Collage Group announced that Victor Paredes has joined the team as Executive Director of Cultural Strategy. Paredes is a proven expert in inclusive marketing and advertising and will leverage his expertise in combination with Collage’s proprietary data and insights in support of members’ objectives to unleash the power of culture to drive brand growth. David … Read more
The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform … Read more
The ANA and the 4A’s unveiled a comprehensive list of guidelines designed to help diverse media suppliers improve and strengthen their partnerships with marketers and agencies. The recommendations are listed in Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers), which was created collaboratively by the ANA, the 4A’s, and the … Read more
Horizon Media named Roberto Alcazar, EVP, Managing Partner, Executive Creative Director of 305 Worldwide, Horizon’s culture-first creative agency. He assumes this role after two years as the Creative Director of the agency. In his new role, Alcazar will oversee the strategic vision for 305 Worldwide, delivering best-in-class work for clients, driving strategic media and creative … Read more
NBCUniversal Telemundo Enterprises is rolling out a multi-city national campaign, “El Campeón En Ti” (“The Champion In You”), to build on its longstanding commitment to inspire Hispanic youth to discover — through soccer — the champions within themselves. The campaign will bring an inspiring and engaging series of jamboree events to cities across the country … Read more
Consumers are using connected devices to enhance their daily lives and well-being while fine-tuning the balance between their virtual and physical worlds. Our study of consumer technology trends examines how US households are adjusting their use of mobile devices, wearables, and smart home technology as pandemic restrictions begin to ease. With fewer people working and … Read more
In the 12th episode of McKinsey’s Future of America podcast, host André Dua is joined by Chris Jackson and Mallory Newall from Ipsos to discuss how Americans are feeling about economic well-being, using the latest release of the American Opportunity Survey to highlight key insights on opportunity, employment, inflation, childcare, and physical and mental health … Read more
TelevisaUnivision announced that three new series, “Colapso” (working title), “Isla Brava”, and “Senda Prohibida,” and one new documentary film, “Absoluta” are currently in production. Each of the four original productions will be exclusively available on ViX+, the new premium Spanish-language subscription streaming service. “From thrilling mysteries to heartwarming personal stories, these new original productions represent … Read more
KSA Entertainment will launch Daily Flash Latino, a nationally distributed entertainment, lifestyle, and trending news show. Daily Flash Latino’s hosts Jessica Reyes and Gian-Paul Lopez will offer a fresh perspective on the latest entertainment news, celebrity gossip, fashion, health, wellness, and more, in both English and Spanish. Produced by KSA Entertainment and distributed by Telco … Read more
By Mark Duval – The Duval Partnership Much discussion has occurred on the outlook for agencies since we last wrote about the changing economic headwinds. It’s time to revisit the topic and layer on some additional considerations, with a focus on what agencies should be doing now. First, let’s be clear that the overall mood … Read more
By Bob Hoffman Loudmouth marketing weasels like me are always going off on the need for advertisers to abandon their addiction to short term-ism and focus their attention on the long term imperative of building their brands. There is plenty of evidence that in the long run marketers are better served if their budgets are … Read more
As the number of multicultural consumers in the U.S. continues to grow, so does their influence. According to the Selig Center, African American, Asian American, and Native American consumers have increased their purchasing power from $458 billion in 1990 to $3 trillion in 2020. Combined, this represents 17.2% of the nation’s total buying power compared … Read more
Peter Drucker tells us ‘culture eats strategy for breakfast’. In our experience, that’s a near hard-and-fast organizational rule.. But when we assess the current state of any marketing organisation, which is the first stage of most of our engagements, we often discover that there’s something else eating away at culture. It’s process. Most marketers would … Read more
The Telemundo Station Group, part of NBCUniversal Local – a division that includes 43 NBC/Telemundo stations in the U.S. and Puerto Rico and six regional sports networks – announced California State University, Northridge (CSUN) is its fourth and newest partner for the group’s “Telemundo Local Academy” journalism training program. The one-year program kicks off at … Read more
Telemundo announced the premiere of El Fuego del Destino (Fire’s Destiny), starring Demet Evgar, Dilan Deniz Çiçek, Hazar Ergüçlü, and Zuhal Olcay slated for Tuesday, September 6 at 9pm/8C. In this empowering story, three women decide to take control of their lives after being on the verge of death, leaving their pasts behind to seek … Read more
Havas Health & You and Republica Havas announced the creation of a new agency, Republica Havas Health, to help foster health equity for multicultural patients and consumers. Republica Havas’s new division will be led by Co-founder, Chairman and CEO Jorge A. Plasencia, and will leverage the scale of HH&Y to reach brands and consumers across … Read more
A new survey by Junior Achievement USA and Fannie Mae shows most teens (88%) would like to own a home someday. The survey reflects that most teens (85%) believe “owning a home” is part of “the good life,” compared to nearly as many adults (87%) based on Fannie Mae’s Q4 2020 National Housing Survey®. However, … Read more
A new survey shows that nearly half of parents will spend more than $200 on each child. Despite inflation anxiety, parents are willing to go all out for their kids. This year, 45 percent of parents are willing to spend more than $200 per kid compared to 29 percent in 2021. Debt.com polled parents on … Read more
Wealth is the value of assets owned minus the liabilities (debts) owed. As described in a previous report on household wealth in 2017, the new U.S. Census Bureau report and detailed tables on household wealth in 2019 show similarly wide variations across demographic and socioeconomic groups but also detail generational wealth differences for the first … Read more
While the Unites States has not officially declared a ”recession,” nearly seventy percent (68%) of consumers believe a recession has already arrived, according to a new survey conducted by Brand Keys, Inc., the New York-based brand loyalty and emotional engagement research consultancy. The current survey examined loyalty levels in 39 B2C and B2B categories. Perception … Read more
