Among Hispanic adults 18+, television (broadcast & cable) had the highest reach of ad supported platforms, with 70.1% reached in one day. Advertisers can reach the majority of this audience with just broadcast TV, a 69.7% reach. Cable came in at 57.7% and was closely followed by social media (56.0%) and streaming programs on TV … Read more
By Tina Wilson, EVP, Global Head of Product, Outcomes, Nielsen With marketers planning to increase their social media spend more than any other channel, influencer marketing is a ripe opportunity for B2C brands to more effectively connect with consumers while increasing engagement rates across platforms. A growing desire for interpersonal connections with the brands consumers … Read more
Hispanics are the driving force behind shifts in the American demographic landscape and in popular culture. As consumers demand equality and proper representation coupled with culturally literate, responsible practices from marketers, brands must lead with culture-driven insights and centralize Hispanic marketing as a core practice for achieving sustainable market relevance and growth. To arm them with the cultural insights needed, the Hispanic Marketing Council (HMC) has released its 2021 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The new publication is now available to view online or download for free.
The National Hispanic Corporate Council launched The Latino DEI Collective as a new initiative to amplify, develop, and elevate Hispanic leaders in diversity, equity, and inclusion roles. Through a national platform and programming, The Latino DEI Collective will: Amplify the contributions of executive leaders by supporting Latinos/as currently in Chief Diversity Officer and/or senior executive … Read more
Estrella Jalisco is introducing a “Vive Tu Estrella” grant to empower one person to quit an unfulfilling job and pursue their true life’s passion. The grant is part of Estrella Jalisco’s new “Vive Tu Estrella” advertising campaign, which challenges its community to dare to live their lives authentically. Estrella Jalisco is introducing a “Vive Tu … Read more
Jobs for the Future (JFF), a national nonprofit that drives transformation in the American workforce and education systems, released a new report identifying 14 trailblazing organizations working to increase the number and proportion of Black Americans in high-earning technology careers. Developed with support from Comcast NBCUniversal, the report—Purpose-Built to Advance Equity: Expanding Opportunities in Tech … Read more
Hue released its second “A State of Inequity: Unsafe. Unheard. Unvalued.” report, revealing a rise in workplace discrimination among BIPOC employees in 2021. Key findings include: BIPOC employees report experiencing discrimination at work, leading to job loss, loss of empowerment and higher levels of burnout 40% of BIPOC employees report experiencing workplace discrimination related to … Read more
Global media expert Ben Jankowski, former SVP Global Media at Mastercard, shares his key learnings from his forty-year career in media as he ends his impressive 11-year tenure at the company and eight years as a global chair of WFA’s Media Forum to start a new consulting venture. If you were to ask 100 people … Read more
When the pandemic shut down schools and sent students into virtual learning environments, the disparity in access to reliable technology was apparent. Families in underserved and under-resourced communities found themselves at a disadvantage, having limited access to devices and internet services within households, putting students who are already at risk in jeopardy of falling further … Read more
For African Americans, content is the common language. The U.S. Black population spends more time with media than any other group, with content engagement that consistently drives breakout hits and trending topics alike. Increasingly, Black consumers are taking control of both the economic and media influence they wield and using it to invest in Black … Read more
MAGNA, the investment and intelligence company of IPG Mediabrands, announced its second annual Equity Upfront™, taking place on April 5 – 7th, 2022. The theme for this year’s event is “Invest for Impact” and will be a hybrid experience, both virtual and in-person, focusing on highlighting the impact of diverse audiences on media consumption and … Read more
The Hispanic Marketing Council (HMC) announced President/CEO of Casanova//McCann Ingrid Otero-Smart has rejoined its Board of Directors, as well as newcomers Albert Rodriguez, president & COO of Spanish Broadcasting System, and José Villa, founder, president and chief strategy officer for Sensis. These members will work closely with the HMC’s governing bodies, executive committee and the … Read more
Lopez Negrete Communications announced that Juan Ruiz has joined the agency as Director of Research. Ruiz will bring experience analyzing the Hispanic consumer in the U.S. and help brands understand the growing Hispanic opportunity in the context of their categories. Ruiz has an MBA from the University of Miami and more than 20 years of … Read more
By Nigel Hollis In his recent article on Mumbrella, “The forgotten ‘P’ of marketing,” Ryan France references the ‘spiral of doom.’ As he notes, the spiral will be hauntingly familiar to many marketers. But if the spiral of doom ultimately leads to bankruptcy, what might lead to the spiral of success? The spiral of doom … Read more
By Pierre Bouvard is Chief Insights Officer at CUMULUS MEDIA | Westwood One and President of the CUMULUS MEDIA | Westwood One Audio Active Group®. Key takeaways: Two-thirds of advertisers and agencies indicate consumer attentiveness is important for measuring media investments Agencies/advertisers correctly perceive strong levels of consumer concentration for information, podcasts, and TV shows; … Read more
In their latest review of major media CPMs, Solomon Partners, a leading financial advisory firm, found that out of home ad buys provide significantly more value in terms of reach versus television, radio, and print, as well as most online advertising. The report, Solomon Partners’ 2022 U.S. Major Media CPM Comparison, which provides estimates of … Read more
In recognition of Colorectal Cancer Awareness Month, Colon Cancer Coalition and cross-cultural agency BeautifulBeast invite the world to join the #MissionToUranus campaign. The campaign, which kicks off March 1, will live predominantly on Twitter, targeting the most influential space enthusiasts and inviting them on a #MissionToUranus – a mission to get Americans screened for colorectal … Read more
The 2022 U.S. Hispanic Young Lions Competitions started on Thursday, February 17, 2022. The Meta team briefed the creatives teams, who partnered with Círculo Creativo USA, offering their support by sponsoring again this year’s competition in the search for the teams that will represent the US Hispanic Market at the Cannes Lions International Festival of … Read more
Food plays a defining role in multicultural consumers’ lives, and research shows that adopting a flexitarian lifestyle has become much more than a passing fad, especially for diverse communities in the United States. Recent statistics from Danone suggest an increasing demand for plant-based foods, particularly among U.S. Black, Asian American and Hispanic consumers. While many … Read more
The American Association of Advertising Agencies (4A’s) announced a new name, expanded focus and organizational changes of their Talent, Equity and Inclusion practice to address the changing needs and future of talent for agency members. Specifically, the 4A’s Talent, Equity and Inclusion practice will become the 4A’s Talent, Equity and Learning Solutions practice and will … Read more
