By Luis Miguel Messianu There is a song that every Mexican knows by heart. Not because anyone taught it to us in school. Not because it plays on the radio every morning. We know it because it lives in us—passed down not through lessons, but through living. “Cielito Lindo.” Thanks for reading! Subscribe for free … Read more
This brief highlights the gasoline spending and transportation patterns alongside housing cost burdens to understand how rising gas prices are intensifying affordability pressures across Latino households in California. Introduction Gasoline prices have been on the rise in recent months amid global instability and could cost Latino households in California between $5.9 billion and $7.4 billion … Read more
Millions of consumers now ask AI what to buy, where to travel, how to manage their health, and who to trust. But here’s the question most brands haven’t asked yet: when multicultural consumers ask AI for guidance, does your brand show up at all? If it isn’t, the reason may not be AI bias—it’s that … Read more
By Cynthia Correa – Storyteller Meets Creative Strategist I believe Bicultural, bilingual and biliterate individuals often develop a kind of elite adaptability, and honestly, we’re not talking enough about this. The older I get, the more I appreciate how much growing up between cultures shaped the way I think, work, write and move through the … Read more
Children who grow up without protection, guidance, or love are nine times more likely to become involved in criminal activity as adults. Nine times. Yet, as a society, we often treat crime as an endpoint rather than a symptom. We invest heavily in prisons, courts, and enforcement, and those systems matter. But far less attention … Read more
The appointment of John Kozack as President of U.S. Advertising Sales and Marketing at TelevisaUnivision, succeeding Tim Natividad, reflects a strategic recalibration rather than a simple leadership change. After a period in which the company sought to accelerate its transition into a more digitally driven sales model—leveraging Natividad’s experience from TikTok—the organization appears to be … Read more
CACO Bridge Tech, LLC announces the launch of CACO Bridge, a patent pending real time middleware platform purpose built for the broadcast industry. CACO Bridge is the first bidirectional middleware layer for broadcast, creating a real time data loop between the listener, a localized AI interface, and the station’s broadcast operations. The platform sits between … Read more
Republica Havas in Miami has named Federico Hauri as Executive Creative Director. The appointment reflects a new chapter in creative leadership as the agency, founded by Jorge A. Plasencia and Luis Casamayor, approaches its 20th anniversary and continues to expand its capabilities, deepen its presence across the U.S. and beyond, and deliver the kind of … Read more
2026 UNITED STATES HISPANIC YOUNG LIONS COMPETITION WINNERS DIGITAL COMPETITION WINNER View fullsize “Renamed Latinid-ad” Geraldinn Gutierrez, Art Director, Dieste Mariel Hernández, Art Director, Dieste We’re sorry to share that the Dieste winning team and the Zubi first runner-up team are unable to travel to France for the Global Young Lions Competition. While this … Read more
The Hispanic Marketing Council (HMC) announced the winners of the 2026 HMC Strategic Excellence Awards Powered by Collage Group at its Annual Summit in New York City. Remezcla Agency was awarded Grand Prix for Major League Baseball’s “Baseball Origin Stories” campaign, while Casanova//McCANN earned Best in Show for Nestlé Coffee mate’s “The Last of the … Read more
There is something that happens when an organization reaches 30 years. The early urgency that once had to fight for a seat at the table gives way to something steadier, more refined: the quiet confidence of a movement that knows its worth. That was the energy at the 2026 Hispanic Marketing Council Annual Summit, held … Read more
The U.S. Latino GDP Report 2025 Part Two expands the nation’s most cited Latino economic analysis with state-level GDP data, 2030 forecasts, Mexican American GDP, and immigrant GDP—plus macro scenarios that quantify the costs of changes in workforce. Produced by the Latino Donor Collaborative (LDC) with research by W. P. Carey School of Business at … Read more
MLC Media announced the appointment of Jeffery Liberman as Senior Advisor, effective May 1, 2026. In this role, Liberman will support broadcast operations and help strengthen best practices across the company’s growing media portfolio. He will report to MLC Principal, Carlos Moncada, and work with leadership across all MLC sister companies including Nueva Network. A … Read more
To build an auto dealer brand, one must target current brand owners and those who drive the competition. Among mass market auto brands, JD Power reports Honda has the second highest loyalty rate of 55%. Among mass market SUV brands, Honda ranks highest for the second consecutive year with a 62% loyalty rate, according to … Read more
By Danielle Spikener – Marketing Leader @ KraftHeinz Marketers trust their instincts. In many cases, we have to. Teams are making fast decisions with incomplete information, competing opinions, tight timelines, and signals coming from every direction. So we rely on our intuition. What we believe to be true and what feels right in the moment. … Read more
By Marco Orlandi There is a concept I have been reflecting on for many years—one that rarely appears in media planning decks, yet captures the true essence of what great Out of Home communication can achieve: reciprocal love between a brand and a city. Not the colonial presence of a brand that occupies space and … Read more
As AI continues to advance rapidly, the question becomes whether the systems built around it can keep up. Governance frameworks, evaluation methods, education systems, and the data infrastructure needed to track AI’s impact are struggling to match the pace of the technology itself. That gap—between what AI can do and how prepared we are to … Read more
By Elizabeth Parks Over the past decade, streaming innovation has created extraordinary consumer choice. But abundance has turned into complexity. Parks Associates tracks more than 300 unique standalone streaming services in the US market, even as recent consolidation and exits modestly reduce the count. The average US internet household has 5.3 streaming subscriptions. Consumers face … Read more
By Maria Lucia Parra AI adoption has moved quickly across the U.S., and Hispanics are part of that momentum. But looking at adoption alone misses the more important question: how well are these tools actually understanding the people using them? To answer that, I reviewed multiple waves of the MRx Pros Omnibus Study conducted by … Read more
By Katie Miller, VP of Strategy, Crowd React Media What Radio Listeners Actually Use (The Short Answer) YouTube dominates radio listener social media habits in 2026, with 83% of U.S. radio listeners 18+ using it weekly. This beats Instagram (77%), Facebook (73%), and TikTok (72%). Spanish-language radio listeners show distinct platform preferences, with 59% using … Read more
