2022 Digital media trends: Toward the metaverse [REPORT]

This year’s Digital media trends survey revealed that media companies in the United States are now feeling more turbulence from the deeper currents shaping consumer behavior. After 15 years of growth, streaming video on-demand (SVOD) services have successfully unbundled video, lowered costs to consumers, and ignited fierce competition among providers. Top SVOD services are consolidating … Read more

U.S. Advertisers Spend $1B Per Month on OTT

As traditional linear TV consumption continues to decline, OTT streaming providers such as Hulu, Pluto TV, Tubi, Peacock, and Paramount+ have seen significant growth, making them a go-to for advertisers and brands to reach audiences as they cut the cord. Pathmatics now tracks and breaks out this unique data, which shows—at a high level—that U.S. … Read more

Pricing Hacks Inspired by Behavioral Science

Should you aim high or low when a client asks you to “guesstimate” the price of a project? Most of us know the answer to this question, and it’s thanks to the world of behavioral economics that we have insights into the principles of pricing psychology. Many agencies already leverage insights from behavioral science to … Read more

Over Two-Thirds of the Nation’s Counties Had Natural Decrease in 2021

More than 73% (2,297) of U.S. counties experienced natural decrease in 2021, up from 45.5% in 2019 and 55.5% in 2020, according to the U.S. Census Bureau’s Vintage 2021 estimates of population and components of change released today. Natural decrease occurs when there are more deaths than births in a population over a given time … Read more

Why Are Some Marketers Still Lost In Translation?

By Isaac Mizrahi – Co-President of ALMA One of the aspects of my career I like the most is the opportunity to mentor young professionals, and a few days ago, I received a request from someone asking for my advice. She has been asked to help her employer, an ad agency, translate a creative idea … Read more

Management-Model Innovation: How Marketing Can Save the World

Marketing can save the world. I believe this is true. But how? By pushing organizations, from the inside, to innovate with management models that aim to build social equity and improve the environment, while still measuring and achieving profitability. I have come to believe that efforts in these three dimensions – social, environmental, and economic … Read more

What is an effective frequency for advertising?

By Nigel Hollis Let’s be clear up front, the answer to the question posed in the title is it depends. The frequently used rules of thumb will be frequently wrong because the specifics of advertising objective, media channel, and product category make them so. But there are guidelines to be observed and there are myths … Read more

Canela Media expands Leadership Team

Canela Media announced the appointment of two new executives who will help support the company’s mission to serve the underrepresented Hispanic consumer, while bridging the gap to multicultural audiences for marketers. Former Estrella Media executive Karsten Amlie joins Canela Media as its Senior Vice President, Content Distribution and General Counsel, with BBC Global News’ former … Read more

PepsiCo Juntos Crecemos launches New Jefa-Owned Campaign

PepsiCo, Inc. announced the launch of Jefa-Owned (owned by a Latina Boss), a national visibility campaign powered by the Juntos Crecemos (Together We Grow) platform, to encourage more Latina-owned, food and beverage small businesses to apply for the personalized business building support services To mark the launch, PepsiCo leaders joined Latina business owners for the … Read more

Inflation? Brands need empathy and consumer understanding

Inflation worries consumers because their income won’t buy as much. It worries businesses because it squeezes their margins. The first thing to recognize is that brands cannot promote their way out of trouble. Starting a price war erodes margins faster, re-educates consumers about where the price point should be in a category, and immediately destroys … Read more

Retail Spending Continues as Spending on Activities Rises

U.S. consumers have started to spend on in-person experiences again, but the pull-back on general merchandise retail spending that is expected to coincide with it has not played out. At least, not yet. Experiential spending reached 91% of 2019 levels, as of the end of 2021, but general merchandise retail spending remained elevated 19% above … Read more

College Board & Telemundo award College Scholarships

The College Board and NBCUniversal Telemundo Enterprises announced last week on Telemundo’s national morning show Hoy Dia the scholarship recipients of this year’s College Board and Telemundo Academy Triunfadores campaign designed to guide Spanish-speaking families through the college planning process. Students earned opportunities for scholarships by completing any or all of a series of key … Read more

REGISTRATION IS OPEN FOR THE 2022 HMC Annual SUMMIT

Virtual Series Kicks off April 12 with CEO Roundtable from Major Marketing Holding Companies Free Access to Content and Replays The Hispanic Marketing Council (HMC) has opened registration to its 2022 Annual Summit, taking place virtually beginning April 12 through the end of June. With a theme of WE ARE NOW, marketers will have unprecedented … Read more

UNC-Chapel Hill and Winston Family Foundation launch national center to study effects of technology, social media on child brain development

A new research center at the University of North Carolina at Chapel Hill will examine the long-term effects of technology and social media use on teen social and emotional development, thanks to a $10 million gift from the Winston Family Foundation. The Winston National Center on Technology Use, Brain and Psychological Development will create more … Read more

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