Article placement: Top News

CMOs Must Adapt Their Brand Strategy as Survey Shows 70% of Consumers Tighten Spending, Shift to Smaller Purchases, and Adjust Savings Habits

Marketers Urged to Revisit Recession Strategies and Craft Messaging That Offers a Permission Structure for Purchase As U.S. consumers adjust their behaviors due to concerns over possible price increases due to tariffs, CMOs must prepare now to adapt their brand strategy, positioning and messaging in order to compete, according to Gartner, Inc.A Gartner Consumer Community … Read more

LIGA MX ON TELEMUNDO: EXPANDED APERTURA 2025 SCHEDULE WITH COVERAGE BEGINNING JULY 11

Telemundo announces the expansion of its Fútbol Estelar Liga MX coverage for the Apertura 2025 tournament with the addition of Tigres and Juárez men’s and women’s home matches, joining Chivas de Guadalajara in the network’s robust lineup. Coverage will span across Telemundo, Universo and Peacock, including the network’s signature pre- and post-game program, Fútbol Estelar … Read more

The Impact of Immigration Enforcement on Hispanic Communities and Businesses

As a Hispanic agency based in Los Angeles, we’re not just observing what’s happening—we’re living it alongside our families, neighbors, clients, and colleagues. The recent immigration enforcement activity across many cities in the U.S. has disrupted lives, created fear, and sparked protest. It’s affected people where they live, work, and shop. What We’re Seeing When … Read more

Latino Entrepreneurs, Mexico, and the Market Opportunity Brands Can’t Ignore [PODCAST]

For many entrepreneurs, success isn’t just about top-line growth. It’s seizing opportunities to break barriers and shape their identities as cultural and economic drivers. That’s especially true within the Latino community, where small businesses continue to power economic growth in both the U.S. and Mexico. But thriving in today’s marketplace requires more than determination and … Read more

Streaming Surpasses Linear – But TV Is Not Dead Yet

The Streaming Milestone That Made Headlines For the first time in the four-year history of Nielsen’s monthly TV consumption report, The Gauge, streaming has officially overtaken cable and broadcast combined. In May’s dataset, streaming captured 44.8% of total U.S. TV usage, while cable and broadcast together accounted for 44.2%, down significantly from their positions at … Read more

What Brand Strategy Is (and What It Isn’t)

If there’s one phrase that marketers love to use, and executives love to nod along with (while silently wondering what it actually means), it’s “brand strategy.” To read more, CLICK HERE. Courtesy of The Association of National Advertisers

Cannes artists: the rise and rise of fake award entries.

By Gonzalo López Martí – Creative Director https://www.LMMMiami.com/ What is false and what is real in 2025? Would you break up with your significant other because they have fake breasts, fake nose, fake hair, fake teeth, a fake waistline, Turkish hair plugs or a Brazilian butt lift? Welcome to the French Riviera. A sunny place … Read more

New PSA from the Ad Council and NHTSA Highlights the Human Cost of Buzzed Driving

The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) announced the launch of a powerful new public service advertisement (PSA) aimed at preventing buzzed driving across the United States. The latest creative encourages responsible driving behavior at a time when 30% of traffic fatalities nationwide involve an alcohol-impaired driver. … Read more

How Brands Should Navigate Recession Anxiety on Social Media

For brands, 2025 has posed a critical moment. Economic uncertainty has become a constant backdrop to consumer life, and it’s showing up online as recession anxiety, shaping what people post, how they shop, and whom they trust. From the return of “victory gardens“ as emblems of resilience to the continuing spread of #recessioncore memes on … Read more

Audio Brings Better Moods, Joy, Coping to Gen Z  [REPORT]

Americans ages 13-24 spend four hours and 10 minutes with audio per day and reap a multitude of benefits from their listening, according to the new Gen Z Audio Report from Edison Research and SiriusXM Media. The Gen Z Audio Report includes a new online survey of more than 2,000 listeners ages 13-24 and reveals not … Read more

Median Age in 192 Metro Areas Higher Than National Median of 39.1

The U.S. median age — the age at which half the population is aged above and the other half below — has increased by 0.6 years from April 2020 to July 2024 when it reached 39.1, according to U.S. Census Bureau population estimates released today. Between April 2020 and July 2024, the median age rose … Read more

Diversity, Equity and Inclusion 2025 CHAPTER TOOLKIT [REPORT]

In recent years, diversity, equity and inclusion (DEI) initiatives have faced challenges across various sectors, from corporate boardrooms and state legislatures to educational institutions and government agencies Amid debates over affirmative action and diversity metrics, the need for robust DEI policies remains critical These discussions underscore the complexities of integrating diverse perspectives and the ongoing … Read more

Skip to content