As the cornerstone of many living rooms around the world, the TV set remains a fixture for media consumption. That consumption, however, looks much different than it did a few years ago. Just as it has in the U.S., the market where Netflix was born, connected TV (CTV) adoption and streaming enablement are redefining how global consumers are spending their TV time.
Miller Lite and Jose Alvaro Osorio Balvin (a.k.a. J Balvin) are announcing “Es Jose Time,” a partnership and campaign featuring Jose’s take on Miller Time. Developed with creative agency Alma, the campaign peeks behind the curtain of J Balvin’s on-stage persona and shows what he is like when he’s simply being Jose: the man who values time with his family and close friends over everything else.
Premier League season kicks off this weekend across Telemundo platforms, beginning this Friday, August 13 with newly promoted Brentford hosting Arsenal at 3 p.m. ET, live on Universo. Coverage begins at 2:30 p.m. ET with a special La Liga Premier Extra pre-game show.
The report, which examines the racial and ethnic representation and promotion data of employees across 100+ U.S.-based public relations and communications organizations, documents that just over one-fifth (21%) of those employees are racially/ethnically diverse. Furthermore, of the total employee sample, 22% of employees were promoted in 2019. Of that 22%, less than a fifth of those promoted were racially/ethnically diverse.
As we approach 2022, just ask any CEO, what keeps you up at night? You’re guaranteed to get an earful, but in just one year the optimism is greater, the future is clearer, the deepest fears are beginning to fade, and a renewed focus on growth is increasing. Next, ask a CMO the same question. You’ll hear similar optimism, but mixed with concerns about managing and performing to high expectations of growth with slashed budgets.
According to Nielsen’s newest iteration of the Audio Today Report, radio listening is at its highest levels in 16 months. Radio remains America’s top weekly reach medium, and an essential part of the daily media diet for millions
Audacy announced the launch of 1010 WINS Noticias.com, a multiplatform, Spanish digital audio offering for 1010 WINS (WINS-AM).
NBCUniversal Telemundo Enterprises announced the creation of a new Hispanic Streaming business division exclusively dedicated to super charge the growth of Latinos on Peacock and across all Telemundo and NBCUniversal streaming platforms.
With business travel budgets hampered, virtual programs continue to take center stage
According to a new study from Fuse Media, Millennials and Gen Zers believe the media is responsible for the divisiveness afflicting the country by failing to represent ̶ or by misrepresenting ̶ people of color, and that the media now has an obligation to help fix the divide.
Propel’s survey of some 1.2 million pitches sent during the past 12 months pegs the 8 percent mark to pitches from a trio of top PR agencies. So, these top performers are achieving success about 8 percent of the time. The success rate for pitches from all media relations pros is “likely much lower,” a Propel executive tells us.
Served in fresh Saweetie-themed packaging, the hip-hop hitmaker’s signature order
Investment capital is flowing into start-ups and new technologies to meet the evolving demands of media and entertainment consumers.
Viva Entertainment Group, Inc. announced it will air the renown Carnival Miami.
Marketing departments will have to be more flexible regarding work–life balance if they want to retain top talent
Cinelatino will air a televised “parade” of hit films from the Dominican Republic in observance of the annual Dominican Day Parade, which continues in its reimagined virtual format due to the Covid-19 pandemic.
HISPANICIZE announced the 2021 TECLA Awards, taking place on Friday, October 15th as part of its Hispanic Heritage Month festivities. Owned, operated and produced by actor John Leguizamo’s NGL Collective, Hispanicize and the TECLA Awards are beloved iconic franchises that are well known in the Latinx community.
Honoring its reputation as a cultural institution, The Valls Group announced the 50th Anniversary celebration of its famed Cuban restaurant, Versailles, by asking a simple question: “WHAT’S YOUR VERSAILLES STORY?”
The level of a person’s raw intelligence, as measured by aptitude tests such as IQ scores, is generally stable for most people during the course of their adulthood.
Later this month, the U.S. Census Bureau plans to release the first results from the 2020 Census on race and ethnicity. These data will provide a snapshot of the racial and ethnic composition and diversity of the U.S. population as of April 1, 2020.
