The Youth Kaleidoscope [REPORT]

FleishmanHillard’s global Culture Unit released The Youth Kaleidoscope Report, which sees Gen Alpha and Gen Z shapeshifting their quest for balance in today’s tumultuous conditions. To date, much of the research surrounding Gen Z and Gen Alpha presents a fairly one-dimensional view. Both groups are often portrayed as ‘freedom fighters’ rebelling against systems and structures … Read more

Mastering the In-House Agency Evaluation

By Jim Wallace How does in-house marketing evaluate agency performance? Should in-house marketing teams evaluate the in-house agency? If so, should the in-house agency evaluation be different or the same as your external agency evaluations? To read more, CLICK HERE. Courtesy of Association of National Advertisers  

Is Your Influencer Marketing Program Compliant?

By Cliff Campeau In 2022, advertisers spent over $16 billion globally on influencer marketing, an 18.8 percent increase over the prior year. Fueling the growth of this sector is the purported return on investment, which claims an average of $5.20 for every $1.00 invested, according to Influencer Marketing Hub. Influencer marketing is when advertisers engage … Read more

Jo Muse passes

Jo Muse was born on a red dirt road in Holly Springs, MS to a son and daughter of cotton farmers. Penniless and with the promise of fair wages by Henry Ford their family moved to Detroit MI when he was two. The family went from welfare to work in the auto business. What Jo … Read more

HMC honors Molson Coors with 2023 Marketer of The Year

The Hispanic Marketing Council (HMC) announced that Molson Coors is the winner of the 2023 HMC Marketer of the Year Award, joining an elite list of organizations that have received the award, including AARP, Ford, Kellogg’s, McDonald’s, Nestlé, Sprint, State Farm, Toyota and Walmart. Molson Coors CMO Sofia Colucci will accept the award at HMC’s … Read more

What is influencer marketing?

Sphere of influence. Once it was Mary Kay cosmetics and coiffed ladies driving pink Cadillacs. Now it’s waist trainers, hair growth gummy vitamins, and green protein powder supplements. The most glamorous and charismatic among us have always influenced how others aspire to live—including the products people buy to support their lifestyle dreams. But only recently, … Read more

The Biggest Mobile Gaming Trends of 2023

But the actual excitement is over where we’re headed. If the reports are to be believed, the mobile gaming industry is set to touch $272 billion by 20301. With its majority market share and an experimental approach driven by lower development costs compared with other platforms, mobile leads the gaming industry where others will ultimately … Read more

PepsiCo launches Greenhouse Accelerator Program: Juntos Crecemos Edition to Identify and Uplift Emerging Hispanic-Owned Food and Beverage Start-Ups

PepsiCo, Inc. announced the launch of its Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition. This year marks the eighth year of the Greenhouse Accelerator program, and the first-ever Hispanic edition, which focuses on driving growth of emerging Hispanic-owned food and beverage businesses through collaboration and innovation. Beginning today, emerging Hispanic-owned food and beverage … Read more

Lizette Carbajal named VP of Community Relations & Communications for Telemundo 52 & NBC4

Lizette Carbajal has been promoted to Vice President of Community Relations and Communications for Telemundo 52 Los Angeles/KVEA and NBC4 Southern California/KNBC. Effective immediately, Carbajal will lead community engagement and communications strategies for both stations. She will continue to report to Todd Mokhtari, President and General Manager for Telemundo 52 and NBC4. “Lizette is driven … Read more

The Marketing Community’s Support of Diverse Suppliers  [REPORT]

This research is based on a survey of the ANA database of certified diverse suppliers serving the marketing/advertising industry. We wanted to hear from these diverse suppliers to learn: how interest from the marketing/advertising community in supporting diverse suppliers changed in the past year; how investment from the marketing/advertising community changed in the past year; … Read more

How do you pitch when you’re the incumbent agency?

By David Angell It sounds like the toughest gig in town. Your client has called a review of your agency – despite your best efforts – and you’ve been asked if you want to take part. You’re angry, scared and pumped in equal measure. You’re damned if you do and damned if you don’t. What … Read more

Modern marketing: Six capabilities for multidisciplinary teams

By Anna Checa, Cayley Heller, Eli Stein, and Jamie Wilkie In today’s world, marketing organizations are expected to do more with less. Budgets are carefully scrutinized, teams are leaner, and CEOs are looking to CMOs to drive the next wave of growth. While there is tension between growth and efficiency, they should not be thought … Read more

How Americans View Their Jobs  [REPORT]

In the wake of the Great Resignation and amid reports of “quiet quitting,” only about half of U.S. workers say they are extremely or very satisfied with their job overall, according to a new Pew Research Center survey. Even smaller shares express high levels of satisfaction with their opportunities for training and skills development, how … Read more

Fors Marsh Acquires Brunet-García

Fors Marsh announced that it has acquired Brunet-García (B|G), a full-service social impact marketing firm based in Florida that focuses on improving health, safety, and cross-cultural education and outreach. For years, the two organizations have been trusted partners delivering impactful work and will now bring together science and art to take on today’s biggest challenges—from … Read more

A New Workforce Reality for Media Buying

By Brian Dolan The threat of recession and a downturn in ad spend hasn’t done much to ease the burden on employers sourcing talent in the media buying world. With post-pandemic attitudes towards work and a rising gap in salary expectations piling on to longstanding employee turnover and talent availability issues, the hiring environment remains … Read more

Telemundo’s ‘HOY DIA’ launches new fourth hour

Continuing its commitment to bring viewers more entertainment and fun, Telemundo’s morning show Hoy Día announced today the addition of a new dynamic fourth hour of programming. The Spanish-language program will continue to connect viewers with their favorite stars, cover the latest entertainment news, offer cooking segments to enjoy the diversity of Latin cuisine and … Read more

LIONS State of Creativity Study 2023 [REPORT]

LIONS’ global, annual study reveals the industry’s priorities, opportunities and challenges.  The third edition of the State of Creativity Study draws on insights, data and case studies from over 2,400 creatives and marketers from across the industry, to help you rise above the challenges facing brands in 2023. To download report, CLICK HERE.  

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