On Thursday, April 24, 2025, The American Advertising Federation inducted its yearly class and among them was a Hispanic Advertising leader, Alex Lopez Negrete, of Houston’s Lopez Negrete Communications. A company he co-founded with his wife and partner Cathy. In its 74th anniversary, The American Advertising Federation has inducted around 300 advertising and marketing luminaries … Read more
The economics of digital entertainment are being reshaped by independent creators, global social platforms, and the biggest technology companies. Studios and streamers may need to bulk up to compete. In 2025, traditional media and entertainment companies are expected to confront larger competitors—not just for time and attention, but also for the content and advertising that … Read more
Buying a home in California became less affordable for all ethnic groups last year, as interest rates remained elevated and the typical monthly mortgage payment for a median-priced detached home rose 6 percent compared to the previous year, the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.). Eighteen percent of all Californians earned the minimum income needed to … Read more
Havas Health Network, the largest global health and wellness network, and Republica Havas Health, the award-winning cross-cultural healthcare and pharma marketing agency of Havas, have launched “The Hidden Divide: Examining Inequities in Healthcare Provider Training and Practices.” The Executive Report explores long-standing inequities within healthcare provider (HCP) training and practices—often-overlooked factors in health disparities. It … Read more
On March 1, 2025, President Donald Trump signed Executive Order 14224, officially designating English as the national language of the United States. Some might have found it surprising that the U.S. managed to make it 250 years without a designated national language, but the Founding Fathers didn’t see language as something the federal government should … Read more
TelevisaUnivision announced the launch “Latitude,” a carefully curated music library crafted by Hispanic composers and music experts. This new catalog delivers a fusion of traditional Latin rhythms with contemporary sounds, providing an unparalleled resource for filmmakers, content creators, and music supervisors seeking authentic Hispanic musical expressions for their video and media projects. Latitude, a name … Read more
On Scope host Mike Berberich and show producer Ryan Dinger react to a story in ANA Magazine on the rise of fractional CMOs. The duo outlined the pros and cons of this new development and speculate on if CMOs will now be entering the gig economy. To read more, CLICK HERE. Courtesy of The Association … Read more
By Mark Mathews – Executive Director, Research Last week, the Census Bureau released a strong set of retail sales figures. Total retail sales were up 1.4% over February and 4.6% higher than March last year. Of course, this came as no surprise to NRF, as our Retail Monitor data predicted this positive result. This is … Read more
Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest 2025 report – Breakthrough ROI: Investing in Asian American audiences and media. AANHPI adults are more digitally connected, spending 9 hours and 6 minutes a week logged on to their … Read more
By Cliff Ettridge We all hate feeling like we’re being sold to (younger generations more than anyone). So, why do studies show that when asked if advertising influences our own decisions, most of us say no—but when asked if advertising influences other people’s decisions, we overwhelmingly say yes? To read more CLICK HERE.
Most teens credit social media with feeling more connected to friends. Still, roughly 1 in 5 say social media sites hurt their mental health, and growing shares think they harm people their age Rising rates of poor mental health among youth have been called a national crisis. While this is often linked to factors like … Read more
At the WFA’s Global Marketer Week, Ruben Schreurs, Ebiquity’s Group CEO, sat down with Adweek to discuss the growing role of AI in advertising. Below we bring you the edited highlights from its subsequent article: Adweek’s Guide to AI. Artificial intelligence is no longer a futuristic concept in advertising — it’s a present-day reality that’s … Read more
By Anne Field With the popularity of women’s sports soaring, teaming up with female sports organizations is an increasingly winning formula for brands that want to expand their audiences and spike consumer engagement. Just ask Maria Heskin, senior director of marketing and partnerships at the Women’s Sports Foundation (WSF), a nonprofit that empowers girls and … Read more
By Lizzy Bilasano – Head of Creative Strategy // Creative Brand Marketer. Social Culture + Creator Economy Nerd. People-First Servant Leader. We say influencer marketing has evolved from Sponsorship 1.0 to Influence 2.0 to what we now call the Community 3.0 era. But tbh, most brands have just rebranded their audience as a “community” while … Read more
By Marci Orr – Public Ed School Comms | Public School Advocate | Former School Board Member | Accredited in Public Relations PR, Communications, and Marketing walk into a school… PR invites the local newspaper to cover the district’s big win at the ballot box, shares a student success story, and turns a regular school … Read more
Canela Media announced the launch of Club Canela, the first fully integrated in-app streaming rewards program of its kind, designed to create a deeper connection with Canela.TV users and bring forth new and innovative opportunities for brands to engage with these audiences. Launching in April 2025, Club Canela will allow registered Canela.TV viewers to earn … Read more
By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ I never thought I’d say this: super productions are losing steam. I love explosions, car chases, and CGI as much as the next guy. Problem is, blockbusting, thrill-seeking, pulsating acrobatics &/or sophisticated special effects have become a tired trope. Think Red Bull. Think Mr. Beast. Think OK … Read more
Written by: Kristie Wilder and Paul Mackun The population of U.S. metro areas collectively continued to increase in 2024, growing slightly faster than the nation, according to recent U.S. Census Bureau population estimates. While the population in some metro areas has grown steadily this decade, others experienced a turnaround, as some metro areas that were … Read more
More companies are filling their top marketing role with part-time hires By Chuck Kapelke What do a plumbing company in Texas, a construction firm in Colorado, and HVAC and roofing companies in South Carolina have in common? All four have the same CMO or, more accurately, “fractional CMO,” who reports to each firm’s CEO and … Read more
Just released: IAB/PwC Internet Advertising Revenue Report: Full Year 2024. The digital advertising industry reached a record $259 billion in revenue in 2024—a 15% year-over-year increase, highlighting its ability to adapt to changing technologies and consumer behaviors. Now in its 29th year, this highly anticipated report is considered the industry benchmark for U.S. advertising revenue … Read more
