Article placement: Top News

2022 Guide to In-Game Advertising Trends [INFOGRAPHIC]

Consumer Acquisition published an infographic featuring insights on in-game advertising trends, including different formats that are more powerful when used together and the market growth for in-game advertising. In-game advertising has proven benefits for advertisers seeking contextual placement, brand-safe environments, and captive audiences. Setting aside “gamer” stereotypes, mobile games appeal to hugely diverse audiences and … Read more

Not all Advertising Frequency is created Equal when it comes to Sales Lift

When it comes to marketing campaigns, recent advertising exposure (or recency frequency) is more effective at increasing incremental sales for consumer packaged goods (CPG) brands than iterative (or repeat) frequency, according to new research analysis from NCSolutions (NCS) about how advertising works. The findings come from the company’s pursuit of how advertising works. This new … Read more

Marketers Differ on the Metrics That Matter for Live Events

As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets. By encouraging event marketers to be more demanding in terms of measurable KPIs and evaluated ROI, Elevate hopes its findings … Read more

Impremedia sold

My Code announced the completion of its acquisition of a majority ownership interest in Impremedia. These include: La Opinión, the nation’s #1 Spanish-language daily newspaper; El Diario, the oldest Spanish-speaking daily in the United States; La Raza in Chicago; and La Opinión de la Bahía in San Francisco along with an extensive portfolio of digital … Read more

TelevisaUnivision’s Lead Investor Snaps Up Hemisphere

By Adam Jacobson / Editor in ChiefEditor in Chief – Radio & Television Business Report When it comes to Puerto Rico, there are perhaps no better known radio properties than WKAQ-AM 580, the Spanish-language News/Talk station, and “KQ105,” the Spanish Contemporary cadena. Since 2003, the AM/FM combo have been owned by Univision Communications and today … Read more

Canela.TV & Industrias Tajín Honor Mexican Cuisine with New Docu Series

Canela.TV announced a partnership with Industrias Tajín, a leading manufacturer and distributor of hot sauces in Mexico, the United States, Central America and Europe. The collaboration aims to promote Mexican food culture with the exclusive launch of “Ahogadas,” a docu series focused on a delicacy from Jalisco tortas ahogadas. With this collaboration, the companies seek … Read more

Ruder Finn acquires Comunicad

Ruder Finn announced that effective immediately, the team members of DC-based multicultural agency Comunicad LLC will join the agency. This partnership will reinforce Ruder Finn’s community-engagement work, specifically with Hispanic communities. Comunicad brings a particular expertise in service-driven, social-impact, public affairs and community programs that leverage multimedia digital content to reach the Hispanic community wherever … Read more

Current Financial State of the U.S. Latino Community

mitú, in partnership with premier multicultural marketing and communications agency The MRKT, released the second edition of the mitú InTell Series of studies focusing on the current financial state of the US Latino population. Some of the discoveries indicate that Latinos lead in certain aspects when compared to the general population, such as in the … Read more

About 6 million U.S. adults identify as Afro-Latino

Afro-Latino identity is a distinct one, with deep roots in colonial Latin America. As a result, it can often exist alongside a person’s Hispanic, racial or national origin identities. The life experiences of Afro-Latinos are shaped by race, skin tone and other factors, in ways that differ from other Hispanics. And though most Afro-Latinos identify … Read more

Moms & Media 2022 [REPORT]

More U.S. moms are now employed full-time and more are working outside the home than in 2021. Sixty-four percent of U.S. moms are employed full-time compared with 51% last year. Of U.S. moms who work full or part time, 77% work outside the home, up from 58% in 2021.Moms continue to embrace the hands-free assistance … Read more

Telemundo announces ‘PEOPLE’S CHOICE LATIN MUSIC AWARDS’ to air in 2023

The globally-recognized People’s Choice Awards is expanding across NBCU’s television portfolio with the announcement of the first-ever People’s Choice Latin Music Awards set to air on Telemundo in the spring of 2023. The only award show for the people, by the people, People’s Choice Latin Music Awards builds off the flagship E!/NBC show and will … Read more

Shopping Amid Inflation Adds to Consumer Stress

The latest round of research conducted by Vericast found that 50% of all consumers and 64% of Millennials indicated that making spending decisions along with rising prices due to inflation are negatively impacting their mental health. Over a quarter agree that inflation is also influencing their decision to seek appropriate care. To assess consumer behavior … Read more

Canela Media launches Innovation Lab

Canela Media announced the appointment of global product leader Dr. Shampa Banerjee as its first ever Chief Product & Technology Officer (CPTO). Prior to joining Canela Media, Banerjee served as an Executive Vice President at ViacomCBS and the Chief Product Officer for Pluto TV. The announcement was made today by Isabel Rafferty, Canela Media founder … Read more

Las Vegas Review-Journal launches 7@7 En Español

The Las Vegas Review-Journal will debut “7@7 en español”, a multiplatform video news program that’s produced specifically for the Spanish-speaking audience in Southern Nevada. “7@7 en español” will have similar graphics and production values to its sister program, the award-winning “7@7” newscast, launched nearly 18 months ago. Its content will be dedicated to the needs … Read more

Skip to content