By Aldo Quevedo, CEO, BeautifulBeast As professionals in the Hispanic market industry, we believe it’s important to share our perspective on this critical issue and provide practical recommendations to clients and the industry as a whole. In the wake of the social justice movements of the 2020s, corporations across America embraced Diversity, Equity, and Inclusion … Read more
By Gabriela ‘Gaby’ Alcantara-Diaz, Founder and President, Semilla Multicultural As a follow-up to my previous #DecodingLatinoVoter editorial, the current political landscape has placed Venezuelan U.S. citizens—many of whom helped elect Trump—at the center of an unfolding crisis impacting their communities. The same Venezuelan American diaspora that rallied behind Trump, drawn to his anti-socialist rhetoric, now … Read more
By Pierre Bouvard A series of new studies from Advertiser Perceptions reveals national marketers are increasingly confident in the economy, will advertise more, and anticipate new product launches at record levels. The most recent studies were fielded in December 2024 and January 2025. Each month, Advertiser Perceptions, the leader in providing research-based strategic market … Read more
Findasense, a Brand Experience agency, presents the Consumer Trends 2025 report, identifying six key trends that will shape the relationship between brands and consumers. These trends are not only a path to innovation but also a return to the essentials: trust, connection, and authenticity. Brands that successfully navigate this delicate balance will be better positioned … Read more
By Dan Dalton As marketers increasingly demand that agencies connect advertising to direct business outcomes, many agencies feel the pressure to keep up. Some may see this as a threat. We see it as a powerful opportunity. By helping clients develop a holistic measurement framework that integrates audience health, brand health, and business health, agencies … Read more
By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ Healthcare on US soil is way too expensive and bound to become more so in the future. It’s just a matter of supply and demand. Life expectancy is getting longer. Boomers are mostly retired and not planning on kicking the bucket anytime soon. Gen-Xers are about to … Read more
By Roy Eduardo Kokoyachuk The results of the 2024 U.S. presidential election sent shockwaves around the globe. While the performance of the U.S. economy and inflation rate of 2.7% around the time of the election were envy of the world, many Americans were still hurting from the rapid rise in prices immediately following the pandemic. … Read more
Raja Rajamannar, chief marketing and communications officer at Mastercard, joined the On Scope podcast to discuss why it is completely unrealistic for marketers to expect consumers to be loyal to one brand. He also offered a solution for what to focus on instead. To read and view video, CLICK HERE. Courtesy of The Association of … Read more
By Arminda “Mindy” Figueroa / Latin2Latin My month-long sabbatical in Madrid was a transformative experience that reignited my passion for growth. As Latin2Latin Marketing marks its 18th anniversary, this journey reinforced my vision of empowering businesses and individuals in an increasingly connected world. A Sabbatical in Madrid: Rediscovering Balance and Global Perspectives My Spanish adventure … Read more
By Sylvia Vidal – Consumer Insights & Strategy Consultant | Latin America Market Expert | Multicultural Marketing Leader As the world becomes more connected, many Latin American consumers are naturally weaving multiple cultures into their daily lives. Immigrants, international students, and professionals blend local traditions with global influences—watching fútbol while streaming K-pop, switching between languages … Read more
By Steven Wales Effective advertising demands a balance between creativity and accountability. Yet managing agency spend during the year often feels like navigating uncharted waters. Marketers must rely on estimates created in their annual scopes of work (SOWs) that are not revised to reflect the reality of changes that occur month to month. However, by … Read more
Global advertising and marketing spending accelerated in 2024, rising 8.7% to $1.776 trillion, but spending is projected to decelerate in 2025, posting only a 5.3% gain, as inflation and recessionary fears reappear in many markets due to the expectation that the Trump Administration will levy higher tariffs on foreign goods, which may lead to major … Read more
By, Stephen Chavez – CEO, ChavezPR I’m a DEI hire. There. I said it. When I graduated from college, my family did not have connections in the world of journalism or public relations. My family or friends of the family did not have jobs in the media or public relations. Thanks to the LA Times’ … Read more
The Latin GRAMMY Cultural Foundation, in partnership with Berklee Global, hosted the debut of their new Emerging Artist Intensive, the first in a series of immersive learning experiences for aspiring music creators. The program was led by Berklee’s faculty professor Enrique González Müller and jazz pianist, composer and educator, Zahili González, alongside Latin music industry … Read more
As part of its ongoing commitment to serving, inspiring, informing, and celebrating the U.S. Hispanic community, Latino Media Network (LMN) announced key leadership changes to enhance its operational structure and better serve its audiences and partners. Effective immediately, LMN is regionalizing into three (3) strategic market groupings which will enhance our local focus and strengthen … Read more
Uforia, TelevisaUnivision’s digital audio platform, announced the launch of its new podcast, Uforia Music Pod. Hosted by the dynamic duo Monse Medina and Sebas Villalobos, this podcast offers listeners an immersive journey into the heart of Latin music, lifestyle, and culture. Each episode delves into the infectious rhythms of reggaeton, salsa, bachata, Mexican music, and … Read more
Join us on April 7-8, 2025, in New York City for the premier conference crafted by industry leaders with expertise in marketing to the new American mainstream. Given that we sold out last year, we highly recommend securing your spot ASAP! Why Attend? Exclusive Insights: Gain access to business-building data and award-winning case studies from … Read more
Primark, the iconic Dublin-based retailer, has officially opened its first store in Texas, and the excitement is palpable. With the help of BeautifulBeast, a creative agency known for its bold and impactful campaigns, Primark launched its first store in the Lone Star State with a campaign titled Primark & McAllen: The Perfect Fit. The campaign … Read more
Telemundo surrounds Super Bowl LIX with a comprehensive slate of programming across the network’s news and entertainment shows and platforms, including daytime shows, streaming channels, and social media handles, leading up to the Spanish-language broadcast of a historic Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles LIVE Sunday, Feb. 9 at 6:30 … Read more
Lopez Negrete Communications unveiled its innovative proprietary tool, the Latino Network of Creators (LNC) with a call to action for all Hispanic content creators across the United States to join. With the rise in content creator marketing, the tool is ideal and highly recommended for any brand aiming to expand their reach and visibility within … Read more
