Univision News premieres “Rising Up in the Heartland, Latino Workers Fight for Pandemic Relief”

Univision News premiered its new documentary “Rising Up in the Heartland, Latino Workers Fight for Pandemic Relief.” Produced with support from the HHMI Department of Science Education, the documentary is available on UnivisionNoticias.com. After long struggles to regain their health, marginalized and undocumented Latino essential workers in rural Iowa took on a bold new challenge … Read more

Weather Channel en Español launches

Byron Allen’s Allen Media Group television network The Weather Channel announced the launch of its brand-new free television network The Weather Channel en Español, the first 24/7 Spanish-language free-streaming weather news network in the United States. The Weather Channel en Español makes its historic debut on the 40th anniversary of the launch of The Weather … Read more

Marketers Don’t Agree on How to Achieve Growth [REPORT]

MMA Global, the association devoted to architecting the future of marketing for CMOs, released the Marketer Benchmark Study on Growth with findings on a topic at, or near, the top of the priority list for ANY company in ANY industry: Growth. The results revealed a 50/50 split among marketers when it comes to how to … Read more

What is a Good Prospect Experience, and Why Do Agencies Need It?

By Mark Duval – The Duval Partnership Most people are familiar with user experience (UX) and customer experience (CX). At The Duval Partnership, we’ve become increasingly focused on the concept of the prospect experience (PX™). But what does that mean exactly, and why should agencies care about it? PX is how your agency presents to … Read more

Challenging Gender Stereotypes, Showing Greater Empathy [PODCAST]

After taking a Behavioral Economics class at Florida State University, Lauren Triplett knew she had found her passion. Marketing bridges the gap between brands and consumers by helping marketers understand why people do what they do and purchase what they purchase. Lauren found this fascinating and spent the next few years building her expertise, including … Read more

Raul Alarcón Jr. recipient of Hispanic Federation Lifetime Achievement Award

The Hispanic Federation at their annual gala in New York last night, honored Raul Alarcón Jr. Chairman & CEO of Spanish Broadcasting System with their Lifetime Achievement Award for his passioned efforts to help US Hispanics, bring media focused on the needs of US Hispanics need and his dedication to the US Hispanic advertising, marketing … Read more

How Can CMOs Rebuild Trust with CEOs?

Over the past decade, chief marketing officers have experienced a regression of trust, appreciation, and longevity. With average tenure of CMOs falling below 40 months and the median tenure at 25.5 months, corporate marketing leaders are searching for answers as the value and recognition of their work is minimized and marginalized. Despite a near universal … Read more

Latino’s Finances Focus on Family and Closing the Wealth Gaps [REPORT]

UBS’s Multicultural Investors Strategic Client Segment announced the launch of its Invest to advance research, exploring the wealth journeys of over 5,000 investors in the United States with at least $1 million in investable assets. The report shows Latinos and Hispanics prioritize providing financial support for their loved ones. It also found that in spite … Read more

The Vast Majority of Americans Like Their Neighbors

Nearly nine out of ten Americans (86 percent) like their neighbors, a sentiment that remains high across all major demographics including age, sex, race and even political party, according to results from a national Xcelerant omnibus survey conducted on behalf of Fathom Realty, a national, cloud-based, real estate brokerage. Of those Americans that do not … Read more

The True Cost of CMO Turnover

By: Chris Boland and Maurya Overall Short CMO tenures and increased turnover have captured the attention of many in the business world. However, while studies have quantified just how short these tenures are getting, there’s been little discussion of the real costs that come with turnover. There’s the cost of the CMO search itself, of … Read more

5 Questions advertisers want answered [REPORT]

Unique reach + better frequency management = less wasted ad dollars. Advertisers need deduplicated audience measurement to verify if ads are reaching the right audiences once personal identifiers go away. Using in-flight metrics and owning your data can help you spot and capitalize on ad ROI opportunities. Advertisers need to track their entire ad spend … Read more

TelevisaUnivision Launches Así Studios for Storytelling

TelevisaUnivision Inc. announced the launch of Así Studios, a Spanish-language brand studio aimed at connecting marketers to U.S. Hispanics through premium video. Así Studios will produce films that shine a light on inspiring stories from across the country that speak to the heart and passion of Hispanic viewers and will leverage the reach of TelevisaUnivision’s … Read more

5 Ways CMOs Can Build Back Trust in the Boardroom

by John Connors The CMO role is under fire, but there are ways they can earn respect and trust in the C-suite CMOs are facing doubt within their organizations that they can drive growth. Time is increasingly committed to counseling CEOs who believe they have a marketing challenge. And they’re not alone—other C-suite executives are … Read more

Where did Integrated Marketing Go Wrong?

By Roberto Orci 3 Steps for Modern Marketers to Increase Effectiveness of Integrated Campaigns Integrated marketing makes a lot of sense because it focuses on having a consistent brand message across all media channels, all markets and all consumer segments so that the brand breaks through the noise and the budget is efficiently spent. Unfortunately, … Read more

Grupo Bimbo sells its candy and chocolate division for $1.3 billion to Mondelēz

The Mexican company announced that it will focus on its bakery and snack businesses. Grupo Bimbo says goodbye to Ricolino . The world’s largest Mexican bread producer today announced the sale of Ricolino, which for years was its candy and confectionery brand, for $27 billion pesos ($1.3 billion dollars) to Mondelēz International, Inc. The movement … Read more

Why CMO tenure is at its lowest point in the past decade [REPORT]

CMO tenure is the lowest it has been in over 10 years, and while new data suggests that 86% of CEOs believe CMOs have the power to influence key decisions of the C-suite, less than a third actually trust their CMOs to grow the business. Access insights from more than 150 Fortune 3000 CEOs across … Read more

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