Article placement: Top News

Advertising that celebrates diversity is more likely to drive long-term business effects for brands [REPORT]

System1 released the findings from Feeling Seen USA, a comprehensive report examining diversity and inclusion in advertising. The report revealed that ads that successfully leverage emotional stories with diverse characters can contribute significantly more market share growth than the average U.S. ad. System1 analyzed 58 U.S.-based television ads that cast individuals from under-represented groups and … Read more

Recession looms. Marketers, you know what you should do, right?

By Nigel Hollis Let me put this as simply as I can. Recession is not a one-size-fits-all event. How brands, sectors, and countries fare varies. If you brand is in decent shape, stay the course. If not, it is time to consider alternative strategies. And if you want a more detailed refresher than this, read … Read more

Guidelines for working with diverse suppliers [REPORT]

The Association of National Advertisers (ANA), along with 4A’s and the ANA’s Alliance for Inclusive & Multicultural Marketing (AIMM), have created a set of guidelines to help marketers and agencies partner with diverse media suppliers and improve their ways of working together. Supplier diversity is defined as “a proactive business program which encourages the use … Read more

What Agencies Need to Know As We Face Economic Headwinds

By Mark Duval- The Duval Partnership What should agencies keep in mind amid inflation, rising interest rates, and uncertainty about the future? Here’s what’s going on in Adland and how you can prepare. Evolving economic projections While some economic projections and advertising spend forecasts remain relatively unchanged, others have undergone adjustments. The World Bank recently … Read more

To Amplify Connection and Cultural Relevance Across Its Brands, Pernod Ricard USA Appoints Multicultural Agencies

Pernod Ricard USA announced it has selected four agencies to support its storytelling and marketing efforts, to better represent Black, Asian American Pacific Islander (AAPI), LGBTQ+ and Hispanic/Latino communities across the U.S. — Casanova//McCann, Che Creative, Titanium Worldwide LLC and PLAN C Agency. These partnerships are part of the company’s larger commitment to invest in … Read more

MundoNow names Andrew Polsky – Chief Revenue Officer and Partner

MundoNow, previously Mundo Hispanico, announced it has appointed multicultural digital media veteran Andrew Polsky as Chief Revenue Officer and Partner. Polsky’s hire is part of Mundo Hispanico’s relaunch as MundoNow, a strategic move to build creative media tech tools and content that reach the entirety of the U.S. Latino market, which is now driven by … Read more

“PR Redefined: Public Relations in 2022” [REPORT]

PR’s new era: What it means for you While the discipline of public relations always evolves, the changes over the past two years are unmatched by any previous period. More responsibilities. More expectations. More tasks. More respect and reliance from all other parts of the business, including and especially the C-suite. These are new — … Read more

Cox Media Group’s Orlando AM Delisted For Improper Encoding Move

By Adam Jacobson Editor’s Note: This story was updated at 7:30pm Eastern based on newly received information from Nielsen Audio regarding the dates associated with the improper WPYO-FM PPM encoding. Additionally, SBS representatives have clarified prior statements regarding their contention that tampering of WPYO-FM following the transition of ownership of the station to SBS occurred. … Read more

Americans Are Adopting Ad-Supported Streaming Services at a Faster Rate Than Non-Ad Subscription-Based Streaming Services

Comscore, Inc. announced that ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD), with a 29% increase in U.S. households streaming AVODs in 2022 compared to 2020 vs a 21% increase during the same period for SVODs. That’s according to Comscore’s 2022 State of Streaming analysis, which examines the … Read more

Melissa Crawford named President & GM of Telemundo San Diego

Melissa “Missy” Crawford has been named President and General Manager of Telemundo 20 / KUAN and NBC 7 / KNSD, NBCUniversal’s local television stations that serve Spanish and English-speaking audiences in the San Diego DMA. She will oversee all station operations including the news, digital, sales, marketing/promotions, community affairs and technology/operations departments. Crawford will report … Read more

Hispanic Americans’ Trust in and Engagement With Science [REPORT]

Hispanic Americans are one of the fastest growing groups in the nation, a trend that now extends far beyond historic Hispanic population centers to every region and state across the nation. Hispanic Americans are a diverse population, tracing their roots to the island of Puerto Rico, Mexico and more than 20 other nations across Central … Read more

Telemundo opens new studios in Ciudad Méjico

NBCUniversal Telemundo Enterprises announced the expansion of its production footprint with the opening of a new production unit in Mexico City operating as Telemundo Global Studios Mexico. Under the umbrella of Miami-based Telemundo Global Studios, the new production arm will increase the company’s on-the-ground production capabilities of scripted and unscripted content to meet the growing … Read more

Mundo Hispanico Becomes MundoNow in Move to Reach New Generation of U.S. Latinos

Mundo Hispanico, the largest certified-minority-owned bilingual and bicultural digital media platform in the USA, announced today it is rebranding to MundoNow in a move to reach the newly dominant 55 percent of America’s Latino population that identifies as either bilingual/bicultural or English-language preferred. The rebrand addresses an evolution among U.S. Latinos that opt for English … Read more

This Year Next Year: 2022 Global Mid-Year Forecast

Many sectors are seeing significant growth in advertising revenue, yet there are fears of recession. E-commerce is finding its place in a world where in-person activities are resuming, all while pandemic-related lockdowns in China and supply chain bottlenecks from there and war-torn Ukraine contributed to a drag on growth in the first half of 2022. … Read more

Loneliness in gen Z

By Carla Calandra Is gen Z suffering from a loneliness epidemic? Business Insider reported a story exploring why gen Z is sometimes considered loneliest generation, and Vice unpacked what it termed a “loneliness epidemic” in young people. And while they’re spending more time online—which many point to as a cause of loneliness—they’re using that time … Read more

Why Marketers Are Returning to Traditional Advertising

Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter,… Digital marketing technologies and their ecosystems have dominated growth in … Read more

Do you need to review your incumbent agency? If so – don’t launch a pitch

By David Angell This post is by TrinityP3 Business Director, David Angell. David has extensive commercial and media experience gained most recently as the Regional Chief Operating Officer at Havas Group and through an almost twenty-year career in media agencies, which he uses to help drive optimal results for TrinityP3 clients. Do you know what … Read more

Skip to content