AIRE Radio launches podcast of ‘EL TERRI’

AIRE Radio Networks announced the launch of Se Tenia Que Decir / “It Had to Be Said” Con El Terri Podcast, featuring Alberto ‘El Terri’ Cortez of the nationally syndicated and highly rated morning program, Al Aire Con El Terrible. “What our listeners love the most about El Terri, is the fact that he isn’t … Read more

Pitaya Entertainment selects Captura Group as their Digital Media Agency

Captura Group announced a partnership with Pitaya Entertainment. The partnership will focus on providing culturally relevant digital amplification support to continue to grow the U.S. Hispanic audience for Pitaya’s podcasts. “We are very happy to be working with Captura Group,” said Jordi Oliveres, Co-Founder and General Manager of Pitaya Entertainment. “Their marketing expertise in the … Read more

Gaming The Metrics: How The “Made For Advertising” Industry Thrives

Every ad-supported media company makes trade-offs between long term revenue and short term revenue. TV and radio shows, mobile games, and webpages can all boost short term revenue by increasing ad loads. But that short term tactic drives away consumers and advertisers, creating headwinds for long term growth. It’s a natural check that balances the … Read more

Arrive and Thrive – Impactful practices for women in leadership

There’s a big difference between being in a position of leadership and thriving in one—especially when it comes to women leaders. Publishing in April, in collaboration with Simmons University, the Arrive and Thrive leadership book addresses persistent problems women in business face with seven actionable practices to help pave a smoother path to success. How … Read more

Second chance for marketers in Second Life

By Nigel Hollis No, this is not a reference to the current metaverse that marketers are going gaga over, it is the title of a blog post I wrote back in 2007. But you know what? I think the marketing issues raised in the post are just as relevant to marketers today as they were … Read more

In-App Advertising To Account For 56% Of Digital Ad Spend In 2026

In the social media age, mobile apps have become an effective way to reach out to potential customers. The popularity of in-app advertising is likely to keep growing in the coming years. According to the numbers presented by SafeBettingSites.com, in-app advertising is expected to constitute 56% of the global digital ad spend in 2026. A … Read more

The impact of inflation on retail [PODCAST]

You don’t have to be an economist to notice that the country is experiencing inflation. In January, the inflation rate rose to 7.5 percent, and prices of everything from gas to everyday goods are increasing. On this week’s episode of NRF’s Retail Gets Real podcast, we sit down with NRF Vice President of Research Development … Read more

Casalú launches

Casalú, a rum based hard seltzer focused on delivering a feeling of home and heritage, while inviting others to share Latino culture, is set to launch across Miami later this month. Casalu’s first offering, “Limón”, brings authentic Latino roots to the hard seltzer market. The name stands for the company’s vision. Casa, a sense of … Read more

CCOMGROUP Ranks as Most Awarded Agency in South Florida at 2022 ADDY Awards

CCOMGROUP ranked as the most awarded agency in South Florida at the local 2022 ADDY Awards, amassing a total of 34 gold and silver recognitions for work demonstrating the highest level of creative excellence, as judged by the American Advertising Federation. The agency took home awards across a variety of disciplines, exhibiting ingenuity and strategic … Read more

Edelman names Valdes U.S. Head of Edelman Data and Intelligence

Edelman has named Anita Valdes U.S. head of Edelman Data and Intelligence (Edelman DXI). Reporting to Yannis Kotziagkiaouridis, global chief data and AI officer, Valdes will lead the cross-disciplinary Edelman DXI U.S. team and oversee data strategies for the firm’s largest and fastest-growing U.S. clients. She will play a key role in Edelman’s global market … Read more

TV’s starring role in exposing health disparities for Black women

By Charlene Polite Corley, VP of Diverse Insights and Partnerships Empowering historically excluded people to lead in the media industry means bringing their talent—as well as their lived experiences—to the forefront. Telling their unique stories often means opportunities for audiences to connect more deeply with the characters or headlines that represent their own path; one … Read more

7 survey design mistakes that hurt the quality of your data

Blunder. Miscalculation. Goof. Whatever verbiage you prefer, a mistake in survey design spells trouble, degrading the accuracy of your data and the subsequent extrapolations that can be made using that information. Unfortunately, the distinction between ‘good’ and ‘bad’ survey design isn’t always obvious. To the untrained eye, a double-barelled question is just a question. But … Read more

National Puerto Rican Day launches 2022 Scholarship Program

The National Puerto Rican Day Parade (NPRDP) is now accepting applications for its 2022 National Scholarship Program. For the sixth consecutive year, the NPRDP will award 100 scholarships valued at $2,000 each, for a total $200,000, to exceptional students of Puerto Rican descent that are making a difference in their communities. Applicants must be high … Read more

Hispanic Audiences Value Local Broadcast TV  [REPORTS]

Among Hispanic adults 18+, television (broadcast & cable) had the highest reach of ad supported platforms, with 70.1% reached in one day. Advertisers can reach the majority of this audience with just broadcast TV, a 69.7% reach. Cable came in at 57.7% and was closely followed by social media (56.0%) and streaming programs on TV … Read more

How marketers can successfully leverage social media influencers in their campaigns

By Tina Wilson, EVP, Global Head of Product, Outcomes, Nielsen With marketers planning to increase their social media spend more than any other channel, influencer marketing is a ripe opportunity for B2C brands to more effectively connect with consumers while increasing engagement rates across platforms. A growing desire for interpersonal connections with the brands consumers … Read more

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