By Pierre Bouvard Ad industry perceptions of media audiences are often completely opposite reality. Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, puts it best: “Why do people think that nobody listens to radio anymore? Because there is a narrative that new media kills old media, so nobody bothers to look at evidence … Read more
Metricool, a global social media management platform, released its 2025 State of AI in Social Media Study, revealing that 96% of social media professionals now use AI tools in their social media workflows, with 72.5% relying on them daily. The findings underscore how AI has become a core tool in the day-to-day work of social … Read more
Writer, director, producer, and casting director Elaine Del Valle makes history with the release of Brownsville Bred, a deeply personal, musically infused coming-of-age drama inspired by her true story. The film, which has already garnered awards on the festival circuit, opens nationwide on September 19, 2025. Brownsville Bred is the first feature Del Valle has both written and directed, marking … Read more
Republica Havas has been selected as one of the Greater Miami Convention & Visitors Bureau’s (GMCVB) creative and media partners. In this role, the agency will collaborate on select programs and integrated campaigns designed to highlight Greater Miami’s rich cultural, culinary, and entertainment experiences. As part of the partnership, Republica Havas will lead creative strategy … Read more
MediaCo Holding Inc.’s HOT 97, the globally recognized home of Hip Hop culture and music, proudly announces its powerhouse weekday lineup, keeping listeners locked in all day, every day with their favorite voices and DJs. Listen to Your Hot 97 Family All Day Long! Ebro in the Morning:5am–11am DJ Drewski: 11am–1pm Nessa: 1pm–5pm Funk Flex: … Read more
The U.S. Census Bureau released the Educational Attainment in the United States: 2024 table package examining the education level of adults age 18 and older by age, sex, race, nativity and other demographic and social characteristics. Data are based on statistics from the Current Population Survey Annual Social and Economic Supplement. Highlights Age In 2024, … Read more
BIA Advisory Services’ revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue to reach $169 billion this year, reflecting a 2.4% decline compared to the previous year. This updated forecast is a 1.5% decrease from the company’s earlier estimate of $171.4 billion. Excluding political advertising, the updated forecast for the year is $168.2 … Read more
By Adria Garcia Camara – CMO & Growth Leader The traditional CMO is obsolete. The role has been split in two, and there is no middle ground. There is the brand steward, the budget manager, the leader of a cost center. And there is the Chief Revenue Architect. The former is a relic. … Read more
Vme Kids, the 24-hour Spanish-language children’s network dedicated to offering enriching and educational content for preschool and early elementary audiences, is excited to announce the premiere of two brand-new animated series from the beloved international children’s brand, StoryZoo: StoryZoo Aventuras – En el Zoológico and StoryZoo Aventuras – En el Espacio. Building on the success of StoryZoo Aventuras – Los Instrumentos, … Read more
Hot 25 Retailers like Daiso Sangyo, MUJI and Five Below offer shoppers engaging experiences and curated events NRF’s Hot 25 Retailers list reflects the growing influence of Generation Z. And it likely won’t be the last list to do so. 2025 Hot 25 Retailers List NRF’s Hot 25 Retailers ranks the nation’s fastest-growing retail companies. View … Read more
Jose Luis Villa – Managing Director and Founder at SHERLOCK Brand Bonding MIA – MEX In an age where information is abundant and artificial intelligence is at our fingertips, the greatest skill isn’t simply knowing where to look—it’s knowing what to ask. You could have access to endless data, but if you can’t clearly articulate … Read more
Brands are in the unique position to help parents find services, tools, information, and products to help ease their difficulties and/or provide valuable resources they need (for instance, to keep kids healthy). To read more CLICK HERE. Courtesy of The Association of National Advertisers
Gracenote, the content data business unit of Nielsen, has expanded its Data Hub resource to include insights on nearly 1,850 active FAST channels for a broad understanding of global streaming trends and the programs that keep audiences engaged. According to a new analysis of Gracenote’s industry-leading global video dataset, the number of FAST channels grew … Read more
National Hispanic Heritage Month celebrates the contributions of Americans tracing their roots to Spain, Mexico, Central America, South America and the Spanish-speaking nations of the Caribbean. In 1968, Congress set aside a week for this observance and two decades later expanded it to a month stretching from September 15 to October 15. The timing is … Read more
Emory University introduced a course on Bad Bunny, focusing on his music and the political and socioeconomic factors that have influenced his development in Puerto Rico. The course, part of the Latinx Studies Initiative, will use Bad Bunny’s latest album, “Debi Tirar Mas Fotos,” as a guide to explore topics such as colonialism, nationhood and … Read more
In a historic move for college sports and Hispanic representation, Vilore Foods announced the beloved Mexican juice and nectar brand known for its iconic blue can, Jumex, is now an official sponsor of The University of Texas at San Antonio’s (UTSA) athletic program—making it the first Mexican brand ever to sponsor an NCAA Division I … Read more
By Dale W. Harrison – Commercial Strategy & Marketing Effectiveness Everyone is familiar with the Double Jeopardy rule, first discovered and fully explained in the early 1960s. In its application to brands, small brands suffer twice. They have fewer customers, and those customers are slightly less loyal. But there’s another sort of “inverse” Double Jeopardy … Read more
What does feminism mean to U.S. women in 2025? The #MeToo movement is waning while toxic masculinity appears ascendant. Will the gains made by previous generations be lost? Our latest nationally representative survey of 739 women aged 18 and older uncovers a complex and often divided landscape. Views on feminism, gender equality, and social progress … Read more
The Hispanic Marketing Council (HMC), in partnership with the Ad Council, announced the winners of the inaugural Student Category today as part of the 2025 HMC Strategic Excellence Awards Powered by Collage Group. Charged with creating a compelling social impact campaign, University of Florida took home the coveted Gold award for its submission. University of … Read more
By Lisette ArsuagaLisette Arsuaga – Co-President, Co-CEO DMI Consulting, Co-Founder at Alliance for Inclusive and Multicultural Marketing As corporate America continues to consider how/if to move forward by including all segments in their ads, strategies and programs, I have one word that says it all: growth. Reaching segments in culture – and by that I … Read more
