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2024 CMO’s Guide: A Compendium of Cases from Brands Driving Business Growth and Innovation with Generative AI [REPORT]

Adding to the Growth Council’s Position on Generative AI, CMOs and other thought leaders have graciously shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy. By making these insights and examples available in this compendium, we hope to inspire you to explore and embrace the possibilities … Read more

NBCUNIVERSAL to send Creators to 2024 Olympics Games in Paris

NBCUniversal unveiled its first-of-its-kind “Paris Creator Collective” for its coverage of the Olympic Games Paris 2024. NBCUniversal, in partnership with Meta, Overtime, Snapchat, TikTok and YouTube, has developed a multi-platform social creator program that will empower 27 engaging creators to tell the stories of the Games through their eyes with unprecedented on-the-ground access in Paris. … Read more

Inclusive-focused media investment opportunities for ad buyers [REPORT]

Gracenote released a new report quantifying the visibility of different racial, ethnic, gender and disability groups among primary cast in new 2024 TV programming on major streaming platforms and linear channels. Tapping Gracenote Inclusion Analytics data, the report sheds light on opportunities for media buyers to invest in shows that authentically represent diverse characters and … Read more

Advertising Growth Forecast +10%

The summer update of MAGNA’s “Global Ad Forecast”  predicts that global media owners’ advertising revenues will reach $927 billion this year, growing by +10%. MAGNA is raising its 2024 growth forecast following a stronger-than-expected ad market in the first quarter (+12%) and an improvement in the economic outlook (real GDP growth +3.2%, US +2.5%). The … Read more

The State of Latinas in Corporate America 2024

The last five years of Lean In’s research on the state of women at work reveal a disturbing trend: Latinas face the steepest climb up the corporate ladder and end up the most underrepresented of all groups of employees in the C-suite. Despite these barriers, Latinas remain highly ambitious and increasingly committed to advancing. Lean … Read more

Futbol de Primera Announces On-Air Talent for Copa America Radio Broadcast

Futbol de Primera announced its lineup of on-air talent for the highly anticipated Copa America 2024 coverage. As fans across the Americas prepare for this premier soccer event, Futbol de Primera is committed to delivering comprehensive, insightful, and exciting commentary to enhance the listener experience. This year’s broadcast team features a blend of seasoned professionals … Read more

25TH EDITION OF HMC HISPANIC MARKET GUIDE: A comprehensive Playbook to help Marketers STOP Latino Coating & Reach Hispanic Market with Authenticity [DOWNLOAD GUIDE For Free]

On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has … Read more

The Power of La Radio! [REPORT]

Nielsen’s Tony Hereau and Cumulus Media’s Pierre Bouvard reveal never-before-seen sales stories on the power of Spanish radio. • Shocker: Radio crushes TV in reach and ratings among Hispanics • How radio elevates the TV and digital media plan • AM/FM radio (not connected TV) is the solution for political campaigns to expand Hispanic voter … Read more

FCC’s Gomez Talks Regulation, AM, and EAS In Keynote Address

Courtesy of Radio Ink FCC Commissioner – Anna Gomez HRC 2024 “I learned the perspectives of the regulated firsthand. I understand that the right level of regulation reflects the circumstances before us and specific facts matter a lot.” Those words from FCC Commissioner Anna Gomez, in an address to Hispanic broadcasters on Wednesday. Commissioner Gomez … Read more

Become Fluent in Silence

By Jim “Wegs” Wegerbauer What speaks most loudly to people? Silence. The art of listening to them. Really listening to them. And not just waiting to talk. After all, we already know what we know. How else will we learn anything new? 2:1 is not a bad ratio. For many of us, myself included, this … Read more

Circulo Creativo: “Ads From The Past”

In celebration of our 25th anniversary, we’re featuring a selection of the most memorable ads from our past along with their captivating stories. CLICK HERE to view.  

Advertising Cultivates Brand Trust Leading to Purchase Intent [REPORT]

When brand trust increases by just one point, the average consumer purchase intent increases by 33%, with Reliability, Respect, Ethical Business Practices, Authenticity, and Relatability top drivers of brand trust. This is according to a new study released today by Vevo, MAGNA Media Trials and Initiative, which surveyed a nationally representative group of nearly 5,000 … Read more

Attention: Why It’s More Than Just Viewability 2.0

By Jesse Fisher In a world full of advertisements, the burning question remains: How can we keep consumers truly engaged? As our industry evolves daily, advertisers are taking a deeper look, moving beyond conventional metrics like viewability, and embracing innovative measurement tools to gauge attention. However, as new measurement tools arise, so does the need … Read more

Cleaning the CTV Ecosystem

By Sean Callahan It’s an understatement to say that advertisers are not thrilled with the current state of the digital ecosystem. In the ANA’s recent “Programmatic Media Supply Chain Transparency Study,” the organization, a vocal advocate for supply-path optimization (SPO), found that inefficiencies and fraud in the advertising ecosystem conspire to swallow a significant bite … Read more

Cultural Issues and the 2024 Election [REPORT]

The 2024 presidential campaign is taking place amid intense debates over such topics as immigration, growing racial and ethnic diversity in the United States, the changing American family, crime and reproductive issues. These topics sometimes are grouped together as “culture war” or “woke” issues. On most – but not all – of these topics, voters … Read more

Fixing the Ad Agency Model

By Jacqueline Lisk Rachel Barek, CEO and co-founder of creative agency Said Differently, says advertising agencies have failed to evolve. “Companies have innovated in terms of the types of work that they do,” she says. “But no agency was purpose-built from the ground up for all the needs of a modern CMO.” The times are … Read more

Cut Through The Fragmented TV Streaming Landscape [REPORT]

MAGNA Media Trials and Roku released new research that explored how brands and viewers can find their way in the increasingly fragmented TV viewing landscape. The report called “From ‘Power On’ to ‘Power Off’ Understanding the Streaming TV Experience” shed light on viewers’ mood, motivations, pain points, and journey to content, as well as what … Read more

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