The Reputation of 100 Major Brands in the U.S. [INFOGRAPH]
Whether you’re a country or a company, brand reputation is crucial. For corporations trying to stand out amongst an array of competitors, name recognition can be make or break.
Article placement: Top News
Cookieless Approach For Audience And Outcomes Measurement In The U.S.
Nielsen announced its approach to eliminate its reliance on digital identifiers and ensure that advertisers and publishers can continue to measure confidently in a dynamic, privacy-first media environment.
Carmen DiRienzo passes
Carmen DiRienzo was a seasoned media executive and attorney with superior leadership skills, outstanding managerial and consensus building capabilities and an entrepreneurial vision and spirit.
Repercussion Marketing 2021
Today’s DE&I and Marketing conversations are based quite simply on the exercise that if you do not diversify your workforce, create inclusion, and secure advertising spending against minority consumers in the USA, your will suffer the repercussion of social, economic, and political grievances.
We Are Rebuilding Digital Advertising: Marketers, Your Choices Matter
As we look forward to the reopening of society, “getting back to normal” will become an intentional choice.
Decoding CTV Measurement: An In-depth Look at Reach, Frequency and ROI [REPORT]
To help decode CTV measurement and uncover the truth behind common CTV myths, the ANA and Innovid conducted an unprecedented study across 20 leading U.S. advertisers, including Anheuser-Busch, General Motors, and Southwest.
iHeartMedia Tampa and Jacksonville launch Acción News
iHeartMedia Tampa and Jacksonville announced that iHeartMedia Orlando’s Acción 97.9 – La Primera En Noticias will simulcast in both markets, effective immediately.
CMOs—Multicultural Marketing Investments Deserve A New Resource Allocation Methodology
As companies kickoff their 2022 business planning process, CMOs and their teams face a perennial challenge: allocating their limited resources among a variety of brands, projects, programs, and opportunities, while still achieving the necessary ROI and expected growth rates. By Isaac Mizrahi – Co/President of ALMA
The State of Global Media [Video]
As markets begin to adapt to the disruption that the pandemic has created across the media industry, navigating audiences has never been more critical. Much remains unknown about the future of media, but audiences have made one thing clear: understanding it is more important than ever.
U.S. Local Ad Forecast – Expects Revenues from Traditional and Digital to Hit $142B
The projection is split between traditional and digital media but shows that the divide is narrowing, with traditional advertising only eight percent ahead of digital mediums that include mobile, online, over-the-top, email, and traditional media’s online ventures
How to Find Your Agency’s Next New Biz Pro
How do you determine which candidates will perform for your agency based on a stack of paper? You can’t. High-quality hires are few and far between, and in recent years, the process of attracting and retaining a new business person has become almost a competitive sport. By Mark Duval – The Duval Partnership
Do we still need a creative brief? [PODCAST]
The Brief Bros. celebrate 6 months of pontificating about creative briefs. In our latest episode Howard Ibach and I discuss what we’ve learned and contemplate the possibility the creative briefs are over.
Home broadband adoption, computer ownership vary by race, ethnicity in the U.S.
Black and Hispanic adults in the United States remain less likely than White adults to say they own a traditional computer or have high-speed internet at home, according to a Pew Research Center survey conducted Jan. 25 to Feb. 8, 2021. But there are no racial and ethnic differences when it comes to other devices, such as smartphones and tablets.
The Most Innovative Companies in 2021
This year has been rife with pandemic-induced changes that have shifted corporate priorities—and yet, innovation has remained a top concern among corporations worldwide.
Do You Have Margin in Your Life?
Many of us are always “on” these days, running from task to task. Never-ending demands. Frenetic pace. We fill every available moment with activity or scrolling through our digital feeds.
RadioInk Medallas de Cortez Finalists Named
Only seven will carry home the prestigious award. And, the only place winners will be announced is at the live and in-person Hispanic Radio Conference, scheduled for September 22-23 in Miami, Fla.
The Top 100 Companies of the World: The U.S. vs Everyone Else
When it comes to breaking down the top 100 companies of the world, the United States still commands the largest slice of the pie.
Are you tuned into young listeners?
Over the past decade, radio broadcasters have brought increased content to owned digital channels to give listeners the opportunity to engage new channels. And today, we see that the broadcasters that have adapted their content and platform strategies to include digital channels are reaping the benefits of engaging audiences of all age groups.
The Gauge Shows Seasonality, Sports and Streaming Content Drive Shifts in Viewing
Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge. Launched last month, Nielsen’s monthly total TV and streaming snapshot shows that the conclusion of the traditional broadcast season may have provided an opportunity for sports on cable (NHL, NBA, MLB) and streaming to each gain a percentage point of viewership.
The intentional omission of Hispanic Marketing from the Multicultural Conversation
In marketing conversations over the last four decades, Hispanic Marketing has led the so called “Multicultural Conversation”, but in the last two years the practice has been almost eliminated from the conversation.
