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The Digital Economy Surges to $4.9 Trillion, Supporting 28.4 Million Jobs Nationwide [REPORT}

The  Interactive Advertising Bureau (IAB), the digital media and marketing trade association, released the fifth edition of its long-running economic research series, Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation, led by John Deighton, Harold M. Brierley Professor of Business Administration Emeritus, Harvard Business School. The quadrennial study, first published in 2008, tracks the … Read more

Population Growth Reported Across Cities and Towns in All U.S. Regions

Cities of all sizes grew on average from 2023 to 2024 with Southern and Western cities experiencing accelerated growth. Topping the list of fastest-growing cities was Princeton, Texas with a remarkable 30.6% growth rate, according to the U.S. Census Bureau’s Vintage 2024 estimates released today. New York City, Houston and Los Angeles saw the greatest numeric … Read more

APR’s 2025 Marketing Production Trends Report

By Gabrielle White In the current state of marketing production, marketers must consider ways to keep up with competition and produce high volumes of content while maintaining quality and effectiveness. APR sought to highlight such considerations and more in its annual report, “2025 Marketing Production Trends.” To read more, CLICK HERE. Courtesy of The Association … Read more

Six ways to lead in an age of debossification

By Rishad Tobaccowala 1. Be Distinctive Companies, brands, and individuals which succeed are ones that differentiate themselves. Stand for something . Have a distinct point of view. Provide a different perspective. Craft a culture and a way of working. Build a network and teams of diverse and the different and let them be them and … Read more

MAGNA Media Trials and GSTV Reveal the Impact of Video On-the-Go in Driving Consumer Action [REPORT]

MAGNA, the media intelligence unit within IPG Mediabrands, and GSTV, a leading, national on-the-go video network, have released “The Power of Video Everywhere”—a new research study that highlights how reaching consumers off the couch and outside the home can significantly influence purchase behavior. By connecting with people at moments of active decision-making, advertisers can drive … Read more

TELEVISAUNIVISION CHARTS NEXT CHAPTER WITH BOLD, CONTENT-FIRST VISION AT 2025 UPFRONT 

TelevisaUnivision, the world’s leading Spanish-language media company, unveiled a bold, content-led vision for the future at its 2025 Upfront presentation – one grounded in the company’s cultural authority, creative scale, and deep-rooted connection to America’s most influential and fastest-growing consumer group: U.S. Hispanics. Taking the stage at Hall de Lumières in downtown Manhattan, Donna Speciale, President … Read more

Three Ways CMOs Can Get Back in the Good Graces of CEOs

A recent Gartner study of 25 CEOs and CFOs that found that only 22 percent of the respondents say their CMO has significantly clarified marketing accountabilities. Amidst other disturbing trends, CMOs now must do whatever they can to get back into the good graces of the C-suite. They can start with these three tips from … Read more

THE LATIN RECORDING ACADEMY PRESENTS – – – GRAMMOFONÍAS

The Latin Recording Academy announced the debut of their new podcast, Grammofonías. The series debuted with six episodes featuring conversations between 12 renowned artists that explore themes from artistic creativity, friendship and gender to mentorship and musical inspiration, among others. The featured artists are part of a diverse group that is representative of The Latin … Read more

TELEMUNDO’S 2025-26 UPFRONT

NBCUniversal Telemundo Enterprises introduced its Upfronts programming slate for the 2025-26 season, showcasing its vision for shaping the future of Spanish-language media with multiplatform content created by Latinos, for Latinos. Telemundo is increasing its commitment to live content, with over 70 percent of its lineup airing live—nearly 5,000 hours in 2025-26—solidifying its position as the … Read more

Canela Media Doubles Down on Innovation with Game-Changing Audience Engagement and Data Solutions as the Company Scales in 2025

Canela Media, a leading technology and innovation multicultural media company, today announced a bold slate of audience engagement and data innovation at its annual Upfront Lunch in New York City. With its ecosystem now reaching 60 million monthly active users, the company is solidifying its position as a premier partner for advertisers seeking scaled, authentic … Read more

From Distrust to Influence: How Advertisers Can Rebuild Consumer Confidence

By Andre Banks Advertising has a trust problem. Consumers are skeptical, and for good reasons. Misinformation floods their feeds; ad saturation makes them tune out and opaque algorithms dictate what they see. Brands aren’t just caught in the crossfire – they’re often funding the very problem they need to solve. To read more CLICK HERE. … Read more

How AI will capture UXUI and, ultimately, you and I.

By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/  My prophecy is that AI will not engage us with epic content and/or spectacular special effects. Bombastic CGI, car chases, explosions, death-defying acrobatics have become too easy. AI will make all this undistinguishable from live action. It will render super productions obsolete and, consequentially, boring, trite. Thing … Read more

Nueva Network Launches Premier Sports Radio Show “Jugada Maestra”

Nueva Network, the leading independent Spanish-language audio network, proudly announces the launch of its premier sports radio show, “Jugada Maestra” (Master Move), hosted by the acclaimed sports journalist Heriberto Murrieta, alongside respected commentators Héctor Huerta and Paco Arredondo. The show debuts this month, promising deep analysis, vibrant debate, and the unique perspective of its expert hosts. … Read more

Beyond Demographics: How Psychographics and Motivational Data Are Transforming Advertising – The evolution of audience understanding

By Margo Hock Demographic data has long been the cornerstone of audience targeting. Age, gender, income, education, marital status and so on — these familiar attributes have shaped everything from media buys to creative briefs. But in today’s marketing landscape, where personalization reigns and attention is scarce, knowing who your audience is simply isn’t enough. … Read more

Is Branding the Missing Link for SMB Marketers?

By Dominick Fils-Aimé Marcelo Kertész, CMO at MANSCAPED, says SMB marketers need to create content for venues in which their customers want to engage, not just convert. “Diversify your acquisition mix [and] don’t rely solely on Meta and Google,” he says. “Test into partnerships, affiliates, influencers, and even retail or experiential pop-ups if it makes … Read more

The Purpose Era Isn’t Dead

By Anne Bahr Thompson In his recent article in The Guardian, Eugene Healey argued that purpose has too often been reduced to performance — values packaged into communications strategies, then abandoned when conditions shift; this has caused consumer skepticism. To read more, CLICK HERE. Courtesy of The Association of National Advertisers  

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