As the media industry works towards becoming more inclusive, Nielsen’s 2022 Being Seen on Screen report provides a benchmark for measuring representation on TV. We have expanded our dataset from the Top 300 to over 3,000 shows in broadcast, cable and streaming. We have included more diverse communities, most recently, people with disabilities. We have … Read more
Estrella Media has announced that music industry executive Gerardo Vergara and music producer Alejandro Garza have joined the company’s Estrella Media Music Entertainment (EMME) division. In his role as Director, Vergara will oversee managing the roster, catalog, and business opportunities for EMME, as well as new artist signings and development. Vergara is an established music … Read more
The meetings have wrapped up, the SOW has been negotiated and the client and their brand-new agency are eager to start work. The review process has concluded and now they are in a rush as the client’s timeline is already strained. New work needs to be on air as soon as possible. What happens next … Read more
Entravision announced the debut of their newest morning show La Bronca Mañana featuring Sylvia “La Bronca” Del Valle and Eduardo “El Flaco” Moreno. La Bronca Mañana can be heard on the La Tricolor Network along with Viva 103.1 FM in Los Angeles. La Bronca Mañana needs just eight seconds to wrangle you into their morning … Read more
Major advertisers believe that their agency partners are still offering great value in 2022, according to new research from the WFA and strategic partner The Observatory International. According to Global Agency Remuneration Trends, perceptions of value provided from relationships are up five percentage points since the last such study in 2018, to 17% among those … Read more
When it comes to retail media networks, many marketers seem to be taking a “can’t live with them, can’t live without them” attitude, according to a new ANA study. The report, “Retail Media Networks: A Forced Marriage or Perfect Partnership?” cited a report by eMarketer that projected RMN ad revenue will reach $52 billion in … Read more
In 2019, Herdez Traditions launched a multi-media re-brand campaign with the phrase, “Mexican is Herdez.” Three years later, this metaphor still circulates on socials as short, vibrant, and bass-heavys. What we love about this campaign, created by BBDO, is that it braids ancient and traditional Mexican iconography with contemporary sound, taste, and lifestyle. It underscores … Read more
EstrellaTV, the Spanish-language broadcast network of Estrella Media, will premiere a new weekly news magazine series “Buenas Noticias” on Sunday, February 5 at 6:30 p.m./5:30 p.m. CT. Hosted by EstrellaTV and Estrella News anchor Abel Álvarez, the weekly program will feature feel-good news stories of the week from across the U.S., Mexico, and Latin America. … Read more
“Family” is the cornerstone to unlocking Hispanic culture in marketing. Yet there are very few quantitative studies out there that dissect exactly what family means and how culture is passed down within today’s modern familias. ` To view all 12 Truths, CLICK HERE.
Hispanics in the United States feel more optimistic about their financial situations as they go into 2023. The fourth quarter Hispanic Consumer Sentiment Index (HCSI) is at 85.3, which is 11 points higher compared to the third quarter score of 74.3. The HCSI finished lower in the fourth quarter compared to the first quarter of … Read more
Kelly Edwards sits down with Coca-Cola’s Romain Mallard to discuss how marketing experimentation is transforming the brand. Coca-Cola is a leading force in consumer packaged goods as the world’s largest non-alcoholic beverage company. Ahead of speaking at Cannes Lions, Romain Mallard, the company’s Global Vice President of Marketing Network Operations & Capabilities, and Bain’s Kelly … Read more
We catch up with the hygiene and health giant’s marketing boss, Fabrice Beaulieu, who has been nominated for The Drum and the World Federation of Advertisers’ (WFA) Global Marketer of the Year award. Fabrice Beaulieu is a veteran at Reckitt, having served in a variety of marketing roles since 1999 before being appointed chief marketing, … Read more
When considering the future of media-focused technology, it’s always important to look past the hype and assess where audiences are migrating and what kinds of inventory are available. Based on that criteria, there’s one technology that piques my interest: CTV (Connected TV), which witnessed a surge in growth throughout the pandemic when people were locked … Read more
UnidosUS and Knorr released a report examining hunger and food insecurity among Latinos living in rural communities. “Not Enough Food on the Dinner Table: A Look into Food Insecurity among Hispanics/Latinos Living in Rural Communities in the United States” reflects the findings of a mixed methods needs assessment among 16 community members and 23 community … Read more
Five independently-owned and operated public relations firms operating in seven markets nationwide have joined The Change Agencies, the national network of independent multicultural and LGBTQ public relations and marketing firms that launched in June 2019. The five new member agencies join three existing member agencies led by Managing Partners Ben Finzel of RENEWPR in Washington, … Read more
Estrella Media has added KUDF’s primary channel in Tucson, AZ, to its EstrellaTV network affiliate group. KUDF began broadcasting EstrellaTV on its main channel at the first of the year and is carried on Dish Network Channel 14 and Cox Cable Channel 61. (EstrellaTV was previously multicast on KUDF’s 14.2 channel.) KUDF is a minority-owned … Read more
Under the umbrella “The Telemundo Edge,” Telemundo Global Studios presented its slate of originals set to go into production and development this year at an event held last night as part of the Content Americas trade market. “As witnessed by the overwhelming success of last week’s premiere of season 8 of El Señor de los … Read more
By Allan Colaço, Global Audit Sector Leader, Consumer & Retail, KPMG LLP (US) & Andries Terblanché, Global Lead of Dynamic Risk Assessment, KPMG Group Services (Pty) Ltd Consumer goods companies are facing a challenging environment, with high inflation, supply chain disruption, labor shortages and other economic trends driving higher risk. Using the conventional risk assessment … Read more
A total of 22 awards have been given at the inaugural WARC Awards for Effectiveness, North America Edition in association with LIONS, shining a light on the most inspiring and effective work delivering marketing success. Five Grand Prix, two Grand Prix for Good, six Gold, three Silver and six Bronze accolades have been awarded. Campaigns … Read more
By Barry O’Neil How to Write an RFI Response Without Starting From Scratch In any new business opportunity, putting your agency’s best foot forward is a balancing act of time and resources. Devoting the time and effort it takes to win can be a challenge, particularly for smaller agencies that don’t have a dedicated person … Read more
