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U.S. SOCCER DEBUTS OFFICIAL 2026 WORLD CUP CAMPAIGN CHAMPIONING USMNT’s GRIT AND RESILIENCE, NARRATED BY MARCELLO HERNANDEZ

U.S. Soccer today unveiled Never Chase Reality™, its official 2026 World Cup Men’s National Team campaign, narrated by Marcello Hernandez. The 90-second film honors the past, challenges expectations, and invites fans to believe in what’s possible. Combining insights from fan research and sentiment analysis to reflecting the hope and ambition of the players, Never Chase … Read more

Corona Feliz Navidad Yule Log

For 35 years, Corona’s O’Tannenpalm commercial has been a cultural staple, signaling the start of the holiday season with its simple, serene beach imagery. This year, the brand is evolving that legacy in a way that taps into modern content trends while staying true to its roots. Introducing the Corona Feliz Navidad Yule Log, an … Read more

Educated but Underprepared: Closing the Career Readiness Gap

For today’s young people, a good job after graduation is no sure thing. As of July 2025, the youth unemployment rate in the US was more than double the overall unemployment rate—even as employers struggle to fill critical roles. The disconnect is stark: According to ManpowerGroup, 71% of US employers say they can’t find the talent … Read more

Income, Poverty and Health Insurance Coverage in the United States: 2024

The U.S. Census Bureau announced that real median household income was $83,730 in 2024, not statistically different from the 2023 estimate of $82,690. The official poverty rate fell 0.4 percentage points to 10.6% in 2024. The following 2024 findings were all not statistically different from 2023. The Supplemental Poverty Measure (SPM) rate in 2024 was … Read more

Jimena Aguilar on Nueva Network

Nueva Network announced the addition of Jimena Aguilar, International Model, Influencer, Host & Presenter, Global Brand Spokesperson, Voice Talent, and Producer, to its syndication affiliation. With more than 13 years of broadcast and on-camera experience across Mexico, Europe, and the United States, Jimena Aguilar has established herself as one of the most recognized and respected … Read more

Telemundo Kicks-off The Playmakers in Washington, D.C., Uniting Sports Leaders Ahead of the Final Draw for the FIFA World Cup 26™

Telemundo hosted its inaugural The Playmakers event last night in Washington, D.C., convening influential voices across sports, business, and media for an evening of powerful conversations ahead of the FIFA World Cup 26™ Final Draw. The invitation-only gathering marked the official debut of The Playmakers, Telemundo’s national thought-leadership series designed to celebrate and spotlight the … Read more

Loud And Live and La Tropical Announce Multi-Year Partnership Spanning Across Iconic South Florida

Loud And Live, the Miami-based entertainment, marketing, media, and live events company, announced a landmark multi-year and multi-event partnership with Cervecería La Tropical, Cuba’s oldest brewery, remixed in Wynwood, Miami. Never forgetting its Cuban soul, La Tropical’s mission is to passionately handcraft premium cervezas, cocktails, and spirits to bring sun, fun and rhythm to the … Read more

The Coca-Cola Company partners with Canela Media to Launch Sprite’s Holiday Campaign Featuring Las Marías

Canela Media announced the launch of Sprite’s new holiday campaign, concepted, developed, and fully produced by Canela Studios and featuring Las Marías. The campaign brings Sippin’ Season to life with Sprite Winter Spiced Cranberry, engaging Hispanic American consumers who embrace the “ands” in their identity, honoring tradition and modernity, heritage and reinvention. “We are delighted … Read more

TelevisaUnivision announces New Multi-Year Distribution Agreement with YouTube TV

TelevisaUnivision announced a new multi-year agreement for distribution on YouTube TV. The expanded partnership includes distribution of TelevisaUnivision’s U.S. networks – Univision, UNIMÁS, TUDN, and Galavisión – on YouTube TV’s Base Plan and Spanish Plan. In addition, ViX will be offered through YouTube’s Primetime Channels – and, for the first time, YouTube will extend its … Read more

Against Authenticity: The Marketing Trope Has Run Its Course

By Carlos Aguilar – Editorial Director| Multimedia Producer | Content Strategist @ Q + A The Full Service Agency | Living, breathing, and writing about Advertising + Entertainment + Culture Authenticity has become such a hollow marketing virtue that whenever I see another brand trot out an “authentic Latino story,” I roll my eyes hard … Read more

90% of CEOs can’t explain their strategy in 1 sentence.

By Eric PartakerEric Partaker – The CEO Coach 90% of CEOs can’t explain their strategy in 1 sentence. The other 10% own their markets. Which are you? The distinction is simple: Strategy asks “Why are we here?” Plans ask “What’s next on the list?”   Strategy defines your competitive edge. Plans define Tuesday’s meeting agenda. … Read more

What people think a CMO does?“

By Raquel Alonso – Fractional CMO @Equanima “What people think a CMO does?“ Approve pretty campaigns.” Cute. But completely disconnected from reality. Because the real job? It’s a whole emotional universe people never see. Us CMOs spend more time holding the company together than “choosing colors.” Soothing egos Realigning chaos Translating the impossible Making decisions … Read more

Trust Became the Currency that Rebuilt Lives and Helped Build Miami

By Jorge A. Plasencia My father, Jorge R. Plasencia, was posthumously inducted, alongside other trailblazers, into the Cuban Banking Study Group’s Cuban Bankers Hall of Fame, a distinction that honors not only their careers but also an entire generation of Cuban exiles who helped build modern Miami from the ground up. Born in Pinar del … Read more

The Demographic Destiny of the Next Workforce

By  Tony Coles – Executive Leader | Board Director | Strategic Growth & Market Expansion | Translating Culture into Competitive Advantage Last week, I wrote about how future employees and future customers are becoming the same person, and why that shift matters for leaders. This week, I want to go a level deeper into a … Read more

Blending Heritage: How U.S. Hispanics Make Thanksgiving Their Own

By Maria Lucia Parra – I am a bilingual Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives, as “one size does not fit all”. Thanksgiving… that American symbol of gratitude, togetherness, and stuffed turkey. But step into a Hispanic home on this holiday, and you instantly feel how … Read more

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