At Fazer, we like to think of ourselves as “cheerful contrarians.” That is, we have a healthy disdain for the marketing status quo. But we’re not simply contrary or negative. If you want to say “no” at Fazer, you need to provide a better alternative. So here we go. Fazer is a brand strategy firm. … Read more
As marketers, we are all too familiar with the challenge of communicating in an over-saturated marketplace. It’s like trying to have a conversation in a crowded room—you need to know exactly who you are talking to and how to get their attention. To cut through the noise, marketers need to embrace hyper-local strategies, recognizing that … Read more
Nielsen released its 2025 global media planning report. With the media landscape now so fragmented and complex, the report aims to help advertisers and publishers navigate their way through an ecosystem that is more nuanced and multifaceted than ever before. To help marketers plan advertising strategies for 2025, the report identifies three main trends that … Read more
There are 20,000 General Market advertising agencies in the U.S. Today, only 511 of them are led by women. Now, let’s talk about an even smaller fraction: How many of these agencies are led by Latinas? As a Latina who has worked in the Hispanic marketing industry for over 20 years, I have spent my … Read more
By Donnie Broxson – CEO at Acento Advertising March is Women’s History Month, and here at Acento, we couldn’t be more excited—or honestly, more qualified—to celebrate it. With a leadership team that’s 60% female and proudly Hispanic, we’re not just celebrating history; we’re living proof of the power women bring to the table (and trust … Read more
A new study from Horowitz Research highlights the behaviors and cultural influences of Gen Z, showcasing key insights into their language diversity, media consumption, and social identity. As the generation that scrolls, streams, and shapes trends in real time, Gen Z is redefining the way brands, media, and influencers engage with audiences at the intersection … Read more
By Mark Duval In the competitive advertising landscape, potential clients are bombarded with many similar promises and pitches. There’s not a lot of “new” in the noise, and what does it all mean to a team that doesn’t truly know your agency yet? Outside of established relationships, agencies must appreciate the difference between what prospective … Read more
By Adriana Waterston ccording to Horowitz Research’s FOCUS Latinx: Social, Cultural & Political Shifts study, culture is at the core of Latinx consumers’ media and music habits. As a Latina, I see this firsthand in the way I engage with content—it’s not just entertainment; it’s a reflection of my identity. Language is a key part … Read more
Brands need to develop more inviting ad campaigns in which people can play a part By Christopher Heine Since time immemorial, ad creative has been fueled by gut instinct, conceiving and developing messaging that both the client and agency hope will resonate with their audiences and drive legitimate business results. However, these days, amid the … Read more
By Morgan Strawn An ancient Chinese proverb counsels its audience that “when the winds of change blow, some people build walls and others build windmills.” Innovation thus necessitates the ability to recognize such changes in real time, the courage to eschew defensiveness in the face of them, and, indeed, the wisdom to discern the opportunities … Read more
American teens face a host of challenges these days – both inside and outside the classroom. A new Pew Research Center survey of U.S. teens ages 13 to 17 finds that, while there is some common ground, many of the problems and pressure points teens are dealing with differ significantly for boys and girls. In … Read more
Some Metro Areas That Experienced Population Declines During COVID Are Bouncing Back Population growth in U.S. metro areas as a whole was faster between 2023 and 2024 than in the previous year and outpaced that of the nation. Additionally, some metro areas that experienced population declines during the COVID-19 pandemic are now observing population gains, … Read more
The Latin Recording Academy® announced new serving Board members for the next three years. The new Trustees include Gabriel Abaroa, Jr., Pedro Blanco, multi-Latin GRAMMY® winner Gustavo Borner, Rafael Fernández, Jr., Dr. Chelsey Green, Jorge Hernández-Toraño, and Latin GRAMMY winner Berta Rojas, who will assume the great responsibility of helping chart the course of the … Read more
With the MLS season having kicked off this past weekend, the U.S. soccer landscape is hotter than ever. Driven by a younger and more diverse fanbase, U.S. Hispanic fans are playing a pivotal role in the explosion of fútbol fandom that’s permeating throughout the U.S.. With the 30% Latino fanbase of MLS, the 60 million … Read more
By Cameron Coats Mentoring and Inspiring Women in Radio‘s annual Gender Analysis Study reveals mixed results for female leadership in radio management. While there was marked growth in sales roles, Program Director positions remain a hurdle. The study, which tracks General Manager, Sales Manager, and Program Director/Brand Manager roles, is based on PrecisionTrak data collected … Read more
By Pierre Bouvard Nielsen has released all January 2025 Nielsen Portable People Meter markets (except for West Palm Beach). There are significant increases in listening across demographics and time periods. This audience growth is due to Nielsen’s three-minute qualifier modernization which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their … Read more
By Scott Shamberg Plenty has been said about the current client-agency dynamics. I know, you don’t care that much, but those of us who have paid attention for so long know we are sick. Ambitious marketers know — the legacy model is broken. Holding companies are designed for the world’s 1 percent of brands and … Read more
Nueva Network, the nation’s largest independently owned Spanish-language audio network, today announces the launch of Que Onnda, the first fully integrated Latino audio-digital platform merging radio, streaming, podcasts, social media, and AI. Designed to redefine how brands and content creators engage with U.S. Latino audiences, Que Onnda is set to disrupt the $3.2 trillion Hispanic … Read more
By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ How are we going to tell fake from real in a future dominated by artificial intelligence and immersive alternate realities? The short answer is: we won’t. More and more people will check in to fantasyland and take refuge in the curated realms of fanhood, cosplaying, digital cargo … Read more
Republica Havas, a leading Miami-based creative, media, and communications agency, has earned a coveted spot in The Drum’s World Creative Rankings 2025, rising to No. 15 in the U.S., No. 1 in Florida, No. 30 in the Americas, and No. 64 among the world’s most awarded agencies, a testament to its exceptional creative work and … Read more
