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The Evolution of the Digital World: Web 3.0, the Metaverse, and Cryptocurrencies Will Shape the Future of Marketing. African-Americans and Hispanics leading NFTs ownership.

Digital technologies are rapidly advancing, ushering us into a new era. The web transformed from an informative place into a social hub with e-commerce opportunities where products, services and details of our lives are shared, accommodating almost every lifestyle. With the support of robust technologies, a young Web 3.0 – the third generation of internet … Read more

MundoNow Lands Industry Heavyweight Stephen Hobbs to Run New Latino Bilingual Podcast Network, Óyenos Audio

MundoNow is announcing the launch of new Latino podcast network Óyenos Audio. Óyenos will deliver premium bilingual programming that aligns with content expectations from an increasingly savvy Hispanic audience in the United States. Former Univision radio executive and multicultural podcasting veteran Stephen Hobbs has been hired as Chief Audio Officer in conjunction with the launch. … Read more

The New Recession Playbook

By Jason Heinrich, Simon Henderson, and Melissa Lee This recession will be different. It will arrive at a time when decision makers will still be struggling to manage through the onslaught of major disruptions that didn’t all exist simultaneously during previous recessionary periods: supply chain constraints, geopolitical tensions in key markets, a historic labor shortage, … Read more

Agency rosters face ongoing reform and revamps

Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the WFA and The Observatory International. In the wake of a menu of challenges such as the global pandemic and exponential rise … Read more

US Consumers Remained Hungry for Services in June

In June, consumer confidence slipped somewhat even as some spending categories continue to see growth. Consumers reported that they were less likely to purchase big-ticket items (like cars, homes and appliances) but that they were still hungry for services. Indeed, recent personal consumption expenditures data showed strong growth in services and a retreat from goods. … Read more

Verdeja named Communications Team Associate Director at Republica Havas

Republica Havas announced that Victoria Verdeja has rejoined its team as associate director of communications. She will spearhead public relations efforts, including external and internal communications, media relations, social impact, and the agency blog, for the Republica Havas brand. Part of the Communications and Brand Social Responsibility team, the new role will focus on bolstering … Read more

Ad Engagement Increases With Each Audio Exposure

A groundbreaking audio study, conducted by Alter Agents – an independent market research consultancy – in partnership with Audacy and media agency Spark Foundry, has concluded that ad engagement climbs with each audio exposure across industry categories, audio platforms and genres. This distinctive content peak study shows that exposing audiences to audio messages consistently offers … Read more

Broad Variations in Age Structure By State and County

Florida’s median age in 2021 was 42.7, higher than the national median of 38.8 and that of neighboring Georgia (37.5). But even within Florida, the age structure varies widely, from 32.1 in Leon County to 68.3 in Sumter County — the highest median age of any county in the nation. A new U.S. Census Bureau … Read more

Guidelines for Measuring Influencer Marketing [REPORT]

The ANA introduced the industry’s first set of guidelines for measuring influencer marketing to help advertisers overcome a challenge that has thwarted them for several years. The ANA said the guidelines were needed because, while measurement guidelines have been available for paid advertisers for almost a decade, organic influencer marketing has not benefitted from a … Read more

Evolution of the Advertising Agency Business [INFOGRAPHIC]

4A’s R4A’s Research Exclusive Content logo research illustrates ad agency employment, growth in agency revenue, fastest growing ad hubs, share of advertising expenditure by medium, and more to keep you abreast of agency trends.

Product demos in advertising; how to get them right

Building your product into the story of an ad, or finding creative ways to convey the brand experience, help persuade and build affinity for your brand. With 75% of all ads in Kantar’s Link database containing some form of product demo, it’s not surprising that many of this year’s Kantar Creative Effectiveness Award winners feature … Read more

Video entertainment in 2030

McKinsey experts predict that video entertainment, in all its forms, will become more immersive, gamified, and personalized. From ‘bunny ear’ antennas to broadband, and from VHS to virtual reality, video entertainment is changing fast. A decade from now, what we watch—as well as how and where we watch it—could be dramatically different. Four McKinsey experts … Read more

A Wide Lens Is a Marketer’s Optimal View

Audio advertising is projected to reach $7B in 2022. And what inevitably comes with greater investment? A greater desire, and need, for data. An increasing number of brands are widening their proof points for successful and effective audio campaigns outside of just conversions. Brand perception metrics are quickly rising to the top of marketers’ data … Read more

Clock Watchers No More

By Tim Williams “Companies Want Lawyers to Kill the Billable Hour,” reads the headline in a recent issue of the Australia Financial Review. Around the same time, the marketing publication Campaign ran an article titled “Wary Marketers Sour on Billable Hours.” Could it be that the hourly is rate is finally, at long last, marked … Read more

Local Broadcast TV Influences Hispanic Audiences

The 2022 GfK TVB Video Media and Usage Study, found that Hispanics have more digital access to live TV and local news than the average adult. Eighty-two percent of Hispanic adults 18+ are able to stream live programming and sports from broadcast channels on their devices (smartphone, tablet, PC) through an app from their cable … Read more

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