A fundamental concept in marketing effectiveness and media planning Welcome to The Wheelhouse, where we discuss critical topics for marketers who want to maximise advertising effectiveness. In this edition, Tom Loughnan, Director of Analytics, explores one of the most fundamental – yet often misunderstood – concepts in media planning: diminishing returns. Tom unpacks why understanding … Read more
By Dan Larkman Measuring ad effectiveness is both more critical and more complicated than ever. Advertisers are expected to prove the value of their media spend across multiple channels while navigating a complex ecosystem that is increasingly privacy-conscious and fragmented. Gone are the days when simple tracking through cookies or last-click attribution could provide basic … Read more
Vme Kids, the 24-hour Spanish-language children’s network dedicated to providing educational and entertaining content for preschool and early elementary audiences, is excited to announce the premiere of StoryZoo Aventuras – Los Instrumentos, a delightful new animated series from the internationally recognized children’s brand, StoryZoo. Produced in collaboration with the renowned London Symphony Orchestra, StoryZoo Aventuras … Read more
By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ Ain’t the first time I rant about this. The multiple advantages of grandparents, parents and children living under the same roof. Given our current 80+ year life expectancy, add some children’s children to the equation too. The share of the U.S. population calling a multigenerational household home … Read more
Telemundo’s afternoon entertainment shows, En Casa con Telemundo, La Mesa Caliente, and Al Rojo Vivo drove the network to the #1 spot in Spanish-language television on weekday afternoons. In the first quarter of 2025, the network’s entertainment shows in the 1pm-5pm timeslot delivered an average of 542,000 total viewers and 126,000 adults 18-49, outperforming Univision … Read more
People still want the TV and movie experience offered by traditional studios, but social platforms are becoming competitive for their entertainment time—and even more competitive for the business models that studios have relied on. Social video platforms offer a seemingly endless variety of free content, algorithmically optimized for engagement and advertising. They wield advanced ad … Read more
Latino Media Network (LMN) proudly announces the launch of KYWW Puro Tejano 1530 AM, a new Tejano music radio station serving the Rio Grande Valley, from South Padre Island to Starr County. This new addition to LMN’s growing network marks a significant step in delivering culturally resonant, locally-focused content to the region’s vibrant Latino community. … Read more
The Hispanic Marketing Council (HMC) announced the winners of the 2025 HMC Strategic Excellence Awards at its annual summit in New York City. BeautifulBeast was awarded Grand Prix for the “Amor with no BS” campaign promoting Match Group’s Chispa app. The campaign also earned them two Golds in Creative Ingenuity and Shopper and Experiential Marketing. … Read more
New Majority Solutions and Mainkore Global, an AI-powered insights and media intelligence company have entered into a strategic partnership with aim to revolutionize how to engage audiences by combining New Majority’s expertise in multicultural marketing with Mainkore’s advanced targeting technology. This collaboration is focused on empowering brands to connect with diverse audiences in meaningful ways. … Read more
Anyone who’s cracked open a Coors Light knows that it’s best enjoyed when the mountains on the packaging turn blue. To celebrate the brand’s iconic cold activated cans and bottles, its latest radio campaign, called Cold Activated Announcers, features voice actors who recorded the ad in an ice plunge chilled to 42 degrees. The campaign … Read more
By Bill Duggan I will start with a belated public shout-out to Jared Belsky, recently named Ad Age’s 2025 Agency Executive of the Year. That is quite the honor as this recognition is reserved for just one person, in an industry rich with many talented people. While there were multiple reasons that Jared was selected, … Read more
By Drew DeSilver and Luona Lin Blue-collar workers have been at or near the center of much public discussion in recent years, from their political leanings to their wages and cultural impact. A recent Pew Research Center survey finds that these workers – who, by our definition, make up about 27% of the U.S. workforce … Read more
By Alphonsus Obayuwana, M.D., Ph.D. How happy the citizens of a country are is a better measure of how well that country is doing, more so than the gross national product (or GDP). To promote and draw attention to this concept, the United Nations has observed the International Day of Happiness on March 20th annually, … Read more
Despite the headlines, rollbacks, and legal battles, the conversation around race has never been more crucial for marketers and businesses. While diversity and inclusion (D&I) often dominate discussions, doing so serves only as a distraction from the broader concerns surrounding the racial dynamics embedded in our society. The issues of race aren’t simply about diversity. … Read more
By Gabrielle White A generation that is often viewed as impulsive, immature, and naïve, Raptive has proven with its new study, “DECODING GEN Z: The New Rules of Digital Trust and Influence,” that gen Z has outgrown these stereotypes. Gone are the days of trendy, TikTok-influenced purchases, especially when it comes to fashion. Instead, gen … Read more
Telemundo, the Spanish-language home of the U.S. National Teams, presents complete coverage of two U.S. Women’s National Team friendlies in April. The USWNT will take on Brazil at SoFi Stadium on Saturday, April 5 LIVE at 5 p.m. ET on Telemundo, Universo, and Peacock and again at PayPal Park on Tuesday, April 8 LIVE at … Read more
Eighty-four percent of CMOs report high levels of strategic dysfunction within their function, according to a survey by Gartner, Inc. A survey of 403 CMOs conducted in October through November 2024 revealed organizations with high levels of strategic dysfunction are 36% less likely to report strong business and marketing performance. CMOs report multiple forms in … Read more
By Pierre Bouvard One of the most frequently asked questions the Radio Advertising Bureau receives on audio creative involves wear-out. Wear-out is defined as the point where creative testing declines from its peak due to message frequency fatigue. To explore whether wear-out is an issue, the Radio Advertising Bureau commissioned a study from ABX … Read more
NBCUniversal Telemundo Enterprises announced it elevated Javier Pons to Chief Content Officer & Head of Telemundo Studios, reporting directly to Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises. In his new role, Pons, who joined Telemundo as EVP, Telemundo Studios last year, will expand his responsibilities to include oversight of the network’s entertainment division. In addition to … Read more
Nueva Network has officially launched QueOnnda.com platform with strategic local rebranding of two top-rated Hispanic radio stations: WDCN 87.7FM in Washington DC and WCCM 103.7FM in Boston. Now operating as QueOnnda DC and QueOnnda Boston, both stations are part of a new digital strategy designed to reshape the future of Spanish Language radio across the … Read more
