During times of economic slowdown, optimizing ad spend without sacrificing revenue should be every marketer’s goal. To do that, an understanding of what drives ROI for your target region is needed, but if you’re only focusing on campaign execution, you’re missing half the picture. In addition to identifying executional ROI drivers—things like budget planning, media … Read more
The NFL has partnered with artist Lucinda “La Morena“ Hinojos, the first Chicana, Native American artist to work with the league on Super Bowl theme art. She will be the marquee artist of Super Bowl LVII, designing an elaborate, deeply meaningful piece that will be featured on an array of design activations for the upcoming … Read more
By Tina Wilson, Group General Manager, Analytics & Ecosystems Portfolio Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability to do so. Most marketers reported they were extremely or very confident … Read more
Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew at an accelerated 24.9% in 2022, driven by a 36.9% surge in the United States, as both global and US DOOH ad spend are poised for strong growth again in 2023, according to new research from leading media economist … Read more
The nation’s urban population increased by 6.4% between 2010 and 2020 based on 2020 Census data and a change in the way urban areas are defined, according to the new list of urban areas released by the U.S. Census Bureau. Despite the increase in the urban population, urban areas, defined as densely developed residential, commercial, … Read more
Shifts in the order of product/service category loyalty drivers in nearly all (91%) of the 110 categories with 987 brands tracked have fundamentally changed the face of brand loyalty, radically widening gap between customer desire and brand delivery, according to the 26th annual Customer Loyalty Engagement Index (CLEI), conducted by Brand Keys (brandkeys.com), the New … Read more
Diversity, equity, and inclusion have been at the forefront of public consciousness since 2020. While these tenants were commonly known in academia, awareness among the general public is relatively new. Many companies and brands, in particular, are now grappling with balancing consumer expectations for DEI and navigating their learning curve. DEI doesn’t exist in a … Read more
By Louise Ainsworth – Executive Managing Director, Media Division, EMEA -Advertising Media & CommunicationMedia 2022 was an economically challenging year, and in many parts of the world, 2023 could see conditions worsen. Fortunately, we do have good strategies – tried and tested over multiple recessions – for how businesses should act during an economic crisis. … Read more
By Pierre Bouvard The perception of media audiences is skewed by prevalent myths in the ad community. Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, puts it best: “Why do people think that nobody listens to radio anymore? Because there is a narrative that new media kills old media, so nobody bothers … Read more
The Consumer Electronics Show kicked off in Las Vegas, where attendees from all over the world will gather to see the latest electronics of all varieties. Even as many of us are just beginning to use the new electronics we received as holiday gifts, the industry is looking forward to what kinds of new devices … Read more
A NBCUniversal Local, the division of NBCUniversal that includes 43 NBC/Telemundo owned stations, five regional sports networks and three multicast networks, announced that Tony Canales is leaving his role as President/General Manager of Telemundo Houston / KTMD and Telemundo Nuevo México / KASA to be the new President/GM of NBC 5 / KXAS and Telemundo … Read more
Among many things, the arrival of this year’s World Cup validated the immense draw of live sports on traditional TV. While the appeal of live sports is widely known, this year’s U.S. viewership illustrates that the allure is strong enough to entice many Americans to put their lives on hold to watch the action. Compared … Read more
Many economists—and the Federal Reserve—thought that the initial price rises in the middle of 2021 were “transitory.” More than a year later, inflation is still high, and concern appears to be widespread—the percentage of Americans concerned about rising prices for everyday purchases has failed to fall below 70% this past year (figure 1). Policymakers have … Read more
Entravision, a leading global advertising solutions, media and technology company, announced that Walter F. Ulloa, the Company’s Chairman and Chief Executive Officer, passed away of a sudden heart attack on December 31, 2022. He was 74 years old. Entravision’s Board of Directors issued the following statement: “We are profoundly saddened by the sudden passing of … Read more
As the nation prepares to ring in the new year, the U.S. Census Bureau projected the U.S. population will be 334,233,854 on Jan. 1, 2023. This represents an increase of 1,571,393 (0.47%) from New Year’s Day 2022, and 2,784,573 (0.84%) since Census Day (April 1) 2020. New Year’s 2023. In January 2023, the United States … Read more
HispanicAd presents our 9th edition of the Hispanic Market Thought Leaders. Every edition we strive to cover important marketing topics in our Industry and highlight The Top Marketing executives for their contributions to our Industry. In this edition you will find insights from key Industry Executives: Goodbye, General Market Gilbert Davila – President / CEO … Read more
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2022 Hispanic TV Programming Report (previously Hispanic TV Upfront Report) for our readers. To view and download click CLICK HERE. Enjoy.
HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value. To download report, CLICK HERE
Guide Connects Brands with Hispanic Marketing Experts & Provides Deep Market Intelligence The Hispanic Marketing Council (HMC) has released its 2022 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. Hispanics are impacting the multicultural mainstream at a faster pace than anticipated, shifting American culture and purchase behaviors. Brands who make continuous … Read more
