Brands exist only in the minds of consumers. They are the intangible web of mental connections between the brand and a host of possible associations: what we know or have learnt about it, what we have experienced, and what we feel. The job of marketing is to create and feed these connections, and to make … Read more
Fernando Fiore — the iconic voice of Latin American sports — takes a bold step into the world of podcasting. Fiore, the renowned commentator, host, and pioneering figure in sports television launches his new audio project in partnership with reVolver Podcasts. The iconic sports broadcaster and charismatic voice of global football, Fernando Fiore, also known … Read more
Edison Research’s The Podcast Consumer 2025 charts the continued rise of podcast listening in the U.S and underscores the significant appeal of video podcasts. Podcast consumption continues at a record high: 73% of those ages 12+ have ever consumed a podcast, 55% have consumed a podcast in the last month, and 40% have consumed a … Read more
In today’s high-stakes climate, where volatility has become the norm and growth doesn’t come easily, chief marketing officers need to reframe their roles not just as brand builders but as protectors of profitability. Because in truth, strong brands are not abstract ideals; they are tangible assets with real financial weight, and it’s time we start … Read more
Canela Media announced record-breaking growth across its portfolio of FAST (Free Ad-Supported Streaming Television) channels, reinforcing its leadership position in the Hispanic FAST streaming landscape. In June 2025 alone, Canela’s FAST ecosystem surpassed 6 million monthly viewing hours — an extraordinary 88% increase year-over-year from 3.2 million hours in June 2024. This remarkable growth is … Read more
EstrellaTV, the multiplatform Spanish-language network owned by MediaCo Holding Inc. announced the return of Objetivo Fama, the groundbreaking musical reality competition that captivated audiences across the U.S. and Puerto Rico. The new season will premiere exclusively on EstrellaTV on Saturday, August 2, 2025, in the United States, with weekly primetime episodes airing for 14 consecutive … Read more
Inclusive marketing isn’t just about doing the right thing—it’s about doing what works. When companies fail to speak the cultural language of their audiences, they risk more than lost market share. Brands lose trust, relevance, and relationships. But when inclusion is rooted in strategy rather than performative gestures, it becomes a powerful business driver for … Read more
Pause for a moment and think how you consume media in your typical day. You might start with listening to the radio or a podcast during your commute or check news alerts on a mobile app, scroll through social feeds, stream music while working, catch up on your favourite show on TV in the evening, … Read more
By Richard Alvarez – Marketing Leader & Brand Evangelist | Brand-builder & Storytelling expert | New Business Developer | Change Agent | In nearly every marketing meeting, we discuss features: faster, smarter, cleaner, and cheaper. But here’s the truth: People don’t buy products for what they are. They buy them for what they enable. … Read more
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. Daniel G Milan ”We Are Pasta Makers” CLICK HERE to read.
Americans are in the midst of ongoing discussion and debate about which health issues are most pressing and who should play a role in addressing them. According to a new Pew Research Center survey, a solid majority of U.S. adults (69%) say health insurance companies have too much influence on public debates about health policy. … Read more
The promise of AI is extensive in advertising. Clients expect more, better, quicker, cheaper. Agencies are exploring and creating tools to help deliver on that promise while working to create new compensation models that protect their ingenuity and financial security. There is a risk to marketers and their agencies that is not being discussed: the … Read more
By Richard Alvarez – Marketing Leader & Brand Evangelist | Brand-builder & Storytelling expert | New Business Developer | Change Agent | In today’s data-obsessed marketing environment, we often hear about metrics, funnel conversion rates, and performance optimization. But amidst all this, one fundamental truth remains: brands that grow are brands that connect. Why Storytelling … Read more
7:00 a.m. Before your caffeine hits, you’ve seen dozens of logos, five influencer shoutouts, and more ads than your brain can process. Most blur into the scroll. Few make you stop. Almost none make you act. We are marketers in a high-stakes attention economy, competing in oversaturated categories where brands blur together. To read more, … Read more
By Daisy Cabrera In today’s multicultural world, companies can’t ignore “cultural competence” — the ability to understand the intricacies, honor the differences, and work effectively with people from diverse backgrounds. Cultural competence goes further than checking a box and incorporating DEI practices. It requires a genuine connection and conversation with the customers and communities that … Read more
People make assumptions. While that may seem like a common character flaw, it can have serious implications on brand perception. When marketers rely on outdated stereotypes and beliefs about the American public, they are ignoring the complex reality in which consumers live. Today’s consumer is far more nuanced than the binary labels imposed upon them, … Read more
A new study has identified the states with the most top-rated shopping malls in America. The research, conducted by Digital Directory Express, analyzed data on the top 400 shopping malls across the U.S., evaluating both the number of high-ranking malls per state and individual mall ratings based on consumer reviews. Florida’s findings Florida hosts 33 premier shopping destinations, … Read more
They came from different backgrounds but had one thing in common: they’d never experienced a true Argentine asado. So we took them to a countryside retreat in Argentina, with premium Argentine beef at the center, filmed it reality-style, and created content to promote our beef around the world at fairs and beyond. Cliente: Argentine Beef … Read more
More than half of Americans find new medications through CTV and linear ads, according to recent data in pharmaceutical advertising NEW YORK, July 16, 2025 – Cadent, the predictive advertising company, today announced findings from its new study, Cadent Pharma Advertising Trends, fielded with The Harris Poll. The findings revealed that while doctors and healthcare … Read more
Caracol Mix joins the CANELA.TV AVOD platform and expands its presence in the United States and Latin America. Caracol Televisión’s FAST channel expands its coverage and strengthens its international positioning. Caracol Mix, the first FAST channel from Caracol Televisión, announces its arrival on the CANELA.TV AVOD platform, representing a strategic step towards reaching the Hispanic … Read more
