Article placement: Top News

Edison Research’s “Share Of Ear” Q1 2022: Among Registered Voters, AM/FM Radio Dominates Ad-Supported Listening With A 75% Share, Podcasts And AM/FM Radio Streaming Surge, And AM/FM Radio Has An 89% Share In The Car

By Pierre Bouvard Edison Research’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. The Q1 2022 report provides an opportunity to study listening among key voter segments and examine ad-supported audio use … Read more

Twitter is the go-to social media site for U.S. journalists, but not for the public

By Mark Jurkowitz and Jeffrey Gottfried Journalists check their phones during the House leadership elections on Nov. 30, 2016, in the Longworth Building on Capitol Hill.Journalists check their phones during the House leadership elections on Nov. 30, 2016, in the Longworth Building on Capitol Hill. (Tom Williams/CQ Roll Call) More than nine-in-ten journalists in the … Read more

Global 2022 Gen Z and Millennial [REPORT]

This year’s survey finds Gen Zs and millennials deeply concerned about the state of the world, and actively trying to balance the challenges of their everyday lives with their desire to drive societal change. They are struggling with financial concerns, while trying to invest in environmentally sustainable choices. They feel burned out, but many are … Read more

Intuit QuickBooks launches campaign to reach Latino-Owned Small Businesses

Intuit QuickBooks will launch a new campaign on July 5 to encourage Latino business owners to move beyond thinking like a “negocito” — a small business—and focus on the tools that will help them to become a “negociote,” with a big business mindset. The campaign will feature soccer legend Javier “Chicharito” Hernández, in a new … Read more

Reimagining the C-suite

Spring this year brought a flurry of thought-provoking senior executive-level hires in the retail industry. Some appeared to be primarily shrewd marketing and influencer-gathering moves — the appointment of Kim Kardashian as chief taste consultant by Beyond Meat, or Hilary Duff as chief mom officer of Carter’s. Others look like early bets on a still-unknown … Read more

Relationship between brand cultural relevance and the amount consumers are willing to pay for brands [REPORT]

New research conducted by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with Twitter, quantifies the benefits and drivers of brand cultural relevance today. The study, “Cultural Relevance Drivers: Understanding the Building Blocks of Brand Relevance,” reveals that brands clearly benefit from cultural involvement even to the extent of people willing to invest … Read more

Industry Veterans Launch Minority-Owned Media Company

YouNite Media launches with a focus on providing advertisers the ability to reach 250 million people across General Market, Hispanic, Black, Asian and LGBTQ segments. A minority-owned company, YouNite was founded by Pedro Lerma, CEO of LERMA/, and Rodrigo Vallejo, CEO of RO2 Media, with the goal of forging meaningful connections between brands and consumers. … Read more

ANA, WARC & LIONS announce long-term partnership to create a US and Global business practice to “Crack the Code of Creative Effectiveness”

The ANA, WARC, and LIONS have announced a unique long-term research partnership to create a global framework that guides and supports brands in ‘Cracking the Code of Creative Effectiveness’. The initial goal of this project is to address both the culture of effectiveness within organizations as well as the elements of campaign effectiveness. Other fundamentals … Read more

A decade of shopping shows mums are the biggest influencers

Inter-generational loyalty; children continuing the shopping habits of their parents when they set up their own household, is the biggest driver of FMCG unit growth. Brands of the Decade, a new analysis of shopper behaviour since 2012 shows that, in 2021, branded FMCG items were chosen a total of 382 billion times, up 16% compared … Read more

Hispanics Aren’t Prepared for Retirement

By Roy Eduardo Kokoyachuk Social Security is not enough. Anyone currently living on a monthly Social Security check can attest to that. Unfortunately, most Americans don’t fully grasp that reality until they reach retirement age. This problem is even more pronounced in the Hispanic community, which lags other groups in retirement savings. ThinkNow recently conducted … Read more

ThinkNow taps Semasio to bring Multicultural Audiences to Programmatic Advertising

Semasio has partnered with ThinkNow to bring zero-party multicultural data to the programmatic ecosystem. The partnership will equip marketers with the tools and resources to plan, manage and message to their target audiences in a culturally evolving and dynamically shifting U.S. consumer market. “ThinkNow’s zero-party data integration with Semasio is a critical step in reaching … Read more

State of B2C Conversational Marketing [REPORT]

Spectrm releasedthe findings from its State of B2C Conversational Marketing report. The report surveyed 400 B2C marketers across the globe about their experiences and approaches to better understand how marketing teams in general are using conversational marketing. The report dives into how B2C marketers are finding success, improving metrics, the particular channels they’re finding more … Read more

Pepsi joins EstrellaTV’s ‘La Academia’ as Official Beverage Sponsor

Pepsi will be joining the series La Academia on EstrellaTV as the official U.S. beverage sponsor of the legendary Latin music competition series. The series is a co-production of Estrella Media and TV Azteca, airing and streaming live and simultaneously on EstrellaTV in the U.S. and Azteca Uno in Mexico on Saturdays and Sundays from … Read more

Oh, The Places You’ll Go…With Your Smartphone

By: Melissa DeCesare, Vice President Edison Research and The Research Moms I got my first cell phone in my very early twenties. It was clunky, had a numeric keypad and an antenna with somewhat unreliable service. I barely used it. My parents thought it was high-tech and a good idea, ‘for emergencies.’ They could not … Read more

Omnicom Group publishes DE&I Report

Omnicom Group released its first stand-alone diversity, equity and inclusion (DE&I) report. The report, “Responsibly Relentless: Equity for All,” outlines the company’s key areas of focus for DE&I and includes 2021 U.S. diversity metrics, key performance indicators (KPIs) and our strategic framework to ensure DE&I permeates all business operations, employee and client experiences, and partnerships. … Read more

Sports fandom is increasing, powered by new digital platforms [REPORT]

Study by Nielsen and LaLiga Tech shows younger viewers are following more sport than older counterparts, but with a heavy preference towards streaming and mobile experiences, including Fantasy games. In contrast to the received wisdom that younger viewers are losing interest in sport, a new global report finds that the Millennial and Gen Z generations … Read more

Diversity In Market Research, Attracting the Next Gen [PODCAST]

Attracting young, diverse talent to the market research industry is essential to its longevity. But this task has proven difficult to date, and it may be a matter of timing. Engaging younger generations in college could lead to greater interest in careers in insights. But that requires intentionality on the part of research companies. Engagement … Read more

Skip to content