Article placement: Top News

The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]

The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity. The publication, geared towards … Read more

Generation Z’s buying power is reshaping retail trends and revitalizing malls

Hot 25 Retailers like Daiso Sangyo, MUJI and Five Below offer shoppers engaging experiences and curated events NRF’s Hot 25 Retailers list reflects the growing influence of Generation Z. And it likely won’t be the last list to do so. 2025 Hot 25 Retailers List NRF’s Hot 25 Retailers ranks the nation’s fastest-growing retail companies. View … Read more

The Art of Asking the Right Question: The Skill of Tomorrow

Jose Luis Villa – Managing Director and Founder at SHERLOCK Brand Bonding MIA – MEX In an age where information is abundant and artificial intelligence is at our fingertips, the greatest skill isn’t simply knowing where to look—it’s knowing what to ask. You could have access to endless data, but if you can’t clearly articulate … Read more

The Award-Winning Campaigns Successfully Engaging Families

Brands are in the unique position to help parents find services, tools, information, and products to help ease their difficulties and/or provide valuable resources they need (for instance, to keep kids healthy).   To read more CLICK HERE. Courtesy of The Association of National Advertisers

FAST momentum continues with global channel count growing nearly 14% year-to-date 

Gracenote, the content data business unit of Nielsen, has  expanded its Data Hub resource to include insights on nearly 1,850 active FAST channels for a broad understanding of global streaming trends and the programs that keep audiences engaged.  According to a new analysis of Gracenote’s industry-leading global video dataset, the number of FAST channels grew … Read more

National Hispanic Heritage Month: 2025

National Hispanic Heritage Month celebrates the contributions of Americans tracing their roots to Spain, Mexico, Central America, South America and the Spanish-speaking nations of the Caribbean. In 1968, Congress set aside a week for this observance and two decades later expanded it to a month stretching from September 15 to October 15. The timing is … Read more

New Bad Bunny class debuting at Emory this semester

Emory University introduced a course on Bad Bunny, focusing on his music and the political and socioeconomic factors that have influenced his development in Puerto Rico. The course, part of the Latinx Studies Initiative, will use Bad Bunny’s latest album, “Debi Tirar Mas Fotos,” as a guide to explore topics such as colonialism, nationhood and … Read more

Jumex Becomes First Mexican Brand to Sponsor a Division I Athletics Program

In a historic move for college sports and Hispanic representation, Vilore Foods announced the beloved Mexican juice and nectar brand known for its iconic blue can, Jumex, is now an official sponsor of The University of Texas at San Antonio’s (UTSA) athletic program—making it the first Mexican brand ever to sponsor an NCAA Division I … Read more

𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗮𝗻 “𝗜𝗻𝘃𝗲𝗿𝘀𝗲-𝗗𝗼𝘂𝗯𝗹𝗲-𝗝𝗲𝗼𝗽𝗮𝗿𝗱𝘆” 𝗥𝘂𝗹𝗲 𝘁𝗵𝗮𝘁 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲𝗹𝘆 𝗜𝗺𝗽𝗮𝗰𝘁𝘀 𝗟𝗮𝗿𝗴𝗲 𝗕𝗿𝗮𝗻𝗱𝘀

By Dale W. Harrison – Commercial Strategy & Marketing Effectiveness Everyone is familiar with the Double Jeopardy rule, first discovered and fully explained in the early 1960s. In its application to brands, small brands suffer twice. They have fewer customers, and those customers are slightly less loyal. But there’s another sort of “inverse” Double Jeopardy … Read more

The State of US Feminism in 2025

What does feminism mean to U.S. women in 2025? The #MeToo movement is waning while toxic masculinity appears ascendant. Will the gains made by previous generations be lost? Our latest nationally representative survey of 739 women aged 18 and older uncovers a complex and often divided landscape. Views on feminism, gender equality, and social progress … Read more

Growth in 2025 & beyond ……

By Lisette ArsuagaLisette Arsuaga – Co-President, Co-CEO DMI Consulting, Co-Founder at Alliance for Inclusive and Multicultural Marketing As corporate America continues to consider how/if to move forward by including all segments in their ads, strategies and programs, I have one word that says it all: growth. Reaching segments in culture – and by that I … Read more

How Americans View Journalists in the Digital Age [REPORT]

As Americans navigate an often-overwhelming stream of news online – some of it coming from nontraditional news providers – what it means to be a journalist has become increasingly open to interpretation. That is apparent in several ways in a new Pew Research Center study. Who Americans see as a “journalist” depends on both the … Read more

3 things to do before an agency agrees to pitch

  Your agency has been invited to pitch. Now what? Your hard work has finally paid off – your positioning work is done, your website is prospect perfect, you’re marketing the agency and you’ve built your network. And today an opportunity surfaced! It may be a warm lead, and inbound inquiry or even a formal … Read more

After GOP Gains, Democrats Reinvesting in Spanish Radio

By  Cameron Coats Following a historic Republican showing among Latino voters in the 2024 presidential election, Democrats appear to be turning to one of the most trusted media sources in the Hispanic community to regain lost ground: Spanish-language radio. Democrat Abigail Spanberger, who is running for governor of Virginia, is among the first major candidates … Read more

Claudia Garcia Stone passes …….

Claudia Garcia Stone, 63, passed away peacefully in her sleep the morning of August 18th, 2025, at her home in Katy, TX. Claudia was born June 24th, 1962, in Houston, Texas, to Claudio and Alicia Garcia. Claudia was a Houstonian graduating from Lamar High School. She worked for Tichenor Media System at KLAT AM and … Read more

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