Gallup Poll: ¿LatinX?
Most Hispanic Americans, too, are content with the use of multiple terms to describe their subgroup. Most favor “Hispanic,” though many prefer “Latino,” while few have adopted “Latinx” as their preferred term.
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Improvements to the 2020 Census Race and Hispanic Origin Question Designs, Data Processing, and Coding Procedures
The U.S. Census Bureau has collected data on race since the first census in 1790 and on Hispanic or Latino origin (referred to as Hispanic origin in this blog) since the 1970 Census. How these topics are measured, and statistics on them are collected and coded, has changed nearly every decade throughout the history of the census, reflecting social, political and economic factors.
Decoding CTV Measurement
A new study looks to demystify the details surrounding the reach, frequency, and ROI of connected TV
“¿Quién Es La Máscara?” returns to Univision
Hosted by the actor and comedian Omar Chaparro and with Yuri, Carlos Rivera, Consuelo Duval, and Juanpa Zurita in the all-star panel of “investigators,” TV’s most mysterious and hard-hitting reality show returns with more musical numbers, challenges, original characters, and celebrity guests.
Telemundo launches ‘ASI SE BAILA’
Telemundo is setting the stage for its new Sunday-night original reality show, Así Se Baila (That’s How You Dance), an innovative, family-friendly dance competition, set to premiere in September.
Hola México Film Festival
The largest Mexican film festival outside of the Mexican territory, Hola México Film Festival, returns for its 13th annual edition this September 17-25 during Hispanic Heritage Month.
Multicultural Shoppers Have a Growing Influence in the Grocery Retail Space [REPORT]
Acosta released its second The Why? Behind The Buy: Multicultural Shopper Insights report, detailing grocery shopping trends and behaviors of multicultural consumers. With $3.9 trillion in buying poweri, Hispanic, Black and Asian shoppers in the U.S. are making an impact on the grocery industry.
Hyundai Shares in the #BecauseFútbol passion Univision’s Sábado Futbolero
Hyundai has teamed with Univision as the new presenting sponsor of Sábado Futbolero (Saturday Soccer). Hispanic Americans are a pivotal force in soccer’s growing influence throughout the U.S., and the campaign, #BecauseFútbol, features three new Spanish-language TV spots
Univision’s Uforia “Latino Mix Live!” Concerts
Uforia’s “Latino Mix Live!” makes its anticipated return to the Lone Star State, with two star-studded concerts in Dallas and Houston featuring some of Latin music’s biggest superstars. Uforia Live is part of Univision’s Uforia Music Series, which are both presented by Rocket Mortgage.
Does advertising on the ‘Actual Internet’ even matter?
We spend an awful lot of time talking about Cookiepocalypses and Apple ID nightmares and the end of the open web- when brands don’t seem to care. By Mike Shields / Founder of Shields Strategic Consulting.
Back-To-School Should Inspire Retailers to Revisit their Marketing Plans
The middle of summer isn’t typically a time when we’re focused on the upcoming school year, especially when this year feels a little more normal than it did last year. That said, it’s time for brands to focus on back-to-school—even though July just ended.
The US Hispanic Ad Spend. Is it at the correct level?
The Hispanic Marketing Council commission a research piece that helped analyze the 2015 Ad Spend in several key categories targeting US Hispanics. Only a few companies are close to the point that they deserve recognition for their efforts. The remainder have been measured and fell short.
100 things a planner should know Account Planning, Strategic Planning Role of the planner [and PODCAST]
Stuck at home I was badgered into writing this by account men keen to capture my knowledge (such as it is) for future generations. One of them – an ambitious and talented young man – suggested a list and I duly complied. It turns out they had a point. Also their is a podcast by Brief Bros that analyses the list. By Charles ‘Chaz’ Wigley, Chairman of BBH Asia, shares 100 lessons he has learned over his career as an advertising planner.
US Hispanic Ad Industry Turn Around 2021?
It is a unique time in our US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry. Current social conditions, the new found interest by major corporations to entertain important DE&I conversations and the “lack” of US Hispanic focused Executive Voices are molding the current conversations in Business. Non-Hispanic focused Executives and Marketers are dominating the current discussions about DE&I in Corporate America. How will this impact the US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry? Please take part in our one (1) question questionnaire
Association of National Advertisers (ANA) calls for an Unprecedented Industry-Wide 24-Hour Pause for Global Day of Learning
The ANA, through the Global CMO Growth Council in partnership with Cannes LIONS, is calling on the worldwide marketing industry to take a collective pause for a Global Day of Learning. On September 14, 2021, through a series of world-class trainings, workshops, master classes and team building, the industry will reinvest in itself, with the intent of bringing all professionals up to speed on best practices as businesses return to their new normal worldwide. Registration is FREE.
What Global Ad Spending Tells Us About the Future of Media
Amid the massive disruption that the COVID-19 pandemic has caused, a new global media landscape is emerging—and it’s digital. The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.
U.S. Latino Media Consumers Value a Diverse, Affordable, Easy to Navigate Quality Spanish-Language Content Experience
According to a recent Horowitz Research survey, demand is ever-expanding for new, high-quality Spanish-language content on par with English-language content among individuals and families with identities ranging from Hispanic to Afro-Latino/a/x and across language and acculturation segments nationwide.
Donny Hudson named EVP of Local Media for Radio/TV & Digital at SBS
Spanish Broadcasting System, Inc. has named Miami native executive Donny Hudson, as EVP of Local media for radio/TV & digital for all SBS markets, and will also retain his role as General Manager, working out of the SBS offices in Miami.
Telemundo to premiere ‘LA CASA DE LOS FAMOSOS’
Unfiltered and unparalleled define the 2021 arrival of La Casa de los Famosos to Telemundo, an outrageous new primetime reality competition premiering live on Tuesday, August 24 at 7pm/6c.
Cannes LIONS Live 2021: Measuring Progress Toward Better Latinx Representation in Content [VIDEO]
When it comes to the involvement of historically under-represented groups in entertainment and media, we are seeing forward progress.
