The U.S. Census Bureau released new statistics from the 2016–2020 American Community Survey (ACS) 5-year estimates. Following pandemic-related data collection disruptions, the Census Bureau revised its methodology to reduce nonresponse bias in data collected in 2020. After evaluating the effectiveness of this methodology, the Census Bureau determined the standard, full suite of 2016–2020 ACS 5-year … Read more
Consumer Acquisition published an infographic revealing insights on the state of User Generated Content (UGC) Advertising in 2022. UGC on TikTok, Snapchat, and Instagram is driving profitable UA across all app categories and presents a massive opportunity for marketers. From micro-influencers and reaction videos to captions and meta commentary, UGC ads across social networks— and … Read more
Lockdowns during the height of the pandemic were devastating to the U.S. ad industry, as they were for the economy and society as a whole. But advertising has made a remarkable recovery with growth now nearly in line with spend projections from before the emergence of Covid-19. Standard Media Index (SMI) estimates that the first … Read more
The 28th edition of The CMO Survey examines the issues top of mind for marketers including the latest focus for marketing activities, spending, jobs, and performance. The latest edition of The CMO Survey features responses from 320 senior marketing executives on the issues top of mind for marketing leaders and stakeholders. From marketing spending and … Read more
As February comes to a close, brands big and small have concluded the discounts, sales, and promotions they launched to commemorate Black History Month 2022. While these promotions are ostensibly meant to celebrate Black history, do Black people believe that the promotions are held in good faith, with the intention of supporting the Black community? … Read more
The Los Angeles Football Club (LAFC) announced that Estrella Media will continue as the Club’s Official Spanish Broadcast TV Partner for the 2022 season in the Greater Los Angeles market. The agreement provides Estrella Media with rights to all locally broadcast LAFC regular season matches, which will air on EstrellaTV’s KRCA‑62 beginning Sunday, March 20 … Read more
BBC Studios has appointed Rosemary Mercedes as senior vice president, communications, Americas. Effective immediately, she reports to BBC Studios SVP Global Communications Gavin Dawson, and is based in New York. In this role, her responsibilities include refining and elevating the company’s positioning in the marketplace while promoting its partnerships and activities across the industry. Said … Read more
Multicultural marketing is finally being embraced as a necessity, not a nice-to-have. Marketers have traditionally been interested in marketing to diverse audiences around the release of Census data when they realized the changing demographics of American consumers. That’s changed within the last two years. Consumers have been more vocal, taking brands to task for cultural … Read more
Shoppers are reshaping the retail landscape faster than ever before. Nearly 40 percent have switched brands or retailers during the pandemic, and more than 80 percent have new shopping behaviors. More than half of those who used a new channel or service such as “buy online, pickup in store,” for example, said they would continue … Read more
by Darren Woolley This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agencies and supplier rosters. … Read more
The forecast: US in-store payment card users will represent 91.0% of the population by 2023, with 68.6% being debit card users, 60.2% being credit card users, and 17.1% being prepaid card users. In-store cash users’ share of the population fell sharply between 2019 and 2020, from 80.4% to 76.4%. This decline will continue, though at … Read more
ANA’s AIMM (Alliance for Inclusive and Multicultural Marketing) released their first ever Oscar’s Inclusion & Relevancy Report analyzing how the nominated films resonated with traditionally underrepresented audiences. The research draws upon Oppside’s analysis of accurate cultural portrayals in the movies gathered by its Cultural Insights Impact Measure (CIIM™). Learnings indicate that while the film industry … Read more
By Adam R. Jacobson / Radio + TV Business Report “Even as many people spent much more time at home during these last two years, many more people now report having no radios in their home.” While that conclusion from the Edison Research research report “The Infinite Dial 2022” may be worrisome for AM and … Read more
While Hispanic Americans have historically underrepresented as homeowners, progress is being made toward closing the gap. A new survey released by Realtor.com in conjunction with The National Association for Hispanic Real Estate Professionals (NAHREP) found that 58% of Hispanic American home shoppers are looking to buy their first home. This is substantially higher than the … Read more
By Lee Rainie, Cary Funk, Monica Anderson and Alec Tyson Developments in artificial intelligence and human enhancement technologies have the potential to remake American society in the coming decades. A new Pew Research Center survey finds that Americans see promise in the ways these technologies could improve daily life and human abilities. Yet public views … Read more
Estrella Media announced the elevation of seven executives on its sales team. Steve Mandala, Chief Revenue and Local Media Officer, made the announcement. Brian Fisher was promoted from Vice President, Digital Sales to Senior Vice President, Digital Sales, and Rogerio Alves was named to replace him as Vice President, Digital Sales. In addition, market leaders … Read more
By Roberto Orci I grew up in Houston and, like most high school boys, we could not get enough football. During the week we had daily football practice. And most weekends, rain or shine, it was touch football in the park. We wanted to be the best. During the weekend games we were on our … Read more
The United States Library of Congress requests permission to include the Immigrant Archive Project (IAP) website, in the Handbook of Latin American Studies (HLAS) Web Archive. This is a significant honor for Tony Hernandez, IAP founder, who has throughout the last 10 years, been dedicated to capturing Immigrant stories as part of his efforts to … Read more
Ninety leading marketers, agencies, media companies, social media platforms, trade groups, and NGOs have pledged to take definitive action to combat online hate speech through their support of the ANA’s #EngageResponsibly initiative. The companies have signed the #Engage Responsibly pledge, which was published today in The Wall Street Journal, The New York Times, and Hispanic … Read more
Agua Media announces the launch of its podcast network, specifically targeting the New American Mainstream. Members of this new mainstream, driven largely by young English-speaking Latinos, are the most entrepreneurial and fastest growing combined demographic in America. If this group were a standalone country, it would rank seventh in GDP worldwide and the third fastest-growing. … Read more
