Building your product into the story of an ad, or finding creative ways to convey the brand experience, help persuade and build affinity for your brand. With 75% of all ads in Kantar’s Link database containing some form of product demo, it’s not surprising that many of this year’s Kantar Creative Effectiveness Award winners feature … Read more
McKinsey experts predict that video entertainment, in all its forms, will become more immersive, gamified, and personalized. From ‘bunny ear’ antennas to broadband, and from VHS to virtual reality, video entertainment is changing fast. A decade from now, what we watch—as well as how and where we watch it—could be dramatically different. Four McKinsey experts … Read more
Audio advertising is projected to reach $7B in 2022. And what inevitably comes with greater investment? A greater desire, and need, for data. An increasing number of brands are widening their proof points for successful and effective audio campaigns outside of just conversions. Brand perception metrics are quickly rising to the top of marketers’ data … Read more
By Tim Williams “Companies Want Lawyers to Kill the Billable Hour,” reads the headline in a recent issue of the Australia Financial Review. Around the same time, the marketing publication Campaign ran an article titled “Wary Marketers Sour on Billable Hours.” Could it be that the hourly is rate is finally, at long last, marked … Read more
The 2022 GfK TVB Video Media and Usage Study, found that Hispanics have more digital access to live TV and local news than the average adult. Eighty-two percent of Hispanic adults 18+ are able to stream live programming and sports from broadcast channels on their devices (smartphone, tablet, PC) through an app from their cable … Read more
The complexity and uncertainty of the economic environment are weighing on CEOs today as they plan for the next 12-18 months while navigating a myriad of disruptive factors such as inflation and supply chain issues, talent and skills gaps, and geopolitical instability. But despite lower economic growth expectations shared by CEOs, they remain relatively optimistic … Read more
As inflation continues to rise, one-third of consumers (38%) said they are cutting back in other spending areas to cover the cost of items for the upcoming school year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. Families expect to spend more per person on both K-12 … Read more
By Jennifer Moss You’ve no doubt heard the well-worn advice that “if you do what you love, you’ll never work a day in your life.” It’s a nice idea but a total myth. When we equate work we love with “not really working,” it propagates a belief that if we love it so much, we … Read more
By Aaron De Smet, Bonnie Dowling, Bryan Hancock, and Bill Schaninger The Great Attrition is making hiring harder. Are you searching the right talent pools? People keep quitting at record levels, yet companies are still trying to attract and retain them the same old ways. New research identifies five types of workers that employers can … Read more
Even as signs of a forthcoming recession mount, the Great Resignation’s momentum continues. A new survey reveals that one-third of workers are still actively looking for a new job. The Conference Board survey set out to determine if those who had left their jobs had any regrets. The resounding answer? No. Indeed, 94 percent of … Read more
Alejandro Acebal has been named Regional Vice President of Sales for three Telemundo owned stations in Florida: WTMO, WRMD and WWDT. In this role, he will develop and implement all sales strategies for three stations. Acebal will report to Migdalia Figueroa, President/GM of WTMO and work closely with Jayme Ribeiro-Neto, GM for WRMD and WWDT. … Read more
More than three-quarters of companies (76%) cut costs to survive during the pandemic; now 90% of C-suite executives say they must take a whole new approach to costs in order to transform their businesses to respond to ongoing disruption while also uncovering new growth and value, according to a new report from Accenture. The Zero-Based … Read more
Advertising is a commitment. It can also be expensive. And while we know that brands are prioritizing their brand awareness efforts in the coming year, there isn’t a marketer on the planet who’s not focused on the tangible returns that their spend delivers. And given that focus, it’s not uncommon for brands to pull back … Read more
The Immigrant Archive Project and its founder Tony Hernandez expands their platform to podcasting. Immigrant Archive Project · Trailer: Immigrant Archive Project
3Pas Studios has appointed Steven Wolfe Pereira to the newly created role of Chief Business Officer. Coming off a string of hit movies as well as scripted and unscripted TV shows in both English and Spanish, 3Pas plans to inspire, entertain, and delight global audiences by expanding into new, next generation content, products, and experiences. … Read more
Agency NYLFF, the marketing arm of the New York Latino Film Festival, has been nominated for Best Public Service Campaign for “Vaccinate NYC ” at the New York Emmy Awards for its impactful and acclaimed work with the New York City Department of Health and Mental Hygiene (NYCDOHMH). The nomination comes after the agency’s recent … Read more
Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced the opening of its US headquarters in New York. By opening its headquarters in the United States, Seedtag continues in its mission to become the global contextual advertising partner for brands and agencies. The adtech company, with employees already on the ground in … Read more
by Nick Waters, Chief Executive Officer Something is rotten in the state of advertiser-agency relationships – indeed, several things are rotten – and this is manifested most clearly in the broken agency selection process. Reviewing prospective agency partners is now too onerous, costly, and time-consuming on both sides. Selection criteria are dominated by costs saved … Read more
To spot sudden, disruptive changes in customer and market behavior, modern marketers need high-velocity data marketing, according to a new report by the Chief Marketing Officer (CMO) Council and GfK. These data systems need to be agile and adaptable with the ability to acquire real-time, relevant data signals and close the gap between data, insights … Read more
San Diego-based InnoVision Marketing Group has launched InnoVision Español, adding to their portfolio of in-house services that include digital media, traditional media, web development, design, public relations, film production and more. InnoVision Español will serve businesses and brands wanting to reach the Hispanic community and Hispanic-oriented clients and companies. An important and valuable sector of … Read more
