Northgate González Market announced it would bring an authentic Mexican food experience to soccer fans as an “official partner” of the Los Angeles Football Club (LAFC), the 2022 MLS Cup Champions. The partnership includes the operation of Northgate González Market at all BMO Stadium events, including all LAFC home games. “This partnership connects two brands … Read more
Univision announced the promotion of Veronika Moroian to President and General Manager of Univision Los Angeles. In this role, Moroian will be responsible for overseeing, in the Los Angeles region, the sales, news, community affairs, operations technology, marketing and promotions departments. Prior to assuming her new position, Moroian served as President and General Manager for … Read more
The Argentine Beef Promotion Institute is partnering with exclusive restaurants in Los Angeles to bring you the chance to try one of the best products in the world. During the Week of Argentine Beef, the following participating restaurants will include special dishes created with flavorful, sustainably-produced beef imported from Argentina. Created by industry veterans Pablo … Read more
CBS Sports will launch CBS SPORTS GOLAZO NETWORK, a 24-hour direct-to-consumer digital network in the U.S. dedicated exclusively to global soccer coverage, on Tuesday, April 11. CBS SPORTS GOLAZO NETWORK will be anchored weekdays from 7:00-9:00 AM, ET, by MORNING FOOTY, the Network’s flagship morning show. Host Susannah Collins along with former U.S. Men’s National … Read more
The Infinite Dial, with support from Amazon Music, Wondery, and ART19; and yes, it showed the dominance of digital audio – but radio has a stronghold in many spaces, including in-car listening and among ad-supported audio choices. The finding on the power of traditional AM/FM radio in the U.S. is: AM/FM Radio is the #1 … Read more
Two out of every three Americans play video games through various platforms (ESA, 2022), and gaming is third only to TV and social media in terms of where audiences spend their time–yet gaming captures less than 5% of advertiser budgets. A new IAB study of over forty brands, agencies, ad tech companies, game developers, and … Read more
Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and retain the very best. Ranjay Radhakrishnan, Chief Human Resources Officer at Reckitt, explains how the company is championing diversity and inclusion to make Reckitt a great place to work. Inclusion is business … Read more
By Russell Nuzzo Discussions about improving marketing effectiveness can often focus on the different measurement approaches and advanced analytics tools that marketers should employ. While these are crucial, it is equally important to consider the goals you are targeting, the data you require to reach them, and the behaviors that will ensure quality data continually … Read more
Puerto Rico PR professionals Gladys Diaz, GMD PR Consultant, and Tommy Dardet, President, Puerto Rico Association of Public Relations provide exceptional insight into the effort required to insure the professionalism of practitioners. They explain what led to a license being required to practice PR there. They detail the major difference between PR practice there and … Read more
In celebration of Women’s History Month, NBCUniversal Telemundo Enterprises unveiled a powerful new campaign titled “Change the Game” (Cambia el Juego), under the company’s award-winning corporate social responsibility initiative, Unstoppable Women (Mujeres Imparables). The new multiplatform initiative seeks to inspire, inform, and ignite a community of unstoppable Latino women to shift their perspective and “change … Read more
Global advertising and marketing spending continued to rebound 7.9% to $1.568 trillion in 2022, but spending is projected to grow at a tamer 5.3% in 2023, as challenging macroeconomic and re-emerging secular industry trends hamper the fast-growing digital & alternative media channels that fueled the strong recovery from the pandemic, according to new research released … Read more
By Steve Boehler Your agency review has concluded. You’ve found the perfect agency, negotiated a fine SOW and MSA and you’re itching to get started. And (of course) you are in a rush! You need the new agency to hit the ground running and your business depends on the success multiplier that a great agency … Read more
The National Association of Hispanic Journalists (NAHJ) has announced the selection of Tapiz Media Group as their Agency of Record for communications and social media and Iván Briones as Director of Communications as part of the organizations revamped strategic communications strategy effective March 1, 2023. Tapiz Media Group, led by NAHJ lifetime members Daniel Morales … Read more
Canela Media announced new programming for soccer fans on Canela.TV’s sports- focused vertical Canela Deportes, 100% Futbol. The show will air live three times per week on Tuesday, Thursday and Sunday exclusively on Canela.TV. Premiering March 7th, 100% Futbol is hosted by some of the most sports obsessed content creators in the industry; Robert Testas, … Read more
Research from Aprais and WARC reveals that the strength of the relationship between marketer and agency has a direct correlation to the output of effective work. Why it matters The conclusion comes from cross-matching the WARC Effective 100 database with Aprais’ database of client-agency evaluations. The subsequent study, Do stronger relationships produce stronger results? demonstrates … Read more
The portion of Americans who listen to any kind of online audio, and those who listen to podcasts, have reached record highs, according to The Infinite Dial® 2023 from Edison Research. The Infinite Dial findings illuminate the changes over the past quarter of a century as America has gone from dial-up to digital dominance: In … Read more
By Scotty Tidwell The creator economy is on fire, and brands are turning to influencer campaigns to increase their ROAS as the digital advertising ecosystem shifts and CPMs rise. Unfortunately, most brands fail to work effectively with creators and influencers. Too many brands view creator and influencer collaboration strategies as a “numbers game”: “How many … Read more
NBCUniversal Telemundo Enterprises announced Eli Velazquez, Executive Vice President of Sports, will assume leadership of Telemundo Deportes, the network’s award-winning sports division, reporting to Beau Ferrari, Chairman, NBCUniversal Telemundo Enterprises. The announcement comes following Telemundo’s record breaking coverage of FIFA World Cup Qatar 2022™ and its recently announced exclusive Spanish-language partnership with the U.S. Soccer … Read more
Black Americans are key drivers of American popular culture both as creators and consumers. Their artistic endeavors and media consumption help drive the $720 Billion media and entertainment economy. As part of The Black Consumer Project, our four-part consumer research series, we looked at specifics of how Black Americans engage with media and entertainment. The … Read more
BMI will honor revered singer/songwriter Ana Bárbara with the BMI Icon Award at the 30th Annual BMI Latin Awards. The private ceremony will be hosted by BMI President & CEO Mike O’Neill and BMI Vice President, Creative, Latin, Jesus Gonzalez.
