Article placement: Top News

Digital media trends

Led by Gen Zs and Millennials, consumer behavior is shifting: People are looking for more personalized, interactive, and immersive experiences. What are the implications for the M&E industry? To read more, CLICK HERE.      

In the search for growth, what’s a media seller to do?

By Tina Wilson, EVP & Global Head of Audience Outcomes Product The importance of brand awareness and new customer acquisition elevated this year among the marketers surveyed for Nielsen’s 2022 Annual Marketing Report, but there isn’t a marketer on the planet who’s not laser focused on growing their return on investment (ROI). For media sellers, … Read more

TelevisaUnivision appoints Ignacio “Nacho” Meyer as President of U.S. Networks

TelevisaUnivision appointed Ignacio “Nacho” Meyer as President of U.S. Networks. Based in Miami, he will report directly to Wade Davis, Chief Executive Officer. Meyer will lead the expansion and continued transformation of TU’s U.S. Television Networks. “I am excited and energized for what’s to come under Nacho’s leadership and guidance,” said Davis. “Throughout his career … Read more

Enrique Guillen named Chief Content Officer at Estrella Media

Estrella Media announced that Enrique Guillen has joined the company as its Chief Content Officer. Guillen joins Estrella Media from NBCUniversal, where he served as Executive Vice President, Commercial Strategy and International Development for the Universal Studio Group. He will report to CEO Peter Markham and be based in the company’s Burbank offices. Guillen will … Read more

SVOD and AVOD: the future will end in tiers [REPORT]

Nothing sits still for long, and after years of experimentation, fine-tuning and increased competition – not to mention plenty of speculation and denial – the prospect of ads on subscription platforms is finally looking like a reality. While most companies are now adopting a hybrid model between AVOD and SVOD, we have decided to cluster … Read more

The shape of consumer spending

Splurge or save? In recent months, consumers worldwide likely feel caught between two minds. As global anxiety around the pandemic wanes, many are eager to spend on sorely missed experiences like travel, restaurants, and entertainment. But built-up pandemic demand is hitting hurdles in the form of spiking inflation and persistent headlines warning of a potential … Read more

Ad Spending Per User On Mobile Social Media To Grow By 19% In 2022 [REPORT]

Social media has become the preferred method for marketers to reach customers during the past decade. The trend is not likely to change in the coming years. According to the numbers presented by SafebettingSites.com, companies will spend 19% more money per internet user on mobile social media in 2022. On average, companies will pay $36.37 … Read more

Ramos named EVP of Multicultural Partnerships at Katz Media Group

Katz Media Group announced that Rick Ramos has been promoted to Executive Vice President of Katz Multicultural Partnerships, effective immediately. Ramos will continue to report to Tucker Flood, President of Eastman Radio at Katz Radio Group. In his expanded role, Ramos will continue to oversee the creation of dynamic multicultural marketing campaigns across all of … Read more

2022 Global Talent Trends – The Reinvention of Company Culture [REPORT]

Because of the pandemic, employees are rethinking their priorities and their relationships with employers. They’re seeking flexible work arrangements and more work-life balance. They want to work for employers who value their physical and emotional well-being. And they’re ready to walk away from those who don’t. Companies are also thinking about how their cultures can … Read more

2022’s Most & Least Ethnically Diverse Cities [REPORT]

To identify the most ethnically diverse places in America, WalletHub compared more than 500 of the largest U.S. cities across three key metrics: ethnoracial diversity, linguistic diversity and birthplace diversity. Key Stats Oakland, California, has the highest racial and ethnic diversity, which is four times higher than in Hialeah, Florida, the city with the lowest. … Read more

Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability [REPORT]

Misinformation is an industry-wide issue. Advertisers from across the digital landscape have experienced the effects of misinformation, and nearly half of media experts are concerned that misleading content could negatively impact their company’s reputation in the event of an adjacency. But consumers are feeling the pain of misinformation too. In fact, a majority of consumers … Read more

The State of Soccer [REPORT]

NBCUniversal Telemundo Enterprises released a timely report titled The Future Is Fútbol to define and characterize the fundamental shift in the importance of soccer in mainstream American sports and the role Latinos are playing in this economic, cultural and media phenomenon. The Future Is Fútbol report draws on primary and secondary research and data collection, … Read more

NUESTRA.TV launches

Adsmovil USA announced the launch of Nuestra.TV, a free video-streaming service created to entertain, inform, and empower Hispanic audiences across cultural diversity, generations, languages, and devices. Verizon. Launched with more than 40+ FAST channels and 15,000+ hours of premium video on demand (VOD) content reflecting the full breadth and diversity of the Hispanic community, Nuestra.TV … Read more

Why smarter brands benefit from branching out

Diversification can make sense for behemoth and boutique brands alike – provided they don’t lose sight of their core values. In 2022, it can be hard to determine what the world’s most successful brands actually do. Amazon delivers parcels, offers on-demand cloud computing and runs its own streaming platform; Google provides a search engine, a … Read more

How Inflation Affects the Census Bureau’s Income and Earnings Estimates

On Sept. 13, 2022, the U.S. Census Bureau will release income and earnings estimates for 2021, using data from the 2022 Current Population Survey Annual Social and Economic Supplement (CPS ASEC). In the report, Income in the United States: 2021, the Census Bureau will compare estimates of median income and earnings between 2020 and 2021 … Read more

Business Case Genomma Lab & Amazon

Selling online is no longer the future, but the present, and the pandemic has accelerated this new reality. Consumer habits have changed and their preference to purchase products and services through digital channels is growing. Today, digital sales have almost doubled in the past five years, representing 13% of all sales in the U.S. There … Read more

Méndez named Chief Marketing Officer at Canela Media

Canela Media announced it has appointed Oswald Méndez to the newly created position of Chief Marketing Officer. As CMO, Méndez will lead all customer-centric strategies and programs to drive Canela Media’s growth through cross-cultural Latino audiences in U.S. and Latin American markets. Méndez will be responsible for overseeing all marketing functions for the company, including … Read more

Skip to content