Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, proudly announce the prestigious recognition of Best Multicultural Campaign award by MediaPost for their Hispanic IONIQ 5 and IONIQ 6 campaign, “Cautionary Tales” or “Viejos Cuentos”. The 2023 campaign focused on dispelling myths surrounding electric vehicles within the Hispanic community, challenging common misconceptions about EV … Read more
Republica Havas and Havas Perú recently joined forces with Amnesty International Perú to call attention to the rise in gender-based violence incidents ignited by soccer team losses, both domestically and internationally. Research indicates a direct – and sobering – correlation between soccer game losses and increases in gender-based violence cases. When a team loses a … Read more
By Matt Griffith There is a lot of attention going toward Google’s Privacy Sandbox lately: what will break, what works, and what will change. Yet few people or companies have built the required technology to share concrete answers or offer solutions. This will hopefully start changing in light of the IAB Tech Lab’s new report, … Read more
ElementalTV has announced a strategic partnership with Spanglish Movies, a content creation and publishing for the Hispanic market. Together, the companies have created ‘Spanglish Audiences,’ a CTV technology solution designed to expand advertisers reach and effectiveness among Hispanic and LATAM viewers at scale. Spanglish Audiences offers Fortune 500 brands, agencies, and programmatic SSPs the ability … Read more
By Marc S. Pritchard – Chief Brand Officer at Procter & Gamble MARKET is the most important part of marketing. We operate and compete in markets. The consumers, customers, or clients we serve purchase goods and services in markets. And market is part of everyday language. Supermarket. Job Market. Stock market. Bear market. Bull market. … Read more
National Women’s History Month honors the successes and sacrifices of U.S. women. It dates to March 8, 1857, when hundreds of women from New York City garment and textile factories rallied to protest harsh working conditions. In 1909, New York City became the site of the nation’s first Women’s Day celebration, a year after 15,000 … Read more
After a record year with over 20% growth in total entries, the Hispanic Marketing Council (HMC) announced the short list for the Strategic Excellence Awards Powered, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency. “The sheer number of submissions coupled with the depth and breadth … Read more
Círculo Creativo USA supports National CineMedia (NCM) with the U.S. Hispanic Young Lions competitions. NCM is the administrator of the official “U.S. Young Lions Competition” and LIONS Representative in the United States. CLICK HERE for more information.
By Ian Forrester Heard that humor is hot in advertising right now? You must be having a laugh. Despite advertisers predicted to pick up the stand-up mic this year after seemingly taking itself a little too seriously – the ad industry has so far barely managed to register a titter. To read more, CLICK HERE. … Read more
The Hispanic Association of Colleges and Universities has released an analysis of the 2022-23 Integrated Postsecondary Education Data System (IPEDS) enrollment data, which shows an increase in the number of Hispanic-Serving Institutions (HSIs). In 2022-23, there were 600 institutions that met the definition of an HSI compared to 572 in 2021-22. This increase of 28 … Read more
By Mark Duval – The Duval Partnership Over the past year, a fresh wave of mergers and acquisitions has raised new questions: What defines an agency’s brand in today’s market? And do agency brands still matter? A recent article from Digiday suggests that as holding companies combine more agencies, “agency brands seem to matter less … Read more
This year’s Digital Media Trends point to continued industry disruption—not just from streaming, social, and gaming, but also from how these media and technologies combine. As these disruptions mature, their convergence sets up the next revolutions. Companies need to lead these advancements—or risk living in another’s vision. To download report, CLICK HERE.
By Jastra Kranjec In just five years, brands and marketers worldwide have spent more than a shocking $5 trillion on advertising, including all forms of digital ads, social media channels, search advertising, and TV, video, and radio ads. In 2024, total ad spending is expected to hit an all-time high of $1.83 trillion, and most … Read more
The NFL announced that the Miami Dolphins have been granted marketing rights through the Global Markets Program to three new countries in Argentina, Colombia and Mexico. The Dolphins are now one of only two teams to hold six global market agreements, including Brazil, Spain and the United Kingdom. Currently, the Dolphins’ global territories also span … Read more
By Tony Case The latest CMO churn among some of the largest brands comes at a precarious time for agency-client relations, as chief marketers face growing pressure to monetize their activities and agencies are on the hook for more accountability. Even in the best-case scenarios, agency-client relations are fraught with difficulties. However, the ongoing predilection … Read more
Deloitte’s 18th annual “Digital Media Trends” survey reveals deepening convergence of streaming video, social platforms and gaming, and identifies strategies for consideration for media and entertainment providers Key takeaways In the U.S., more than half of Gen Z (52%) and Millennials (54%) have cancelled a paid SVOD service in the last 6 months, while only … Read more
By Gregory Aston Marketers who keep their finger on the pulse of the industry may have read an article from the business column of The Wall Street Journal published in November 2023 titled “Advertising Is Dead. Long Live Advertising.” It details the dramatic shift in the advertising landscape, from a trajectory of ad-free environments to … Read more
In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their interests and preferences. For brands seeking 1:1 relationships with new consumers, quality audience data has become critical as the digital landscape expands and channel engagement fragments. This is particularly relevant across two fronts: traditional digital … Read more
Por Pablo Buffagni – President / Creative Director – BBQ Agency “Retrovisiones” es un proyecto muy personal que se fue desarrollando durante años. Incluye mi pasión por los autos, que arrancó de muy niño y se alimentó fuera y también dentro de la publicidad, gracias a la oportunidad de haber sido el líder creativo por … Read more
Today’s consumers are confidently embracing their authentic identities, and forward-thinking brands are following suit. Inclusive beauty giants like Ulta Beauty proudly defy gender norms, while others prominently feature same-sex couples and individuals with disabilities and promote body positivity in their advertising campaigns. On the flip side, some brands are succumbing to the fear of appearing … Read more
