The Most Innovative Companies in 2021
This year has been rife with pandemic-induced changes that have shifted corporate priorities—and yet, innovation has remained a top concern among corporations worldwide.
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Do You Have Margin in Your Life?
Many of us are always “on” these days, running from task to task. Never-ending demands. Frenetic pace. We fill every available moment with activity or scrolling through our digital feeds.
RadioInk Medallas de Cortez Finalists Named
Only seven will carry home the prestigious award. And, the only place winners will be announced is at the live and in-person Hispanic Radio Conference, scheduled for September 22-23 in Miami, Fla.
The Top 100 Companies of the World: The U.S. vs Everyone Else
When it comes to breaking down the top 100 companies of the world, the United States still commands the largest slice of the pie.
Are you tuned into young listeners?
Over the past decade, radio broadcasters have brought increased content to owned digital channels to give listeners the opportunity to engage new channels. And today, we see that the broadcasters that have adapted their content and platform strategies to include digital channels are reaping the benefits of engaging audiences of all age groups.
The Gauge Shows Seasonality, Sports and Streaming Content Drive Shifts in Viewing
Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge. Launched last month, Nielsen’s monthly total TV and streaming snapshot shows that the conclusion of the traditional broadcast season may have provided an opportunity for sports on cable (NHL, NBA, MLB) and streaming to each gain a percentage point of viewership.
The intentional omission of Hispanic Marketing from the Multicultural Conversation
In marketing conversations over the last four decades, Hispanic Marketing has led the so called “Multicultural Conversation”, but in the last two years the practice has been almost eliminated from the conversation.
The State of Marketing Budgets 2021 [REPORT]
Marketing budgets as a percentage of revenue have fallen to their lowest level in recent history. Meanwhile, marketing leaders continue to reprioritize channels, programs and resources.
Around the World with … Social Media Moderation: Keeping marketers and influencers in check [PODCAST]
On today’s episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.
How Marketers Sharpen Their Personalization Playbook
Several components needed to drive customer loyalty, retention, and conversion rates
Georgia Latino International Film Festival
The mission of the Georgia Latino International Film Festival is to build awareness of independent films and film as an art form; provide educational opportunities for students and Georgia Latino filmmakers; and create opportunities for the Georgia communities to experience high-quality Latino films.
LATIVO TV launching
LATIVO TV, a subscription video-on-demand (SVOD) service, is set to launch in the United States in fall 2021.
Univision announces new C-Suite, pending Univision/Televisa merge
Univision Holdings, Inc. announced new appointments to, and a redesign of its corporate leadership structure.
Building brand equity: is there a recipe for media effectiveness?
Media Reactions 2020 shows that advertisers are less confident than ever in getting the mix right between their online and offline media investments. The study showed that 51% of marketers say they are not confident they have the right media mix (up from 44% in 2019). F
ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent report [INFOGRAPHIC]
Companies en masse stepped up in 2020 decrying racism in America. But have those public declarations resulted in systemic changes in their diversity and inclusion practices, and how are consumers responding to those changes?
Univision strikes Multi-Year Deal to Stream South America’s Top Soccer Leagues on PrendeTV
Univision Communications Inc. announced that it has secured the rights to the top competitions in South America, Brasileirão Championship and Argentina’s Liga Profesional de Fútbol, as part of a multi-year deal that will deliver live matches on PrendeTV, Univision’s free ad-supported streaming service.
Where Will Your Agency Be Six Months From Now?
As the post-COVID era becomes a reality, will your agency emerge like a phoenix from the pandemic’s ashes? Or will it struggle its way into 2022, fixated on survival? By Mark Duval / The Duval Partnership
2021 Fortune/Deloitte CEO Survey [REPORT]
In January, CEOs described 2021 as the year of hope. Six months later, the latest results from the Summer 2021 Fortune/Deloitte CEO Survey appear to show that their hope has evolved into bold plans for growth, innovation, digital transformation, and workforce and talent transformation, as well as persistent attention to the climate agenda, continued progress on DEI, and elevated concern for cybersecurity and all things talent.
Striking a Positive Tone
Marketers strive for an upbeat yet realistic mood as they embark on the “pre-post-pandemic” era
Hispanics Upbeat about Finances, but Consumer Confidence Dips
Consumer confidence among U.S. Hispanics fell in the second quarter, though optimism about their overall finances is building as the nation continues its recovery from the COVID-19 pandemic.
