Article placement: Top News

84% of Employees Report Lack of Progress on Building a More Equitable Workplace for People of Color

Hue released its second “A State of Inequity: Unsafe. Unheard. Unvalued.” report, revealing a rise in workplace discrimination among BIPOC employees in 2021. Key findings include: BIPOC employees report experiencing discrimination at work, leading to job loss, loss of empowerment and higher levels of burnout 40% of BIPOC employees report experiencing workplace discrimination related to … Read more

Three principles from four decades of media practice

Global media expert Ben Jankowski, former SVP Global Media at Mastercard, shares his key learnings from his forty-year career in media as he ends his impressive 11-year tenure at the company and eight years as a global chair of WFA’s Media Forum to start a new consulting venture. If you were to ask 100 people … Read more

Closing the Digital Divide for Latinx Consumers [PODCAST]

When the pandemic shut down schools and sent students into virtual learning environments, the disparity in access to reliable technology was apparent. Families in underserved and under-resourced communities found themselves at a disadvantage, having limited access to devices and internet services within households, putting students who are already at risk in jeopardy of falling further … Read more

How Black audiences are engaging with audio more than ever

For African Americans, content is the common language. The U.S. Black population spends more time with media than any other group, with content engagement that consistently drives breakout hits and trending topics alike. Increasingly, Black consumers are taking control of both the economic and media influence they wield and using it to invest in Black … Read more

MAGNA Hosts 2nd Annual Equity Upfront Focused on Deep Engagement and Collaboration with Diverse-Owned Media Companies in 2022 and Beyond

MAGNA, the investment and intelligence company of IPG Mediabrands, announced its second annual Equity Upfront™, taking place on April 5 – 7th, 2022. The theme for this year’s event is “Invest for Impact” and will be a hybrid experience, both virtual and in-person, focusing on highlighting the impact of diverse audiences on media consumption and … Read more

C-SUITE LEADERS FROM CASANOVA//MCCANN, SENSIS AND SPANISH BROADCASTING SYSTEM JOIN HMC BOARD OF DIRECTORS

The Hispanic Marketing Council (HMC) announced President/CEO of Casanova//McCann Ingrid Otero-Smart has rejoined its Board of Directors, as well as newcomers Albert Rodriguez, president & COO of Spanish Broadcasting System, and José Villa, founder, president and chief strategy officer for Sensis. These members will work closely with the HMC’s governing bodies, executive committee and the … Read more

Ruiz named Director of Research at Lopez Negrete Communications

Lopez Negrete Communications announced that Juan Ruiz has joined the agency as Director of Research. Ruiz will bring experience analyzing the Hispanic consumer in the U.S. and help brands understand the growing Hispanic opportunity in the context of their categories. Ruiz has an MBA from the University of Miami and more than 20 years of … Read more

Three questions to help set realistic marketing growth targets

By Nigel Hollis In his recent article on Mumbrella, “The forgotten ‘P’ of marketing,” Ryan France references the ‘spiral of doom.’ As he notes, the spiral will be hauntingly familiar to many marketers. But if the spiral of doom ultimately leads to bankruptcy, what might lead to the spiral of success? The spiral of doom … Read more

New Advertiser And Consumer Studies On Media Attentiveness And Ad Skipping

By Pierre Bouvard is Chief Insights Officer at CUMULUS MEDIA | Westwood One and President of the CUMULUS MEDIA | Westwood One Audio Active Group®. Key takeaways: Two-thirds of advertisers and agencies indicate consumer attentiveness is important for measuring media investments Agencies/advertisers correctly perceive strong levels of consumer concentration for information, podcasts, and TV shows; … Read more

OOH delivers audience ROI of Most Major Media Channels

In their latest review of major media CPMs, Solomon Partners, a leading financial advisory firm, found that out of home ad buys provide significantly more value in terms of reach versus television, radio, and print, as well as most online advertising. The report, Solomon Partners’ 2022 U.S. Major Media CPM Comparison, which provides estimates of … Read more

