Article placement: Top News

Estrella Media launches Boxeo Estrella TV

Estrella Media is bringing boxing back to its EstrellaTV network’s Friday night lineup with the monthly “Boxeo EstrellaTV” launching Friday night at 10 p.m. ET/9 p.m. CT.

The Covid-19 Pandemic, a Crisis with a Woman’s Face

A strange and different March is ending, which finishes a year of being mired in a global pandemic. At the same time, we will say goodbye to Women’s History Month in the U.S., in the midst of a scenario quite complicated for women.  By: Francheska M. León de la Parra, Marketing Director of Thema America

BELatina Merges with BrandStar

BELatina, a Latina digital platform and an expanded social footprint for the English-dominant, ambicultural Latina, has merged with BrandStar, a solutions-driven content producer, offering a broad range of services, among them strategic marketing, advertising, digital strategies, sales, and production.

Univision’s New Leaders Get Upfront On ‘New Vision’

Grow with our audience, and grow with us.  That’s the pitch presented to new and returning brand managers and CMOs across a digitally delivered event that was one-part Upfront presentation and another part a full introduction to two new key members of the largest multimedia company superserving U.S. Hispanics today.  By Adam R Jacobson – Radio + Television Business Report

Telemundo partners with Susan G. Komen to Save Lives

Susan G. Komen, the world’s leading breast cancer organization, and Telemundo announced a two-year partnership to reach Hispanic women with trustworthy information and resources to take control of their breast health. 

Podcast Listening among Women [REPORT]

According to Nielsen’s recently released Podcasting Today report,  the top genre among female podcast listeners in the U.S. is ‘kids and family,’ with a 77% audience composition.

25 questions media entrepreneurs must ask themselves

Many people start media companies because they have a passion for good journalism or want to tell important stories that are critical for society. But it isn’t enough to have that passion alone – someone needs to pay the bills. Right from the start, founders need to consider the business of their enterprise.

82% of U.S. CEOs confident in growth prospects of domestic economy

Most U.S. CEOs remain confident in the growth prospects of the domestic economy and their businesses and, in response to the pandemic, will shift their organizations’ focus to the social component of their Environmental, Social and Governance (ESG) programs, according to a new study released by KPMG LLP, the U.S. audit, tax, and advisory firm. CEOs also said they will continue to accelerate their efforts to create a seamless digital customer experience as a result of the pandemic.

Playbook for Activating Brand Purpose [REPORTS]

The ANA’s award-winning Center for Brand Purpose today introduced the second in a series of CMO-inspired playbooks designed to help marketers make brand purpose a priority and create purpose-led initiatives that stand the test of time.

The CMO Survey: The transformation of marketing [REPORTS]

The 26th edition of The CMO Survey explores how marketing activities, spending, jobs, and performance have been affected by the COVID-19 pandemic, as well as increased political and social upheaval over the course of the past year.

Three Common and Enormous Mistakes Companies Make with Customer Experience (CX) Programs

Many companies have embraced the concept of customer experience (CX), but relatively few organizations have achieved mature, self-sustaining CX programs that enable enterprise-wide customer-centric culture and significantly improve customer satisfaction, loyalty, and advocacy. As with any business discipline, there is plenty of devil in the details to get CX right, but I am often surprised by the big ways companies undermine their CX outcomes from the start.

The Infinite Dial 2021 [REPORT]

The Infinite Dial 2021 marks a significant year for the study, as the media measurement was done almost entirely during a time of quarantine or some level of restriction due to Covid-19.

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