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NBCUniversal Telemundo Enterprises and U.S. Soccer Extend Spanish-Language Media Rights Agreement Through 2030 

NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation are doubling down on one of the fastest-growing audiences in American sports, extending their Spanish-language media rights partnership through 2030 as the sport’s momentum accelerates ahead of a defining decade in the United States. “We’re proud to extend our partnership with U.S. Soccer and continue serving as … Read more

Jameson highlights Community & Connections behind Soccer Fan Culture

Jameson, the Official Whiskey of Major League Soccer (MLS),  launched “It’s What You Bring,” the brand’s new platform that celebrates soccer fandom in all forms. Throughout the MLS season, and in advance of this summer’s global soccer tournament, “It’s What You Bring” will come to life through music, fashion, and community activations that honor how … Read more

How Los Angeles fans Will Experience Global Soccer in 2026. [REPORT]

International soccer tournaments often appear as global spectacles on television. In reality, the fan experience is much more local, social, and layered with digital touchpoints. A new study conducted by ThinkNow among soccer fans in Los Angeles shows that anticipation is already high and that the event will unfold across multiple screens, platforms, and social … Read more

LATINATION MEDIA brings on Monica Collins as VP of Business Development to Drive Multicultural Brand Growth

LatiNation Media, the independent Latino-owned, English-language connected media network, has named multicultural media executive Monica Collins Vice President of Business Development. In the role, Collins will lead strategic partnerships and brand collaborations designed to help advertisers authentically connect with LatiNation’s bilingual and English-first Latino audiences. She will work across LatiNation’s LATV broadcast cable network, the … Read more

The New Playbook for Reaching Latinx Sports-Viewing Fans

Horowitz Research’s latest findings highlight how Latinx audiences are engaging with sports, with streaming at the center of that experience. More than half (57%) of Spanish-language TV content is streamed across devices, compared to 21% via cable/satellite and 7% through antenna. Soccer continues to be a core part of Latinx sports fandom, especially with global … Read more

Cultural Capability is Growth Architecture in Healthcare

By Donnie Broxson – CEO & Cultural Intelligence Leader The next competitive advantage in healthcare is bigger than better data. It is the interpretation and application of human context, and it is quickly becoming a balance sheet issue. Healthcare organizations are investing heavily in growth, access, digital engagement, and patient experience. Yet one of the … Read more

José Villafañe departs Nueva Network…….

José Villafañe has announced his departure as  CEO of Nueva Network, the company owned by MLC Media and North Atlantic Media. His departure follows departures of other employees in the digital division. No successor has been named at this time.  

Finding Ourselves – Inside the Cuban Heritage Collection

By Tony Hernandez – The Immigrant Archive Some stories are not found. They find us. I’ve come to believe that over a lifetime spent listening—to others, and eventually, to my own. I arrived in the United States from Cuba as a child, part of a generation carried across uncertainty with little more than what our … Read more

Big Dreams, Bigger Barriers: U.S. Hispanics More Optimistic About Future Despite More Debt

  National Debt Relief  released findings from a new survey conducted in partnership with Talker Research, revealing Hispanic Americans experience greater financial pressure than non-Hispanics, including higher rates of debt, greater debt-related stress and reduced access to financial education. Yet, they remain more optimistic about achieving the American Dream, underscoring a resilience that persists despite … Read more

Book Review: Who Owns Salsa? The Story They Keep Getting Wrong

By Aurora Flores Hostos How César Miguel Rondón’s The Book of Salsa rewrote New York’s music history, erasing the community that built it. A firsthand account from inside the salsa movement challenges decades of misinformation, reclaiming the story from those who got it wrong When The Book of Salsa: A Chronicle of Urban Music from … Read more

Marina Filippelli departs Orci …..

Marina Filippelli has announced her departure from Los Angeles ad agency Orci, where she was the CEO. No specific details of the departure or her future plans were announced.

Antonio Lucio named CMO of PayPal

PayPal Holdings, Inc. announced a strategic reorganization of its business and executive leadership team to accelerate execution of its long-term growth priorities, streamline decision-making, and drive innovation.   Antonio Lucio joins PayPal as Chief Marketing & Corporate Affairs Officer. Prior to joining PayPal, Mr Lucio was EVP and Chief Marketing and Corporate Affairs Officer at HP … Read more

AI, drunk drivers and the “relaxed body theory”.

By Gonzalo López Martí  – www.LMMiami.com/  You might have heard the urban myth: drunk drivers tend to have a higher survival rate than sober ones in comparable accidents. Poetic injustice. It is sometimes deemed “the relaxed body theory”. The explanation: an intoxicated individual is unaware of the imminence of a crash, so he or she … Read more

Leagues Cup Unveils Cross-Border Brand Evolution by Latino-Led Content CO

Leagues Cup has unveiled a new cross-border brand evolution developed by Orlando-based Content CO in partnership with Monterrey-based agency Copa Entertainment – marking the latest milestone in a three-year collaboration rooted in data, cultural insight, and a product-driven approach to content. Founded and led by an all-Latino leadership team, Content CO operates as an end-to-end … Read more

The Dating Economy Is Rewiring Value—And Multicultural Consumers Are Leading the Shift

By Gabriela Alcántara-Diaz, founder and President, Semilla Multicultural, Inc. Dating has always reflected the broader economy. But what we’re seeing now is different. This isn’t just inflation showing up on a dinner bill—it’s a structural shift in how younger consumers assign value to relationships, experiences, and themselves. Recent reporting from CNBC highlights what many are … Read more

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