DishLATINO announced the launch of its “Latino Like You” campaign. This campaign starring actor Eugenio Derbez and beloved icon El Chavo del Ocho recognizes and celebrates the upward trajectory of Latinos around the world. Using deepfake technology, El Chavo returns to the screen through DishLATINO’s “Icons” commercial that will premiere during the qualifying match between … Read more
Luis Patiño has been named the new Chief Executive Officer of Austin PBS. Luis, former President and General Manager of Univisión Los Angeles, joined the station on Monday, March 21, 2022. Luis is a seasoned media executive with a purpose-driven process. His areas of expertise include product development, having created several long-lasting community initiatives in … Read more
In this edition of Author Talks, McKinsey Global Publishing’s Raju Narisetti chats with Reshma Saujani, founder of Girls Who Code and an activist for women’s economic empowerment , about her new book, Pay Up: The Future of Women and Work (and Why It’s Different Than You Think) (Atria/One Signal Publishers, March 2022). Working mothers are … Read more
Discover how a range of factors affect Americans’ sleep quality and the personal and systemic impact of poor sleep. Researchers and medical experts across the world consistently agree that when it comes to your overall health and wellbeing, sleep matters. Yet, Americans often compromise quality sleep for the sake of work, personal to-do lists or … Read more
The Hispanic Public Relations Association (HPRA) Miami Chapter announced its new Board of Directors today. The organization for Hispanic public relations practitioners announced that Daniela Martucci of DMH Americas will serve as president of the HPRA Miami Chapter for its 2022-2023 term. Daniela has been part of the organization for five years having led the … Read more
FACE (Facts About Cuban Exiles) handed its 2022 Awards in Miami, at the Coral Gables Country Club this morning, where the highly respected organization honored advertising industry leader Daisy Expósito-Ulla; nationally recognized financial consulting, accounting and litigation business figure Antonio “Tony” Argiz; and publisher-philanthropist, attorney Alberto Ibargüen. Expósito-Ulla, Chair/CEO of d expósito & Partners and … Read more
For the first time, thanks to our generous sponsors, we are offering our jam-packed agenda filled with CEOs and CMOs, fresh insights, new research and case studies from leading brands and agencies in Hispanic marketing… FOR FREE. Now your entire team will have access to all of the insights at none of the cost. Round … Read more
The forecast: Growth in time spent with social networks among US users will taper to 94 minutes in 2023 following a huge uptick in 2020. This comes after US social network users spent an average of 97 minutes per day on the platforms in 2021, a gain of 2.5 minutes over 2020. Dive deeper: Users’ … Read more
By Ben Kay I once wrote a popular tweet that listed ten words that are used in every advertising meeting, even though nobody really knows what they mean. I only mention the popularity to indicate that there was quite a lot of agreement with the list. Anyway, I had a look for it, but it’s … Read more
The U.S. Soccer Foundation named NBCUniversal Telemundo Enterprises as the organization’s first official and exclusive Spanish-language media partner. Through this partnership, Telemundo joins the Foundation in its efforts to advance soccer as a means for helping children in underserved communities reach their full potential, including supporting the Foundation’s signature Soccer for Success youth program, which … Read more
TelevisaUnivision Inc. announced a first-look deal with Propagate Fuego to produce Spanish-language original scripted and unscripted content for ViX+, the company’s new SVOD tier slated to launch in the second half of 2022. Under the agreement, TelevisaUnivision will have exclusive first-look rights to all content developed by Propagate Fuego, Propagate’s recently launched Spanish-language production division. … Read more
Brands today are keenly focused on diversity, equity, and inclusion initiatives both internally—with strategies to ensure a more equitable and diverse workforce—and externally, with consumer-facing initiatives to create products and advertising that are more inclusive of a diverse America. And a big part of America’s diversity is female. Women’s History Month serves as a reminder … Read more
Spanish Broadcasting System, Inc. and Mega 96.3 FM announced “El Show de Omar y Argelia” will be broadcast live on Mega 96.3 KXOL weekday mornings from 6:00 am PT to 10:00 am PT. Hosted by the husband-and-wife team of Omar Velasco and Argelia Atilano, the show joins Mega’s robust morning lineup following almost two decades … Read more
The U.S. Census Bureau released new statistics from the 2016–2020 American Community Survey (ACS) 5-year estimates. Following pandemic-related data collection disruptions, the Census Bureau revised its methodology to reduce nonresponse bias in data collected in 2020. After evaluating the effectiveness of this methodology, the Census Bureau determined the standard, full suite of 2016–2020 ACS 5-year … Read more
Consumer Acquisition published an infographic revealing insights on the state of User Generated Content (UGC) Advertising in 2022. UGC on TikTok, Snapchat, and Instagram is driving profitable UA across all app categories and presents a massive opportunity for marketers. From micro-influencers and reaction videos to captions and meta commentary, UGC ads across social networks— and … Read more
Lockdowns during the height of the pandemic were devastating to the U.S. ad industry, as they were for the economy and society as a whole. But advertising has made a remarkable recovery with growth now nearly in line with spend projections from before the emergence of Covid-19. Standard Media Index (SMI) estimates that the first … Read more
The 28th edition of The CMO Survey examines the issues top of mind for marketers including the latest focus for marketing activities, spending, jobs, and performance. The latest edition of The CMO Survey features responses from 320 senior marketing executives on the issues top of mind for marketing leaders and stakeholders. From marketing spending and … Read more
As February comes to a close, brands big and small have concluded the discounts, sales, and promotions they launched to commemorate Black History Month 2022. While these promotions are ostensibly meant to celebrate Black history, do Black people believe that the promotions are held in good faith, with the intention of supporting the Black community? … Read more
The Los Angeles Football Club (LAFC) announced that Estrella Media will continue as the Club’s Official Spanish Broadcast TV Partner for the 2022 season in the Greater Los Angeles market. The agreement provides Estrella Media with rights to all locally broadcast LAFC regular season matches, which will air on EstrellaTV’s KRCA‑62 beginning Sunday, March 20 … Read more
BBC Studios has appointed Rosemary Mercedes as senior vice president, communications, Americas. Effective immediately, she reports to BBC Studios SVP Global Communications Gavin Dawson, and is based in New York. In this role, her responsibilities include refining and elevating the company’s positioning in the marketplace while promoting its partnerships and activities across the industry. Said … Read more
