of Community and Content at Libsyn, and Briana Mendez, Senior … Read more

Relevance vs. Trend Hopping: How Jaguar Balances the Loyalty of Its Aging Base and the Demands of New Global Affluent Buyers

By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc. What I’ve learned in working with clients on brand transitions throughout decades—whether we call it evolution, transformation, rebranding, or something else—is that visionary brands never need to compromise their essence. They refine and adapt it to stay relevant in an ever-changing consumer landscape. It’s not … Read more

My Voice Matters: Inclusive Marketing Excellence [REPORT]

This study examines how inclusion influences business decision-making, career progression, and a sense of belonging within the marketing and advertising industry. By measuring these dimensions across diverse demographics, roles, and organizational types, it provides a comprehensive perspective that ensures every voice is represented. The findings underscore the interconnected responsibilities of individuals, organizations, and the industry … Read more

What U.S. Latinos Say About ‘Machismo’ [REPORT]

For Hispanics living in the United States, conversations about gender can include discussions of “machismo,” a concept that generally captures ideas, behaviors and expectations related to men and masculinity that is sometimes attributed to Spanish-speaking cultures. A two-paneled chart with a pie chart and bar chart. The pie chart shows that 83% of Latino adults … Read more

Tuning In to Hispanic Audiences’: A Winning Recipe For Radio [REPORT]

By Adam Jacobson –  Radio TV Business Report With 40 million U.S. Hispanic listeners tuning in to radio each month, both AM and FM stations across the nation continue to demonstrate their unmatched ability to engage audiences at scale. And, as Latinos are projected to account for 71% of U.S. population growth between 2022 and … Read more

Influyente Announces Launch of the Hispanic Media Alliance

The Hispanic Media Alliance™ (HMA) is a comprehensive network designed to empower Hispanic media providers and connect them with national brands seeking to reach the rapidly growing U.S. Hispanic audience. The HMA is an initiative of Influyente™, a spin-off multicultural agency, who saw the opportunity to bring thousands of media providers under one umbrella. Members … Read more

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