By Isaac Mizrahi – Co-President of ALMA As we start a new year, there’s a sense of optimism regarding the expectations around multicultural marketing investments. Before the holiday break, I connected with a few industry leaders representing different segments and discussed the trends for 2022. Here’s an edited version of my conversations with Albert Rodriguez, … Read more
The pandemic witnessed many brands turning to performance-based strategies to survive, but after stunning growth comes a host of challenges – in worlds both real and invented. COVID-19 has significantly accelerated our development and use of technology over the past 18 months, largely fueled by advertisers’ efforts to evolve their ecommerce offerings and meet the … Read more
In America, there is racial inequality in many areas, including our wealth. Current trends show that a wide financial gulf continues to divide racial groups in the U.S., with Hispanic and black Americans still at the bottom of the economic ladder. Non-Hispanic white Americans have a median household wealth of $139,300, compared to $12,780 for … Read more
When it comes to direct marketing media strategies, email remains king among advertisers while social media is gaining ground and running a close second, according to a new ANA study. The study, Response Rate Report 2021: Performance and Cost Metrics Across Direct Media, revealed that email was the most used medium in all campaign types … Read more
In a year that continued to present audiences with an unprecedented variety of streaming platforms and content, U.S. consumers took full advantage of their options. In December 2021, audiences even eclipsed the amount of time they spent streaming (183 billion minutes) at the height of COVID-driven lockdowns in early 2020 (160 billion minutes). Fueled by … Read more
According to our latest Cord Evolution Study, 46% of Americans don’t have a traditional TV cord. The gap between corded and cordless Americans has narrowed to just 7 percentage points. In this new report, we share our latest insights about how Americans watch TV, including some of the key reasons that cord cutters gave for … Read more
Sci-fi writer Neal Stephenson coined the term ‘metaverse’ in 1992 to describe a 3D virtual space. While it sat quiet for many years, metaverse has taken off since October 2021 when Facebook rebranded as Meta and has continued with Microsoft’s acquisition of Activision Blizzard this month. A set of rapid pulse surveys conducted by Ipsos … Read more
After college, Marissa Nance headed to New York City with just enough cash to cover a month of expenses and more than enough talent to land a job at one of the largest advertising agencies in the world. Fast forward a few years, this pioneering media expert, fearless marketing executive, and groundbreaking content producer with … Read more
by Luis Miguel Messianu, Founder, Creative Chairman and CEO, Alma While I love, embrace, and can even say I’m an “early adopter” of new technologies, I’m a bit at odds with the overwhelming overload of Metaverse, NFT’s, bitcoin, crypto and all the advances of our society. Each of these come to us as sharp contrast … Read more
The 2022 Edelman Trust Barometer reveals that business holds onto its position as the most trusted institution, with even greater expectations due to government’s failure to lead during the pandemic. By an average of five-to-one margin, respondents in the 28 countries surveyed want business to play a larger role on climate change, economic inequality, workforce … Read more
Brand equity is one of your business’s most valuable assets. Our many studies have proven that the stronger the brand, the more superior the shareholder returns, and the greater the contribution to a business’s cash flow. We’ve compiled the latest Kantar thinking about brand equity and brand growth, based on decades of research and data … Read more
As we look toward a third year of living with COVID-19, savvy marketers know that meaningful, personal connections will be the key to long-term brand health. For that, they’ll need to focus on building and maintaining trust with their audiences—as well as which channels to leverage in those efforts. While it’s important for brands to … Read more
Since the spring of 2020, many organizations have made public commitments to address societal disparity and injustice, and established or expanded diversity, equity, and inclusion (DEI) initiatives for their current and future workforce. After more than a year of accelerated efforts, the questions arise: Do workers trust their organizations’ commitment and efforts thus far? And … Read more
What does 2022 have in store? NRF’s Susan Reda joins the Retail Gets Real podcast to discuss her annual retail predictions for the year ahead. While the challenges of supply chain disruptions, labor shortages and inflation concerns remain, Reda says 2022 is poised to be a great year for retail. Customers are excited to return … Read more
For many Latinos, the United States offers a chance at a better life than the place their Latino ancestors came from in several ways. A strong majority say the U.S. provides more opportunities to get ahead than their ancestors’ place of origin. Majorities also say the U.S. has better conditions for raising kids, access to … Read more
Univision Communications, Inc. announced that Michael Schwimmer is joining the company as President, Global Platform Strategy and Revenue. The newly created executive position complements Univision’s redesigned corporate leadership structure ahead of the close of Univision’s previously announced combination with Televisa. Adding to the top-level talent brought in for the company’s transformation and reporting directly to … Read more
Nearly two years after the COVID-19 pandemic began in the United States, Gen Zers, ranging from middle school students to early professionals, are reporting higher rates of anxiety, depression, and distress than any other age group. The mental-health challenges among this generation are so concerning that US surgeon general Vivek Murthy issued a public health … Read more
EstrellaTV will premiere the original cooking competition series MasterChef Latinos on Thursday, February 10, with weekly two-hour episodes airing at 8 p.m./7 p.m. CT. Produced for EstrellaTV by Endemol Shine Boomdog, the series premiere showcases 50 potential amateur chefs and home cooks preparing their best meals in front of MasterChef Latinos judges Chef Benito Molina, … Read more
Inflation concerns are skyrocketing. Labor shortages are driving talent retention and recruitment to the top of the CEO agenda in 2022. How do CEOs plan to seize the opportunities? This year’s C-Suite Outlook, our 23rd annual survey, details the external stress points business leaders face and the impact of these stressors on growth strategies. We … Read more
Univision and Volkswagen recently joined forces for #MovermeEsMiPasion, a unique campaign designed to reach the Hispanic community through a custom content series in support of the launch of the 2022 Volkswagen Taos SUV. The #MovermeEsMiPasion concept was conceived and executed in collaboration with Volkswagen’s agencies PHD and The Community that featured Latin Grammy-award winning producer … Read more
