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Sydney Sweeney’s genes.

    By Gonzalo López Martí Creative Director www.LMMiami.com/     Fashion marketers are accomplished baiters (apologies for broaching the obvious). Calvin Klein was playing the bait card when social media was barely a figment in the imagination of science fiction writers. Needless to say, mainstream Madison Avenue creatives such as yours truly have tried … Read more

The limits of AI in Marketing Mix Modelling 

In this latest edition, Inés Miranda, Group Director, Marketing Effectiveness, Ebiquity Iberia, delves into a topic transforming the marketing analytics landscape: the role of Artificial Intelligence in Marketing Mix Modelling (MMM). While AI offers remarkable speed, precision, and scalability, Inés explains why human expertise remains irreplaceable. From data quality and interpretability to the critical need … Read more

Early bird insights: The secret to soaring ad effectiveness

By Emmanuel Chacatrjan – Product Delivery Director – LINK, Kantar The ability to swiftly and accurately gauge the potential of creative ideas can magnify your long-term advertising impact The merits of starting early on anything are globally understood. And if you are an advertiser, you are likely to agree that early feedback on your campaign … Read more

Greg Knipp – CEO of Dieste passes ….

Most unexpectedly, our dear friend and colleague has passed. Greg Knipp was the Chief Executive Officer of Dieste and Dieste Health. He will be missed. Descansa en Paz

Avoid these 3 agency pitch mistakes

Most agencies want more at-bats. More opportunities. And they are confident that they can win if they just get a chance to get into the room with the prospect. In our work managing agency reviews for clients of all sizes, we see a different reality. We often see good agencies fail once they get into … Read more

The CEO’s role as chief storyteller

To ensure that their companies engage effectively with stakeholders, CEOs must set communication standards, embody the organization’s culture and purpose, and speak up in moments that matter most.     When the business landscape is as unsettled as it is right now, all eyes turn to the CEO. Employees, boards of directors, investors, customers, suppliers, … Read more

Why Are Press Releases Important and Still Relevant?

Your company just landed a major client, launched an innovative product or reached a growth milestone. How do you share this news with the world? As a PR professional, you have many communication options, but the press release remains a powerhouse tool. Yet in our always-on, digital age, you may need to re-learn why press … Read more

Marketing is Losing the Plot

By Vinny Rinaldi – Vice President, Media & Marketing Technology We’re So Obsessed With the Now That We’re Forgetting the Brand We’re living through a crisis in marketing—one of our own making. Somewhere along the way, our industry became addicted to the short term. Performance media dashboards became our north star. ROAS, CAC, MQLs, and … Read more

IPSOS GENERATIONS REPORT 2025 [REPORT]

Too much generational analysis remains grounded in stereotypes and loaded with cultural baggage. Age groups are far from monolithic – as the growing evidence base about the different outlooks of Gen Z men and women illustrates. To view report, CLICK HERE.    

Words Have Weight: The Public Relations Breakdown Behind Chicharito’s Viral Moment

By Andrea Gomez – Bilingual PR & Media Strategist | Award-Winning Journalist | Founder, Andrea Gomez Communications | Expert in Hispanic Market, Community Engagement & Strategic Storytelling When Reputation Backfires: What the Chicharito Case Reveals About Public Image, Power, and Responsibility There was a time when a public figure’s misstep stayed between press columns and … Read more

Primo TV Launches Action-Packed Animated Series “Chaotic”

Primo TV announced the premiere of the hit animated series Chaotic, a fan-favorite packed with magic, suspense, and non-stop adventure. Chaotic invites viewers into a thrilling multi-dimensional universe filled with fantastic creatures, fast-paced storylines, and a cast of relatable young heroes. More than just a show, Chaotic is an immersive entertainment experience that bridges the … Read more

Twin ‘KidVid’ Violations Resolved As TelevisaUnivision Inks Consent Decree

First, it was Sinclair Inc. Now, the world’s largest creator and distributor of audio and video content en español has entered into a Consent Decree with the Acting Chief of the FCC’s Media Bureau that puts to a close the Commission’s investigation into “KidVid” rule violations on the company’s U.S. broadcast stations. In an Order adopted and … Read more

The Secret of Meaningful Brands

Brands exist only in the minds of consumers. They are the intangible web of mental connections between the brand and a host of possible associations: what we know or have learnt about it, what we have experienced, and what we feel. The job of marketing is to create and feed these connections, and to make … Read more

Fernando Fiore Returns with “República Fútbol”

Fernando Fiore — the iconic voice of Latin American sports — takes a bold step into the world of podcasting. Fiore, the renowned commentator, host, and pioneering figure in sports television launches his new audio project in partnership with reVolver Podcasts. The iconic sports broadcaster and charismatic voice of global football, Fernando Fiore, also known … Read more

Podcast Listening Grows as Video Redefines the Podcast Landscape [REPORT]

Edison Research’s The Podcast Consumer 2025 charts the continued rise of podcast listening in the U.S and underscores the significant appeal of video podcasts. Podcast consumption continues at a record high: 73% of those ages 12+ have ever consumed a podcast, 55% have consumed a podcast in the last month, and 40% have consumed a … Read more

Why CMOs Must Champion Brand as a Business Asset

In today’s high-stakes climate, where volatility has become the norm and growth doesn’t come easily, chief marketing officers need to reframe their roles not just as brand builders but as protectors of profitability. Because in truth, strong brands are not abstract ideals; they are tangible assets with real financial weight, and it’s time we start … Read more

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