America CV Network announced the appointment of Francisco Framil as National Sales and Marketing Director for America Tevé Miami and other affiliate stations. Francisco is coming back home, where he worked from 2007 to 2015, period in which America Tevé, South Florida’s leading local independent TV station, achieved an important growth in national sales. Framil … Read more
Global survey finds U.S. public glad to leave 2021 behind, but wary of inflation, extreme weather, and cyberattacks; Americans not as optimistic as citizens from many other countries A new Ipsos survey finds that, on average, 77% of adults across 33 countries are optimistic that 2022 will be a better year for them than 2021, … Read more
As the nation prepares to ring in the new year, the U.S. Census Bureau projected the U.S. population will be 332,403,650 on Jan. 1, 2022. This represents an increase of 706,899, or 0.21%, since New Year’s Day 2021, and 954,369, or 0.29%, since Census Day (April 1) 2020. In January 2022, the U.S. is expected … Read more
From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their predictions for the marketing industry in 2022. 1. Continuity driven by purpose Even if, like Byron Sharp, you challenge the business sense of purpose it is, at worst, a unifying force that can focus collective minds. With purpose … Read more
The ANA announced that the Video Advertising Bureau (VAB) and the 4A’s (American Association of Advertising Agencies) have joined the ANA’s Cross-Media Measurement (CMM) initiative. The two organizations join leading brands such as Unilever, P&G, General Motors, Walgreen’s L’Oréal, Verizon, PepsiCo, among others, along with media platforms including Google, Facebook, Amazon, and TikTok on CMM’s … Read more
Do Puerto Ricans, Mexicans, and Cubans share an identity? The answer wasn’t necessarily clear before 1980. That’s when the Census Bureau introduced a pair of new terms, Hispanic and Latino, to its decennial count. The addition was the result of years of advocacy and negotiation: Being counted on the census meant the potential for far … Read more
The objective of marketing is to make it easier for people to choose the marketed brand. The basic recipe for brand growth is easy to mind, easy to find, and easy to pay. And of the three perhaps the most important is easy to pay. Easy to mind, easy to find, and easy to pay … Read more
Wunderman Thompson Intelligence presents “Into the Metaverse,” a new report exploring the consumer behaviors, business models and brand opportunities that are emerging as the metaverse takes shape. As more of our lives are spent online, it’s becoming harder and harder to distinguish “real” life from life lived digitally. “The smartphone is no longer just a … Read more
Media Vista Group appoints Oscar A. Rodriguez as the new Vice President/ Station Group Manager for WUMN Univision Minnesota and KUKC Univision Kansas City properties. The new responsibilities will include overseeing the broadcast and digital properties of each market. Oscar has guided WUMN Univision Minnesota as the General Manager since October 2014 and has a … Read more
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic TV Programming Report (previously Hispanic TV Upfront Report) for our readers.
According to the U.S. Census Bureau’s Vintage 2021 the population of the United States grew in the past year by 392,665, or 0.1%, the lowest rate since the nation’s founding. The slow rate of growth can be attributed to decreased net international migration, decreased fertility, and increased mortality due in part to the COVID-19 pandemic.
While debates about cancel culture, voting rights and who qualifies for which athletic competition percolate on the policy level, consumers are voting with their identities. Americans especially are demanding more specialized options for their pronouns, sexuality, race and ethnicity and — as employees — are resigning from their jobs by the millions for more meaningful work.
The Arizona Coyotes announced a partnership with Univision Arizona to broadcast a Coyotes Game of the Week on radio in Spanish.
For decades, people opened up their T.V. guide and selected programs from a handful of channels. Today viewers pick their favorite content from a variety of apps and screens, any time they want. By Laura Molen – President / Advertising & Partnerships at NBCUniversal
The hidden cost of pitching revealed.
The ANA named an alliance of three partners to collaboratively conduct an in-depth study of the programmatic media buying ecosystem, which it has described as lacking transparency and hobbled by mind-numbing complexity.
Trust is becoming more important to the retail experience, and the pandemic era has only magnified the opportunity retailers have to build trust with consumers.
Board leadership is a critical determinant of whether and how boards rise to the challenges of their many new and growing responsibilities. Boards need chairs of the future to become the boards of the
For any brand, regardless of industry or region, consumers should be priority No. 1. It’s true that sales are any company’s end goal, but sales—and generating them—depend on consumers who are receptive to what a brand has to offer. And when it comes to brand building, marketers need to be able to drive engagement, awareness and consideration among people who aren’t already customers.
