Marketing is full of binaries. Traditional versus digital. TV versus TikTok. Art versus science. But none may be more counterproductive — or more deeply entrenched — than the false choice between brand and demand. To read more CLICK HERE. Courtesy of The Association of National Advertisers
The race to adopt AI is on. But by 2030, the agencies that win won’t be defined just by the tech they use, but by the culture they build. While AI will undoubtedly reshape how agencies work, culture will determine where people work, who stays, how bold ideas come to life and play a role … Read more
By Paul Hemez and Jonathan Vespa Moving out of the parental home, getting a job, tying the knot and having kids used to be the most common pathway to adulthood, with almost half of 25- to 34-year-olds having experienced all four milestones in 1975. Nearly 50 years later, less than a quarter of U.S. adults … Read more
At a glance, remittances may seem like simple financial transactions—one-way wires, routed from immigrant workers in the U.S. to family members in Latin America and the Caribbean. But look closer, and they reveal something much more layered. Each transfer is a window into identity, resilience, and emotional intent. For marketers focused on multicultural audiences, remittances … Read more
If your brand isn’t co-creating with Gen Z, it’s falling behind, That is not a provocation – – it’s a survival strategy A few key takeaways: Gen Z creators aren’t part of the conversation; they are the conversation. Brands like Nike, Rare Beauty, and Netflix are thriving by co-creating with Gen Z, not just marketing … Read more
This report is built from exclusive data shared by auto marketers, agencies, and media partners—highlighting how the industry is refining strategy and doubling down on performance-driven channels in the second half of the year. To download report, CLICK HERE.
Crowd React Media, a division of Harker Bos Group, today announced the release of its State of Spanish-Language Media 2025 report Now in its second year, the State of Spanish-Language Media report reveals how U.S. Hispanic audiences are engaging with media in 2025 and how they’re leading the way. Drawing from a nationally representative sample … Read more
Creative team Four Cats, founded by Alena and Vicent Llopis, introduces “The Sound of Spanish Through AI”, an AI-generated video that captures the emotional richness of Spanish as spoken across different countries, cultures, and accents. The video brings together people from diverse Spanish-speaking regions, each expressing how Spanish shifts in sound, rhythm, and tone, yet … Read more
Canela Media a leading technology, innovation and data driven multicultural media company, today of José Molina to the role of Chief Financial Officer. He will be based in Miami and report to the Canela Media’s Co-Founder and CEO Isabel Rafferty Zavala. José Molina joins Canela Media with more than two decades of financial leadership across … Read more
TelevisaUnivision announced the appointment of John Farrell as Head of Partnerships, a newly created role that unifies the company’s global content distribution, platform relationships, corporate development, and international growth initiatives. Reporting to TelevisaUnivision CEO Daniel Alegre, Farrell will lead the company’s end-to-end distribution strategy across linear, digital, streaming, and emerging platforms to deepen strategic partnerships, … Read more
EFECTIVA, a new media brand from d expósito & Partners, is launched in New York City To help clients benefit from newer, faster and more revolutionary models of media strategizing, d expósito & Partners is launching a new, digital-first, media brand — EFECTIVA. Alongside the already-existing Media Services provided by d expósito & Partners … Read more
By Javier E. Rodriguez Horta These trends speak volumes. CFOs are taking the CEO seat and CMOs need to pay attention. From Pilgrim’s Fabio Sandri, to Newell Brands‘s Chris Peterson, to Unilever‘s Fernando Fernandez, to now Procter & Gamble‘s Shailesh Jejurikar*, more CPG and retail companies are choosing CFOs to lead the business. Why? To … Read more
By James Roman – Chief Growth Officer & Founder | Full-Funnel Strategy, Bold Media, and Growth That Sticks Radio didn’t die. It just got embarrassed. Embarrassed that it wasn’t TikTok. Embarrassed that it didn’t come with dashboards, lookalike audiences, or shiny programmatic buzzwords. Embarrassed that it was… well, radio. So it started apologizing. Apologizing for … Read more
By Paul Suchman – Chief Marketing Officer, Sales Leader, Growth Agent, Brand and Demand Strategist Why the Seismic Shift Toward Performance Marketing is Costing Companies More than they Realize Not long ago, “brand” was the heartbeat of every CMO’s agenda. It lived in the center of how companies connected with customers and other stakeholders, codified … Read more
From April through June 2025, select ANA members were invited to answer a brief survey on their agency roster strategies. Their responses reveal what matters most to clients when selecting new agency partners, the most popular agency roster constructions, and whether roster sizes are expected to grow over time. To read more, CLICK HERE. Courtesy of … Read more
The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22%) of all media budgets, and forecasts global search advertising spend to reach $248.6bn this year, rising to $265.5bn in 2026. To better understand … Read more
By Gonzalo López Martí Creative Director www.LMMiami.com/ Fashion marketers are accomplished baiters (apologies for broaching the obvious). Calvin Klein was playing the bait card when social media was barely a figment in the imagination of science fiction writers. Needless to say, mainstream Madison Avenue creatives such as yours truly have tried … Read more
In this latest edition, Inés Miranda, Group Director, Marketing Effectiveness, Ebiquity Iberia, delves into a topic transforming the marketing analytics landscape: the role of Artificial Intelligence in Marketing Mix Modelling (MMM). While AI offers remarkable speed, precision, and scalability, Inés explains why human expertise remains irreplaceable. From data quality and interpretability to the critical need … Read more
By Emmanuel Chacatrjan – Product Delivery Director – LINK, Kantar The ability to swiftly and accurately gauge the potential of creative ideas can magnify your long-term advertising impact The merits of starting early on anything are globally understood. And if you are an advertiser, you are likely to agree that early feedback on your campaign … Read more
