While most conversations on representation in media are centered around what audiences see on screen, of growing importance to viewers—and growing influence in attracting new audiences—is diversity and inclusion behind the cameras. Diverse talent in roles such as producers, directors and writers shape media content that is more nuanced, accurate and inclusive. But the lack … Read more
By Humbi Calleja, Vice President and General Manager for North America at Herbalife Nutrition. Despite the COVID-19 pandemic, Latino small business owners have maintained their record of entrepreneurial success. While the pandemic has negatively impacted the finances and operations of small businesses, posing significant challenges for entrepreneurs, particularly minorities, the entrepreneurial spirit in the Latino … Read more
Global consumer experiential marketing, including event sponsorships and live event marketing, grew 8.2% in 2021 to $67.63 billion, following an unprecedented 25.7% plunge in 2020, as the economic blowback from COVID-19 dealt a punishing blow to one of the most consistently growing media segments for two decades prior to the pandemic, according to a new … Read more
In the early fall of 2021, there was a brief window when some light seemed to shine at the end of a long pandemic tunnel. Cases were low. Omicron wasn’t on the radar yet. Restaurants were filling up again. Airports were bustling. It appeared as though Americans were snapping back to prepandemic life. But news … Read more
As audiences continue to increase their streaming consumption, sports are ready to join the ranks of hit programs like Stranger Things, Only Murders in the Building and Obi-Wan Kenobi. And with new streaming-exclusive deals involving the NFL and MLS in play, fans are ready, as more than one-third of U.S. homes now access TV programming … Read more
Independent agency BeautifulBeast is collaborating to launch a new beauty brand: erenzia beauty. For far too long, Latinas have been ignored by traditional beauty brands or treated as an afterthought. erenzia is a brand inspired by the Spanish word “heritage,” but with a modern and current angle. erenzia beauty celebrates the roots of Latin culture … Read more
Spanish Broadcasting System, Inc, (SBS), names Dara Kalvort as the VP of Digital Sales and Strategy for the new Pure Play Digital Department, Digidea. Last month, SBS announced its entrance into the world of digital marketing solutions with the launch of its newly created pure-play digital marketing department, DigIdea, Digital Marketing Solutions. Dara is a … Read more
Spanish Broadcasting System, Inc. announced that Maire Mason, VP General Manager of New York properties, WSKQ-FM & WPAT FM was named VP General Manager of Chicago’s WLEY-FM. In this additional role, Maire will be responsible for leading a team of sales managers and salespeople, overseeing all operations, and developing an infrastructure that will support & … Read more
By Pierre Bouvard New research from Nielsen shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the largest studies ever conducted on advertising effectiveness have found as the number of media platforms utilized increases, effectiveness and sales effect grow. Advertising Research Foundation: … Read more
The Latin GRAMMY Cultural Foundation, the philanthropic arm of The Latin Recording Academy, has appointed Raquel “Rocky” Egusquiza as Executive Director of the organization, effective immediately. “We are thrilled to welcome Rocky to the Latin GRAMMY Cultural Foundation. Her passion, drive and hands-on work ethic will take the Foundation to the next level of growth … Read more
Canela.TV announced the launch of its original Spanish-language entertainment news show ¡PONLE CANELA!. The 30-minute entertainment news program, created by Latinos for Latinos, will feature the hottest celebrity and entertainment news, exclusives, interviews, videos, fun games, music, movies, television, star sightings, streaming shows, and more. ¡PONLE CANELA! kicks-off today and will air live Monday through … Read more
By Bryan Luhn Researchers at Hilton College identified a new, viral marketing trend when the hard seltzer industry experienced a massive, unexpected boost. Chris Taylor, director of the beverage management program in the University of Houston Conrad N. Hilton College of Global Hospitality Leadership, watched in awe as sales of White Claw skyrocketed seemingly overnight … Read more
The Vida Agency (TVA) has established an advisory board in the wake of exponential growth. The TVA Advisory Board will be a source of independent, executive-level business expertise and mentorship to steer continued growth and profitability for the company. The following inaugural members were carefully curated to provide seasoned insights on finance, strategy, operations, and … Read more
Brands are finding themselves paralyzed in a landscape driven apart by culture wars, but new research released today by FleishmanHillard shows businesses must be braver in bridging these issues to stay culturally relevant without losing authenticity to consumers. The latest study from FleishmanHillard, Authentic Insights: The Culture Gap, Introducing Gen D made in partnership with … Read more
Entravision announced the Company’s radio network will have exclusive network representation of “El Show de Erazno y La Chokolata”, effective January 12, 2023. Through this representation, the show, which originated on Entravision, airs on 97 radio stations across the United States, representing 64% of the U.S. Hispanic population. Entravision airs the Erzano y Chokolata show … Read more
Consumption has changed since the pandemic, as consumers consider their lifestyles more deeply. Companies and brands are following suit, studying how their actions, systems, and beliefs impact the consumer dynamic and striving to be more inclusive in their marketing and advertising. However, not all consumers feel seen. Latinx consumers in the U.S. are not a … Read more
Hello Alice and Square unveiled a new study to outline the challenges and opportunities faced by Hispanic-owned small businesses and to provide resources to meet their needs. Hello Alice, the free platform helping over one million small businesses grow, released this latest survey report in honor of Hispanic Heritage Month. The survey was conducted in … Read more
The drama is back! Rica Famosa Latina – the fan-favorite, gossip-driving reality series – returns to EstrellaTV for a sixth season. Back from a four-year hiatus, the new season explores the lives of six wealthy and socially famous Latina women in Los Angeles and Mexico, and their high-flying, larger-than-life world of bubbles, Botox, and bling. … Read more
In recent years, several new options have emerged in the social media universe, many of which explicitly present themselves as alternatives to more established social media platforms such as Facebook, Twitter and YouTube – especially by opposing free speech restrictions they say are rife at those sites. These newer sites have created a small but … Read more
While many media companies now recognize the importance of diversity on screen and in print, Hispanic workers were underrepresented in the media workforce from 2010-19. Hispanic workers are underrepresented in the media industry compared to their representation in the rest of the U.S. workforce. Little change occurred from 2010 through 2019, according to GAO’s analysis … Read more
