The Wellness category, comprised of Health & Fitness and Medical Equipment & Facilities, was one advertising sector that grew at an exceedingly high rate in 2021 compared to 2020. In fact, Wellness ranked in the top 3 for growth across all SMI measured category groups in 2021, with a +49% YoY increase in overall investment. … Read more
A year ago, many believed that by early 2022 we would be through the worst of the Covid-19 pandemic. In some ways that’s true: vaccine programs have dramatically decreased the likelihood of death and severe illness from the virus, and life has returned, in many countries, to something resembling ‘normal’. Restrictions on movement are over, … Read more
US inflation has reached its highest point in nearly 40 years, as the COVID-19 pandemic has caused both supply and demand-side shocks, with a disrupted supply chain, unprecedented levels of government fiscal stimulus, shifts in consumer spending, a decline in labor force participation, and persistent business uncertainty. Inflation has been relatively low for so long … Read more
A lasting effect of digitization and the pandemic has been the proliferation of consumer choice. From being able to purchase cars and furniture online, to the pandemic’s effect of pushing more shopping into infinite virtual shelves, consumers are facing more options. That vast choice and supply chain strain have affected brand loyalty to some degree, … Read more
What are the top CCO challenges, trends, priorities and key actions for 2022? CCOs are expected to expand their strategic support to the business, mastering crisis, ESG and change communications among other priorities — all with a flat budget. To succeed, CCOs must meet short-term execution needs while remaining strategic and proactive through change and … Read more
On this episode of our new Behind the Numbers show, Reimagining Retail, our analyst Suzy Davidkhanian hosts author and keynote and strategic advisor Steve Dennis to discuss overlooked consequences the pandemic has had on retailers outside of the much-discussed supply chain and consumer loyalty woes. They also identify several smaller, lesser-known brands they think will … Read more
By Rob Campbell Late last year, this chart was doing the rounds on social media: Bloody hell. I mean … seriously, bloody hell. Don’t get me wrong, strategy is important – but the amount of people who continue to think it is more important than what it makes happen, is insane. Almost as insane as … Read more
Americans’ confidence in groups and institutions has turned downward compared with just a year ago. Trust in scientists and medical scientists, once seemingly buoyed by their central role in addressing the coronavirus outbreak, is now below pre-pandemic levels. Overall, 29% of U.S. adults say they have a great deal of confidence in medical scientists to … Read more
TelevisaUnivision Inc. unveiled ViX. ViX will offer more than 50,000 hours of Spanish-language content across genres, including original series and movies, live sports, live news and current Televisa and Univision hits as well as access to an extensive library of top franchise content and formats from Televisa’s vault. The two-tier service will include a free … Read more
By Nigel Hollis People love to claim that their marketing is data-driven. It makes them sound smart and fiscally responsible. But do we really have all the data we need for a brand building campaign? And could bigger opportunities be hiding off the data map? Here are dragons “Here are dragons” dates from around 1504, … Read more
“Vendors are already building ways for users to replicate their lives in digital worlds,” said Marty Resnick, research vice president at Gartner. “From attending virtual classrooms to buying digital land and constructing virtual homes, these activities are currently being conducted in separate environments. Eventually, they will take place in a single environment – the metaverse … Read more
Corporate spend on multicultural marketing is expected to grow in 2022. Some of that budget is likely motivated by a long overdue cultural reconning with racial injustice, and some of it boils down to simple demographic realities. The 2020 Census revealed that the non-Hispanic White population shrank in real numbers for the first time in … Read more
According to Census 2020 data, America’s demographics are shifting to a multicultural majority faster than anticipated. While 2020 marked the official year that the first full generation of 17 and under was a multicultural majority, the Hispanic Marketing Council (HMC) estimates that this milestone was reached sometime in the middle of the last decade—years ahead … Read more
The Immigrant Archive Project has been identified as a historically and culturally significant website by the United States Library of Congress and has thus been designated for preservation. The Immigrant Archive Project has been selected for archiving and will form part of the Latin American Studies (HLAS) Web Archive at the United States Library of … Read more
NBCUniversal Telemundo Enterprises announced new shows under its Tplus content brand coming to Peacock, including Madres. Amor y Vida, La Verdad, and Los Relojes de Diablo. The three scripted shows join Tplus’ slate through a distribution agreement with Mediterráneo Mediaset España Group and add to the growing list of titles under the Tplus brand. The … Read more
As cord-cutters look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas, according to Horowitz Research’s State of OTA 2021 study. Two in ten (21%) Black and 33% of Latinx and Asian cord-cutters (TV content viewers who do not subscribe to MVPD—cable or satellite—services), respectively, use an … Read more
Telemundo Studios, the scripted production unit of NBCUniversal Telemundo Enterprises, revealed its slate of original productions set to begin filming in 2022 and 2023. Hosted by Karen Barroeta, Executive Vice President of Production and Development for Telemundo Global Studios, the presentation kicked off with the news of the return of International Emmy® award-winning Super Series™, … Read more
Univision announced the appointment of Ivan Shammas as President and General Manager of Univision Atlanta, Georgia, and Univision Raleigh, North Carolina, effective immediately. In this role, Shammas will oversee all operational aspects of both stations including marketing, community affairs, news, local and national advertising sales. Shammas will be based in Atlanta and report to Antonio … Read more
As a natural continuation of their successful careers in advertising, the three veterans join forces to establish an independent entity with operations in Dallas and Miami. “BeautifulBeast was born amid the pandemic, so flexibility is a fundamental part of our DNA in every way. The world has changed, and we decided that this was the … Read more
The American consumer is undeniably becoming more inclusive. Responding to our survey 1 in October 2021, two out of three Americans told us their social values now shape their shopping choices. And 45 percent—likely representing well over a hundred million shoppers 2 —believe retailers should actively support Black-owned businesses and brands. This 45 percent represents … Read more
