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LEADERS FROM BRANDS, AGENCIES, TELEVISION PROGRAMMING AND DISTRIBUTION MET IN NYC THIS WEEK AT THE 23RD ANNUAL HISPANIC TELEVISION SUMMIT

This past Monday, October 20, leaders assembled from the various segments of the Hispanic television community, including brands, agencies, programming and production executives as well as content distribution platforms at the 23rd Annual Hispanic Television Summit & Awards. The Summit was held at the New York Marriott Marquis and was among the first in a … Read more

Carlos Vives, Emilia, Wisin & Xavi Debut Telemundo’s World Cup 26™ Song at the 2025 Billboard Latin Music Awards

Thursday night, the star-studded 2025 Billboard Latin Music Awards brought together a constellation of the best and brightest Latin music stars as well as special performances and collaborations, including the premiere of “Somos Más,” the network’s official song for the FIFA World Cup 26™ featuring Carlos Vives, Emilia, Wisin and Xavi. The Billboard Latin Music … Read more

Key facts about U.S. Latinos

By Gabriel Piña and Gracie Martinez Latinos are among the fastest-growing racial or ethnic groups in the United States. Between 2000 and 2024, the Latino population nearly doubled, rising from 35.3 million to 68 million. Latinos accounted for more than half of all U.S. population growth during that period. Today, Latinos are the country’s second-largest … Read more

LERMA/ Named Hispanic AOR for National Pork Board

The National Pork Board selected LERMA/ to lead efforts to deepen pork’s relevance and boost demand among Hispanic consumers in the U.S. This partnership reflects a clear, future-focused vision to place pork at the forefront of a vibrant and fast-changing market. After a national selection process led by consultant JLB + Partners, LERMA/, a cross-cultural … Read more

Canela Media and Pixability Partner to Expand Hispanic Audience Reach on YouTube, Combining Proprietary Data and OTT Capabilities to Drive Scaled Results

Canela Media announced a strategic partnership with Pixability, the leader in AI-driven advertising on YouTube. The two companies together will create the first data-powered, unified solution to reach Hispanic audiences in the U.S. on YouTube, expanding Canela Media’s robust OTT partner offering. The news follows Nielsen’s recent report that the time that Hispanic audiences spend … Read more

2025 BILLBOARD LATIN MUSIC AWARDS brings partners center stage

NBCUniversal and Telemundo unveiled the sponsorship lineup for the 2025 Billboard Latin Music Awards, broadcasting on Thursday, October 23 at 8pm/7c on Telemundo. This year’s sponsors are joining the ultimate celebration of Latin music with show-stopping moments and campaigns that celebrate the contagious energy of Latin music fans. Back to keep the rhythm alive are … Read more

Hispanic/Latino student-athletes reach record participation across NCAA in 2025

As Hispanic Heritage Month is observed from Sept. 15 to Oct. 15, the NCAA celebrates the impact and growing presence of Hispanic/Latino student-athletes. Their influence can be seen across all three divisions and in nearly every sport, with their overall participation numbers climbing 62% over the past decade. The figures below, drawn from NCAA research’s demographics and sports … Read more

How Hispanic Aspiration, Family, and Resilience Shape a Brighter Future

By Maria Lucia Parra – I am a bilingual Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives, as “one size does not fit all”. The Hispanic dream is a force of optimism and transformation—rooted in the pursuit of family security, financial freedom, generational progress, and sustained by resilience … Read more

Calancha Consulting Group launches in Puerto Rico: A New Strategic Communications, Creative and Media Consultancy for U.S. Hispanic, Caribbean, and Pan-American Market

With the mission to transform how brands connect with multicultural audiences, Calancha Consulting Group (CCG) announces its official launch in Puerto Rico. Led by its CEO and Founder, Carlos A. Calancha Figueras, CCG emerges as a strategic communications, creative, media, and digital influence consultancy designed to offer more agile collaboration, tailored solutions, and measurable results for brands seeking … Read more

Trust and Transparency in the Digital Age: What Matters to U.S. Hispanics

By Sylvia Vidal – Consumer Insights & Strategy Consultant | Latin America Market Expert | Multicultural Marketing Leader In a world where digital platforms mediate almost every interaction, trust has become the currency that decides whether people lean in or walk away. For U.S. Hispanics, who are among the most digitally engaged groups in the … Read more

A New Branding Framework: The 5Bs

By David Aaker The “Father of Modern Branding” Brings New Views to Marketing Today The fundamentals of modern branding and brand-building can be captured in the intertwined 5Bs, a new branding framework. The first of the 5Bs is brand equity, which is owned brand assets that support existing and new organizational strategies and generate ongoing … Read more

ONLINE SELF-ASSESSMENT FOR CMOs TO CALIBRATE, MAP AND EVOLVE AI-POWERED MARKETING TEAMS, PROCESSES AND PLATFORMS

The CMO Council announced a new thought leadership program with Zeta Global aimed at engaging senior marketers in a benchmarking process to determine their company’s level of digital marketing maturity, organizational capacity and performance predictability. “Assess Where You Need to Progress” is an AI-infused audit and prescriptive process that looks at where and how modular, … Read more

Consumer attitudes toward in-car entertainment and media preferences

A new report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car manufacturers to provide consumers easy access to entertainment content across a range of services and types. By optimizing the native in-car infotainment experiences people want, auto brands can gain the power to influence decision-making and drive more … Read more

Have you been influenced yet? What the first IPA Influencer ROI study reveals 

A new report from the IPA shines light, for the first time, on the effectiveness of Influencer marketing. Irina Cotovici, Director of Analytics, shares her thoughts on the analysis which will become a ‘go-to’ benchmark for the foreseeable future. How many times have you bought a product because a friend raved about it? Or rushed to try that restaurant your colleague couldn’t stop mentioning? Word-of-mouth … Read more

How People Around the World View AI [REPORT]

As the use of artificial intelligence (AI) increases rapidly, most people across 25 countries surveyed say they have heard or read at least a little about the technology. And on balance, people are more concerned than excited about its growing presence in daily life. A median of 34% of adults across these countries have heard … Read more

Los Angeles Tribune launches LAT Español

The Los Angeles Tribune officially announces the launch of the Los Angeles Tribune Español, a new Spanish-language division dedicated to amplifying Latino voices. This initiative represents a historic expansion for the media brand, reinforcing its commitment to inclusion, equity, and global reach. Willie A Lora has been appointed Vice President of the Spanish Division. The … Read more

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