Article placement: Top News

Telemundo’s “PLAN YOUR VACCINE” campaign

Under Comcast NBCUniversal’s newly launched Plan Your Vaccine awareness campaign, Telemundo will provide news, information and resources in Spanish, through Planifica Tu Vacuna, a comprehensive interactive tool in Spanish, to help Latinos plan for their COVID-19 vaccination.

CULTURAL COMFORT, SILOES AND STRESS IMPACTS GEN Z TRUST CIRCLES

According to a study by the Culture Marketing Council: The Voice of Hispanic Marketing (CMC), despite a multicultural majority among the under-18 age segment, most non-Hispanic white (NHW) teens do not experience the MC majority reality in their daily lives—from their schools and neighborhoods to their friendships online and in real life. Regardless of race or background, teen stress levels are high, trust circles are tight and vary among kids and parents, depending on culture, age, and experience with organizations and institutions.

Multicultural Boomer Habits

One of the most important generations in American history — baby boomers — is tired. That’s according to the first installment of an extensive research study conducted by the integrated cross-cultural marketing agency Sensis.

How advertising influences sales over time

The way advertising really pays for itself is by seeding positive impressions that will influence people when they are ready to buy the category, at some point in the future.   By Nigel Hollis

The New Black Family Culture: Navigating Crises Through Content [REPORT]

For a culture often defined by coming together, such as through family meals, worship services and visits to the barbershop or salon, 2020 presented Black families with shared and unique obstacles, especially families with kids. As a result, many Black families found new ways to engage with content celebrating Black culture and about Black identity in America.

How Can the B2B Buyer Experience Help Grow Your Agency?

The past year has hastened the evolution of the agency new business landscape. As larger pieces of business disintegrate into smaller opportunities and more projects are undertaken with speed, the path to new business has changed.  Competitive reviews don’t make sense for smaller projects. Decisions for smaller projects are typically made faster. There is increasing diversity in the way agency prospects make new business decisions. That is reason enough for agencies to revisit their buyer journeys — and specifically, how their websites support the modern B2B buying experience. But it’s certainly not the only one.  By Mark Duval / The Duval Partnership

Is 2021 The Year Multicultural Marketing is Inaugurated?

The vibrant multicultural imagery and prose radiating from the recent presidential inauguration sent a clear message – the U.S. is undeniably multicultural and the new administration has gone all-in on multiculturalism.  By Lee Vann

How To Get More New Business By Talking About Solving Client Problems

To be fair, most agencies I see do give at least a head nod to results and outcomes, but too many give a disproportionate amount of attention to what they do and how they do it. It’s out of balance. As a group, agencies haven’t done the best job of communicating what they do in terms that hold value for prospective clients.  By Mark Duval – The Duval Partnership

It’s Time For Your Media Planning To Focus On People

If you’re still planning your media the way you did a year ago, you’re a bit late to the party. Just like it has done to everything else, COVID-19 has thrown traditional media norms for a loop, forcing a massive reset amid rapidly evolving consumer behaviors. So in that way, banking on yesterday’s data and processes to succeed heading into 2021 is a recipe for dubious budget allocations, missed opportunity and wasted spend.

How We Listen to Music Is Rapidly Changing

Technology has radically changed how we listen to music, news and stories. Just a century ago, the first commercial radio broadcast in the U.S. delivered the results of the Harding-Cox presidential race. The success of that broadcast would define public radio and the distribution of news for years to come.

Amid the COVID-19 Pandemic, Home is Where the Connectivity Is

It’s likely that the world has never been as reliant on connectivity as it has become over the past year. With much of the world spending more time at home, technology has become the lifeline to everything from commerce to social gatherings to the latest entertainment. Much has been written about these areas, but, given that connectivity affords millions of Americans the ability to work from home and provides countless children across the country access to virtual schooling, it’s fair to say that virtual is the new IRL.

Spanish Broadcasting System announces launch of $310 Million Senior Secured Notes offering

Spanish Broadcasting System, Inc. announced that it has launched an offering of $310 million in aggregate principal amount of senior secured notes due 2026 (the “Notes”). The Notes will be guaranteed on a senior secured basis by certain of the Company’s subsidiaries, and secured, subject to certain exceptions, on a first-priority basis by the Notes collateral.

Beyond the Register – The Correlation Between Multicultural Employees and Consumers [PODCAST]

Diversity, equity, and inclusion took center stage in 2020, with many brands rushing to restructure internal teams and re-evaluate advertising campaigns in response to calls for social justice. There was a cultural shift among the general population. Multicultural consumers became the focal point, and forward-thinking brands responded by creating culturally relevant marketing that appealed to multicultural consumers.

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