Agua Media announces the launch of its podcast network, specifically targeting the New American Mainstream. Members of this new mainstream, driven largely by young English-speaking Latinos, are the most entrepreneurial and fastest growing combined demographic in America. If this group were a standalone country, it would rank seventh in GDP worldwide and the third fastest-growing. … Read more
Univision Noticias and Uforia announced the launch of “Univision Reporta,” a one-of-a-kind Spanish-language podcast, just the latest in innovative programming offered by the leading Spanish-language media and content company in the world and part of its strategy to continue to expand its news division. Hosted by award-winning Mexican journalist, author, and anchor León Krauze, “Univision … Read more
The National Retail Federation issued its annual forecast, anticipating that retail sales will grow between 6 percent and 8 percent to more than $4.86 trillion in 2022. The announcement was made during NRF’s annual State of Retail & the Consumer virtual event where retail industry leaders discussed the strength of the consumer economy and the … Read more
by Anton Buchner This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia’s leaders in data-driven marketing. Helping navigate through the bells, whistles and hype to identify genuine marketing value when it comes to technology, digital activity, and the resulting data footprint. There has been an incredible amount of … Read more
It seems that wherever we look, there’s an element of our lives that’s been changed by the pandemic – from the way we work and travel, to how we communicate and shop. Then again, some things haven’t changed. While purchasing habits continuing to be affected globally, there is good news for advertisers in the FMCG … Read more
NBCU LAUNCH, the umbrella brand that houses the comprehensive diversity, equity and inclusion efforts across NBCU’s television portfolio, has forged a new partnership with Telemundo to increase the number of Hispanic female directors in scripted television. This partnership is an extension of the Hispanic network’s award-winning corporate initiative Mujeres Imparables (Unstoppable Women). According to the … Read more
Meruelo Media in Los Angeles announced Carlos Branco as its new Assistant Program Director for CALI 93.9, KLLI. This marks the successful return to Los Angeles for Branco, who leaves Univision Radio after 15 years, most recently overseeing the content and brand expansion for 5 of its Adult Contemporary stations and a network afternoon drive … Read more
Canela Media announced a new appointment to its executive team, naming Jerry Leo as Chief Content Officer. In this newly created role, Leo will be responsible for driving a strategic and systematic approach to content strategy from advanced planning, programming, production, and distribution across all Canela Media platforms including Canela TV and Canela Music. This … Read more
By Mary Kyriakidi This series seeks to answer some of the most pertinent questions (or dilemmas) of the modern marketer. Questions that can’t be answered with a simplistic yes or no, but require investigative research, critical thinking and insatiable curiosity. Because “the answer is never the answer” as countercultural novelist Ken Kesey used to say. … Read more
Many marketing leaders are still feeling the long-lasting impacts from the pandemic, which has forced their organizations to be more agile and creative, even with restricted budgets. For some, restructuring can cause pain and unexpected challenges, but you can ensure your team is informed and empowered at every stage of re-org by following our 5 … Read more
A wave of volatility has brought the new normal of constant disruption in the business world into stark relief. As a result, executives have come to understand that a new type of leadership is likely needed to enable their organizations, teams, and themselves personally to not only weather these changes, but flourish and grow in … Read more
The U.S. Women’s National Soccer Team is known for winning on the field, and now they’ve won in their fight for fair pay following a long court battle with the U.S. Soccer Federation. But the pursuit of gender equity in sports includes more than compensation—and fans are leading in the evangelism. Gender equity in sports … Read more
Pod Digital Media (PDM) announced it has acquired exclusive rights to the Latino & Latina Podcasters Network. Pod Digital Media will now add 50 Latina, Latino, Latinx, and LGBTQ+ hosted and produced podcasts. “You can buy views, you can buy clicks, but you can’t buy culture,” says Gary Coichy, CEO and head of partnerships for … Read more
Census Bureau released results from two analyses about the quality of the 2020 Census counts. While both showed the strength of the count for the total U.S. population, each analysis revealed that the 2020 Census overcounted or undercounted various demographic groups. “Today’s results show statistical evidence that the quality of the 2020 Census total population … Read more
By Mario X. Carrasco – ThinkNow For someone who has been working in multicultural marketing for almost two decades, the past few years have been transformative. Diversity, equity, inclusion (DEI) and representation in public and private organizations are works in progress. But the momentum is stronger than it’s ever been. The entrepreneur and somewhat skeptic … Read more
GumGum published the results of a survey that found 49% of brand marketers are looking to contextual advertising to replace cookies in their marketing efforts. The study, sponsored in partnership with Brand Innovators and conducted by an independent third-party researcher, also showed that most marketing executive respondents expect to increase their digital and mobile ad … Read more
AIRE Radio Networks announced the launch of Se Tenia Que Decir / “It Had to Be Said” Con El Terri Podcast, featuring Alberto ‘El Terri’ Cortez of the nationally syndicated and highly rated morning program, Al Aire Con El Terrible. “What our listeners love the most about El Terri, is the fact that he isn’t … Read more
GumGum introduces The Mindset Matrix, a framework for the future of digital advertising outlining how advertisers can deliver engaging and effective ad campaigns, in current and emerging environments, without the need of the cookie or personal data. The industry is moving into a new era, one that requires a shift in how advertisers think about … Read more
Nearly half of the employees who voluntarily left the workforce during the pandemic aren’t coming back on their own. Employers must go and get them. Here’s how to start. No, you aren’t imagining it: workers are leaving your company faster than you can replace them. According to the US Bureau of Labor Statistics, more than … Read more
Captura Group announced a partnership with Pitaya Entertainment. The partnership will focus on providing culturally relevant digital amplification support to continue to grow the U.S. Hispanic audience for Pitaya’s podcasts. “We are very happy to be working with Captura Group,” said Jordi Oliveres, Co-Founder and General Manager of Pitaya Entertainment. “Their marketing expertise in the … Read more
