ALMA’s Michelle Headley joins 4A’s Board Of Directors
The American Association of Advertising Agencies (4A’s), appointed Michelle Headley / EVP operations and production at Alma to its national board of directors,
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The Growth of Supplier Diversity [REPORT]
A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers.
Mega Trends Transforming the United States Through 2030
Frost & Sullivan’s recent analysis, Transformative Mega Trends in the United States through 2030, examines the complex intersections of social, education, work, political, economic, and urbanization trends set to converge in the next decade.
What’s next for digital consumers
The COVID-19 pandemic has driven rapid adoption of digital channels across countries and industries, but digital’s growth has plateaued in the past six months and may begin to slip back once the pandemic eases—even as total digital adoption stays well above prepandemic levels.
Digital Video Out Of Home Buyers’ Guide [REPORT]
The Out of Home Advertising Association of America (OAAA), released its first “OAAA Digital Video Out of Home (VOOH) Buyers’ Guide” to help advertisers navigate the VOOH landscape and take advantage of the medium’s benefits.
Univision to premiere of “Si Nos Dejan”
Univision announced the world premiere of “Si Nos Dejan” (If They Let Us), a story about love after a betrayal and breaking age-gap stereotypes. Starring Mayrín Villanueva, Marcus Ornellas, and Alexis Ayala, “Si Nos Dejan” premieres Tuesday, June 1, at 9 p.m. ET.
Marketing Organization
What are best practices and common structures for the organization of marketing and digital in companies today?
Bridging the digital divide for underserved communities [REPORT]
While significant monetary investment has been made toward bridging the digital divide, its persistence warrants an alternative approach. Getting to broadband for all opens a world of opportunities for underserved individuals and spurs US economic growth.
Haz Montana to Head Audio Brands For Meruelo Media.
Meruelo Media announced that programmer Haz Montana has joined the company as Vice President, Audio Brands to lead its Los Angeles Super Cluster of Hip Hop Tastemaker KPWR Power 106, Classic Rocker KLOS 95.5, Throwback Hip Hop KDAY/KDEY 93.5 and Latin Rhythmic Breakout CALI 93.9.
Navigating Narratives
Empathy is not just another tick-the-box exercise
EstrellaTV to premiere “LA MÁSCARA DEL AMOR”
Dating behind a mask has taken a twist on EstrellaTV’s new dating game show series “La Máscara del Amor” (The Mask of Love), premiering on Thursday, May 27 at 9 pm ET/8 pm CT.
Byron Allen Sues McDonald’s for Racial Discrimination
If timing is everything, then Byron Allen — the media mogul behind Local Now, Allen Media Group and Entertainment Studios — just made the biggest statement yet that the Golden Arches have been nothing more than a rusty bucket with respect to the level of advertising commitment it’s given to his broadcast and cable properties. By Adam Jacobson / Editor – Radio TV Business Report
The future of TV?
Benoit Cacheux, Global Chief Digital Officer at Zenith, recently joined the virtual panel, “Understanding identity, behaviour and context,” at Mediatel’s The Future of TV Advertising Global conference. This event was moderated by Cadi Jones, Commercial Director EMEA at Beeswax, and Benoit was joined by Lara Izlan, Director, Advertising Data & Analytics at ITV, Steve Martin, MD International Data at LiveRamp and Miles Pritchard, Managing Partner – Data Management Solutions at OMD.
Good to great: Boosting the efficiency of your TV spend
When it comes to spending on traditional “linear” TV, many advertisers have set their strategy to autopilot, letting their agencies make decisions and collect the data. In a recent survey of CMOs, optimizing their broadcast-TV spend didn’t even make their top-10 list of priorities.
It’s Time for Agencies to Grow Up
Ever since early man emerged from his cave, invented fire and wondered aloud how he was going to spread the word of his wondrous invention to others, those responsible for doing the word-spreading have considered themselves hard done-by. By Brian Jacobs / The Cog Blog
How Marketers Capitalize on the Trust Deficit
The latest Edelman Trust Barometer study may portend structural changes in how brands communicate with their audiences
Consumer Psychographics Redefine Audience Segmentation On Road to “Next Normal”
Stay at home orders across the globe has had an immediate impact on consumers. Streaming times are at an all-time high, food delivery services are at max capacity, and almost all of us have become gamers. While it is true that immediate consumer behaviors have changed during stay at home orders, the real question marketers are grappling with as mandates are slowly lifted is if the disruption in purchase routine will affect consumer behavior long-term, and if so, how. By Mario Carrasco / ThinkNow
Telemundo Deportes introduces Tokyo Olympics Coverage Team
Telemundo Deportes, the exclusive Spanish-language home of the Olympic Games in the U.S., introduced its team of experts and Olympic athletes who will present the exclusive Spanish-language multimedia coverage of the Tokyo Olympics.
Juan Ponce names GM of Telemundo Streaming Studios
Telemundo Global Studios announced the promotion of Juan Ponce to Senior Vice President and General Manager of its recently launched Telemundo Streaming Studios.
Toyota harnesses Power of Mobility to Scale Up COVID-19
To support vaccine accessibility, Toyota Motor North America (TMNA) is providing several national and local nonprofit organizations with more than 50 vehicles and grant funding. The vehicles support efforts in 13 states, with grant funding assisting various multicultural organizations throughout the country.
