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HPRA Celebrates Latino Excellence in Communications at the 2025 ¡BRAVO! Awards

The Hispanic Public Relations Association (HPRA) honored trailblazers in communications, journalism, and advocacy during the 2025 ¡BRAVO! Awards Gala. The event brought together industry leaders to celebrate excellence, creativity, and leadership in advancing authentic Latino narratives. Emceed by speaker and Emmy Award–winning journalist Eliecer Marte, the organization celebrated the program’s 11th anniversary, which also honored … Read more

International Puerto Rican Heritage Film Festival Announces 2025 Award Winners

The International Puerto Rican Heritage Film Festival (IPRHFF) announced the winners of its 2025 edition, marking a milestone year of exceptional achievements in film, storytelling, and Puerto Rican cultural representation. Celebrating its 15th anniversary, the festival was held from November 12–16 and featured a selection of the 104 films that were submitted, in a dynamic … Read more

2025 Holiday Travel Survey. [REPORT]

Travel continues to hold a treasured place in holiday plans, but many Americans are holding their wallets a little closer this year. Our 2025 Deloitte Holiday Travel Survey finds that financial concerns appear to lie at the root of several indicators of a softer season, despite the continued enthusiasm for travel. To download report, CLICK … Read more

Clarity in Chaos: How Culturally Inclusive Marketing Restores Growth Certainty 

By Carlos Santiago, CEO, Santiago Solutions Group, Co-Founder, Cultural Inclusion Accelerator, and AIMM  Marketers today have more tools and data than ever, but less certainty about how to utilize them effectively. The issue isn’t information—it’s insights and growth-focused actions.  Economic volatility, cultural polarization, and organizational misalignment have made it challenging to connect insight to action. … Read more

Healthcare Access, Wealth, and the Future of Hispanic Prosperity

By Gabriela Alcántara-Diaz | Semilla Multicultural Access to quality healthcare is more than a public-policy concern—it is a defining factor in the ability of Hispanic professionals, entrepreneurs, and small-business owners to build, sustain, and pass down wealth. Health is both a personal investment and an economic strategy. Protecting it safeguards the capacity to create, lead, … Read more

“The Tajinization of America” from d expósito & Partners’ résonant Wins Lifestyle Campaign of the Year at HPRA’s Bravo! Awards

The Hispanic Public Relations Association’s Bravo! Awards once again served as a powerful testament to the impact of culturally attuned storytelling, and this year, the résonant team at d expósito & Partners stood proudly at the center of the celebration. During a night dedicated to elevating excellence across the communications and marketing industry, the agency … Read more

Media ROI. [VIDEO]

Looking for fresh evidence on audio and radio advertising ROI? Look no further than one of the world’s largest media agencies. WPP Media and Radiocentre have released a major new analysis of the sales effect of AM/FM radio andi dgital audio.

The Power of Collaboration: Reinventing Brand Storytelling in a Changing Market

Strategic partnerships aren’t a passing trend—they’re redefining how brands connect, create, and stay relevant. In a world where attention is the scarcest currency, even the most iconic brands struggle to stay relevant. When sameness sets in and audiences tune out, collaboration becomes more than a marketing move—it becomes a strategy for survival and reinvention. In … Read more

Many presenters lose their audience within the first 30 seconds. [INSIGHTS]

By Nancy Duarte – CEO at Duarte, Inc. Many presenters lose their audience within the first 30 seconds. If that happens, it’s as if you never even presented… Your brilliant idea or insights that could change their lives never reach their potential. That’s why half the battle in a high-stakes presentation is keeping your audience … Read more

Stop Trying to Impress Your Clients. Get Curious About Them Instead.

By Madison Lazas – PR & Comms Strategist for Brands, Execs & High-Stakes Moments After years of agencies, I thought I understood my clients…until I became one. For most of my career, I was on the agency side. Fast-paced. Deadline-driven. Client calls, brainstorms, pitches, repeat. Then I went in-house. It changed everything I thought I … Read more

Culture Decoded – How Hispanic GenZ Redefines Authentic Brand Engagement. [REPORT]

Hispanic Gen Z consumers are reshaping the way brands connect with culture and audiences. LatiNation’s research study, the LatiNation Media Study, confirms that long-standing assumptions in Hispanic mar-keting no longer apply to bilingual and English-dominant audiences ages 18-34. This group holds substantial economic power and evaluates brand messaging with a sharper, more critical eye. The … Read more

RFP Best Practices when Selecting a Hispanic-Segment Agency

A practical guide for HR leaders and brand teams to design RFPs that surface culturally fluent, high-performing Hispanic agency partners. RFP Best Practices when Selecting a Hispanic-Segment Agency Hispanic consumers are growth consumers. Yet many brands approach the Hispanic market only after selecting a general market agency, or they reuse general market RFPs that fail … Read more

IMMIGRATION RAIDS IMPACT [REPORT]

Immigration Enforcement Is Reshaping Consumer Behavior, Public Trust, and National Sentiment Our survey findings reveal the consequences of immigration enforcement, particularly ICE raids, on Hispanic communities and broader American society, influencing spending habits, public engagement, brand trust, and national identity. Why this matters: The Driving Force of U.S. Growth: Hispanic Americans are the core engine … Read more

The end of PR’s vanity metrics era [INSIGHTS]

By Catherine Merritt – CEO at Spool Here’s a fun PR math problem: 3 billion impressions x zero impact = (yes,) zero. For too long, our industry has overly relied on “it’s hard to measure because it’s earned,” then waved around vanity metrics that say a lot about volume and very little about value. That … Read more

Why Higher Ed CMOs Burn Out Fast

By Jamie Ceman, Ed.D. – Two-time AMA Higher Ed Marketer of the Year | Ed.D in Change Management and Leadership The chief marketing officer has become higher education’s newest indispensable hire. Presidents and boards increasingly expect their CMOs to fix declining enrollment, rebuild reputation, and even stabilize shaky fundraising pipelines while budgets shrink. As The … Read more

Holiday Retail Survey [REPORT]

2025 marks the 40th year of the Deloitte Holiday Retail Survey, and the retail transformation over that time has been remarkable. Holiday shopping has shifted from crowded malls and print circulars to a world of omnichannel convenience, digital discovery, and artificial intelligence-powered tools. Yet one constant remains: The holidays are when consumer behavior reflects both the … Read more

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