Estrella Media has launched a live streaming simulcast of EstrellaTV’s Los Angeles station KRCA-62 and its national EstrellaTV feed on YouTube TV. KRCA-62 is available to Southern California users. “Getting our popular EstrellaTV network and Los Angeles station KRCA on YouTube TV is both energizing for our growth in streaming and empowering for our Hispanic … Read more
Brand awareness is in every survey. Yet, despite its popularity, it’s a metric that leaves room for interpretation; it often feels like the blank nod you give to someone whose words you haven’t really heard. Instead, asking consumers to rate a brand (and its competitors) against your chosen attributes – the ones you’ve decided to … Read more
Latin2Latin Marketing + Communications (L2L), and Digo Hispanic Media Group (Digo), announced their alliance and partnership, consolidating strategic marketing and communications services with the support of their digital proprietary platforms and artificial intelligence to meet the needs of this hyper-growth segment. They are determined to position their alliance as the premier one-stop-shop for companies looking … Read more
Telemundo Deportes expanded its Spanish-language sports programming lineup adding the 147th Preakness Stakes to its comprehensive roster of live sporting events. Coverage will be presented live this Saturday, May 21, beginning at 6:30 p.m. ET on Universo, TelemundoDeportes.com and Telemundo Deportes App. “We are committed to offering a robust sports slate and the most powerful … Read more
The Hispanic Marketing Council (HMC) announced the 2022 winners of the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Casanova//McCann took Best in Show with a Gold for Best Cultural Insight for its Mucinex campaign with Zubi also winning a Gold in that … Read more
CMOs are now required to lead the charge in CX, which often extends to influencing beyond the marketing function. To meet this challenge, successful CMOs and their teams have become experts on consumer behaviors, the competitive landscape, historical business performance and wider megatrends. As brands continue to fast track their digital capabilities, marketing leaders must … Read more
Latino immigrants once feared that practicing their native cultures would make them seem “less American” and thus less accepted, so they tried to acculturate to American ways of life quickly. Fortunately, most Latinos have evolved in how they see themselves. They embrace the concept of the “the 200%” (100% Latino and 100% American) and the … Read more
By Michael Chui, Brian Gregg, Sajal Kohli, and Shelley Stewart III For decades and decades, Black consumers have been regularly overlooked by companies that don’t see them as a priority demographic. Black consumers continue to be underserved in areas such as food, housing, healthcare, broadband, and banking. Essential needs are going unmet because of decisions … Read more
On Sunday, June 12, the NPRDP will celebrate 65 years of showcasing the best of Puerto Rican culture, achievement and legacy with music, dance and colorful displays of cultural pride before an estimated 1.5 million spectators. After a two-year hiatus due to COVID-19, the National Puerto Rican Day Parade (NPRDP) Board of Directors announces details … Read more
Nielsen released the third installment of its Podcasting Today report. The latest edition highlights the significant growth in podcast audiences and content, and how brands and advertisers can utilize the medium to amplify reach and ROI. Podcasting Today revealed that the number of podcast titles and episodes have increased by nearly 200% each over the … Read more
by Stephen Rogers In many ways, it feels like the pandemic slowed down time. Busy morning commutes disappeared. Time with family and friends felt scarce and fraught. Rolling cancellations meant we lost a sense of future anticipation. Many lived, worked, and learned under the same roof for months. These voids were often filled with daunting … Read more
Immigrants to the U.S. are more likely to start businesses than native-born Americans are, according to a study that takes a wide-ranging look at registered businesses across the country. Co-authored by an MIT economist, the study finds that, per capita, immigrants are about 80 percent more likely to found a firm, compared to U.S.-born citizens. … Read more
By Amalia Martino – Founder and President The Vida Agency Inclusive marketing is no longer optional. It is a key driver of business success. The brands able to have success in cultivating strong and authentic connections with multicultural audiences will be those who commit the time, research, dollars and learnings necessary to create culturally appropriate … Read more
Rockstar Energy Drink unveiled its new ad campaign, “Poder Para Mi Gente (Power for My People),” a platform designed to empower a new generation of hustlers who work hard to give back to their local communities. This first-ever Hispanic equity campaign for the brand spotlights young Hispanics inspired by their heritage and embodies Rockstar Energy’s … Read more
Consumer Acquisition published an infographic featuring insights on in-game advertising trends, including different formats that are more powerful when used together and the market growth for in-game advertising. In-game advertising has proven benefits for advertisers seeking contextual placement, brand-safe environments, and captive audiences. Setting aside “gamer” stereotypes, mobile games appeal to hugely diverse audiences and … Read more
The latest Consumer Pulse survey shows that, across America, people have simultaneously embraced new behaviors and reverted to old ones. What will they do next? Stick to new COVID-19-era habits, or go back to the old ways of doing things? For most US consumers, the answer seems to be “both.” Two years into the pandemic, … Read more
When it comes to marketing campaigns, recent advertising exposure (or recency frequency) is more effective at increasing incremental sales for consumer packaged goods (CPG) brands than iterative (or repeat) frequency, according to new research analysis from NCSolutions (NCS) about how advertising works. The findings come from the company’s pursuit of how advertising works. This new … Read more
As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets. By encouraging event marketers to be more demanding in terms of measurable KPIs and evaluated ROI, Elevate hopes its findings … Read more
Telemundo is gearing up for a night of double the drama and excitement with the back-to-back premieres of the highly anticipated new season of La Casa de los Famosos and the family-friendly rom-com Hasta que la Plata Nos Separe (Until Money Drives Us Apart) on Tuesday, May 10th starting at 7pm/6c. The night will kick-off … Read more
My Code announced the completion of its acquisition of a majority ownership interest in Impremedia. These include: La Opinión, the nation’s #1 Spanish-language daily newspaper; El Diario, the oldest Spanish-speaking daily in the United States; La Raza in Chicago; and La Opinión de la Bahía in San Francisco along with an extensive portfolio of digital … Read more
