Selling online is no longer the future, but the present, and the pandemic has accelerated this new reality. Consumer habits have changed and their preference to purchase products and services through digital channels is growing. Today, digital sales have almost doubled in the past five years, representing 13% of all sales in the U.S. There … Read more
Canela Media announced it has appointed Oswald Méndez to the newly created position of Chief Marketing Officer. As CMO, Méndez will lead all customer-centric strategies and programs to drive Canela Media’s growth through cross-cultural Latino audiences in U.S. and Latin American markets. Méndez will be responsible for overseeing all marketing functions for the company, including … Read more
CIEN+ expands its executive leadership team with the addition of Ivan Sanchez as Chief Growth and Planning Officer. In this role, Sanchez will oversee the firm’s global growth roadmap, to continue to leverage CIEN+’s unique proprietary capabilities in A.I. powered-insights, strategic planning and inclusive creative services. “Ivan joins us at a time in which responding … Read more
Telemundo Deportes announced its coverage plans for the 2022 NFL season, beginning with the NFL Kickoff Game between the defending Super Bowl champion Los Angeles Rams and the Buffalo Bills on Thursday, Sept. 8 at 8:20 p.m. ET live on Universo, TelemundoDeportes.com and the Telemundo Deportes app. Telemundo Deportes will provide exclusive Spanish-language coverage of … Read more
HispanicAd in association with the Hispanic Marketing Council and Adam R. Jacobson plan and publish key supplemental reading through out the year to cover the most important topics for our industry besides our daily coverage. We bring forth the only Industry Directory; complete year to year analysis,; TV Programming Updates for the upcoming season; content, … Read more
PR Daily published an article by By Amira Barger the EVP of Health DEI at Edelman. Even though I agree with the premise, it astonished me that a so called “DEI Expert” cannot herself be more inclusive in her presentation of her point in the article. Excluding the importance is US Hispanics! What, DEI is … Read more
By Alvaro Arroyo / Captura Group With the aim of sharing exceptional case studies from top industry thought leaders, and as part of its Strategic Excellence Award webinar series, the Hispanic Marketing Council (HMC) recently hosted a session to highlight the strategy and execution behind Pop-Tarts’ Día de Muertos campaign – winner of the 2022 … Read more
Feel the terror with PRESENCIAS, a new original ViX+ movie which premieres exclusively in the U.S., Mexico, and most of Spanish-speaking Latin America on September 7. Also today, ViX+ announced the world premiere of the trailer and key art of this anticipated film that will have a private screening set for Toronto International Film Festival … Read more
WOW MKTG announced the promotion of Betsy Henao to Chief Operating Officer (COO). Betsy will oversee all operational activities for the agency, identifying and leveraging all available resources to achieve maximum efficiency and further increase productivity. “Betsy’s innovative marketing prowess, her unrivaled professional experience and incomparable work ethic have been instrumental to the success of … Read more
To better assess the challenges and opportunities for corporate internal communications, Ragan Communications and PoliteMail surveyed more than 250 communicators in May 2022. We asked about the effectiveness of comms channels and platforms, measurement and analytics, technology and tools, what’s working and what isn’t … and, perhaps most importantly, how they can improve their current … Read more
After two years as a virtual conference, the producers of the 20th Annual Hispanic Television Summit have announced the return of a live in-person presentation of the popular, annual summit for those in the business of television for Hispanic audiences, worldwide. The Hispanic Television Summit will be presented for the twentieth year by Broadcasting and … Read more
Edison Research announced the Top Podcast Genres in the U.S. for Q2 2022, and comedy once again takes the top spot as the genre consumed by most weekly podcast listeners. The list ranks the most popular podcast genres based on audience size from Edison Podcast Metrics. The Top 10 Genres for Q2 2022: Comedy News … Read more
If driving media ROI is your job, this report helps you do it better. We reveal what drives returns, how to measure them and how to improve on the metrics you already have. To access report, CLICK HERE.
de la Cruz agency in San Juan Puerto Rico, affiliated with the multinational Ogilvy, celebrates more than three decades of vision, innovation and evolution in the communications, marketing and advertising industry. With 37 years to its credit, the agency expands its footprint by expanding its services and opening new offices. Also, it has added more … Read more
Polo Norte Restaurants which announced their 30th Anniversary celebration of its authentic, family-owned Cuban restaurants, which started as an ice-cream parlor in 1992 and now counts with 6 South Florida locations. Polo Norte Restaurants is a chain of 6 family owned and operated Cuban restaurants in the South Florida area founded in 1992 by the … Read more
“Entravision is very excited to partner with LATV Networks,” said Juan Saldivar, Chief Digital and Strategy Officer of Entravision. “Our Company has extensive digital marketing expertise when it comes to reaching growing Latino audiences. This new partnership will provide LATV Networks with avenues to expand the distribution of their younger-skewing bilingual content at scale by … Read more
Jason Hall has been named to the newly created position of Spanish Language Media Sales at Gray Television. His responsibilities include sales and the development of the Gray Television rollout of their Spanish TV & Content efforts across multiple markets.
Canela Media announced it has appointed Felipe Osorio to the newly created position of Vice President of Canela Sports, a channel on its free streaming platform service Canela.TV. “Felipe’s addition to the team is a big win for Canela Media,” said Isabel Rafferty, founder & CEO of Canela Media. “He is a leader recognized for … Read more
Recruiting and retaining talent has become one of the most pressing topics for agencies and marketers alike. As a result, it is sometimes challenging to determine a suitable candidate for any given position given the wide range of candidate expertise. Furthermore, finding the right talent in Analytics and Insights can mean the difference between an … Read more
For consumers, 2022 may well be another year of instability. Pandemic recovery has given way to soaring inflation, leaving retailers and customers rushing to cut costs. Even during these turbulent times, however, many of the world’s best-known companies have continued to see success. Analysis from our global BrandZ report reveal that, despite ongoing economic pain, … Read more
