Telemundo to premiere ‘LA CASA DE LOS FAMOSOS’
Unfiltered and unparalleled define the 2021 arrival of La Casa de los Famosos to Telemundo, an outrageous new primetime reality competition premiering live on Tuesday, August 24 at 7pm/6c.
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Cannes LIONS Live 2021: Measuring Progress Toward Better Latinx Representation in Content [VIDEO]
When it comes to the involvement of historically under-represented groups in entertainment and media, we are seeing forward progress.
The Importance of Balanced Marketing Strategies [VIDEO]
Brands and consumers continue to bounce back after a very difficult 2020, and interest in many pre-pandemic routines are on the rise. For many marketers, that means it’s time to re-engage with consumers in ways that aren’t in some way connected to the COVID-19 pandemic. And as they think about their campaigns and tactics, new Nielsen research highlights the risks associated with leaning too heavily into strategies focused on short-term sales.
The Digital Evolution [PODCAST]
In this episode Fran connects with Diego Naranjo Digital Media Director, WOW MKTG regarding his career journey, digital transformation and what’s next. Diego also shares his advice for the younger generation.
How brands can respond to the consequences of a cookie-free world
Options for brands looking to minimise disruption resulting from the demise of the cookie in digital advertising.
Univision acquires equity stake in Combate Global
Combate Global, LLC and Univision Communications Inc. announced that Univision has acquired a significant equity stake in the premier Hispanic Mixed Martial Arts (MMA) sports franchise.
Why CMOs Are Going All-In on Marketing Operations
Thanks to a fast-paced market and unprecedented change, marketing executives are under pressure to drive more ROI
The Reputation of 100 Major Brands in the U.S. [INFOGRAPH]
Whether you’re a country or a company, brand reputation is crucial. For corporations trying to stand out amongst an array of competitors, name recognition can be make or break.
Cookieless Approach For Audience And Outcomes Measurement In The U.S.
Nielsen announced its approach to eliminate its reliance on digital identifiers and ensure that advertisers and publishers can continue to measure confidently in a dynamic, privacy-first media environment.
Carmen DiRienzo passes
Carmen DiRienzo was a seasoned media executive and attorney with superior leadership skills, outstanding managerial and consensus building capabilities and an entrepreneurial vision and spirit.
Repercussion Marketing 2021
Today’s DE&I and Marketing conversations are based quite simply on the exercise that if you do not diversify your workforce, create inclusion, and secure advertising spending against minority consumers in the USA, your will suffer the repercussion of social, economic, and political grievances.
We Are Rebuilding Digital Advertising: Marketers, Your Choices Matter
As we look forward to the reopening of society, “getting back to normal” will become an intentional choice.
Decoding CTV Measurement: An In-depth Look at Reach, Frequency and ROI [REPORT]
To help decode CTV measurement and uncover the truth behind common CTV myths, the ANA and Innovid conducted an unprecedented study across 20 leading U.S. advertisers, including Anheuser-Busch, General Motors, and Southwest.
iHeartMedia Tampa and Jacksonville launch Acción News
iHeartMedia Tampa and Jacksonville announced that iHeartMedia Orlando’s Acción 97.9 – La Primera En Noticias will simulcast in both markets, effective immediately.
CMOs—Multicultural Marketing Investments Deserve A New Resource Allocation Methodology
As companies kickoff their 2022 business planning process, CMOs and their teams face a perennial challenge: allocating their limited resources among a variety of brands, projects, programs, and opportunities, while still achieving the necessary ROI and expected growth rates. By Isaac Mizrahi – Co/President of ALMA
The State of Global Media [Video]
As markets begin to adapt to the disruption that the pandemic has created across the media industry, navigating audiences has never been more critical. Much remains unknown about the future of media, but audiences have made one thing clear: understanding it is more important than ever.
U.S. Local Ad Forecast – Expects Revenues from Traditional and Digital to Hit $142B
The projection is split between traditional and digital media but shows that the divide is narrowing, with traditional advertising only eight percent ahead of digital mediums that include mobile, online, over-the-top, email, and traditional media’s online ventures
How to Find Your Agency’s Next New Biz Pro
How do you determine which candidates will perform for your agency based on a stack of paper? You can’t. High-quality hires are few and far between, and in recent years, the process of attracting and retaining a new business person has become almost a competitive sport. By Mark Duval – The Duval Partnership
Do we still need a creative brief? [PODCAST]
The Brief Bros. celebrate 6 months of pontificating about creative briefs. In our latest episode Howard Ibach and I discuss what we’ve learned and contemplate the possibility the creative briefs are over.
Home broadband adoption, computer ownership vary by race, ethnicity in the U.S.
Black and Hispanic adults in the United States remain less likely than White adults to say they own a traditional computer or have high-speed internet at home, according to a Pew Research Center survey conducted Jan. 25 to Feb. 8, 2021. But there are no racial and ethnic differences when it comes to other devices, such as smartphones and tablets.
