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ANA’s AIMM Reveals Its 2021 Best-In-Culture List with Ulta Beauty, USAA, Verizon and Walmart Among the Top Performers

Despite big commitments, many brands are still missing the mark when it comes to cultural authenticity in their ads ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and partner company Oppside, LLC released new findings from its Cultural Insights Impact Measure (CIIM™) revealing the Best-In-Culture brands of 2021 across key consumer segments. To measure the … Read more

With agency cost on the rise, how should advertisers respond?

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agencies and supplier rosters. Believe it not, … Read more

Pringles shows fans there is only one way to LIVE in 2022 BIG GAME SPOT

Pringles is delivering ingenious humor and game day snacking inspiration with the release of its fifth consecutive spot, breaking its silence on a real fan phenomenon. Proving yet again to be a Big Game advertiser to watch, this year’s ad shows the length fans will go to enjoy their favorite salty snack, tapping into the … Read more

Who’s Watching and Where Are They Buying Snacks?

The big game arrives this Sunday as the Los Angeles Rams and Cincinnati Bengals face off at SoFi Stadium in Inglewood, Calif. How many consumers say they will watch, what will they be tuning in for, what will they spend and where will they buy the foods they consume during the game? NCSolutions (NCS) asked … Read more

Telemundo surrounds Super Bowl LVI coverage

Telemundo surrounds Super Bowl LVI with comprehensive, multiplatform coverage from Los Angeles leading up to the exclusive, Spanish-language presentation of Super Bowl LVI featuring the Los Angeles Rams and the Cincinnati Bengals on Sunday, Feb. 13 on Telemundo and Universo, and streamed on TelemundoDeportes.com and the Telemundo Deportes app. With multiple sets throughout the city … Read more

Cynthia Cardona Elected as President of the Lilly Foundation

The Eli Lilly and Company Foundation, Inc. has elected Cynthia Cardona as its president. Additionally, Lilly has selected Cardona to serve as senior director of social impact for the company. As president of the Lilly Foundation, Cardona will lead its philanthropic activities to advance racial justice, improve educational outcomes for underserved students, enhance global health … Read more

Kanal D presents “CONFLICTOS DE FAMILIA”

Kanal D Drama presents, exclusively and for the first time in the U.S., the family drama, ‘Conflictos de Familia’. The series will debut in the United States on the Kanal D Drama linear channel and app on February 22. A virtual premiere will be presented exclusively on Facebook on Saturday, February 19. “Conflictos de Familia … Read more

People en Español to stop publishing print edition

Dotdash which purchased Meredith publications late last year, announced that they will discontinue publishing the print edition People en Español, along with five other titles including Entertainment Weekly, InStyle, EatingWell, Health and Parents according to the Wall Street Journal. The company is expected to reduce is work force by 5% or more.

Visions of the Internet in 2035 [REPORT]

Asked to ‘imagine a better world online,’ experts hope for a ubiquitous – even immersive – digital environment that promotes fact-based knowledge, offers better defense of individuals’ rights, empowers diverse voices and provides tools for technology breakthroughs and collaborations to solve the world’s wicked problems This report is the second of two analyzing the insights … Read more

Where to Go from Here? The Apparel Industry’s Focus Areas for 2022

By Maria Rugolo – Director, Industry Analyst, Apparel When someone recently enquired about my plans for the upcoming weekend, I froze and said, “I don’t have any plans.” This is very unlike me; planning is ingrained in my DNA. But with so many unknowns during these last two years, it’s difficult to think beyond today. … Read more

Impressions 2.0: The great equalizer

By Kim Gilberti, SVP Product Management Every once in a while, a word becomes so common in our media vocabulary that we lose sight of its actual meaning. Impression is a good example. We know what it means. We’ve been using it for decades. Yet as the term is used more broadly for holistic media … Read more

96% of Senior Advertising Executives Say Digital Out of Home Advertising Data is Fueling Creativity and Enabling Brands to Engage with More Defined Audiences

Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However, intelligent technology in the digital out of home (DOOH) sector is helping advertisers design smarter ads without tarnishing the consumer relationship. In fact, new research from Alfi, an AI enterprise SaaS advertising platform, reveals that 96% of senior … Read more

What does the future hold for audience data?

By Louise Ainsworth – Executive Managing Director, Media Division, EMEA Audience data is very much a hot topic across the media industry right now. At this year’s World Audiences Summit, we spoke to a panel of emerging media leaders from the UK about how this data is being used by agencies and advertisers, and what … Read more

Nielsen Launches Diverse Media Equity Program [REPORT]

Nielsen announces the launch of its Diverse Media Equity program, which is designed to elevate the visibility of diverse-owned media companies with advertisers and agencies. The comprehensive initiative includes measurement of diverse-owned media historically excluded from investment, funding certification fees of diverse-owned media, as well as the launch of the first ever report on diverse-owned … Read more

Agency Lessons From the Rise of In-House Agencies & Consultancies

By Mark Duval / The Duval Partnership What can agencies learn from looking back at how in-house agencies and consultancies were perceived six years ago when they first started to dominate media headlines? A lot, actually. Back then, there was widespread fear and denial around the threat posed to agencies by consultancies and in-house agencies. … Read more

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