Article placement: Top News

Ad-Filtering Users, How They Accept Some Advertising and Reward Those Advertisers with Better Recall, Positive Brand Associations [REPORT]

If two assumptions can be made about advertising, consumers are attempting to filter out intrusive ads, while advertisers are striving to capture their attention. These opposing behaviors actually create a better environment for advertisers and media agencies, with notable improvements in recall and positive brand associations, according to new research by MAGNA’s Media Trials unit … Read more

Millie Carrasquillo

Since starting her career, Millie Carrasquillo has been an enthusiastic innovator and driving force in the area of Hispanic consumer research and media measurement. At a time when the required tools and technologies did not exist, Millie was committed to creating methodologies and designing studies to more accurately reflect Hispanic consumer attitudes, behaviors and media … Read more

Telemundo Stations bring local news to Samsung TV Plus

Samsung TV Plus users can access premium local Spanish-language breaking news coverage and original content from Telemundo stations 24/7 by streaming the stations’ regional free ad-supported TV (FAST) channels. The first two channels to launch today include “Noticias Telemundo California” and “Noticias Telemundo Florida,” with two more channels – “Noticias Telemundo Noreste” and “Noticias Telemundo … Read more

Jackie Bird

Those that know Jackie Bird know she’s an energy-filled powerhouse and an accomplished professional who has shattered multiple glass ceilings throughout her career. She paved the way for female professionals at Procter & Gamble in Puerto Rico, where she became the first female brand manager on the marketing team. Later, she made history as the … Read more

Isabel Valdés

Isabel Valdés, one of the most renowned In-Culture Marketing™ experts in the nation. With two decades of experience consulting for Fortune 100 and 1000 companies, Isabel is a true business development guru. She’s also a published author public, speaker and trainer As the head of Isabel Valdés Consulting (IVC), she has helped countless clients in … Read more

U.S. Soccer Foundation renews partnership with Telemundo

The U.S. Soccer Foundation is extending its partnership with NBCUniversal Telemundo Enterprises as the official Spanish-language media partner for the second year. The announcement will be shared today at the “Unstoppable Women in Sports: Changing the Game Together” event at Telemundo Center as part of the network’s ongoing celebrations of Women’s History Month under this … Read more

Although Inflation is Moderating, Food Costs Remain High, and Consumers Continue to Shift At- and Away-from-Home Eating and Spending Behaviors as a Result

Last year, food inflation at retail and foodservice exceeded levels reached during the Great Recession. Even with inflation currently moderating, higher food prices will continue influencing consumers’ spending and eating behaviors this year, reports Circana, formerly IRI and The NPD Group. Food will always be consumers’ priority in tough and good economic times, whether eaten … Read more

Everyone’s Obsessed with AI… But Don’t Forget the Humans

By Jay Kulkarni AI is taking over the internet, and what feels like the world lately. While generative AI tools like ChatGPT and DALL-E continue to grasp consumers’ attention, AI has been used for many business applications in digital media and marketing. With 83 percent of companies claiming that AI is a top priority in … Read more

Monica Lozano

Monica C. Lozano is a powerhouse – before serving as President and Chief Executive Officer of College Futures Foundation, she had a highly successful career in media. She was editor and publisher of La Opinión, the country’s leading Spanish language daily newspaper, and then went on to become CEO of the parent company, ImpreMedia. Under … Read more

Rossana Rosado

Rossana Rosado spent over 30 years in the media industry as an executive and award-winning producer. She was the first female CEO, Editor, and Publisher of El Diario La Prensa, the oldest and largest Spanish-language newspaper in the country. During her career in Journalism, she was drawn towards the stories of society’s most vulnerable and … Read more

Barrio Chino [VIDEO]

The amazing history of Latin Asians in the Americas—barrio a barrio—as told by chef and author Armando Tam

This Women’s History Month, the team at d expósito & Partners paid tribute to the many Latina Leaders in Hispanic advertising and media with a social media series.

This Women’s History Month, the team at d expósito & Partners paid tribute to the many Latina Leaders in Hispanic advertising and media with a social media series. The DEX team saw it as an important time to acknowledge the leadership, courage and contributions of these fearless women, as well as celebrate their accomplishments in … Read more

ALICIA CONILL

We begin our Women’s Month series featuring a pioneer who could arguably be considered the Madrina (Godmother) of Hispanic advertising in the US: Alicia Conill. Alicia began her advertising career in Cuba in the late 1950s, as live announcer talent for an agency in Havana, called Mestre Conill. After the Cuban Revolution, she became a … Read more

NORMA ORCI

“In the ‘80s, there was a resistance among marketers to learning a new culture, learning a new language, and learning new forms of media” shared Norma Orcí with the LATimes in 2017. “We are facing a similar situation now.” Norma is a highly respected industry veteran and trailblazer, who co-founded La Agencia de Orcí with … Read more

TERE ZUBIZARRETA

The life of Tere Zubizarreta was an exemplary story of The American Dream. She started her career in advertising in the 1970s with no college degree, working as a secretary at McCann/Marshalk Advertising. In 1976, she founded her own agency, Zubi Advertising, with limited resources, including a borrowed desk, telephone and typewriter, and a $465 … Read more

AIDA LEVITAN

Today, we’re excited to share the story of another incredible and highly accomplished Latina: Aida Levitán. In 2017, she became the first and only Cuban-American female board chair for a U.S. commercial community bank. Now that’s impressive, but there’s more. Just 4 years later, she took U.S. Century Bank public! As a result of her … Read more

Warner Bros., Discovery U.S. Hispanic, GroupM & Cocina Media cook up EL TOQUE DE AARÓN

Warner Bros. Discovery U.S. Hispanic announced its latest content partnership with GroupM and COCINA Media, a multicultural owned-and-operated content and digital media company, to bring high-quality, culturally-relevant programming created for Hispanic audiences in the United States. Together, they have teamed up once again with beloved celebrity chef and Executive Producer Aarón Sánchez on EL TOQUE … Read more

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