Article placement: Top News

Coca-Cola Reimagines Iconic “For Everyone/Para Todos” Spot for a New Generation

Coca-Cola is bringing back its beloved “For Everyone/Para Todos” campaign, a celebration of togetherness and the brand’s universality for a new generation. Originally launched over 20 years ago in Argentina, “Para Todos” became a cultural touchstone, emphasizing that Coca-Cola is a beverage for everyone. Now, with refreshed storytelling and production, the spot is making its … Read more

The Government Told Me to Leave the Country

By Adam M. Peña, Opinion for The Latino Newsletter On the night of April 10, 2025, the Department of Homeland Security (DHS) emailed me a notice basically saying I had to self-deport within seven days because “DHS was now exercising its discretion to terminate my parole.” The sender was legitimate. It came from a “cbp.dhs.gov” … Read more

RACE AND ETHNICITY IN COMMUNICATION [REPORT]

The DAA report shows a six-point increase in overall racial diversity among participants, rising to 28% in 2023 from 22% in 2019—driven largely by a three-point gain in Latino representation. With nearly 20% of the U.S. population identifying as Hispanic or Latino, improved representation supports deeper market reach, especially considering that Spanish is the nation’s … Read more

Strategy and the Perils of Implementation.

  By Rishad Tobaccowala What is strategy? Strategy is Future Competitive Advantage. What will the future look like? What will people need and expect? How will demographics, technology and other global shifts create new competitors or recharge current competitors and how will categories blur, blend and maybe even disappear? Amidst these new expectations and changing … Read more

Influence and Content: How Brands Can Tap into Passion and Relevance

By Fabiane Abel If you’re an advertiser and you think you can still treat earned media, influence, and content as separate areas, you haven’t been paying attention. Literally. The silos between third-party media placements, social media, and content in general have come down. In this always-on, hyperconnected world, the fragmented approach is now obsolete. Given … Read more

DEI and Multicultural Marketing: Where Do We Go From Here?

By David Morse – Chief Insights Officer, New American Dimensions We live in serious times. At Harvard, DEI offices have been renamed, affinity celebrations canceled, and visible signs of inclusion quietly removed. In Florida and Texas, public universities have been ordered to dismantle equity programs. Teachers are being monitored for uttering words like identity. Libraries … Read more

Language Out, Culture In: Reframing Multicultural Marketing [PODCAST]

Despite America’s growing diversity, multicultural marketing continues to face persistent underinvestment and inconsistency. While Black and Latino consumers make up approximately 30% of the U.S. population, early multicultural campaigns received less than 5% of national advertising budgets, a gap that has improved slightly but remains a major challenge today. Even now, multicultural efforts are often … Read more

Innovations in Pharmaceutical Marketing

By Morgan Strawn “The desire to take medicine,” Sir William Osler maintained, “is perhaps the greatest feature which distinguishes man from the animals.” The Canadian physician was writing in the early twentieth century, but the words still carry a ring of truth, as few abilities have allowed humanity to achieve the pitch of civilization we … Read more

Financial Structure and Metrics for Agencies: Evolving with Size

By Jason M Blumer – CPA, CEO of Blumer & Associates, CPAs I’ve been working with creative agencies for over a decade, and it’s pretty cool to see the patterns of how these creative businesses evolve as they get larger. In fact, the financial structure of an agency has to evolve as you grow, or … Read more

 “The New Media Multiverse” Reveals Fundamental Shifts in Media Consumption and Brand Engagement Reshaping the Marketing Landscape

The traditional marketing playbook is rapidly becoming obsolete as emerging consumption patterns reshape how audiences engage with brands, according to the research from Horizon Media’s in-house research unit WHY Group and Blue Hour Studios, Horizon’s full-service social and influencer agency. The study, “The New Media Multiverse,” reveals how the dynamics between Millennial parents (the first … Read more

How CTV Creative Goes from Barrier to Entry to Lever for Optimization

By Casey Saran For more than 70 years, TV commercials have been budgeted and produced like short feature films, and this strategy has been working. Millions of people discover and remain loyal to brands because of awesome commercials. It takes a lot of money to make a great TV commercial. Superbowl ads can cost as … Read more

Nueva Network Launches Nueva.News

Nueva Network announced the launch of Nueva.News. This innovative news platform aims to bridge critical information gaps highlighted by recent national events, ensuring U.S. Hispanics have timely access to news that matters most to their lives.

Impact of Video On-the-Go in Driving Consumer Action [REPORT]

MAGNA, the media intelligence unit within IPG Mediabrands, and GSTV, a leading, national on-the-go video network, have released “The Power of Video Everywhere”—a new research study that highlights how reaching consumers off the couch and outside the home can significantly influence purchase behavior. By connecting with people at moments of active decision-making, advertisers can drive … Read more

How Savvy Brands Are Driving Deeper Fan Engagement

By Parisa Howard In many ways, it’s surprising that more luxury goods haven’t prioritized marketing spend in premiere sporting event partnerships. Both have always been signals of exclusivity and status – those with the will (and bank accounts to match), have been able to see or own events and items that only a fraction of … Read more

SBS CEO Raúl Alarcón Joins HRC 2025 Lineup For Exclusive Talk

By Cameron Coats His story is a true saga of the American Dream. Now, Spanish Broadcasting System President/CEO and Radio Ink Executive of the Year Raúl Alarcón will join Hispanic Radio Conference for an exclusive one-on-one conversation on his legacy and lessons learned. When Alarcón returned as President of SBS in early 2024, it marked … Read more

In-Store vs. Online? How 2025 Consumer Shopping Habits Impact Brands

By Roy Eduardo Kokoyachuk As we navigate a year of economic uncertainty and shifting consumer shopping preferences, ThinkNow’s latest Clicks vs. Carts: 2025 Shoppers Report reveals a nuanced picture of how Americans are shopping in 2025, and what that means for retailers, marketers, and brands looking to stay competitive. The quantitative research report is based … Read more

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