As consumers in many markets endure the worst cost-of-living crunch in decades, the spotlight is on brands to adapt to changing behaviours and expectations while keeping business buoyant for the recovery. However, the current economic downturn poses its own challenges for brands as they navigate new pressures on pricing, portfolio management, innovation, advertising and much … Read more
Marco Antonio Gonzalez, a seasoned corporate communications executive, officially launches MaGo! PR, a full-service 360° bilingual PR/Communications firm. The recently founded, MaGo! PR, a play on words on Gonzalez’s full name Marco Antonio Gonzalez and the Spanish-language word “mago,” which translates to magician in English, is a full-service 360° PR firm that specializes in entertainment … Read more
Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a Euro-zone recession, and an expected global growth rate of only 2.9%—down from 4.6% at the beginning of the year—an economic slowdown seems inevitable. … Read more
Inflation refers to a broad rise in the prices of goods and services across the economy over time, eroding purchasing power for both consumers and businesses. In other words, your dollar (or whatever currency you use for purchases) will not go as far today as it did yesterday. To understand the effects of inflation, take … Read more
TelevisaUnivision concluded its 2022 Copa Univision Tour. This year marked the 20th anniversary of Copa Univision. The event kicked off in Phoenix on May 7, 2022, continuing in Los Angeles, Dallas, Austin, Houston, Chicago, Miami and ending in New York on August 20. This year marked a triumphant return of the vibrant experience – honoring … Read more
Are the multiple layers of retail a headache or opportunity for brands? Digital is bringing brands closer to the purchase moment, but recent developments are throwing the brand-retailer-consumer triangle off balance. One of the great effects of digital is bringing brands closer to the purchase moment. But recent developments in digital retail are throwing the … Read more
The patient journey starts with vulnerability. There is a need yet all too often within minority communities, that need isn’t met with adequate resources. Latinos, in particular, face several obstacles to accessing health care, from difficulties finding information in their native language to a shortage of Latino or bilingual doctors. Additionally, lack of transportation and … Read more
Canela Media announced its original project, “Mi Vida,” a new docu-series featuring celebrities’ firsthand accounts of their lives, to premiere on November 10th. The exclusive Canela Original series will feature ten, self-contained episodes profiling Latino celebrities who have become household names, known across multiple generations. Together, the celebrities will share the pivotable and lifechanging moments … Read more
Telemundo is expanding Inspirando a América, an annual multiplatform franchise that honors extraordinary individuals driving change and making a meaningful impact in the Hispanic community. The expansion builds on the Inspiring America (Inspirando a América) franchise first launched last year by the NBCUniversal News Group. Starting this month, Telemundo will feature a monthly on-air and … Read more
Vme TV announced that it is broadening its distribution after reaching an agreement with Charter Communications for carriage on its Spectrum Mi Plan Latino and Latino View video packages. Charter’s addition of Vme TV to its Latino-themed TV lineup expands Vme TV’s ability to deliver its compelling programming to the U.S. Hispanic audience. “Latinos have … Read more
By Pedro de Cordoba is a multicultural marketing and sales consultant. It’s been bugging me since Gene Bryan of HispanicAd.com raised the issue on his website in early September. My compadre was ranting about the glaring omission of Hispanics in a piece written by Amira Barger a DEI practitioner and executive vice president, Health DEI … Read more
By Rishad Tobaccowala All leaders face many challenges today, including organizational designs built for the past vs. the present, hierarchical command-and-control management styles that do not resonate with a new generation and employees who question their intent. One key change that companies are making to address these issues is to ensure that they have a … Read more
U.S. Latinos’ total economic output eclipsed the GDPs of the U.K. and India in 2020, hitting $2.8 trillion, an increase of 65% since 2010. According to a report from the Latino Donor Collaborative, the economic output of Latinos grew even as the coronavirus pandemic disproportionately affected the community. This was partly thanks to growth in … Read more
It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines why marketing procurement is proving to be an attractive career. I never planned to enter the marketing procurement space and in that, I am not so different from many of my … Read more
Captura Group was recognized by the American Advertising Federation’s (AAF) Mosaic Awards, celebrating our Pop-Tarts Día de Muertos campaign as the Best Integrated Creative Campaign. This award is the second for the campaign which was recently honored by the Hispanic Marketing Council’s Strategic Excellence Award. “We are proud to have worked on a campaign whose … Read more
To bolster their longtime commitment to and deep support of the Hispanic community, P&G brands such as Gillette, Always, Crest, and Oral-B are joining forces with Major League Soccer, Hispanic Star, and other stakeholders in the soccer ecosystem to launch Capitanes del Futuro, a unique program that harnesses the passion for soccer to prepare the … Read more
Univision Los Angeles announced its plans for commemorating their coming 60th anniversary of broadcasting and serving the Los Angeles community. It was Sunday, September 29, 1962, at 3:00p.m. that KMEX-TV, Channel 34 first went on air. The flagship station of the Univision Network will be celebrating its anniversary in the heart of Los Angeles with … Read more
NIKE, Inc.announced Mónica Gil hase been appointed to the Company’s Board of Directors. Gil is Chief Administrative and Marketing Officer of NBCUniversal Telemundo Enterprises. “Mónica leadership in business operations, innovation, marketing, branding and media make them outstanding additions to our board,” said Mark Parker, Executive Chairman of NIKE, Inc. “We’re excited to bring her expertise … Read more
Positive trends in immigration and fertility mean Black, Latino, and other minority groups are on track to collectively account for more than 50 percent of the country’s population. In this edition of Author Talks, McKinsey Global Publishing’s Christopher Friedmann chats with Justin Gest, an author and associate professor of policy and government at George Mason … Read more
Fragrance usage in the U.S. remained flat this year, compared to 2021, but it grew among both Black and Hispanic consumers, who wear fragrances more than other consumers. According to The NPD Group, over 85% of Hispanic and Black consumers wear perfume and other fragrance products, compared to 78% of the total U.S. population. “Compared … Read more
