Los Angeles is about to shape the future of the American consumer. With the World Cup in 2026, the Super Bowl in 2027, and the Olympics in 2028, the city will be the cultural and economic epicenter of the decade. Our new report, “Why L.A. Will Decide Whether Brands Win or Lose in 2026,” uncovers … Read more
THE WINE INDUSTRY IS FACING A RESET The wine industry is facing a reset. Declining volumes, shifting demographics, and competitive pressures are reshaping the market. But moments of disruption also create moments of renewal—and today’s industry has a unique opportunity to reimagine its future. Globally, as here in the U.S., wine sales are softening. … Read more
By Kimberly Cooper Ramalho – C-Suite Advisor Every few years, someone declares media relations dead. They point to shrinking newsrooms, fewer earned placements, social media’s rise, or the fact that a press release alone rarely moves the needle anymore. And they’re not wrong about one thing: what worked before is no longer enough. But media … Read more
The Hispanic Marketing Council (HMC) opened submissions for the 2026 HMC Strategic Excellence Awards, the industry’s only competition honoring strategic excellence in Hispanic and multicultural marketing. Now celebrating its 20th year, the awards recognize breakthrough cultural insights, superior strategic thinking, and effectiveness in engaging Latino audiences. HMC will announce winners during the 2026 HMC Annual … Read more
. By Chris Laping – The Emotional Intelligence Network You shouldn’t have to compete with a phone for someone’s attention in a meeting. But most of us have stopped noticing. I saw it last month with a client. Three people in a room. Two scrolling. One trying to solve a real problem. The person talking … Read more
HISPANIC AUDIO LEADERS SBS, PRISA and CARACOL RADIO ANNOUNCE GLOBAL PARTNERSHIP TO EXPAND U.S. MEDIA FOOTPRINT ALLIANCE WILL TARGET GROWING $4 TRILLION U.S. HISPANIC MARKET Debut of Major Market FM Formats and Live/On Demand Streaming on LaMusica App Spanish Broadcasting System (“SBS”), the leading Latino radio owner/operator in the U.S., Prisa Media (“PRISA”), the world’s … Read more
On Jan. 3, the United States conducted a military strike on Venezuela and brought President Nicolás Maduro to New York to face charges related to drug trafficking. In recent decades, Venezuela has experienced economic and political crises that have led to record numbers of Venezuelans migrating. They’ve mainly gone to neighboring Latin American countries but also to the U.S. and … Read more
For 25 years, Pew Research Center has tracked some of the biggest technological shifts in history. Today, most Americans subscribe to home broadband internet and own a smartphone. About four-in-ten describe their internet use as almost constant. But use of these technologies is not universal. For instance, Americans with the lowest household incomes are far less likely … Read more
Telemundo closed 2025 as the #1 Spanish-language television network in weekday afternoons (Monday–Friday, 1–5 pm) averaging 548,000 total viewers, according to Nielsen. Year-over-year, the afternoon daypart also surged +22% among adults 18–49, with every program in the block delivering double-digit growth versus 2024. Offering viewers four hours of live entertainment, news, lifestyle content, and the … Read more
Media and entertainment entrepreneur David Chitel today announced the launch of Dave Of The Dead, a provocative new long-form interview podcast that confronts the moments that define us—professionally and personally—and the lessons that survive long after titles, roles, and certainty fall away. Inspired by the spirit of Día de los Muertos, Dave Of The Dead … Read more
By Virginia Ocampo – Diector Global Strategy @Spiro In 2026, experiential marketing must move from activation to strategic experience architecture. As live events and venues continue to invest in technology and infrastructure, the real differentiator in 2026 will be strategic experience design, not activation volume. But before investing in more tech, activations or formats your … Read more
For marketers who target U.S. Hispanic consumers, it comes as no surprise that audio continues to be one of the most reliable parts of an increasingly fragmented media landscape. Advertisers are managing tighter budgets while pressure to deliver outcomes remains high; this means channels with scale and stability are more valuable than ever. As digital … Read more
By Fraser Thomson – Head of MarketingStrategic Growth Marketer reading the McKinsey’s State of Marketing 2026 report (link below) this week, it’s fascinating how the pendulum has finally swung back. After a decade of chasing dashboards, marketers are rediscovering something oddly radical: brand actually matters again. Not as a “nice to have,” not as a … Read more
By Mark Duval – Founder of The Duval Partnership For decades, agencies have treated the RFP as the moment that mattered. The brief arrived. Then the war room opened. And the pitch became the battleground. But that world is disappearing. Increasingly, the RFP is no longer where decisions are made—it’s where they get confirmed. The … Read more
The Hispanic Marketing Council (HMC) announced that Roy Kokoyachuk, co-founder and principal of ThinkNow, Franco Caballero, managing director at Dieste, and comeback member and past HMC Chair Aldo Quevedo, CEO of BeautifulBeast, have joined its board of directors. These new board members will work closely with HMC Chair Jose Villa, president of Sensis, the organization’s … Read more
I’ve spent decades in this industry, long enough to see a pattern that’s impossible to ignore: Latinos have repeatedly been left behind. We’ve been overlooked in boardrooms, bypassed for promotions, and shut out of the C-suite. Today, the headlines tell an even more troubling story—mass layoffs and decisions that disproportionately impact proven Hispanic leaders. Multicultural … Read more
As anticipated in our last global economic outlook, elections around the world have driven notable policy changes that altered the trajectories of inflation, borrowing costs, currency values, and trade and capital flows in 2025. One significant development was that the United States raised significant barriers to trade, disrupting supply chains and creating financial market volatility. … Read more
N+ Univision continues to strengthen its role as the most reliable and relevant news source for Hispanic audiences nationwide. The rebrand marks a new chapter focused on delivering high-quality journalism, backed by unmatched coverage and the strongest Spanish-language newsroom in the industry. For more than 40 years, Noticias Univision has upheld a steadfast commitment to … Read more
Telemundo announced the appointment of Adrian Santucho as Senior Vice President of Unscripted Content. Santucho will report directly to Javier Pons, Chief Content Officer and Head of Telemundo Studios at NBCUniversal Telemundo Enterprises. Santucho will be responsible for leading the development and production of unscripted content including realities, game shows and music specials, for linear … Read more
By Luis Miguel Messianu – Founder-President-Chief Creative Officer @ Messianu/Edelman/Lerma It’s an honor to be part of leaders predicting trends for 2026. Here’s my full perspective hoping to inspire while wishing all my network a fulfilling journey in this new year: As we look to 2026, our industry stands at a creative crossroads—where technology, culture, … Read more
