By Cliff Campeau In 2022, advertisers spent over $16 billion globally on influencer marketing, an 18.8 percent increase over the prior year. Fueling the growth of this sector is the purported return on investment, which claims an average of $5.20 for every $1.00 invested, according to Influencer Marketing Hub. Influencer marketing is when advertisers engage … Read more
Jo Muse was born on a red dirt road in Holly Springs, MS to a son and daughter of cotton farmers. Penniless and with the promise of fair wages by Henry Ford their family moved to Detroit MI when he was two. The family went from welfare to work in the auto business. What Jo … Read more
The Hispanic Marketing Council (HMC) announced that Molson Coors is the winner of the 2023 HMC Marketer of the Year Award, joining an elite list of organizations that have received the award, including AARP, Ford, Kellogg’s, McDonald’s, Nestlé, Sprint, State Farm, Toyota and Walmart. Molson Coors CMO Sofia Colucci will accept the award at HMC’s … Read more
Sphere of influence. Once it was Mary Kay cosmetics and coiffed ladies driving pink Cadillacs. Now it’s waist trainers, hair growth gummy vitamins, and green protein powder supplements. The most glamorous and charismatic among us have always influenced how others aspire to live—including the products people buy to support their lifestyle dreams. But only recently, … Read more
But the actual excitement is over where we’re headed. If the reports are to be believed, the mobile gaming industry is set to touch $272 billion by 20301. With its majority market share and an experimental approach driven by lower development costs compared with other platforms, mobile leads the gaming industry where others will ultimately … Read more
PepsiCo, Inc. announced the launch of its Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition. This year marks the eighth year of the Greenhouse Accelerator program, and the first-ever Hispanic edition, which focuses on driving growth of emerging Hispanic-owned food and beverage businesses through collaboration and innovation. Beginning today, emerging Hispanic-owned food and beverage … Read more
Lizette Carbajal has been promoted to Vice President of Community Relations and Communications for Telemundo 52 Los Angeles/KVEA and NBC4 Southern California/KNBC. Effective immediately, Carbajal will lead community engagement and communications strategies for both stations. She will continue to report to Todd Mokhtari, President and General Manager for Telemundo 52 and NBC4. “Lizette is driven … Read more
This research is based on a survey of the ANA database of certified diverse suppliers serving the marketing/advertising industry. We wanted to hear from these diverse suppliers to learn: how interest from the marketing/advertising community in supporting diverse suppliers changed in the past year; how investment from the marketing/advertising community changed in the past year; … Read more
By David Angell It sounds like the toughest gig in town. Your client has called a review of your agency – despite your best efforts – and you’ve been asked if you want to take part. You’re angry, scared and pumped in equal measure. You’re damned if you do and damned if you don’t. What … Read more
By Anna Checa, Cayley Heller, Eli Stein, and Jamie Wilkie In today’s world, marketing organizations are expected to do more with less. Budgets are carefully scrutinized, teams are leaner, and CEOs are looking to CMOs to drive the next wave of growth. While there is tension between growth and efficiency, they should not be thought … Read more
Global advertising and marketing spending continued to rebound 7.9% to $1.568 trillion in 2022, but spending is projected to grow at a tamer 5.3% in 2023, as challenging macroeconomic and re-emerging secular industry trends hamper the fast-growing digital & alternative media channels that fueled the strong recovery from the pandemic, according to new research released … Read more
In the wake of the Great Resignation and amid reports of “quiet quitting,” only about half of U.S. workers say they are extremely or very satisfied with their job overall, according to a new Pew Research Center survey. Even smaller shares express high levels of satisfaction with their opportunities for training and skills development, how … Read more
Fors Marsh announced that it has acquired Brunet-García (B|G), a full-service social impact marketing firm based in Florida that focuses on improving health, safety, and cross-cultural education and outreach. For years, the two organizations have been trusted partners delivering impactful work and will now bring together science and art to take on today’s biggest challenges—from … Read more
By Brian Dolan The threat of recession and a downturn in ad spend hasn’t done much to ease the burden on employers sourcing talent in the media buying world. With post-pandemic attitudes towards work and a rising gap in salary expectations piling on to longstanding employee turnover and talent availability issues, the hiring environment remains … Read more
By David Angell I’ve always found the term ‘Chemistry Session’ to be a complete misnomer. I use the term because it’s entered into pitching vernacular. And because the concept of ‘human chemistry’ exists. And because I can’t think of anything better myself that’s going to stick. But really – Chemistry? I understand the premise. But … Read more
Out of home (OOH) advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks a critical milestone for OOH, with 2022 outpacing the previous record set in 2019. The news aligns with recent … Read more
Continuing its commitment to bring viewers more entertainment and fun, Telemundo’s morning show Hoy Día announced today the addition of a new dynamic fourth hour of programming. The Spanish-language program will continue to connect viewers with their favorite stars, cover the latest entertainment news, offer cooking segments to enjoy the diversity of Latin cuisine and … Read more
LIONS’ global, annual study reveals the industry’s priorities, opportunities and challenges. The third edition of the State of Creativity Study draws on insights, data and case studies from over 2,400 creatives and marketers from across the industry, to help you rise above the challenges facing brands in 2023. To download report, CLICK HERE.
By David Angell One of the important factors in any pitch decision is how aligned the agency is to the advertiser’s culture. And while there can be some misunderstandings, it is important to make sure you know who you are pitching to, the culture of the business and the people employed there before you go … Read more
By Chris Warren As director of university relations and partnerships at the cosmetics giant and ANA member L’Oréal, Brittany Ramsey is responsible for identifying and attracting the marketing talent the company needs to thrive in the future. But in the past few years, the skills and education of the students L’Oréal wants to recruit has … Read more
