Article placement: Top News

Big Tech struggles to control narrative as antitrust bills aim to level the playing field for innovation

The news: The House Judiciary Committee took up legislation Wednesday targeting the monopolistic and anticompetitive practices of US tech giants, per Bloomberg. This first notable bipartisan push is aimed at reigning in Amazon, Apple, Facebook, and Google’s market dominance. Big Tech lobbyists argue that, if passed into law, the bills would curtail innovation and could upend user privacy, as well as hurt small businesses relying on their services

Does Your Agency Really Need PR?

Have you considered using a PR firm to boost your agency’s profile and generate interest from potential clients? When does a creative shop genuinely need to hire a full-time PR staffer or firm? When do they not? Understanding the difference can help your agency capitalize on its opportunities and avoid misspent resources.  By Mark Duval – The Duval Partnership

The ROI of Inclusivity [REPORT]

Brands need to start walking the D&I talk. According to a Nielsen custom study commissioned by a third party, The ROI of Inclusivity, only about 10% of national TV ad spend across major categories was on diverse networks in 2020. Share of spend on these networks has declined since 2016 across all categories except electronics.  By Roberto Ruiz, EVP – Research, Insights and Analytics

Success Criteria of Marketing Measurement for the Modern Digital Marketer

Measurement has long been a critical aspect of efficient marketing practices. That said, marketing technology hasn’t always been as rich in its capabilities as it is today. But as martech has improved over the years, engagement with media has grown increasingly more fragmented, elevating the challenges marketers have in proving the returns on their investments (ROI).

TRUST, The New Brand Equity [REPORT]

Today, our research shows a change in attitude, as consumers believe they have the power to force brands to change (63 percent) and want to exert that power on brands to make society better (78 percent). The deeper dependence on brands forged in the pandemic has made trust an essential purchase consideration, nearly equal to quality and value.

How To Lead Through A Crisis [PODCAST]

In this episode Fran connects with Isabella Sanchez, VP, Media Integration at Zubi Advertising Services. Isabella who is one of the most respected and admired advertising leaders in Miami shares her career journey and how to lead through a crisis.

Influence, not Influencers! [PODCAST]

Building influence is an online and offline activity that a business or organization needs to develop to create effective persuasion. It all starts with the context of the ask and the planning of the campaign.

The Addressability and Identity Renaissance

For the customer-obsessed marketer, each dot is like a touchpoint of data — valuable, but only when put together with other points to form the true picture of a consumer. Pointillism combines art and science to create a meaningful work, and so does delivering customer-centric experiences.

The Rise Of Hispanic Products In The U.S. Market

For decades, Hispanic grocers and Hispanic products in mass market grocers have been dominated by food which comes either directly from Latin America or U.S. based companies that try to emulate those of Latin America, like cheeses, spices, and canned goods.

Full Funnel Thinking

The funnel as a marketing concept celebrated its 100th birthday some time ago. The magnificently named St. Elmo Lewis came up with the acronym AIDA in 1898. He argued that you need different sorts of advertising to capture Attention, stimulate Interest, stoke the flames of Desire, and finally nudge your audience into Action.

Skip to content