By Kevin GoodwinKevin Goodwin – SVP of Strategy & Growth @ New Engen It’s likely much higher than you think. A BCG study released last week found that cutting $1 of brand investment today costs companies $1.92 (!!) in future investment to regain lost share. Let’s break that down in a simple example: You Cut … Read more
By Liz Castells-Heard, CEO, INFUSION by Castells As we enter 2026, marketing sits at a decisive inflection point. Economic pressure, unevenly governed AI adoption, political polarization, fragmented media, declining attention, eroded trust, and cultural whiplash are converging—reshaping not just how brands market, but why consumers choose to engage at all. Budgets are tighter. Performance is demanded across the full … Read more
As we do every year, we’ve gathered data around some of the most pivotal news stories of 2025, including President Donald Trump’s return to the White House, the changing U.S. immigration landscape and the rapid rise of artificial intelligence worldwide. Here’s a look back at 2025 through 12 of Pew Research Center’s most striking research findings. This is just a … Read more
What is the mood of the market and what is the forecast for Multicultural Communications and the U.S. Hispanic Market in 2026? For the Multicultural ad shops out there, what awaits on the horizon? According to most reports, a good number of industry captains would welcome a lessening of people’s divisions as well as a … Read more
An estimated 158.9 million consumers plan to shop on the last Saturday before Christmas, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is up from 157.2 million shoppers last year and surpasses the previous record of 158.5 million in 2022. “As the final Saturday before … Read more
By Aldo Quevedo – CEO, BeautifulBeast / Dieste, 1996–2012 Last week, we celebrated at Diesterday XXX. And it wasn’t just a celebration of longevity; it was a reminder of impact. But let me give you some context before we proceed. Diesterday is an event created by former members of the agency, primarily as an excuse … Read more
By Maria Lucia Parra – I am a bilingual Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives, as “one size does not fit all”. In mainstream U.S. culture, Christmas is often seen as a single event centered on December 25. For Hispanic communities across the United States, however, … Read more
By Grace Agostino / Nueva Network American culture -and American commerce -are shaped by Hispanics. Across every vertical, Latino leaders aren’t just participating in growth. They’re driving it. Music Bad Bunny -one of the most influential artists in the world, proving that culture travels faster than language. Film & Television Zoë Saldaña -Oscar winner and … Read more
About a quarter (24%) of women who had their first child from 2020 to 2024 lived with an unmarried partner, up from around 17% in the early 1990s, according to a new U.S. Census Bureau report. But a smaller share of women had their first child while neither married nor living with a partner, dropping … Read more
Canela Media continues its momentum as one of the most innovative leaders in multicultural media, earning multiple major industry recognitions in 2025 across data, technology, streaming, and audience engagement. “These recognitions reflect the relentless innovation that drives Canela Media forward. Our teams are redefining how technology, data, and culture come together to deliver real business … Read more
PRISA Media announced that its flagship sports platform AS.com, has secured the exclusive streaming rights for the popular soccer interview, talk and entertainment show, República Fútbol with Fernando Fiore ‘El Presidente,’ for the USA and Mexico. All full-length video-on-demand episodes as well as all future weekly live-streamed shows will be available on demand, exclusively on … Read more
By Tony Hernandez – Founder of the Immigrant Archive Project I came to this country as a child, part of a refugee family seeking safety, stability, and opportunity. Like millions of others, Spanish-language media became an indispensable part of our daily life—not just as entertainment, but as orientation. It helped us make sense of our … Read more
ThinkNow conducted a study to explore Hispanic consumer spending and shopping behaviors during key events and holiday seasons, focusing on how they are adapting to DEI cutbacks, rising costs due to tariffs, and related economic challenges. To download report, CLICK HERE.
By Rishad Tobaccowala Six months ago to accompany the best selling book Rethinking Work, we launched The Rethinking Work Show to gain and share insights and learnings from a spectrum of individuals across generations and industries from all over the world who are pioneering new ways of working. Twenty one episodes later, three major shifts and four themes, … Read more
A new study from WARC has found that global advertising spend is now on course to close out 2025 with growth of 8.9% to $1.19trn, an upgrade of 1.5 percentage points (pp) from WARC’s September forecast due to strong results from Big Tech platforms and a muted impact on global trade from trade tariffs. A … Read more
Roughly 1 in 5 U.S. teens say they are on TikTok and YouTube almost constantly. At the same time, 64% of teens say they use chatbots, including about 3 in 10 who do so daily Even as teens express mixed feelings about social media’s impact, these sites remain a key part of their lives, with … Read more
DangerTV announced the debut of its first podcast, exclusively distributed by reVolver Podcasts. Fight to Survive dives deep into the terrifying moments experienced by hunters, sportsmen, and fishermen who unexpectedly crossed paths with nature’s most unforgiving forces. It will be available every Wednesday in both English and Spanish, delivering powerful narratives spanning the worlds of … Read more
Telemundo announced Tu Momento. Tu Jugada. — known in English as Telemundo’s Next Play — a nationwide sport impact and community initiative that champions the transformative power of sports to character, teamwork and leadership. Supported by Comcast NBCUniversal, the grassroots initiative spans multiple sports and communities, combining mentorship, live events, and local partnerships to help … Read more
Vme TV announces the premiere of “Cumbre Diálogo Presidencial,” a television special that revisits the most significant moments from the recent Summit for Democracy held in Miami by Grupo IDEA, together with Miami Dade College and prominent institutions dedicated to the defense of freedom and democratic governance. The program, presented in two parts, will air … Read more
By Tracy Schaller – Strategic Brand & Communication Leader People often think communications and public relations are the same thing or, worse, that they are “easy” to do. Until it is time to do the work. The reality is comms and PR are related, but they are not the same. And professionals in this field … Read more
