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Today’s Hottest Films Prove to Be Culturally Relevant with Multicultural Audiences, Yet Still Fail to Be Recognized by the Academy Awards

ANA’s AIMM (Alliance for Inclusive and Multicultural Marketing) released their first ever Oscar’s Inclusion & Relevancy Report analyzing how the nominated films resonated with traditionally underrepresented audiences. The research draws upon Oppside’s analysis of accurate cultural portrayals in the movies gathered by its Cultural Insights Impact Measure (CIIM™). Learnings indicate that while the film industry … Read more

Do Fewer Radios In the Home Present a Problem For Broadcasters?

By Adam R. Jacobson / Radio + TV Business Report “Even as many people spent much more time at home during these last two years, many more people now report having no radios in their home.” While that conclusion from the Edison Research research report “The Infinite Dial 2022” may be worrisome for AM and … Read more

58% of Hispanic Home Shoppers are Buying Their First Home

While Hispanic Americans have historically underrepresented as homeowners, progress is being made toward closing the gap. A new survey released by Realtor.com in conjunction with The National Association for Hispanic Real Estate Professionals (NAHREP) found that 58% of Hispanic American home shoppers are looking to buy their first home. This is substantially higher than the … Read more

Estrella Media elevates Sales Executives to Leadership Roles

Estrella Media announced the elevation of seven executives on its sales team. Steve Mandala, Chief Revenue and Local Media Officer, made the announcement. Brian Fisher was promoted from Vice President, Digital Sales to Senior Vice President, Digital Sales, and Rogerio Alves was named to replace him as Vice President, Digital Sales. In addition, market leaders … Read more

Go Long: 5 Ways To Grow Your Brand

By Roberto Orci I grew up in Houston and, like most high school boys, we could not get enough football. During the week we had daily football practice. And most weekends, rain or shine, it was touch football in the park. We wanted to be the best. During the weekend games we were on our … Read more

The Immigrant Archive Project To Be Inducted Into The US Library of Congress

The United States Library of Congress requests permission to include the Immigrant Archive Project (IAP) website, in the Handbook of Latin American Studies (HLAS) Web Archive. This is a significant honor for Tony Hernandez, IAP founder, who has throughout the last 10 years, been dedicated to capturing Immigrant stories as part of his efforts to … Read more

ANA calls on Marketing Industry to combat Online Hate Speech

Ninety leading marketers, agencies, media companies, social media platforms, trade groups, and NGOs have pledged to take definitive action to combat online hate speech through their support of the ANA’s #EngageResponsibly initiative. The companies have signed the #Engage Responsibly pledge, which was published today in The Wall Street Journal, The New York Times, and Hispanic … Read more

Agua Media Launches Podcast Network for the Latino+

Agua Media announces the launch of its podcast network, specifically targeting the New American Mainstream. Members of this new mainstream, driven largely by young English-speaking Latinos, are the most entrepreneurial and fastest growing combined demographic in America. If this group were a standalone country, it would rank seventh in GDP worldwide and the third fastest-growing. … Read more

Univision Premieres Daily News Podcast “Univision Reporta”

Univision Noticias and Uforia announced the launch of “Univision Reporta,” a one-of-a-kind Spanish-language podcast, just the latest in innovative programming offered by the leading Spanish-language media and content company in the world and part of its strategy to continue to expand its news division. Hosted by award-winning Mexican journalist, author, and anchor León Krauze, “Univision … Read more

Annual Retail Sales to Grow Between 6 % and 8 %

The National Retail Federation issued its annual forecast, anticipating that retail sales will grow between 6 percent and 8 percent to more than $4.86 trillion in 2022. The announcement was made during NRF’s annual State of Retail & the Consumer virtual event where retail industry leaders discussed the strength of the consumer economy and the … Read more

How to make marketing change management more successful

by Anton Buchner This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia’s leaders in data-driven marketing. Helping navigate through the bells, whistles and hype to identify genuine marketing value when it comes to technology, digital activity, and the resulting data footprint. There has been an incredible amount of … Read more

Why grocery advertising has never been more effective

It seems that wherever we look, there’s an element of our lives that’s been changed by the pandemic – from the way we work and travel, to how we communicate and shop. Then again, some things haven’t changed. While purchasing habits continuing to be affected globally, there is good news for advertisers in the FMCG … Read more

‘NBCU LAUNCH’ forges partnership with Telemundo

NBCU LAUNCH, the umbrella brand that houses the comprehensive diversity, equity and inclusion efforts across NBCU’s television portfolio, has forged a new partnership with Telemundo to increase the number of Hispanic female directors in scripted television. This partnership is an extension of the Hispanic network’s award-winning corporate initiative Mujeres Imparables (Unstoppable Women). According to the … Read more

Carlos Branco joins CALI 93.9/KLLI

Meruelo Media in Los Angeles announced Carlos Branco as its new Assistant Program Director for CALI 93.9, KLLI. This marks the successful return to Los Angeles for Branco, who leaves Univision Radio after 15 years, most recently overseeing the content and brand expansion for 5 of its Adult Contemporary stations and a network afternoon drive … Read more

Canela Media names Jerry Leo New Chief Content Officer

Canela Media announced a new appointment to its executive team, naming Jerry Leo as Chief Content Officer. In this newly created role, Leo will be responsible for driving a strategic and systematic approach to content strategy from advanced planning, programming, production, and distribution across all Canela Media platforms including Canela TV and Canela Music. This … Read more

Modern marketing dilemmas: Where does performance marketing meet brand building?

By Mary Kyriakidi This series seeks to answer some of the most pertinent questions (or dilemmas) of the modern marketer. Questions that can’t be answered with a simplistic yes or no, but require investigative research, critical thinking and insatiable curiosity. Because “the answer is never the answer” as countercultural novelist Ken Kesey used to say. … Read more

5 Steps to Restructure Your Marketing Organization [REPORT]

Many marketing leaders are still feeling the long-lasting impacts from the pandemic, which has forced their organizations to be more agile and creative, even with restricted budgets. For some, restructuring can cause pain and unexpected challenges, but you can ensure your team is informed and empowered at every stage of re-org by following our 5 … Read more

Unlocking the core antagonists of resilience: The personal realm

A wave of volatility has brought the new normal of constant disruption in the business world into stark relief. As a result, executives have come to understand that a new type of leadership is likely needed to enable their organizations, teams, and themselves personally to not only weather these changes, but flourish and grow in … Read more

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