de la Cruz agency in San Juan Puerto Rico, affiliated with the multinational Ogilvy, celebrates more than three decades of vision, innovation and evolution in the communications, marketing and advertising industry. With 37 years to its credit, the agency expands its footprint by expanding its services and opening new offices. Also, it has added more … Read more
Polo Norte Restaurants which announced their 30th Anniversary celebration of its authentic, family-owned Cuban restaurants, which started as an ice-cream parlor in 1992 and now counts with 6 South Florida locations. Polo Norte Restaurants is a chain of 6 family owned and operated Cuban restaurants in the South Florida area founded in 1992 by the … Read more
“Entravision is very excited to partner with LATV Networks,” said Juan Saldivar, Chief Digital and Strategy Officer of Entravision. “Our Company has extensive digital marketing expertise when it comes to reaching growing Latino audiences. This new partnership will provide LATV Networks with avenues to expand the distribution of their younger-skewing bilingual content at scale by … Read more
Jason Hall has been named to the newly created position of Spanish Language Media Sales at Gray Television. His responsibilities include sales and the development of the Gray Television rollout of their Spanish TV & Content efforts across multiple markets.
Canela Media announced it has appointed Felipe Osorio to the newly created position of Vice President of Canela Sports, a channel on its free streaming platform service Canela.TV. “Felipe’s addition to the team is a big win for Canela Media,” said Isabel Rafferty, founder & CEO of Canela Media. “He is a leader recognized for … Read more
Recruiting and retaining talent has become one of the most pressing topics for agencies and marketers alike. As a result, it is sometimes challenging to determine a suitable candidate for any given position given the wide range of candidate expertise. Furthermore, finding the right talent in Analytics and Insights can mean the difference between an … Read more
For consumers, 2022 may well be another year of instability. Pandemic recovery has given way to soaring inflation, leaving retailers and customers rushing to cut costs. Even during these turbulent times, however, many of the world’s best-known companies have continued to see success. Analysis from our global BrandZ report reveal that, despite ongoing economic pain, … Read more
By Mark Duval – The Duval Partnership Agencies are facing a perfect storm of conditions, including rising costs, declining new business opportunities, and clients asking them to (once again) do more with less—despite stretched budgets and resources. Ironically, while many agencies feel pressured to reduce prices, they should raise them. The Drum has published accounts … Read more
The producers of the 20th Annual Hispanic Television Summit have announced the five recipients selected for this year’s prestigious Hispanic Television Awards to be presented on Wednesday, September 14 at ETC Venues, 360 Madison Avenue in New York City. The awards ceremony, which is scheduled for midday in the Summit’s agenda, will be hosted by … Read more
Captura Group was recently recognized by Kellogg Company as the 2021 recipient of the Sojourner Truth Award, acknowledging the agency as their certified diverse partner with the highest spend with other diverse companies in 2021. “Out of all the accolades we could aspire to as a Multicultural Agency, Kellogg’s Sojourner Truth recognition is one that … Read more
In the working world, a full-time job with one employer has been considered the norm for decades, but this model fails to describe how a significant share of the US workforce makes a living. In the latest iteration of McKinsey’s American Opportunity Survey (AOS), a remarkable 36 percent of employed respondents—equivalent to 58 million Americans … Read more
Telemundo announced the first line-up of stars who will be performing at the 2022 Billboard Latin Music Awards. Camilo, Carlos Vives, CNCO, Eslabon Armado, Grupo Firme, Maluma, Pablo López, Pepe Aguilar and Tini promise astounding performances at the prestigious awards show, which will broadcast live on Telemundo on Thursday, September 29 at 7pm/6c from Watsco … Read more
TelevisaUnivision announced that new original comedy film LAS VOCALES, will premiere on August 31. The film will be exclusively available on ViX+, the recently launched premium Spanish-language subscription streaming service available in the U.S., Mexico, and most of Spanish-speaking Latin America. Directed by Silvia Tort and written by Ricardo Aviles, the new original film stars … Read more
Global advertising spend is on course to rise by 8.3% – or $67.3bn – to $880.9bn this year, finds WARC, lifted by a positive first half for holding companies and a boost from cyclical events in the second, most notably the US midterm elections and the men’s FIFA World Cup in Qatar this November. Market … Read more
Brands need to have a clear strategy for their media choices. This is partly to avoid risk and potential backlash. But it’s also to create positive alignments between the brands’ ads, and the environments they are delivered in. Tonal match is important – and tonal mismatch can be a momentum killer. When Applebee’s light-hearted boneless … Read more
By Roy Eduardo Kokoyachuk ThinkNow recently fielded a comprehensive quantitative study that compared attitudes and behaviors related to health and wellness among minority groups. After reviewing the survey results, I assumed I would write a blog about mental health issues impacting Black or Hispanic Americans. While there were certainly findings that I could have written … Read more
Experts cannot all agree on the future of our economy. While GDP is contracting, we also know that unemployment remains low, corporate cash balances are healthy and revenue and profit margins are expanding. But, as the possibility of a new recession looms, there is a lesson we learned from the 2008-09 Great Recession, and that … Read more
Placing the Future: Traditional paid media ads are typically attached to content – for example, an ad break dividing up a TV show, or a pre-roll ad before an online video – but what about placement into the content itself? In recent years In-Content advertising has seen significant growth, with Virtual Product Placement emerging as … Read more
Canela Media announced it has bolstered the content lineup for Canela Kids through partnerships with Moonbug Entertainment and Blue Ant Media. Canela Kids, a section on Canela.TV curated for children ages 2-12, features three new linear channels, 100% in Spanish: Moonbug Kids – Moonbug’s line-up includes global sensations CoComelon, Blippi, Little Baby Bum, My Magic … Read more
BODEN announced that former Ketchum partner Sara Garibaldi as president. Garibaldi will work closely with Founder and CEO Natalie Boden to address the growing demand and accelerated growth from companies looking to lead through impactful campaigns that authentically engage with the Hispanic community. Garibaldi joins BODEN after an exceptional 14-year career at Ketchum where she … Read more
