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Why Diverse Data Is as Critical as Diverse Media for Multicultural Audiences

By Mario X. Carrasco U.S. consumer demographics are shifting, with multicultural consumers projected to become the majority by 2050. These audiences drive population growth, influence cultural trends, and wield significant buying power. For programmatic media buyers, it’s clear that effectively engaging multicultural consumers isn’t just an ethical choice—it’s a strategic business imperative. Yet, despite their … Read more

Baris launches ‘Wild Pleasures’ with BeautifulBeast for Valentine’s Day

Baris has officially launched in the U.S., bringing frozen chocolate-covered wild raspberries from Patagonia. To introduce its first limited-time Valentine’s campaign, Wild Pleasures, the brand partnered with BeautifulBeast, a creative agency known for bold, results-driven campaigns. Wild Pleasures invites consumers to experience the aphrodisiac power of raspberries paired with chocolate. The campaign uses striking 3D-crafted … Read more

The best clients ask agencies the best questions

By Steve Boehler – Mercer Island Group Ask Agencies the Best Questions Great clients get great work. The simple corollary to that statement is if you want great work from your agency, be a great client! Here is a list of questions that the best clients routinely ask their agencies. How can we be a … Read more

The San Francisco Giants extend their partnership with Lazer Media

The San Francisco Giants and Lazer Media have a new three-year contract that will broadcast all 162 Giants games in Spanish. The collaboration continues the Giants’ commitment to honoring and strengthening their connections with the Latino community and fan base. “We recognize the importance of authentic and meaningful engagement with our fans,” said Jason Pearl, … Read more

The Artificial Intelligence learning curve.

By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ Your kids are doing their homework with AI. You are probably toying with it too. The learning curve, however, is an asymptote. Don’t know what an asymptote is? No need to ask ChatGPT. Asymptote: a curved line that approaches another line toward infinity but never gets to … Read more

5 Years Later: America Looks Back at the Impact of COVID-19 [REPORT]

The most significant pandemic of our lifetime arrived as the United States was experiencing three major societal trends: a growing divide between partisans of the left and right, decreasing trust in many institutions, and a massive splintering of the information environment. COVID-19 did not cause any of this, but these forces fueled the country’s divided … Read more

Slower Retail Sales in January, But the Economy is Still Expanding

Data released by the U.S. Census Bureau shows retail sales slowed in January following a strong holiday season but still rose year over year, National Retail Federation Chief Economist Jack Kleinhenz said. “It’s reasonable to expect some slowdown from the vigorous 2024 holiday season, so January’s numbers are not a surprise and don’t contradict the … Read more

A special Cupid for Valentine’s Day 2025.

Today we celebrate love and affection. Aside from its romantic undertones, Valentine’s Day — especially in our Latin countries — goes beyond the symbolic red roses to remind us of the incalculable value of friendship and family. To send a BIG HUG to our faithful readers, we’ve gotten a hold of a most enjoyable and … Read more

Why Super Bowl Ads’ Lack of Emotional Creativity Is No Laughing Matter

By Ian Forrester Move over Budweiser’s cute young Clydesdale. The foal that starred in the beer brand’s Super Bowl ad “First Delivery” may have captured viewers’ hearts with his heroic, beer-carrying exploits at the Big Game, but it was not the only one-trick pony on the night. To read more, CLICK HERE. Courtesy of The … Read more

TelevisaUnivision announces U.S. partnership for FIFA Club World Cup 2025

DAZN announced that it has entered into a wide-ranging partnership with TelevisaUnivision for the FIFA Club World Cup 2025 in the United States. Under the terms of this partnership, 18 matches of the FIFA Club World Cup 2025 will be available for fans to watch in Spanish on TelevisaUnivision’s leading U.S. networks Univision, UníMas and … Read more

Digital Advertisers Are Finding Success in Radio

By Audacy Insights Team Advertisers are discovering that the power of radio isn’t just for building brand awareness—it’s a powerful tool for driving sales and lower-funnel conversions. One experienced digital Audio advertiser recently tapped into the magic of AM/FM radio to boost engagement and skyrocket conversions. By partnering with Audacy and harnessing Claritas’ AI-powered attribution … Read more

Roberto Madan, a champion for Latinos at McDonald’s, passes at 100

Roberto Madan, a Cuban-American businessman who built a chain of McDonald’s restaurants and helped champion opportunities for U.S. Latinos within that company, passed today at the age of 100, at his home in Edison, N.J. An athlete who had excelled at handball in his native country and had recently been elevated to the sport’s Cuban … Read more

The Anti-Social Century and What It Means for Brands

By Anne Bahr Thompson Recently, I found myself reflecting on Derek Thompson’s recent article in The Atlantic, “The Anti-Social Century,” which examines how we in the U.S. increasingly are choosing isolation over connection and solitude over community. It’s a powerful lens that offers insight into the cultural moment we’re in as well as what this … Read more

CHISPA launches “AMOR WITH NO B.S.” campaign with off-broadway production

Chispa, a dating and friendship app for the Latine community, officially launched its groundbreaking “AMOR WITH NO B.S.” campaign last night with the first-ever off-Broadway production produced by a dating app. This innovative theatrical venture reimagined classic Shakespearean plays—including Romeo and Juliet, Twelfth Night, and Hamlet—through a fresh Latine lens. The 45-minute performance, produced by … Read more

Super Bowl LIX Makes TV History With Over 127 Million Viewers

An estimated 127.7 million viewers tuned in for Super Bowl LIX on Sunday, February 9, according to Nielsen, making it the largest audience for a Super Bowl and for a single-network telecast in TV history. Super Bowl LIX aired on FOX, FOX Deportes and Telemundo and streamed on Tubi from approximately 6:42 PM ET to … Read more

What I Just Learned About Retail Media

By Bill Duggan Retail media is hot. The ANA just held a members-only conference focused on retail media, hosted by Kroger Precision Marketing in Cincinnati. We learned so much. To read more, CLICK HERE. Courtesy of The Association of National Advertisers  

Nueva, Costa, and MLC Media Join Forces to Reshape the U.S. Latino Media Landscape

Nueva Network, Costa Media, and MLC Media have announced a strategic merger to create a powerhouse in U.S. Latino media. By aligning its premium content, radio, and digital networks, local owned-and-operated (O&O) stations, and sales and marketing expertise, the newly combined entity strengthens its position as a leader in the evolving Hispanic media landscape. Nueva … Read more

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