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Canela Media Sets New Benchmark in Hispanic FAST Streaming with 88% Year-Over-Year Growth in Monthly Viewing Hours

Canela Media announced record-breaking growth across its portfolio of FAST (Free Ad-Supported Streaming Television) channels, reinforcing its leadership position in the Hispanic FAST streaming landscape. In June 2025 alone, Canela’s FAST ecosystem surpassed 6 million monthly viewing hours — an extraordinary 88% increase year-over-year from 3.2 million hours in June 2024. This remarkable growth is … Read more

MediaCo’s EstrellaTV Announces the Return of the Iconic Musical Reality Series and Competition Objetivo Fama for 2025

EstrellaTV, the multiplatform Spanish-language network owned by MediaCo Holding Inc. announced the return of Objetivo Fama, the groundbreaking musical reality competition that captivated audiences across the U.S. and Puerto Rico. The new season will premiere exclusively on EstrellaTV on Saturday, August 2, 2025, in the United States, with weekly primetime episodes airing for 14 consecutive … Read more

Speaking Their Language: The ROI of Inclusive Marketing

Inclusive marketing isn’t just about doing the right thing—it’s about doing what works. When companies fail to speak the cultural language of their audiences, they risk more than lost market share. Brands lose trust, relevance, and relationships. But when inclusion is rooted in strategy rather than performative gestures, it becomes a powerful business driver for … Read more

People Don’t Buy Products. They Buy What Products Make Possible.

By Richard Alvarez – Marketing Leader & Brand Evangelist | Brand-builder & Storytelling expert | New Business Developer | Change Agent | In nearly every marketing meeting, we discuss features: faster, smarter, cleaner, and cheaper.   But here’s the truth: People don’t buy products for what they are. They buy them for what they enable. … Read more

AI and avoiding a sea of advertising sameness

The promise of AI is extensive in advertising. Clients expect more, better, quicker, cheaper. Agencies are exploring and creating tools to help deliver on that promise while working to create new compensation models that protect their ingenuity and financial security. There is a risk to marketers and their agencies that is not being discussed: the … Read more

The Missing Link Between Brand and Business: How Storytelling Drives Growth

By Richard Alvarez – Marketing Leader & Brand Evangelist | Brand-builder & Storytelling expert | New Business Developer | Change Agent | In today’s data-obsessed marketing environment, we often hear about metrics, funnel conversion rates, and performance optimization. But amidst all this, one fundamental truth remains: brands that grow are brands that connect. Why Storytelling … Read more

Cultivating and Committing to Cultural Competence

By Daisy Cabrera In today’s multicultural world, companies can’t ignore “cultural competence” — the ability to understand the intricacies, honor the differences, and work effectively with people from diverse backgrounds. Cultural competence goes further than checking a box and incorporating DEI practices. It requires a genuine connection and conversation with the customers and communities that … Read more

What Brands Get Wrong About the New America, Navigating Cultural Nuance [PODCAST]

People make assumptions. While that may seem like a common character flaw, it can have serious implications on brand perception. When marketers rely on outdated stereotypes and beliefs about the American public, they are ignoring the complex reality in which consumers live. Today’s consumer is far more nuanced than the binary labels imposed upon them, … Read more

America’s Best Shopping Destinations

A new study has identified the states with the most top-rated shopping malls in America. The research, conducted by Digital Directory Express, analyzed data on the top 400 shopping malls across the U.S., evaluating both the number of high-ranking malls per state and individual mall ratings based on consumer reviews. Florida’s findings Florida hosts 33 premier shopping destinations, … Read more

TV Ads Rival Doctors in Driving Awareness of New Medications Across Key Demographics

More than half of Americans find new medications through CTV and linear ads, according to recent data in pharmaceutical advertising NEW YORK, July 16, 2025 – Cadent, the predictive advertising company, today announced findings from its new study, Cadent Pharma Advertising Trends, fielded with The Harris Poll. The findings revealed that while doctors and healthcare … Read more

Carocol Mix Joins Canela.TV

Caracol Mix joins the CANELA.TV AVOD platform and expands its presence in the United States and Latin America. Caracol Televisión’s FAST channel expands its coverage and strengthens its international positioning. Caracol Mix, the first FAST channel from Caracol Televisión, announces its arrival on the CANELA.TV AVOD platform, representing a strategic step towards reaching the Hispanic … Read more

You Can Succeed—Even During an Industry Slowdown

By Roberto Orci We’ve all heard the old adage: Keep marketing during a downturn, and you’ll reap the rewards when the market rebounds. Here’s proof that it’s still true—even in today’s challenging spirits industry. Since the pandemic boom of 2020, wine and spirits sales have been steadily declining. The trend shows no signs of slowing. … Read more

2025 Deloitte Back-to-School Survey

In our 18th annual Back-to-School Survey, families are sharpening pencils and their budgets. They’re approaching their second-largest annual spending event1 with a note of restraint, given current economic and household financial positions. Despite the uncertainty, parents appear confident they can replace clothing and refill backpacks by leaning on the savvy shopping habits they’ve honed during … Read more

In the Age of AI, Ethical Data Is a Brand’s Most Valuable Currency

By Mari Docter As technology evolves and AI continues to move at the speed of light, major advertising holding companies are acquiring AI firms and developing proprietary platforms at a rapid pace. Data-driven insights, campaign automation, and predictive targeting are being turbocharged by these acquisitions. In this way, holding companies are beginning to look and … Read more

The evolution of commerce media: Navigating a new era in advertising

Advertising is the industry that won’t sit still. Over the past three decades, the industry has morphed again and again. Brands once reached people primarily through mass media like TV, print, and radio, gaining precious few consumer insights. The internet changed all that with targeted and interactive campaigns online. More recently, retail media networks (RMNs) helped … Read more

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