The head of MIT’s Center for Constructive Communication talks about how data can help storytellers, what audiences of the future might look like, and why artificial intelligence cannot replace human creativity. Deb Roy has spent much of his career studying the way humans use technology to communicate. As the director of the MIT Center for … Read more
Written by Bob Wiesner, Managing Partner for the Americas region of The Artemis Partnership Nearly all agencies and firms I come across who have downsized have charged their remaining teams with”doing more with less.” They feel their better people can handle larger workloads with greater efficiency. That’s probably true for a while, and perhaps it’s … Read more
Noticias Telemundo announced the appointment of its senior news leadership team under the news division’s new head, Patsy Loris. The announcement comes as the award-winning news organization expands its multiplatform news coverage delivering comprehensive news and information for the Hispanic community. “This is a critically important time for the Hispanic community with the country still … Read more
Chazen Senior Scholar Oded Netzer sheds light on the big data problem facing marketers and offers a pathway for aligning analytics with a firm’s growth strategy. The information age began in the 1950s with the invention of transistor technology, then hop-skipped through the miniaturization of computer technology in the 1980s. Today, it’s marked by, well, … Read more
The American Advertising Federation District 10 presented Lopez Negrete Communications, the nation’s largest independently owned and operated Hispanic marketing agency, and Team Hounanimous, a collective of several local Houston-based organizations, companies and agencies with the Mosaic Award for Diversity and Inclusion in an Integrated Campaign. “Our collaborative Census 2020 campaign continues to earn awards across … Read more
By Antonio Wanderley – Executive Managing Director, Latin America & Head of Global Clients, Media Division The following article is contained within Kantar’s thought leadership report; Media Trends and Predictions 2022 – which examines five key themes for the media industry this year. As the video streaming market grows more complex and dynamic, the greater … Read more
Today’s consumers demand omnichannel sophistication and personalized brand experiences, forcing companies to rethink their approach to demand generation and find better ways to measure marketing effectiveness. As these challenges mount, organizations will have to employ new approaches, capabilities and tools that will push the marketing industry from more of an art to a science. As … Read more
People with disabilities don’t want to be defined by the stigma of being differently abled. By celebrating people for who they are and adapting experiences through their lens, we get the privilege of seeing how they shine. ThinkNow ConneKt surveyed over 500 people with disabilities who identify as Non-Hispanic White, Hispanic, and African American and … Read more
U.S. Hispanics are displaying less consumer confidence heading into 2022 as inflation not seen in decades continues to erode their purchasing power. The Hispanic Consumer Sentiment Index dropped to 86.7 in the fourth quarter of 2021 from 90.5 in the third quarter, but it remains well above the 79.3 during the fourth quarter of 2020, … Read more
Sixty-four percent of consumers have identified trying to keep their work-self and personal-self separate, according to Gartner, Inc. A Gartner survey of 1,752 consumers during October 2021 identified the top consumer and cultural trends for marketers in 2022. “Marketers responsible for strategic planning, targeting, positioning, messaging and corporate responsibility initiatives can use these trends to … Read more
Retail sales (NAICS 44-45) for the nation increased 3.1% from $5,402.3 billion in 2019 to $5,570.4 billion in 2020, according to new estimates from the U.S. Census Bureau’s 2020 Annual Retail Trade Survey (ARTS). Electronic Shopping and Mail-Order Houses (NAICS 4541) had $888.5 billion in sales in 2020, up 35.2% from 2019. This was the … Read more
With endless meetings, incessant emails, and casts of thousands, companies have mastered the art of unnecessary interactions. Winning in the next normal requires much more focus on true collaboration. Have you ever asked why it’s so difficult to get things done in business today—despite seemingly endless meetings and emails? Why it takes so long to … Read more
Nielsen and Estrella Media, Inc. announced a multi-year renewal agreement for local TV measurement. In addition, Nielsen will provide a comprehensive suite of analytics and performance services for Estrella’s stations in Dallas, Denver, Chicago, Houston, Los Angeles, Miami, Phoenix, and San Francisco. Estrella will have access to Nielsen’s Local TV View (NLTV) and Nielsen’s Arianna … Read more
NBCUniversal Telemundo Enterprises announced the launch of Tplus, a new content brand designed to super serve the full spectrum of today’s U.S. Hispanics for years to come. Tplus content will launch on Peacock in the fall of 2022, featuring programming exclusively developed for the underserved 200%ERS® – audiences who are 100% American, and 100% Latino … Read more
Univision Communications Inc. announced a joint production with Televisa about the life of Vicente Fernández Gómez, “El Charro de Huentitán,” an icon of Mexican music as well as a successful composer, businessman, record producer and actor. The new series will be based on the book “El Último Rey” (The Last King) by journalist Olga Womat, … Read more
Univision will premiere the romantic comedy “Soltero con Hijas” starring heartthrob actor Gabriel Soto and the beloved actress Vanessa Guzmán. The telenovela, by acclaimed executive producer Juan Osorio, will make its debut on Monday, January 24 at 8 p.m./7 CT on Univision. This lighthearted comedy tells the story of Nicolás and Victoria, who love and … Read more
Diverging from the sharp gain in momentum in advertising and marketing spending in 2021, consumer time spent with media registered a more modest uptick, similar to pre-pandemic trends through 2019 when signs of device penetration saturation began to emerge, according to new research released by PQ Media. Diverging from the sharp gain in momentum in … Read more
The shape of the CPG demand curve for private label has changed. Historically, consumers have navigated to store brands, also referred to as private brand or private label products, during challenging economic times. Current inflation and economic uncertainty would indicate that growth of private brands should be outpacing that of name brand products, but that’s … Read more
Pinta announced the completion of its sale to Chemistry. As part of the merger, Pinta has rebranded to its new name Chemistry Cultura. “One of the elements that makes a great agency is spotting trends before they percolate, and investing in new areas our clients increasingly demand,” said Ned Show, CEO of Chemistry. “With recent … Read more
By Katie Koval, SVP, Attribution Products at Nielsen By now, every marketer knows that third-party cookies will soon go away. While the fact may have left some marketers feeling lost as to how to target and engage consumers moving forward, third-party cookies were more of a crutch than a catalyst when it came to developing … Read more
