Pan American Games go OTT
Panam Sports and Streann Media are launching the Panam Sports Channel, which is bringing fans throughout the Americas closer to sports than ever before.
Article placement: Top News
Can anybody hear me? The power of music in advertising
Music can affect audience emotions and make your ad memorable. Used wisely, brave and bold choices can help you differentiate, re-brand and set your advertising apart from the crowd.
What a Hot Job Market Means for Brand Teams
Brands and ad agencies must adapt — and quickly — to meet the changing demands of a restless workforce
How Sharing Our Stories Builds Inclusion
Conversations around inclusion are on the rise in 2021 following an intense and unprecedented two years. Converging events like the Covid-19 pandemic; the murders of Breonna Taylor, George Floyd, and Ahmaud Arbery; hate crimes against Asian and Jewish communities; and stalled progress among working women are creating an awakening in many organizations. But is this reinvigorated conversation translating to results? What’s the actual impact?
Federico Valinete named Director of Marketing of YUM Brands – Pizza Hut LAI
Federico Valiente, previously Director of Marketing for Dallas based Pollo Campero has been named Director of Marketing at YUM Brands for Pizza Hut LAI. Mr. Valiente was honored recently as one of HispanicAd’d 2021 Hispanic Market Thought Leaders.
The CMO Survey: Rising to meet the challenge [REPORTS]
Observations, insights, and benchmarks for the modern marketer
What will consumer spending look like this festive season?
We explore consumer spending intentions across four categories for this holiday season, compared to previous seasons.
Programmatic is top choice for buying top ad formats
Media quality issues, including increased risk and fraud, are the top challenges in programmatic advertising for marketers
Is Your Agency Open For Business? Do Your Prospects Know That?
Agencies are in the service business. But you wouldn’t know it by calling a dozen agencies. Many of them will let your call ring until it rolls over to a general mailbox. And once you leave a message in that abyss, who knows whatever happens to it after that? Maybe someone will get back to you in a couple of business days? What kind of first impression is that? By Mark Duval – The Duval Partnership
2022 media outlook: A re-modelling of the commercial internet, and a rebalancing of spend [REPORT]
The future for the media industry contains many uncertainties. We shine a spotlight on the risks and opportunities, in what will be a critical year for most.
Portraits of Change: The New Economy [REPORT]
We’re still experiencing change from the pandemic as new consumer behaviors ripple through multiple sectors, some that will be with us for a long time. And new technologies and economic trends have sprung up as a result.
Nielsen to measure Individual Commercial TV Metrics
Nielsen announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes.
Greed, The Law and The Hispanic Community in Orlando are in conflict.
There is a controversy brewing in the Orlando Market in Florida, where a COX Radio is required to sell one of their FM radio stations by law based on the number of radio station they own in the market, they don’t feel they have the price they want during the required sell-off period dictated by the Federal Communication Commission and Spanish Broadcasting System (SBS) has placed a viable offer to purchase the radio station above the current valuation of the Orlando FM station on the table.
Cross-Platform Measurement and the Key to Unlocking Buyer Journey Knowledge
Advertisers and marketers share a common goal: to understand the consumer path to purchase after seeing an ad or hearing about a brand.
Shopper Spending Patterns Throughout Covid Pandemic Underscore the Resilience and Agility of U.S. Consumers
U.S. consumers once again have proven themselves to be highly resilient and adaptive during the Covid-19 pandemic. Their buying behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most categories, according to a new report just published by the CMO Council.
America Goes Multicultural, Get Ready For The New Norm [PODCAST]
Marcela Gómez, the founding partner of the Culture Shift Team, talks about the importance of culture and innovation and the future of multicultural marketing on this episode of The New Mainstream podcast. As the head of CST’s multicultural marketing and public relations division, Marcela has worked with universities, public utilities, packaged goods companies, consumer, corporate, nonprofit, and business-to-business clients in transportation, education, government, banking, and health care.
Spanish Broadcasting System (SBS) Wants WPYO. Why Isn’t CMG Making The Deal? [CONFLICT IN ORLANDO HISPANIC MARKET]
Undeterred, SBS moved ahead with making three all-cash offers, the final offer coming in ahead of the highest appraisal value presented by Bond & Pecaro. By Adam Jacobson – Editor in Chief
The Current State of the U.S. Latino Community [REPORT]
mitú released the first of a series of studies titled The mitú InTell Series. The studies aim to gain and socialize insights on the current state of the U.S. Hispanic community while digging deeper into their motivations and behaviors behind topics ranging from health and wellness to finance, sports, food, commerce, and travel.
How to Talk to Consumers About Sustainability
With sustainability top of mind for many consumers, brands will need to improve communication to better connect with their customers’ values.
