As a new CMO, you are expected to be well organized, strategic and decisive — focused on business outcomes. Think of your first 100 days as the springboard from which you develop and execute your long-term vision. The guide provides a step-by-step framework to help you: Prepare for your new CMO role Assess your organizational … Read more
In late 2021, Zefr commissioned Forrester Consulting to evaluate the current state of video advertising and brand suitability, uncovering valuable insights into how marketers are currently approaching brand safety and brand suitability. This much needed study, The Maturation of Brand Suitability, covers the evolution of brand safety and suitability and features insights from over 325 … Read more
Telemundo Streaming Studios announced the cast for its new miniseries (title to be confirmed) currently in production, an adaptation of the hit Argentinian series, Historia de un Clan, starring renowned Mexican actor, Fernando Colunga (Pasión y Poder, Porque el Amor Manda, Alborada). This dramatic 10-episode miniseries, marks the return of Colunga to the small screen … Read more
Univision Communications Inc. announced the addition of four new seasoned executives to its streaming team, in preparation for the launch of its two-tiered global platform. These new senior leaders will contribute to the new streaming service that will deliver high quality Spanish-language content to more than 600 million Spanish speakers worldwide. “We continue to build … Read more
What does the future of marketing look like? CMOs face a perfect storm of budget cuts, operational disruption and social unrest. The ability to build new, vital connections with customers, employees and business partners is central to thriving across a range of unpredictable scenarios. Gartner Marketing Predictions 2022: Forging New Connections outlines critical marketing trends … Read more
Every successful endeavor starts by building a strong foundation, yet millions of dollars have been invested in digital advertising without a foundation of digital media assurance, which has led to ad fraud, lack of transparency, and quality publishers competing with other websites that run ads. We’ve partnered with The Marketoonist to produce this digital media … Read more
By Bob Hoffman Who doesn’t love a good funnel? Today, we’re going to make a nice colorful funnel using the latest data from some of the ad industry’s most reliable sources to trace a dollar spent for programmatically-bought display advertising on its exciting journey from your pocket to the bank accounts of middlemen, con men, … Read more
by Jody Sutter I was recently working with two different clients on two different final pitch presentations that shared a common challenge: client-imposed restrictions on the format of the meeting. In one case, the agency was restricted to 30-minutes. In the other, the agency was limited to sharing its pitch in no more than eight … Read more
After careful consideration and analysis with city and state officials, health and safety experts, the artist community and our many partners, the Recording Academy and CBS have postponed the 64th Annual GRAMMY Awards Show “After careful consideration and analysis with city and state officials, health and safety experts, the artist community and our many partners, … Read more
A couple of questions came to mind regarding some key issues for US Hispanic & Multicultural advertising, marketing, media, public relations and research industry: Has anyone heard or read anything more about to incorporate DE&I marketing or the array of unbalanced webinars and panels about targeting US Hispanic & Multicultural Consumers after Hispanic Heritage Month … Read more
by Mark Duval – The Duval Partnership The past couple of years have been a wild ride. However, even amid lingering concerns about Omicron and economic uncertainties, there’s a sense that the worst is behind us as we enter 2022. Contingency planning is, of course, still in order, and significant challenges remain for agencies. But, … Read more
Mediaocean has released its 2021 Market Report and 2022 Outlook. The inaugural year-end report highlights the rapidly-growing challenges regarding omnichannel measurement and the massive boom of connected TV (CTV), among other trends conveyed by today’s industry leaders. In a survey conducted among 250+ leaders at advertising agencies, media providers, and tech companies around the world, … Read more
By Jeffrey L. Cohen Since I started writing about and studying sales and marketing alignment earlier this year, these conversations have resonated with both sales and marketing leaders. Everyone sees their own organization in this discussion, whether collaboration exists or challenges abound. As the process of buying and selling evolves, customer-facing roles change along with … Read more
Univision’s TUDN, the multimedia sports brand of Univision Communications Inc., announced its exclusive Spanish-language coverage of Liga MX Clausura 2022 airing across networks Univision, UNIMÁS, and TUDN, streaming on TUDN.TV, TUDN app, and PrendeTV, and broadcasting on the TUDN Radio Network. Additionally, TUDN will provide English-language commentary for select matches via TUDNxtra. The undisputed Home … Read more
The racial and ethnic diversity of the nation’s 6.6 million teachers has increased since 1990 but has not caught up with the diversity of their students, according to a U.S. Census Bureau analysis of employment and population data. About one quarter of all teachers — who represented about 4% of U.S. workers — were non-White … Read more
As baby boomers retire in record numbers, Latinas are poised to transform the U.S. labor force and catalyze economic growth. However, the pandemic has made clear that without considerable changes in job protection and safety-net programs, the economic potential of Latinas will be limited. The pandemic has made evident how Latinas struggle to look for … Read more
The news media industry has gone through a lot of changes in the past 10 to 20 years that have impacted the way news is both produced and consumed. Our researchers discuss the effects of these changes on how Americans trust the news media and assess news and information, including the role of partisanship, misinformation … Read more
To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences; for that to happen, marketers must shift their focus – they must look out, says Orlando Wood, Chief Innovation Officer at the System1 Group. Advertising has always battled for attention. But what if there were more than one type … Read more
It’s obvious that knowing more than one language can make certain things easier — like traveling or watching movies without subtitles. But are there other advantages to having a bilingual (or multilingual) brain? Educator Mia Nacamulli details the three types of bilingual brains and shows how knowing more than one language keeps your brain healthy, … Read more
Three-in-five subscribers to multiple streaming services expressed frustration with their viewing experiences, according to a new report from Accenture, and 44% of those surveyed indicate they spend more than six minutes searching for something to watch. The “Streaming’s Next Act: Aggregators to play a starring role in making consumers happier” report surveyed 6,000 consumers globally … Read more
