Gartner research has been tracking how consumers engage with brands on social media since January 2019, and our most recent research finds that the proportion of users who follow brands, and the proportion of users who say they like seeing content from brands on the platform have both increased markedly across the 10 most popular social media platforms.
The Desert Southwest region has long set a dizzying pace for population growth, expanding by at least twice the national average every decade from 1950 and 2010. Does business growth in this region mirror this population change? In a word — yes.
The endless commercial break. How bad is it? Is the stopset slog a problem for Hispanic radio? Radio Ink Editor Ed Ryan probed four of the industry’s top executives as the moderator of the Hispanic Radio Executive Leadership Roundtable on Wednesday afternoon at the Hispanic Radio Conference in Miami. By Adam Jacobson – Radio TV Business Report
First-party relationships are the key to unlocking first-party data — but that’s only the beginning
Companies are increasingly desperate for workers. As they continue to struggle to find people with the skills they need, their competitiveness and growth prospects are put at risk. At the same time, an enormous and growing group of people are unemployed or underemployed, eager to get a job or increase their working hours. However, they remain effectively “hidden” from most businesses that would benefit from hiring them by the very processes those companies use to find talent.
In recognition of National Preparedness Month and Hispanic Heritage Month (September 15-October 15), FEMA and the Ad Council released new Ready Campaign PSAs developed specifically for the Latino community as part of FEMA’s approach to advance accessibility and cultural competency in boosting the nation’s preparedness.
Ampersand, the audience-first TV advertising sales, data and technology company, announced the availability of its Total TV Measurement solution for advertisers and agencies.
ALSAC/St. Jude Children’s Research Hospital and Theorist, Inc, took top honors at the inaugural ANA In-House Excellence Awards ceremony, in which nine other in-house shops were awarded grand prizes in separate categories.
Many have speculated as to how Hispanic online search behavior differs or is similar to that of non-Hispanic Whites. Numerous studies have been conducted on the subject. Results often fall victim to the same issue, that respondents tend to tell researchers what they think we want to hear. But what we’re looking for is a better understanding of what these cohorts really do while searching online.
“The Investment Gap: Understanding the Value of Audio” highlights a divergence between consumption and investment. While 31% of the average consumer’s media consumption is now audio, only 8.8% of the average media budget is allocated to audio, and 25% of advertisers do not invest in audio at all.
As more consumers go “screen-free” radio moves to the forefront of media planning
The rise and proliferation of Subscription Video On Demand (SVOD) services is the most transformative media and entertainment development in recent years. SVOD has changed how people consume and purchase content and how studios and producers pursue monetizing that content. Beyond that, it continues to force advertisers to find ways to reach viewers who have abandoned the linear channels.
Some of the world’s biggest pharmaceutical companies have played a central role in the COVID-19 pandemic.
The pandemic hit the Spanish radio industry probably harder than any other traditional media. Stay-at-home ordinances and remote work mandates eliminated the daily commute and as a result in-car radio listening and ad revenue plummeted during the early months of the global Covid-19 2020 shutdown. By Angelica “Angie” Balderas – SVP Entravision Sacramento Stockton and Modesto
Enrique Dussan has passed in Austin, TX on September 11, 2021, he was a gentle, intelligent and media planning executive in our Industry. Mr. Dussan, a veteran media planning executive of our industry, worked for Marca in Miami, Republica and Wing / GreyGlobal Group. He also played a role as a judge in our HispanicAd Media Planning Awards.
Nielsen announced that it will take the lead on an “Impressions First Initiative” to support an industrywide move to impressions-based buying and selling in local markets across the U.S.
The figures are out from the latest U.S. Census, and it’s clear Latinos drove population growth in the U.S., having increased from 50.5 million in 2010 to 62.1 million people in 2020. That accounts for 51.1% of the overall population growth of 22.7 million.By contrast, the general population in the U.S. only grew by 7.4% during the same period. By Karla Fernandez Parker
The study, “My Voice Matters: Linking Inclusion to Business Growth,” investigated levels of inclusion when making business decisions, determining career progression and growth, and evaluating a sense of belonging within the industry. The report queried respondents in three key areas linked to business performance: My Voice in the Room, My Voice in the Company, and My Voice in the Industry.
In the latest of our regular series of expert webinars, Ebiquity’s Global CEO, Nick Waters, hosted leading media industry analyst, Ian Whittaker, to set out what he believes will be the priorities and challenges for brands, media, and advertising in the coming months.
Joseph Jaffe is an author, CEO, futurist, disruptor, and now, a late-night talk show host. During the pandemic, he launched “Corona TV” to give himself — and the marketing world — something to do. Now, over 150 episodes later, the newly rebranded “Joseph Jaffe is Not Famous” is a show about hope, positivity, optimism, and, if there’s time for it, marketing. This jack of all trades discussed the creator economy, streaming, cryptocurrency, diversity, and more in a special two-part series of the Futures Podcast.
