Article placement: Top News

Navigating cancel culture: A case study [REPORT]

Existing in the time of “cancel culture” can be very tricky for a brand. They tell you to simply do the right thing and you’ll be fine, but “the right thing” varies according to your audience’s beliefs. In this case study, we explore the cancel culture phenomenon and present suggestions to help brands navigate a potential cancellation.

For market share, value matters more than volume

An important function of marketing is to make it easy for people to pay the price asked. No second thoughts, no checking competitive prices, no delaying in case something better comes along. Easy to pay could be as simple providing access to a delayed purchase app like Affirm, Sezzle, or Klarna, but the biggest influence is likely to come from building perceptions that the brand is worth the price asked. If people perceive that a brand is different from the competition, they will be more likely to pay the price asked for it.  By Nigel Hollis

U.S. Advertising Forecast – Fall Update (September 2021): Advertising Recovery in Full Swing

The unprecedented growth in advertising spending in the first half (+32%) was more than low comps due to the COVID lockdown and recession last year. It was caused by a unique combination of national brands reconnecting with consumers and competing for a limited amount of traditional media inventory, while the lasting changes of COVID on lifestyles and marketing methods continue to fuel huge digital advertising spending from both big brands and small businesses. These ongoing organic growth engines, combined with Olympic budgets and the Mid-Term election spending, will continue to generate double-digit spending growth in the second half and into 2022.

NBCUniversal Telemundo Enterprises releases “THE LATINA PULSE: CHAMPIONS OF CHANGE” study [REPORT]

NBCUniversal Telemundo Enterprises released an in-depth national poll of the Latina community designed to develop insights on their current outlook at a critical moment in American history. In partnership with Hispanas Organized for Political Equality (HOPE) and Latino Victory Foundation, “The Latina Pulse: Champions of Change” is a detailed poll which surveyed Latinas across wide-ranging topics including education, healthcare, workforce and politics, drawing actionable findings to better understand and engage this fast-growing and influential demographic.

Profiling the Podcast Consumer

Over 58 million Americans listened to a podcast in the past week. Podcast listeners are a marketer’s dream: young, affluent, and receptive to advertising.

With the Right Content, Brands Are Increasingly Welcome on Social

Gartner research has been tracking how consumers engage with brands on social media since January 2019, and our most recent research finds that the proportion of users who follow brands, and the proportion of users who say they like seeing content from brands on the platform have both increased markedly across the 10 most popular social media platforms.

Ad Loads At Hispanic Radio: Tackling A Tough Topic

The endless commercial break. How bad is it? Is the stopset slog a problem for Hispanic radio? Radio Ink Editor Ed Ryan probed four of the industry’s top executives as the moderator of the Hispanic Radio Executive Leadership Roundtable on Wednesday afternoon at the Hispanic Radio Conference in Miami.  By Adam Jacobson – Radio TV Business Report

How leaders can improve hiring practices to uncover missed talent pools, close skills gaps, and improve diversity [REPORT]

Companies are increasingly desperate for workers. As they continue to struggle to find people with the skills they need, their competitiveness and growth prospects are put at risk.  At the same time, an enormous and growing group of people are unemployed or underemployed, eager to get a job or increase their working hours. However, they remain effectively “hidden” from most businesses that would benefit from hiring them by the very processes those companies use to find talent.

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