NBCUniversal and Telemundo join forces to commemorate Hispanic Heritage Month with the launch of a robust company-wide campaign in English and Spanish under the banner “Come With Us” (“Juntos Imparables”).
Univision Communications Inc. will commemorate Hispanic Heritage Month with a multiplatform campaign that celebrates the extraordinary values, achievements and contributions of Latinos in America.
The National Association of Broadcasters won’t be moving forward with the NAB Show, a move that also cancels the co-located Sales and Management Television Exchange and the Radio Show, co-produced by the NAB and the Radio Advertising Bureau. By Adam Jacobson – Radio TV Business Report
Support Latino Business (SLB), a nonprofit dedicated to championing Latino/x small businesses, hosts its third annual Support Latino Business Day, September 14, 2021. Purposely kicking off Hispanic Heritage Month (September 15-October 15) one day early, Support Latino Business Day works to continue changing the narrative for Latinos in the U.S., highlighting the vital and often unsung contributors of our nation’s economy.
The chief marketing officer (CMO) takes the elevator from the ground floor. It’s usually empty—but not today. This morning, he bumps into the new chair of the supervisory board. She must have gotten on the elevator in the underground parking lot. The trip up to the executive floor takes only about a minute. The CMO braces himself and asks, “What’s the priority for next year—brand strength or margin?” The supervisory board chair responds, “Can’t we have both?”
Support diverse communities. Increase representation of minorities. Invest in diverse-owned media. This is likely the thought process of advertisers and agencies that have made public commitments during the social justice movement of the past year. As the advertising industry looks to deliver on those commitments, that brings opportunity for the long tail of diverse-owned media that cater to communities of different ethnicities, sexual orientation, various diaspora and all intersectionalities in between. With the market for diverse-owned ad time hotter than ever, how can diverse media owners increase their visibility with advertisers and agencies?
Being successful in a “virtual world” is more than just finding space to put your laptop and an available power outlet. As the majority of marketing teams around the globe transitioned to working remotely, whether “for now” or “forever,” this transformation has created new challenges for both individuals and managers when it comes to effective time management and productivity practices.
Will digital ad spending continue chipping away at non-digital budgets? Corey’s interest is piqued by a new finding that shows 30% of businesses think they need more digital marketing.
In honor of Hispanic Heritage Month, the annual four-week long celebration beginning on September 15th, Hemisphere Media Group, Inc. (HMTV) is marking the occasion by recognizing the distinct yet interconnected histories, cultures, and contributions of the nation’s largest minority group.
Imagine you’re a CMO from a giant U.S. Corporation, and on August 12th, you received a message from your boss. She just got two questions from one of the company’s board director: Have you seen the latest Census data? And most importantly, are we ready to compete in this new diverse marketplace? By Isaac Mizrahi – Co-President & COO of ALMA
This year has been marked by unprecedented change in society, the economy, and the health of all Americans. In times like these marketing planning based on a high level of certainty has advantages. Here are 6 U.S. Hispanic market insights that are certain to maximize your 2022 marketing plans. By Roberto Orci, EVP Strategic Growth at Captura Group
What’s next and what’s now for new business?
POD and Zelle chose Captura Group, to collaborate with them to develop a Spanish language integrated campaign that resonated with Hispanics, a key target segment for the brand.
PepsiCo has launched a creative and public relations efforts for its new multi-year platform aimed at strengthening Hispanic-owned small businesses.
Roku published the results its annual survey that provides insights into consumer TV viewing behaviors and preferences and how the pandemic accelerated the ongoing shift to TV streaming.
There’s a better chance for success when brands integrate events programming across the organization
The 9th Annual Día de los Muertos at Hemisfair returns this Fall to downtown San Antonio for an expanded, in-person outdoor gathering on Saturday, October 23, and Sunday, October 24.
Local Ad Agencies face stiff competition these days. Digital agencies are sprouting everywhere. On top of that, media companies have also meandered into the marketing services field, creating their own agencies.
ThinkNow announced the launch of its Cross-Cultural Council. This one-time think tank brings together some of the most innovative brands to lend their experience and expertise to improving multicultural marketing and advertising industry wide.
