BIA Advisory Services’ revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue to reach $169 billion this year, reflecting a 2.4% decline compared to the previous year. This updated forecast is a 1.5% decrease from the company’s earlier estimate of $171.4 billion. Excluding political advertising, the updated forecast for the year is $168.2 … Read more
By Adria Garcia Camara – CMO & Growth Leader The traditional CMO is obsolete. The role has been split in two, and there is no middle ground. There is the brand steward, the budget manager, the leader of a cost center. And there is the Chief Revenue Architect. The former is a relic. … Read more
Vme Kids, the 24-hour Spanish-language children’s network dedicated to offering enriching and educational content for preschool and early elementary audiences, is excited to announce the premiere of two brand-new animated series from the beloved international children’s brand, StoryZoo: StoryZoo Aventuras – En el Zoológico and StoryZoo Aventuras – En el Espacio. Building on the success of StoryZoo Aventuras – Los Instrumentos, … Read more
Hot 25 Retailers like Daiso Sangyo, MUJI and Five Below offer shoppers engaging experiences and curated events NRF’s Hot 25 Retailers list reflects the growing influence of Generation Z. And it likely won’t be the last list to do so. 2025 Hot 25 Retailers List NRF’s Hot 25 Retailers ranks the nation’s fastest-growing retail companies. View … Read more
Jose Luis Villa – Managing Director and Founder at SHERLOCK Brand Bonding MIA – MEX In an age where information is abundant and artificial intelligence is at our fingertips, the greatest skill isn’t simply knowing where to look—it’s knowing what to ask. You could have access to endless data, but if you can’t clearly articulate … Read more
Brands are in the unique position to help parents find services, tools, information, and products to help ease their difficulties and/or provide valuable resources they need (for instance, to keep kids healthy). To read more CLICK HERE. Courtesy of The Association of National Advertisers
Gracenote, the content data business unit of Nielsen, has expanded its Data Hub resource to include insights on nearly 1,850 active FAST channels for a broad understanding of global streaming trends and the programs that keep audiences engaged. According to a new analysis of Gracenote’s industry-leading global video dataset, the number of FAST channels grew … Read more
National Hispanic Heritage Month celebrates the contributions of Americans tracing their roots to Spain, Mexico, Central America, South America and the Spanish-speaking nations of the Caribbean. In 1968, Congress set aside a week for this observance and two decades later expanded it to a month stretching from September 15 to October 15. The timing is … Read more
Emory University introduced a course on Bad Bunny, focusing on his music and the political and socioeconomic factors that have influenced his development in Puerto Rico. The course, part of the Latinx Studies Initiative, will use Bad Bunny’s latest album, “Debi Tirar Mas Fotos,” as a guide to explore topics such as colonialism, nationhood and … Read more
In a historic move for college sports and Hispanic representation, Vilore Foods announced the beloved Mexican juice and nectar brand known for its iconic blue can, Jumex, is now an official sponsor of The University of Texas at San Antonio’s (UTSA) athletic program—making it the first Mexican brand ever to sponsor an NCAA Division I … Read more
By Dale W. Harrison – Commercial Strategy & Marketing Effectiveness Everyone is familiar with the Double Jeopardy rule, first discovered and fully explained in the early 1960s. In its application to brands, small brands suffer twice. They have fewer customers, and those customers are slightly less loyal. But there’s another sort of “inverse” Double Jeopardy … Read more
What does feminism mean to U.S. women in 2025? The #MeToo movement is waning while toxic masculinity appears ascendant. Will the gains made by previous generations be lost? Our latest nationally representative survey of 739 women aged 18 and older uncovers a complex and often divided landscape. Views on feminism, gender equality, and social progress … Read more
The Hispanic Marketing Council (HMC), in partnership with the Ad Council, announced the winners of the inaugural Student Category today as part of the 2025 HMC Strategic Excellence Awards Powered by Collage Group. Charged with creating a compelling social impact campaign, University of Florida took home the coveted Gold award for its submission. University of … Read more
By Lisette ArsuagaLisette Arsuaga – Co-President, Co-CEO DMI Consulting, Co-Founder at Alliance for Inclusive and Multicultural Marketing As corporate America continues to consider how/if to move forward by including all segments in their ads, strategies and programs, I have one word that says it all: growth. Reaching segments in culture – and by that I … Read more
As Americans navigate an often-overwhelming stream of news online – some of it coming from nontraditional news providers – what it means to be a journalist has become increasingly open to interpretation. That is apparent in several ways in a new Pew Research Center study. Who Americans see as a “journalist” depends on both the … Read more
In its unstoppable penetration of the U.S. and global markets, Tajín, the iconic Mexican seasoning, has now been chosen by world mega-star phenomenon, Selena Gomez, who has launched a Tajín-inspired beauty product under her Rare Beauty cosmetic brand, founded by the 33-year-old actress, singer, songwriter, producer and billionaire businesswoman who has amassed 477 million social … Read more
Your agency has been invited to pitch. Now what? Your hard work has finally paid off – your positioning work is done, your website is prospect perfect, you’re marketing the agency and you’ve built your network. And today an opportunity surfaced! It may be a warm lead, and inbound inquiry or even a formal … Read more
By Cameron Coats Following a historic Republican showing among Latino voters in the 2024 presidential election, Democrats appear to be turning to one of the most trusted media sources in the Hispanic community to regain lost ground: Spanish-language radio. Democrat Abigail Spanberger, who is running for governor of Virginia, is among the first major candidates … Read more
By Andrew Tindall My favourite research exposes the gap between actual consumer data and what marketers think. Brilliant new findings… My favourite book is Jenni Romaniuk’s ‘How To Build Distinctive Brand Assets’. It’s a brilliant example of how useful proper research can be, and how to blend data with real-world practice to improve effectiveness. Mark … Read more
Claudia Garcia Stone, 63, passed away peacefully in her sleep the morning of August 18th, 2025, at her home in Katy, TX. Claudia was born June 24th, 1962, in Houston, Texas, to Claudio and Alicia Garcia. Claudia was a Houstonian graduating from Lamar High School. She worked for Tichenor Media System at KLAT AM and … Read more
