Article placement: Top News

Find the story in the noise: comms professionals seek insights from data [REPORT]

Is data overload actively inhibiting insight and making it harder for comms professionals to find the story in the noise? Our recent study, ‘Five crucial steps to a smarter communications strategy,’ seeks to answer this and other questions… and unveils the vital strategies that empower brands to manage their reputations successfully.

Revealed: the top-ranking media channels and brands in 2021

After the severe decline in media investment in 2020, the ad industry has been encouraged by a rapid recovery in 2021, with advertising being used as one of the levers to fuel recovery. As consumer behaviour continues to evolve, and we emerge into a new media landscape, brands need to understand which consumer and marketer attitudes have changed, and which have stayed the same. Which media brands have retained their appeal, and which have grown stronger?

MRC to suspend Nielsen accreditation

The Media Rating Council (MRC) announced that the MRC Board of Directors has voted in favor of the following actions:•To suspend the MRC accreditation of Nielsen’s National Television service.•

Cúspide 38 & 39 – 2021

Tras la posposición de la premiación correspondiente al año 2020, la Asociación Publicitaria de Puerto Rico otorgó los galardones a la creatividad en una ceremonia conjunta que cubrió dos años de trabajo creativo, que corresponden a sus ediciones 38 y 39. Durante el evento, la industria publicitaria reconoció los mejores trabajos, entre los que destacaron piezas que hicieron latente la importancia que tienen la creatividad y efectividad a la hora de proveer a los clientes y marcas soluciones para enfrentar los retos de un mercado cambiante y lleno de transformaciones.

2021 New York Latino Film Festival

The New York Latino Film Festival (NYLFF) returns to The Bronx from September 14 to 19, 2021 with an impressive roster of 102 films from more than 12 countries, the largest number of films to date.

2021 Growth Marketing [REPORT]

Not only do marketers need to rethink how they manage the customer journey experience across the ENTIRE funnel, but they also need to identify and leverage their unique growth drivers to maximize their investments and act more strategically.

Where Has All the Advertising Talent Gone?

There’s a disconnect in the ad industry. With the past year’s layoffs and restructuring, there should be no problem filling every empty job. And yet, over and over, I’m hearing from agencies that they can’t find the people they’re looking for. Many agencies that I’ve met recently have upwards of 150 open roles that they cannot fill. Why is this happening? Where’s the talent?

Pop-Tarts launches Día de Muertos Box

In celebration of Día de Muertos, also known as Day of the Dead, Pop-Tarts is releasing a limited-edition box, including nine all-new Printed-Fun designs.

Hispanic Marketing Council: In honor of a friend and champion

Covering Latino Consumers: The History of B2B Trade Journals for Hispanic Advertisers, Marketers and the Media Industry

IN HONOR OF THE PASSING OF ARTURO VILLAR, WE  DEDICATED TODAY TO HIS MEMORY.

Many in our industry do not know the history of the U.S. Hispanic advertising and marketing industry.  What occurred to me is that many in our industry are inherently oblivious to the history of the B2B and B4B trade journals dedicated to covering not only the U.S. Hispanic advertising and marketing industry, but also the U.S. Hispanic media, public relations and research industries.  By Gene Bryan / CEO of Hispanic Media Sales, Inc., publisher of HispanicAd.com, Hispanic TV Programming Report, Hispanic Content, Data & Social Report and Hispanic Market Thought Leaders

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