For Colorectal Cancer Awareness Month, BeautifulBeast lends a hand

In recognition of Colorectal Cancer Awareness Month, Colon Cancer Coalition and cross-cultural agency BeautifulBeast invite the world to join the #MissionToUranus campaign. The campaign, which kicks off March 1, will live predominantly on Twitter, targeting the most influential space enthusiasts and inviting them on a #MissionToUranus – a mission to get Americans screened for colorectal … Read more

The US Hispanic Young Lions 2022 Competition announces Judges

The 2022 U.S. Hispanic Young Lions Competitions started on Thursday, February 17, 2022. The Meta team briefed the creatives teams, who partnered with Círculo Creativo USA, offering their support by sponsoring again this year’s competition in the search for the teams that will represent the US Hispanic Market at the Cannes Lions International Festival of … Read more

A Growing Hunger: Hispanics & Plant-Based Foods

Food plays a defining role in multicultural consumers’ lives, and research shows that adopting a flexitarian lifestyle has become much more than a passing fad, especially for diverse communities in the United States. Recent statistics from Danone suggest an increasing demand for plant-based foods, particularly among U.S. Black, Asian American and Hispanic consumers. While many … Read more

4A’S announces organizational changes to address evolving agency talent needs

The American Association of Advertising Agencies (4A’s) announced a new name, expanded focus and organizational changes of their Talent, Equity and Inclusion practice to address the changing needs and future of talent for agency members. Specifically, the 4A’s Talent, Equity and Inclusion practice will become the 4A’s Talent, Equity and Learning Solutions practice and will … Read more

Collage Group launches Parents & Kids Research Program

Collage Group launched of its Parents & Kids Cultural Intelligence Program. This new consumer research offering, created with input from nearly a dozen leading Collage Group member brands, is designed to cover the insights brands need to engage and activate parents and kids across race and ethnicity. David Wellisch, Collage Group CEO and Co-Founder, explains … Read more

Comcast Advertising and VideoAmp Announce Deal to Integrate Comcast Data into VideoAmp’s Cross-Platform Measurement Solution

Comcast Advertising, a division of Comcast, and VideoAmp, a media measurement and optimization software company, announced that VideoAmp will license and incorporate aggregated viewership data from the Comcast footprint into its currency grade measurement. “We’re very excited to support VideoAmp as they pioneer the next chapter of cross-platform audience measurement. This announcement marks a significant … Read more

Fans are changing the game [REPORT]

Change is certainly nothing new, but its impact is seldom as sizable—or accelerated—as what the world has experienced over the past two years. For the sports industry, the return of fans at live events midway through 2021 was cheered by all, yet life has evolved too much during the pandemic for the sports industry to … Read more

Global Consumer Media Content & Tech Spend Grew 6.7% to $2.14T in 2021, Fastest Growth in 5 Years, Driven by Digital Audio, Video, Games & Rebound in Movie Ticket Sales

Global consumer spending on media content and technology grew at an accelerated 6.7% in 2021 to $2.139 trillion, the second consecutive year of faster annual growth and the strongest gain in five years, according to a new report by PQ Media. Global consumer spending on media content and technology grew at an accelerated 6.7% in … Read more

State of the Union 2022: How Americans view major national issues

By Katherine Schaeffer Members of Congress stand as President Joe Biden arrives to deliver his address to a joint session on April 28, 2021.Members of Congress stand as President Joe Biden arrives to deliver his address to a joint session on April 28, 2021. President Joe Biden will deliver his first State of the Union … Read more

A relevancy revolution: the importance of Spanish language content

By Stacie deArmas, SVP, Diverse Insights & Initiatives As a first-generation Latina in the U.S., I often hear, “Really, you don’t look Cuban.” Maybe it’s my light skin or my name. “Estacie” doesn’t exactly translate very easily. Perhaps it’s the other person’s familiarity with Cuban actors or musicians. Or maybe it is the way I … Read more

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