Article placement: Top News

Calancha Consulting Group launches in Puerto Rico: A New Strategic Communications, Creative and Media Consultancy for U.S. Hispanic, Caribbean, and Pan-American Market

With the mission to transform how brands connect with multicultural audiences, Calancha Consulting Group (CCG) announces its official launch in Puerto Rico. Led by its CEO and Founder, Carlos A. Calancha Figueras, CCG emerges as a strategic communications, creative, media, and digital influence consultancy designed to offer more agile collaboration, tailored solutions, and measurable results for brands seeking … Read more

Trust and Transparency in the Digital Age: What Matters to U.S. Hispanics

By Sylvia Vidal – Consumer Insights & Strategy Consultant | Latin America Market Expert | Multicultural Marketing Leader In a world where digital platforms mediate almost every interaction, trust has become the currency that decides whether people lean in or walk away. For U.S. Hispanics, who are among the most digitally engaged groups in the … Read more

A New Branding Framework: The 5Bs

By David Aaker The “Father of Modern Branding” Brings New Views to Marketing Today The fundamentals of modern branding and brand-building can be captured in the intertwined 5Bs, a new branding framework. The first of the 5Bs is brand equity, which is owned brand assets that support existing and new organizational strategies and generate ongoing … Read more

ONLINE SELF-ASSESSMENT FOR CMOs TO CALIBRATE, MAP AND EVOLVE AI-POWERED MARKETING TEAMS, PROCESSES AND PLATFORMS

The CMO Council announced a new thought leadership program with Zeta Global aimed at engaging senior marketers in a benchmarking process to determine their company’s level of digital marketing maturity, organizational capacity and performance predictability. “Assess Where You Need to Progress” is an AI-infused audit and prescriptive process that looks at where and how modular, … Read more

Consumer attitudes toward in-car entertainment and media preferences

A new report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car manufacturers to provide consumers easy access to entertainment content across a range of services and types. By optimizing the native in-car infotainment experiences people want, auto brands can gain the power to influence decision-making and drive more … Read more

Have you been influenced yet? What the first IPA Influencer ROI study reveals 

A new report from the IPA shines light, for the first time, on the effectiveness of Influencer marketing. Irina Cotovici, Director of Analytics, shares her thoughts on the analysis which will become a ‘go-to’ benchmark for the foreseeable future. How many times have you bought a product because a friend raved about it? Or rushed to try that restaurant your colleague couldn’t stop mentioning? Word-of-mouth … Read more

How People Around the World View AI [REPORT]

As the use of artificial intelligence (AI) increases rapidly, most people across 25 countries surveyed say they have heard or read at least a little about the technology. And on balance, people are more concerned than excited about its growing presence in daily life. A median of 34% of adults across these countries have heard … Read more

Los Angeles Tribune launches LAT Español

The Los Angeles Tribune officially announces the launch of the Los Angeles Tribune Español, a new Spanish-language division dedicated to amplifying Latino voices. This initiative represents a historic expansion for the media brand, reinforcing its commitment to inclusion, equity, and global reach. Willie A Lora has been appointed Vice President of the Spanish Division. The … Read more

Engaging U.S. soccer fans ahead of FIFA World Cup 2026

Soccer fandom in the U.S. is gaining momentum in anticipation of the 2026 FIFA World Cup™. And with this growing audience, brand sponsors and advertisers need to understand who these fans are and how they’re engaging to capitalize on this rising popularity. The tournament is set to significantly boost soccer’s popularity, with 37% of the … Read more

PRSA-LA Honors Stephen Chavez as Public Relations Professional of the Year

The Public Relations Society of America, Los Angeles Chapter (PRSA-LA) has named Stephen Chavez, CEO of ChavezPR, as its Public Relations Professional of the Year, one of the organization’s most prestigious honors. Established in 1964, the award is presented annually at PRSA-LA’s PRism Awards to recognize distinguished service and outstanding career achievements. This year’s PRism … Read more

Cultural Authenticity as a Competitive Edge

By Sylvia Vidal – Consumer Insights & Strategy Consultant | Latin America Market Expert | Multicultural Marketing Leader Why Cultural Authenticity Matters in Latin America Latin America is one of the most diverse and dynamic regions in the world. Each country carries its own blend of traditions, languages, music, and identities, yet consumers across the … Read more

Unlocking the growing power of Latino fans: Building a stronger sports economy

Across stadiums, screens, and social platforms, Latinos represent the future of sports fandom in America. Young, passionate, digitally fluent, and willing to spend, this fan group embodies the habits and expectations of tomorrow’s audience. With ties to professional leagues, community clubs, and recreational sports, Latino fans are a powerful force that drive ticket sales, streaming, … Read more

California Latino GDP Surges Past $1 Trillion [REPORT]

If California Latinos were an independent state, their GDP would be the nation’s sixth-largest state GDP, larger than the economy of Pennsylvania or Ohio, according to the 2025 California Latino GDP Report by researchers at California Lutheran University and UCLA. “Latinos’ participation in the California economy is more active, more intense than that of Non-Latinos,” … Read more

MediaCo expands EstrellaTV Network footprint with Launch of WMBC-TV in New York

MediaCo Holding Inc. announced the launch of WMBC-TV in New York, a full-power HD “must carry” television station, now featuring the EstrellaTV Network, one of the fastest-growing Spanish-language broadcast networks in the U.S. Owned and operated by Mountain Broadcasting Corporation, WMBC-TV delivers full-power, over-the-air HD coverage and is carried on all major cable providers’ broadcast … Read more

Latest Economic Report Reveals Persistent Wealth Gap for Latinas Despite $1.3 Trillion Contribution to U.S. Economy [REPORT]

On Latina Equal Pay Day, LatinoProsperity released a landmark report, Latina Wealth in America: Breaking Barriers, Building Futures, exposing persistent barriers tied to the depth of the Latina wealth gap. The first-of-its-kind, comprehensive, data-driven informed report found that despite contributing $1.3 trillion annually to the U.S. economy and being one of the fastest-growing segments of … Read more

Predictions 2026: Marketing Agencies Resign Their Agency

By Jay Pattisall, VP, Principal Analyst Once singularly focused client partners, marketing agencies are forgoing their franchise to act as agents on behalf of clients. Instead, they will become marketing purveyors that operate across several business modes: vendors that execute programs; merchants that resell software and media; affiliates that contribute capabilities to larger, matrixed organizations; … Read more

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