The State of Marketing Budgets 2021 [REPORT]
Marketing budgets as a percentage of revenue have fallen to their lowest level in recent history. Meanwhile, marketing leaders continue to reprioritize channels, programs and resources.
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Around the World with … Social Media Moderation: Keeping marketers and influencers in check [PODCAST]
On today’s episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.
How Marketers Sharpen Their Personalization Playbook
Several components needed to drive customer loyalty, retention, and conversion rates
Georgia Latino International Film Festival
The mission of the Georgia Latino International Film Festival is to build awareness of independent films and film as an art form; provide educational opportunities for students and Georgia Latino filmmakers; and create opportunities for the Georgia communities to experience high-quality Latino films.
LATIVO TV launching
LATIVO TV, a subscription video-on-demand (SVOD) service, is set to launch in the United States in fall 2021.
Univision announces new C-Suite, pending Univision/Televisa merge
Univision Holdings, Inc. announced new appointments to, and a redesign of its corporate leadership structure.
Building brand equity: is there a recipe for media effectiveness?
Media Reactions 2020 shows that advertisers are less confident than ever in getting the mix right between their online and offline media investments. The study showed that 51% of marketers say they are not confident they have the right media mix (up from 44% in 2019). F
ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent report [INFOGRAPHIC]
Companies en masse stepped up in 2020 decrying racism in America. But have those public declarations resulted in systemic changes in their diversity and inclusion practices, and how are consumers responding to those changes?
Univision strikes Multi-Year Deal to Stream South America’s Top Soccer Leagues on PrendeTV
Univision Communications Inc. announced that it has secured the rights to the top competitions in South America, Brasileirão Championship and Argentina’s Liga Profesional de Fútbol, as part of a multi-year deal that will deliver live matches on PrendeTV, Univision’s free ad-supported streaming service.
Where Will Your Agency Be Six Months From Now?
As the post-COVID era becomes a reality, will your agency emerge like a phoenix from the pandemic’s ashes? Or will it struggle its way into 2022, fixated on survival? By Mark Duval / The Duval Partnership
2021 Fortune/Deloitte CEO Survey [REPORT]
In January, CEOs described 2021 as the year of hope. Six months later, the latest results from the Summer 2021 Fortune/Deloitte CEO Survey appear to show that their hope has evolved into bold plans for growth, innovation, digital transformation, and workforce and talent transformation, as well as persistent attention to the climate agenda, continued progress on DEI, and elevated concern for cybersecurity and all things talent.
Striking a Positive Tone
Marketers strive for an upbeat yet realistic mood as they embark on the “pre-post-pandemic” era
Hispanics Upbeat about Finances, but Consumer Confidence Dips
Consumer confidence among U.S. Hispanics fell in the second quarter, though optimism about their overall finances is building as the nation continues its recovery from the COVID-19 pandemic.
National Park Foundation Celebrates a Decade of Preserving Latino History and Culture
In honor of Latino Conservation Week, hosted by the Hispanic Access Foundation and celebrated July 17 to 25, the National Park Foundation (NPF) announced it is celebrating the 10th anniversary of its Latino Heritage Fund throughout 2021.
We should advocate for trade schools just as much as college, especially after a pandemic
Why is it always, “Make sure you go to college,” and never “Make sure you go to trade school?”
Nielsen Audio Consumer Sentiment Results
Nielsen released the findings of its latest Nielsen Audio Consumer Sentiment survey, an ongoing study series addressing current American sentiment around COVID-19.
The Business Case for DEI Makes Cents, But Are You All In? [PODCAST]
At this point, the business case for diversity, equity, and inclusion is a no-brainer. Not only is it a moral obligation, but research suggests maintaining a diverse and inclusive workforce improves business outcomes and financial performance. So, essentially, implementing DEI initiatives within your organization is common sense and just makes cents, right?
Telemundo to broadcast 2021 Billboard Latin Music Awards
Telemundo and Billboard announced the date and venue for the 2021 edition of the Billboard Latin Music Awards, produced by MBS Special Events and Telemundo, will feature live performances by today’s top Latin artists to celebrate the best in Latin music.
The Latino Podcast Listener Report 2021 [REPORT]
The Latino Podcast Listener Report 2021 from Edison Research finds that 36% of U.S. Latinos age 18+ (16 million people) have listened to a podcast in the last month, which is a 44% increase over 2020 (25%). This is narrowing the gap with the overall 18+ U.S. population, of whom 40% are monthly podcast listeners. New research shows that this dramatic increase comes from both English-dominant and Spanish-dominant listeners.
Can You ‘Martech’ Your Way Into Multicultural Markets?
Marketing technology, more commonly known as martech, is stealthily transforming the way companies market to consumers. As ads retarget and emails automate, consumers are enjoying the luxury of an omnichannel experience while affording marketers the opportunity to collect the digital breadcrumbs they leave behind.
