By Jay Pattisall, VP, Principal Analyst Once singularly focused client partners, marketing agencies are forgoing their franchise to act as agents on behalf of clients. Instead, they will become marketing purveyors that operate across several business modes: vendors that execute programs; merchants that resell software and media; affiliates that contribute capabilities to larger, matrixed organizations; … Read more
Sedano’s Supermarkets, the leading Hispanic grocer in the U.S., is proud to announce that Miami-Dade County has officially proclaimed October 10 as “Sedano’s Supermarkets Day” in recognition of the company’s decades-long commitment to serving the community. The formal proclamation was held during a private ceremony at Sedano’s corporate headquarters in Hialeah, bringing together company leadership, … Read more
The Association of National Advertisers (ANA) announced the creation of the SeeAll Marketing Alliance (SAMA), an evolved Inclusive Marketing practice that will help brands accelerate unlocking new pathways to growth through inclusive marketing by connecting with each and every consumer. SAMA brings together the collective power and expertise of ANA’s existing inclusive marketing entities including … Read more
Most U.S. consumers believe they are shouldering the cost of tariffs, and many are changing what, where and how they shop. L.E.K. Consulting’s research shows that nearly half are already paying more than they think is acceptable, with apparel, durable goods and beauty products most at risk. Our latest infographic highlights the categories under pressure, … Read more
Deloitte’s 2025 Connected Consumer Survey reveals that, by pairing strong data responsibility with bold innovation, tech companies can win greater trust, loyalty, and spending Generative AI is becoming a part of everyday life for millions of US consumers. From enhancing productivity to sparking creativity, this transformative technology is reshaping how people work, create, and make … Read more
Stacie de Armas is a pioneering media and entertainment executive driving transformative change in inclusive audience measurement and insights. As Senior Vice President of Inclusive Intelligence at Nielsen, Stacie is at the forefront of redefining how advertisers, agencies, and content creators leverage data to authentically connect with today’s dynamic and diverse audiences. Drawing on her … Read more
Digitoonz Spain, the European subsidiary of Digitoonz Media & Entertainment—a leading international animation studio headquartered in India with operations in the United States and Europe—is proud to announce it has signed an exclusive agreement for the global distribution of SúperEllas and Plaza de Aventuras, two new animated TV series produced by Canela Media, a leading, … Read more
NBCUniversal Telemundo Studios announced the launch of an industry-first podcast incubator in partnership with the University of Miami, giving student creators access to Telemundo’s production resources, mentorship and distribution platforms. Telemundo is the first major Spanish-language media company to embed student creators directly into its content pipeline, tapping into a generation that intuitively understands bilingual … Read more
From YouTube to smartphones to tablets, tech is part of kids’ lives. AI chatbots are part of the mix now, too. While parents strive to manage screens, 42% say they could do better Parents of a child age 12 or younger” and “parents” refer to U.S. adults who are parents or guardians of at least one … Read more
Jennifer Holguin, Colombian-American entrepreneur and visionary second-time founder, today announces the launch of Amigas Mia’s, a groundbreaking digital media and talent management company redefining what it means to be a creator in today’s economy. Building on her decade of success with The JGO Agency, one of the beauty industry’s most respected talent agencies, Holguin returns with … Read more
The Association of National Advertisers (ANA) announced the winners of the 2025 Multicultural and Inclusive Marketing Excellence Awards, honoring brands that are embracing the full spectrum of consumer identities and embedding inclusive practices to drive measurable impact—achieving both market expansion and brand loyalty. The awards span 20 categories such as Experiential Marketing, Rising Multicultural Segments, … Read more
As Executive Director of Omnicom Media Group’s Cross-Cultural Center of Excellence, Michael Roca helps Fortune 500 brands unlock growth through culturally relevant media strategies that deliver measurable results. He has partnered with industry leaders including Diageo, Google, and P&G to authentically engage diverse consumer segments—driving brand equity, loyalty, and ROI. By broadening media partnerships to … Read more
NBCUniversal Telemundo Enterprises appointed Joaquin Duro as EVP, Sports and Head of Streaming, effective immediately. In addition to running Telemundo Deportes, the network’s award-winning sports division, Duro will expand his responsibilities to include oversight of the company’s’ overall streaming business. He will continue to report to Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises. In his newly … Read more
As we celebrate Hispanic Heritage Month 2025, OurNursesSonBravas® y Bravos reminds us that healing is more than a profession—it’s a cultural legacy. “Nuestra Herencia Sana” (“Our Heritage Heals”) is the 2025 campaign from OurNursesSonBravas® y Bravos, a national initiative created and fully stewarded by Semilla Multicultural™. This year, the campaign celebrates its fifth anniversary with … Read more
As Zubi Advertising’s Vice President of Media Integration, Isabella oversees all strategic media planning and execution for Zubi’s clients, as well as new business development efforts. She has over 30 years of media experience with many of the largest advertisers in the US Hispanic market. Her passion for marketing to diverse audiences is evidenced in … Read more
Skincare is taking center stage for U.S. Latinas. According to a new Hispanic Marketing Council (HMC) study, Belleza Latina: Uncovering What’s Shaping U.S. Hispanic Beauty & Skincare, nine in 10 Latinas ages 18 to 34 say clear, healthy skin is extremely important to them. In fact, 56% say their skincare routine is a source of … Read more
By Sylvia Vidal Latinas are no longer on the sidelines of the U.S. story they’re right at the center of it. Across the country, they’re launching businesses at a remarkable pace, driving household decisions, and setting cultural trends that ripple far beyond their communities. Yet when you look at advertising and media, the full picture … Read more
By Steve Boehlerer Would you undertake an important project without a timeline? Of course not. So, why do many agencies participate in pitches without one? Successful pitch management depends on solid project management skills and planning. A good Pitch Timeline becomes your roadmap to a more successful pitch. A Good Pitch Calendar is a Roadmap A … Read more
Gilbert Davila is one of the most sought-after experts on growth segment marketing in the United States today. He has spent the last 25 years working as a senior corporate marketing executive and multicultural market expert at: Procter & Gamble; Coca Cola USA; Sears, Roebuck and Company; and The Walt Disney Company. In addition to … Read more
UNITED COLLECTIVE, the independently owned creative communications group founded by John Gallegos, announced the appointment of Paul Miser as its new President and Chief Strategy Officer. In this role, Miser will oversee strategy, growth, client services, and innovation across the collective, uniting its creative, digital, and experiential powerhouses to deliver culture-first creativity with measurable business … Read more
