By Richard Fry A recent college graduate prepares a meal with his mother at her home in Boston in May 2018.A recent college graduate prepares a meal with his mother at her home in Boston in May 2018. (Barry Chin/The Boston Globe via Getty Images) As successive generations of young adults in the United States … Read more
A groundbreaking audio study, conducted by Alter Agents – an independent market research consultancy – in partnership with Audacy and media agency Spark Foundry, has concluded that ad engagement climbs with each audio exposure across industry categories, audio platforms and genres. This distinctive content peak study shows that exposing audiences to audio messages consistently offers … Read more
Florida’s median age in 2021 was 42.7, higher than the national median of 38.8 and that of neighboring Georgia (37.5). But even within Florida, the age structure varies widely, from 32.1 in Leon County to 68.3 in Sumter County — the highest median age of any county in the nation. A new U.S. Census Bureau … Read more
Nearly six in 10 U.S. workers are concerned their paycheck is not enough to support themselves or their families as employees look to keep up with the rise of inflation, according to the latest American Staffing Association Workforce Monitor online survey. When asked, 58% of employed U.S. adults expressed concern that their paycheck is not … Read more
The ANA introduced the industry’s first set of guidelines for measuring influencer marketing to help advertisers overcome a challenge that has thwarted them for several years. The ANA said the guidelines were needed because, while measurement guidelines have been available for paid advertisers for almost a decade, organic influencer marketing has not benefitted from a … Read more
4A’s R4A’s Research Exclusive Content logo research illustrates ad agency employment, growth in agency revenue, fastest growing ad hubs, share of advertising expenditure by medium, and more to keep you abreast of agency trends.
Que Buena Los Angeles presents the 30th anniversary tribute concert to Chalino Sanchez – “Homenaje al Rey del Corrido.” Sanchez was killed 30 years ago in Mexico. That night silenced the voice of one of the most memorable Regional Mexican music singers and songwriters. A legend within Mexican communities, he continues to inspire popular music … Read more
Building your product into the story of an ad, or finding creative ways to convey the brand experience, help persuade and build affinity for your brand. With 75% of all ads in Kantar’s Link database containing some form of product demo, it’s not surprising that many of this year’s Kantar Creative Effectiveness Award winners feature … Read more
McKinsey experts predict that video entertainment, in all its forms, will become more immersive, gamified, and personalized. From ‘bunny ear’ antennas to broadband, and from VHS to virtual reality, video entertainment is changing fast. A decade from now, what we watch—as well as how and where we watch it—could be dramatically different. Four McKinsey experts … Read more
Audio advertising is projected to reach $7B in 2022. And what inevitably comes with greater investment? A greater desire, and need, for data. An increasing number of brands are widening their proof points for successful and effective audio campaigns outside of just conversions. Brand perception metrics are quickly rising to the top of marketers’ data … Read more
By Tim Williams “Companies Want Lawyers to Kill the Billable Hour,” reads the headline in a recent issue of the Australia Financial Review. Around the same time, the marketing publication Campaign ran an article titled “Wary Marketers Sour on Billable Hours.” Could it be that the hourly is rate is finally, at long last, marked … Read more
The 2022 GfK TVB Video Media and Usage Study, found that Hispanics have more digital access to live TV and local news than the average adult. Eighty-two percent of Hispanic adults 18+ are able to stream live programming and sports from broadcast channels on their devices (smartphone, tablet, PC) through an app from their cable … Read more
The complexity and uncertainty of the economic environment are weighing on CEOs today as they plan for the next 12-18 months while navigating a myriad of disruptive factors such as inflation and supply chain issues, talent and skills gaps, and geopolitical instability. But despite lower economic growth expectations shared by CEOs, they remain relatively optimistic … Read more
As inflation continues to rise, one-third of consumers (38%) said they are cutting back in other spending areas to cover the cost of items for the upcoming school year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. Families expect to spend more per person on both K-12 … Read more
By Jennifer Moss You’ve no doubt heard the well-worn advice that “if you do what you love, you’ll never work a day in your life.” It’s a nice idea but a total myth. When we equate work we love with “not really working,” it propagates a belief that if we love it so much, we … Read more
By Aaron De Smet, Bonnie Dowling, Bryan Hancock, and Bill Schaninger The Great Attrition is making hiring harder. Are you searching the right talent pools? People keep quitting at record levels, yet companies are still trying to attract and retain them the same old ways. New research identifies five types of workers that employers can … Read more
Even as signs of a forthcoming recession mount, the Great Resignation’s momentum continues. A new survey reveals that one-third of workers are still actively looking for a new job. The Conference Board survey set out to determine if those who had left their jobs had any regrets. The resounding answer? No. Indeed, 94 percent of … Read more
Alejandro Acebal has been named Regional Vice President of Sales for three Telemundo owned stations in Florida: WTMO, WRMD and WWDT. In this role, he will develop and implement all sales strategies for three stations. Acebal will report to Migdalia Figueroa, President/GM of WTMO and work closely with Jayme Ribeiro-Neto, GM for WRMD and WWDT. … Read more
More than three-quarters of companies (76%) cut costs to survive during the pandemic; now 90% of C-suite executives say they must take a whole new approach to costs in order to transform their businesses to respond to ongoing disruption while also uncovering new growth and value, according to a new report from Accenture. The Zero-Based … Read more
Advertising is a commitment. It can also be expensive. And while we know that brands are prioritizing their brand awareness efforts in the coming year, there isn’t a marketer on the planet who’s not focused on the tangible returns that their spend delivers. And given that focus, it’s not uncommon for brands to pull back … Read more
