Article placement: Top News

TelevisaUnivision appoints Jennifer Rogers as EVP for Consumer and Corporate Marketing of U.S. Networks

TelevisaUnivision has appointed Jennifer Rogers as Executive Vice President for Consumer and Corporate Marketing of U.S. Networks. Based in Miami, she will report directly to Ignacio “Nacho” Meyer, President of U.S. Networks. Rogers will oversee the strategic development, creation, production, and execution of all corporate and consumer campaigns for the company’s U.S. Television Networks. “Through … Read more

Media Comparisons Study 2023

The 2023 Media Comparisons Study, conducted by GfK and commissioned by TVB, continues to be a key industry resource for multimedia usage and effectiveness. This study explores the many different ways individuals consume traditional, digital and streaming media, comparing reach, time spent, daily news sources, most trustworthy news sources and level of community involvement. Additionally, … Read more

Podcast Reach Among 13-34s in the U.S.

It seems as if the thirst for research on younger generations of listeners is unquenchable, and the new Share of Ear® data from Edison Research provides yet another statistic that should be top of mind: one-third of those age 13-34 in the U.S. are reached daily by podcasts. If there was any doubt that younger … Read more

U.S. Recession Unlikely and Expects Slight Growth in 2023

A recession is unlikely and the economy is expected to see slight growth in 2023 as consumers continue to cope with inflation and high interest rates, National Retail Federation Chief Economist Jack Kleinhenzy. “A month into 2023, the economy is facing stiff headwinds and – with the exception of easing inflation – will likely face … Read more

More Adults Earning College Degrees

Lumina Foundation released an updated A Stronger Nation, the foundation’s online tool for tracking the share of working-age adults with degrees or other credentials of value. The national post-high school education rate among adults 25 to 64 years old reached 53.7 percent in 2021, an increase of nearly 2 percentage points since 2019 when the … Read more

Training NextGen BIPOC Youth for STEAM Careers Can Close the Wealth Gap [PODCAST]

Florida’s recent block of an Advanced Placement (AP) African American Studies course for high school students sent shockwaves across academia and enraged supporters. Providing all students with access to diverse educational opportunities broadens their perspectives and fosters empathy for each other’s plight. To limit those opportunities is to limit their growth. Limits lead to disparities … Read more

HPRA Miami 2023-25 Board of Directors Announced

The Hispanic Public Relations Association (HPRA) Miami Chapter announced its board of directors for the 2023-2025 term with a renewed commitment to serving as the premier organization for public relations professionals in South Florida. The new leadership is made up of a diverse group of public relations industry leaders who work in the public and … Read more

Seen on screen 2023: The impact of diverse talent in media [REPORT]

As the media industry works towards becoming more inclusive, Nielsen’s 2022 Being Seen on Screen report provides a benchmark for measuring representation on TV. We have expanded our dataset from the Top 300 to over 3,000 shows in broadcast, cable and streaming. We have included more diverse communities, most recently, people with disabilities. We have … Read more

Estrella Media adds ket execs to Music Division

Estrella Media has announced that music industry executive Gerardo Vergara and music producer Alejandro Garza have joined the company’s Estrella Media Music Entertainment (EMME) division. In his role as Director, Vergara will oversee managing the roster, catalog, and business opportunities for EMME, as well as new artist signings and development. Vergara is an established music … Read more

How to onboard your new agency for greater success

The meetings have wrapped up, the SOW has been negotiated and the client and their brand-new agency are eager to start work. The review process has concluded and now they are in a rush as the client’s timeline is already strained. New work needs to be on air as soon as possible. What happens next … Read more

Entravision debuts new Morning Show – La Bronca Mañana

Entravision announced the debut of their newest morning show La Bronca Mañana featuring Sylvia “La Bronca” Del Valle and Eduardo “El Flaco” Moreno. La Bronca Mañana can be heard on the La Tricolor Network along with Viva 103.1 FM in Los Angeles. La Bronca Mañana needs just eight seconds to wrangle you into their morning … Read more

Marketers spending significantly more on retail media networks [REPORT]

When it comes to retail media networks, many marketers seem to be taking a “can’t live with them, can’t live without them” attitude, according to a new ANA study. The report, “Retail Media Networks: A Forced Marriage or Perfect Partnership?” cited a report by eMarketer that projected RMN ad revenue will reach $52 billion in … Read more

Spicy Herdez Traditions YouTube Ads Use Flavor, Heavy Bass, Heritage, and Iconic Neon Imagery to Appeal to Latinx Consumers

In 2019, Herdez Traditions launched a multi-media re-brand campaign with the phrase, “Mexican is Herdez.” Three years later, this metaphor still circulates on socials as short, vibrant, and bass-heavys. What we love about this campaign, created by BBDO, is that it braids ancient and traditional Mexican iconography with contemporary sound, taste, and lifestyle. It underscores … Read more

Estrella TV to launch ‘BUENAS NOTICIAS’

EstrellaTV, the Spanish-language broadcast network of Estrella Media, will premiere a new weekly news magazine series “Buenas Noticias” on Sunday, February 5 at 6:30 p.m./5:30 p.m. CT. Hosted by EstrellaTV and Estrella News anchor Abel Álvarez, the weekly program will feature feel-good news stories of the week from across the U.S., Mexico, and Latin America. … Read more

The Truth About Modern Familias

“Family” is the cornerstone to unlocking Hispanic culture in marketing. Yet there are very few quantitative studies out there that dissect exactly what family means and how culture is passed down within today’s modern familias. ` To view all 12 Truths, CLICK HERE.  

Hispanics’ Consumer confidence is slightly stronger in 2023

Hispanics in the United States feel more optimistic about their financial situations as they go into 2023. The fourth quarter Hispanic Consumer Sentiment Index (HCSI) is at 85.3, which is 11 points higher compared to the third quarter score of 74.3. The HCSI finished lower in the fourth quarter compared to the first quarter of … Read more

How Coca-Cola Uses Marketing Experimentation as a Superpower [VIDEO]

Kelly Edwards sits down with Coca-Cola’s Romain Mallard to discuss how marketing experimentation is transforming the brand. Coca-Cola is a leading force in consumer packaged goods as the world’s largest non-alcoholic beverage company. Ahead of speaking at Cannes Lions, Romain Mallard, the company’s Global Vice President of Marketing Network Operations & Capabilities, and Bain’s Kelly … Read more

Reckitt CMO says virtual studio models are key to ad sustainability

We catch up with the hygiene and health giant’s marketing boss, Fabrice Beaulieu, who has been nominated for The Drum and the World Federation of Advertisers’ (WFA) Global Marketer of the Year award. Fabrice Beaulieu is a veteran at Reckitt, having served in a variety of marketing roles since 1999 before being appointed chief marketing, … Read more

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