Kantar’s AdReaction study showed that humor is the most powerful creative enhancer of receptivity. And it crosses the generations. Our Link ad testing database also shows that not only is it a great way to get a reaction, but it can make your advertising really stand out from the crowd. Humorous ads are more expressive … Read more
TelevisaUnivision Inc. announced the hiring of new talent to join Univision’s ad sales team. The company welcomes Rob McGovern, Senior Vice President of Multimedia Sales, and Richard Bertodatti, Senior Vice President of Multimedia and Audience Sales who will report to John Kozack, Executive Vice President of Multimedia Sales. “These new senior leaders will contribute to … Read more
By Jeffrey S. Passel, Mark Hugo Lopez and D’Vera Cohn The U.S. Hispanic population reached 62.1 million in 2020, an increase of 23% over the previous decade that outpaced the nation’s 7% overall population growth. At the county level, growth played out unevenly, which resulted in the continued geographic spread of Hispanics. Numerical growth of … Read more
Younger and more tech-savvy than their majority counterparts, Hispanic consumers present significant growth opportunities for brands looking to expand their consumer base. Yet, even with larger budgets and bigger teams, many of these brands stumble through their multicultural outreach. Worse case, they ignore them entirely, as is the case with the “hidden generation.” Hypercultural Latinx, … Read more
The National Association of Hispanic Publishers is fielding a study to help better understand Hispanic Readership of newspapers, magazines and online. This is a quantitative study to provide a current picture on media usage and consumer habits, as well as a demographic profile for the users of Latino newspapers, magazines, and websites. The specific target … Read more
Spending on audio media ads and marketing in the United States, as well as consumer use of voice and consumer spending on audio media, are all on pace to achieve record growth in 2021, amplified by new technologies, changing consumer behavior and changing advertising budgets, according to new research. Spending on audio and marketing is … Read more
RITZ Brand announced the launch of its first U.S. Hispanic specific campaign titled “Mixing Up Lo Nuestro,” or “Mixing Up Our Thing.” The campaign includes a television commercial (TVC), developed by The Martin Agency, and curated recipe content that celebrates the welcoming culture, family traditions, and diversity within the U.S. Hispanic community. Colombian reggaeton artist, … Read more
The Stanford Latino Entrepreneurship Initiative (SLEI) at Stanford Graduate School of Business (GSB), in collaboration with the Latino Business Action Network (LBAN), released a report covering the latest trends in Latino entrepreneurship in the U.S. For the past seven years, SLEI has collected survey data from Latino-owned businesses across the country. The latest report is … Read more
Children who lived with at least one foreign-born parent in 2019 had different characteristics than children who lived with native-born parents. Those with at least one foreign-born parent were more likely to live with two parents but didn’t fare as well economically. While the majority of children under 18 in the United States lived with … Read more
In 1964, the RAND Corporation predicted that we would be breeding intelligent apes to perform manual labor by 2020. In 1959, the US postmaster general predicted that today’s mail would be sent by rockets (email turned out to be a more cost-effective option). In 1930, John Maynard Keynes predicted that continued economic growth over the … Read more
Telemundo Deportes will run a fútbol commercial promoting the 2022 FIFA World Cup Qatar™ during the broadcast of Super Bowl LVI on NBC, Telemundo and Universo and streamed on Peacock on Sunday, Feb. 13. Andres Cantor’s mic-dropping “goool” call returns after making its mark four years ago in the Telemundo Deportes’s 2018 World Cup ad … Read more
Republica Havas announced that Catarina Gonçalves has joined its executive team as Chief Strategy Officer, effective immediately. Gonçalves, a respected global expert, will oversee the agency’s Strategy, Research, Data & Analytics, and Content & Social Media practices. Gonçalves, who is fluent in Portuguese, English, and Spanish, brings 20 years of national and global experience leading … Read more
For a second year, Unanimo Deportes is taking an inclusive approach to celebrating Black History Month, by telling stories about Afro-Latino athletes and their unique experiences of being black and Latino. “Afro-Latinos are often not heard and their rich stories rarely told” said Lino García, President and Founder of Unanimo Deportes. “For example, that of … Read more
GumGum, a global media and technology leader, specializing in contextual intelligence, published the results of a survey that found 49% of brand marketers are looking to contextual advertising to replace cookies in their marketing efforts. The study, sponsored in partnership with Brand Innovators and conducted by an independent third-party researcher, also showed that most marketing … Read more
The ANA and the Institute for Real Growth (IRG) are partnering on a new, first-of-its-kind program for CMOs that is designed to develop leadership capabilities and drive business growth. The ANA CMO Leadership Program by the IRG will connect participants with invaluable growth learning, benchmarking data, leading practitioners and experts, and industry best practices. Each … Read more
“The Future 100: Trends and Change to Watch in 2022,” our essential trend almanac offering a snapshot of the year ahead and the most compelling trends to keep on the radar. to download report, CLICK HERE.
Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according to a new report by the CMO Council. Because of the extensive digital transformation across the meetings and events industry spurred by the pandemic, the NextGen events channel will span formats … Read more
Healthcare agency and Miami mainstay VS/Brooks is refounding after 25 years, with a broadened focus on the health and wellness marketing and a new name: The 3rd Eye. The agency also named a new leadership team and launched a new consulting division to help CEOs develop marketing organizations. “Two years of pandemic living have taught … Read more
smartclip LATAM is acquired by the multinational ShowHeroes Group, a leading European company in digital videos for publishers and advertisers. The interest of the multinational, headquartered in Berlin, recognizes smartclip’s trajectory as a pioneer and specialist in Connected TV (CTV), a video platform with the most representative growth in the entire country today. ShowHeroes Group, … Read more
The Hispanic Marketing Council (HMC) announced today that Kellogg’s is the winner of the 2022 HMC Marketer of the Year Award. Kellogg’s joins a prestigious short list of elite brands that have received the award, including AARP, Ford, McDonald’s, Nestlé, Sprint, State Farm, Toyota and Walmart. Chief Marketing & E-Commerce Officer for Kellogg’s North America … Read more
