By Mark Duval – The Duval Partnership Is your agency shortchanging itself with missed opportunities to leverage its creative output—and the business successes generated by its work? In a perfect world, agencies would automatically enjoy shared rights to attribution and ownership of their work. They would be able to leverage their work products (and results) … Read more
The fragmented media landscape and sheer volume of new platforms, channels and services has made tracking ROI increasingly complex for marketers. And, while technology to engage, measure, optimize and prove ROI has never been more plentiful, only 54% of global marketers say they are confident in their ability to measure full-funnel ROI. Given the ever-expanding … Read more
By Ameneh Atai, General Manager, Audience Measurement During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially in the marketing and advertising departments. However, there’s also a long and storied track record of how risky this approach is. Deprioritizing marketing erodes brand share and relevance and … Read more
Chief Marketing Officers who have moved roles since the start of the COVID-19 pandemic are compensated more than their counterparts who moved prior to the pandemic, regardless of experience level, according to Eastward Partners’ latest Market Report. The report, which outlines CMO compensation and hiring trends amongst businesses with up to 500 employees, reveals that … Read more
The Latino population is one of the fastest growing demographics in the US participating in the labor market at higher-than-average rates. They accounted for approximately 80% of workforce growth from 2010 to 2017, and they are expected to represent nearly one in three working-age Americans by 2050. Bain & Company research has found a culture … Read more
NBCUniversal Telemundo Enterprises announced the launch of its new Hispanic Heritage Month campaign “Be The Next Story Told” (“El Futuro lo Escribes Tú”), a multiplatform bilingual initiative that highlights the monumental contributions of Hispanics in the U.S. while inviting a new generation of Latinos to write the next chapters of American history. To be rolled … Read more
Norteados con Don Cheto, Estrella Media’s new one-hour scripted comedy series, will have the first dual platform launch for the EstrellaTV network. The series expands on the characters and rich lore of the hit radio show Don Cheto Al Aire, featuring Don Cheto, Chino, Gisselle Bravo, and Said Garcia. The series makes its streaming premiere … Read more
The National Football League is celebrating Latino Heritage Month with the season-long campaign “Por La Cultura” (For the Culture), which highlights Latino players, coaches and staff, celebrates Latino excellence and tells authentic stories of the community. The initiative features a variety of cultural and community-driven activities at both the national and local level, and this … Read more
To determine where the most idea and identity exchanges have occurred at the highest level in the U.S. – and where the population is relatively more homogeneous – WalletHub compared the 50 states across six key categories: socio-economic, cultural, economic, household, religious and political diversity. Most Diverse States in America 1. California 2. Texas 3. … Read more
This week Expedia unveiled its new ad, “Maracuyá,” featuring the voice of acclaimed Mexican actress and producer Salma Hayek Pinault. The :30 spot highlights moments in the lives of Latino travelers with the “maracuyá,” or passion fruit, serving as the connecting element between different places and experiences, while Hayek Pinault’s voiceover reminds travelers of the … Read more
The National Pork Board is celebrating Hispanic Heritage Month with celebrity ambassador couple Jorge Bernal (TV personality) and Karla Birbragher (celebrity stylist) with their newest platform – Ponle Pork. The ambassadors, along with six content creators from key Hispanic markets, will reinforce pork’s superior nutritional value by showcasing exciting ways to add this protein to … Read more
When we first unveiled Flex with Purpose, our hybrid workforce model that blends remote, hybrid and on-site teams, we knew that a strong foundation in diversity, equity and inclusion (DEI) was critical to its success. By keeping employee experience at the center of this model, we could reimagine the future of work with the potential … Read more
Led by Gen Zs and Millennials, consumer behavior is shifting: People are looking for more personalized, interactive, and immersive experiences. What are the implications for the M&E industry? To read more, CLICK HERE.
By Tina Wilson, EVP & Global Head of Audience Outcomes Product The importance of brand awareness and new customer acquisition elevated this year among the marketers surveyed for Nielsen’s 2022 Annual Marketing Report, but there isn’t a marketer on the planet who’s not laser focused on growing their return on investment (ROI). For media sellers, … Read more
TelevisaUnivision appointed Ignacio “Nacho” Meyer as President of U.S. Networks. Based in Miami, he will report directly to Wade Davis, Chief Executive Officer. Meyer will lead the expansion and continued transformation of TU’s U.S. Television Networks. “I am excited and energized for what’s to come under Nacho’s leadership and guidance,” said Davis. “Throughout his career … Read more
Estrella Media announced that Enrique Guillen has joined the company as its Chief Content Officer. Guillen joins Estrella Media from NBCUniversal, where he served as Executive Vice President, Commercial Strategy and International Development for the Universal Studio Group. He will report to CEO Peter Markham and be based in the company’s Burbank offices. Guillen will … Read more
In honor of Hispanic Heritage Month, HairClub and the Celia Cruz Foundation are teaming up to pay tribute to “La Reina de la Salsa” (The Queen of Salsa) Celia Cruz. HairClub President and CEO Mike Nassar announced the commissioned of a commemorative certified replica paired with an NFT design of Cruz’s wig to be auctioned … Read more
In the midst of historic buildings and pathways that have been walked upon by former presidents, thinkers and global leaders, pulsating music, Afro-Latino beats, colorful lights and raised hands punctuated Bulldog Bash, an all-campus student celebration of music and cultural immersion sponsored by the Yale College Dean’s Office in collaboration with Yale Schwarzman Center and … Read more
Nothing sits still for long, and after years of experimentation, fine-tuning and increased competition – not to mention plenty of speculation and denial – the prospect of ads on subscription platforms is finally looking like a reality. While most companies are now adopting a hybrid model between AVOD and SVOD, we have decided to cluster … Read more
Splurge or save? In recent months, consumers worldwide likely feel caught between two minds. As global anxiety around the pandemic wanes, many are eager to spend on sorely missed experiences like travel, restaurants, and entertainment. But built-up pandemic demand is hitting hurdles in the form of spiking inflation and persistent headlines warning of a potential … Read more
