The Latina Expo announced the expansion of The Latina Expo National Tour 2026, bringing its dynamic, large-scale experiences to major U.S. markets including Houston, Dallas, San Diego, Miami, and Chicago. Founded in Chicago in 2018, The Latina Expo has grown into a powerful national movement, creating meaningful pathways for connection, visibility, and business growth. Through … Read more
The Association of National Advertisers (ANA) announced that CEO Bob Liodice will step down at the end of 2026, concluding a 31-year tenure with the organization, including 23 years as chief executive. His departure marks a significant leadership transition for the ANA and the marketing industry, as disruption across data, media, AI and measurement continues … Read more
MediaCo Holding Inc. announced the appointments of Roberto Castro to Senior Vice President and Corporate Controller and Christian De La Cruz as General Manager and VP, Director of Sales for the San Francisco market. Mr. Castro brings 30 years of media and entertainment sector experience along with extensive financial management expertise to the company. He … Read more
Now in its 30th year, IAB released its 2025 Internet Advertising Revenue Report, conducted by PwC, which was first issued in 1996 and continues to serve as the industry’s definitive benchmark. Despite concerns about economic and geopolitical uncertainty, the industry drove record revenue, reaching $294.6 billion in 2025, reflecting a 13.9% year-over-year increase. These results … Read more
Anime is one of those streaming categories that often gets overlooked as only attracting a niche audience, and yet, over 45 billion minutes of anime content were streamed in the U.S. last year. The reality is anime has exploded into a global phenomenon with a diverse audience behind it—one that is a powerful cultural … Read more
New data from leading researchers at UCLA and California Lutheran University indicate that Latinos continue powering economic growth for the U.S. economy. “New data indicate that the U.S. Latino GDP was not only larger and growing faster in 2024, but it shattered records for economic vibrancy,” said Dr. David Hayes-Bautista, distinguished professor of medicine at … Read more
urVETTED, the gold standard in culture and inclusion validation, announced its launch, introducing a new category of cultural intelligence to help brands, agencies, and media companies better measure and connect with diverse audiences. Founded by industry veterans Carlos Santiago, Gilbert Davila, Lisette Arsuaga, and Karla Lucia the company introduces a data-led framework for evaluating creative, … Read more
In its 11th year, the State of Latino Entrepreneurship (SOLE) Report examines the experiences, strategies, and operating conditions of Latino/a-owned businesses across the country. Drawing on data from the 2025 SLEI Survey of U.S. Business Owners, the report identifies key trends shaping today’s entrepreneurial landscape, including comparisons with White-owned firms. Based on input from more … Read more
Teens largely turn to TikTok, Instagram and Snapchat for fun and connection. But experiences around messaging, screen time and cyberbullying vary. And what teens say about how these sites impact their mental health Within the big universe that is social media, every site is its own unique world for teens. A dot plot showing that … Read more
One of the best selling Latin artists of all time, Celia Cruz’s powerful music was the sound of freedom post-Cuban Revolution, shaping and popularizing the Afro-Cuban genre. Celia Cruz pioneered Latin pop for the twentieth century and beyond with her contributions to Afro-Cuban guaracha style as well as the creation and popularization of salsa. Through her powerful … Read more
Long before she ever stepped into New York’s corridors of leadership, Rossana Rosado listened to the world from a Bronx basement apartment — absorbing its rhythms, its struggles and its stories through ground-level windows. That vantage point would shape her life — and her legacy. In her new memoir, Bronx Attitude, the Commissioner of the … Read more
Spanish Broadcasting System announced the previously reported promotion of Richard D. Lara to Chief Operating Officer. Mr. Lara will also continue to serve as General Counsel. This leadership appointment reflects the Company’s continued focus on operational efficiency, disciplined execution, and strengthening its long-term strategic and financial position. The Company previously announced its entry into an … Read more
By Sofia Martinez – School of Communication, Florida State University The United States society of today is not built from a singular culture. Rather, it’s evolved to become a mix of multiple cultures that all come together to create the American society. Over the last couple of years, there has been an increase in multicultural … Read more
By Gonzalo López Martí – LMMMiami.com When I started out in this racket in the mid-90s, we were more than just copywriters and art directors. We were auteurs. We created short films. We wrote manifestos. We were insufferable snobs. Advertising was a highbrow craft. Jingles, rhyme, puns, wordplay were frowned upon. The sole idea … Read more
There are audiences, and there are fans. Fans represent a segment of consumers seeking long-term, consistent relationships with the intellectual property, artists, teams, and franchises they love.1 And while the media and entertainment industry is largely optimized around moments—blockbuster movie premieres, live sporting events, video game releases, and TV season launches—fandom isn’t experienced on the same … Read more
Latinos are central to the present and future of the U.S. economy. They account for nearly one fifth of the population, drive the vast majority of new workforce growth, anchor key industries, and contribute more than $4.1 trillion annually to the U.S. gross domestic product, an economy larger than that of most countries in the … Read more
By Shane Allen – Emmy® Winning Storyteller | Fortune 40 Full Funnel Marketing & PR Leader As we move deeper into 2026, the landscape of PR, marketing, and content creation continues to evolve at a breakneck pace. From the integration of AI to shifting consumer behaviors and the rise of new media formats, staying ahead … Read more
Telemundo and Billboard announced award-winning singer, entrepreneur, and 2025 honoree, Chiquis, as the official host of the fourth annual Billboard Latin Women in Music special, bringing her signature charisma and authenticity to this year’s celebration. The two-hour special will air live on Thursday, April 23 at 9pm/8c on Telemundo and will also stream live on … Read more
Four leading personalities in entertainment, music, and advertising —Mariano Chihade (Mandarina), Demián Falestchi (Kidscorp), Federico Lauría (DalePlay), and Carolina Lightcap (former Disney/Discovery)— are joining forces to launch ShowUp Studios, a new premium digital content studio and ecosystem for Gen Z, designed for YouTube, TikTok, and social platforms. Show Up Studios combines the agility of content … Read more
Nielsen, an audience measurement and media intelligence company, announced that it has appointed Roberto Ruiz as its new Head of Measurement Science. In this position, Ruiz will spearhead the strategy and rollout of new products, technologies and capabilities under Nielsen’s measurement science arm, with a particular focus on driving innovation across Nielsen’s measurement solutions and … Read more
