After a historic and challenging year, US consumers have become more reliant than ever on media for entertainment, information, and social connection. The pandemic has accelerated preexisting industry trends and altered entertainment-related behaviors, leading many to wonder which will stick after the crisis and what the implications may be for media and entertainment (M&E) businesses.
With more content at their fingertips and more time to consume it, today’s audiences are everywhere, moving seamlessly between all screens. This fragmentation has made reaching consumers with the right ad at the right time even more challenging. It has also heightened the importance of comprehensive, comparable cross-platform audience measurement that enables media buyers and sellers to understand the performance of campaigns across platforms.
In ‘The 5 habits of highly effective advertisers’, we highlighted that inclusion and diversity is one of the ingredients, or creative devices, used by brands to make their ads both creative and effective.
Univision’s new series “Diseñando Tu Amor” (“Designing Your Love”), produced by Pedro Ortiz de Pinedo (“Cita a Ciegas”) and starring Gala Montes and Juan Diego Covarrubias, premieres on Monday, April 26, at 8 p.m. ET.
Earlier this month, Major League Baseball (MLB) announced it would move its 2021 All-Star Game out of Atlanta in protest of Georgia’s new restrictive voting laws. And MLB wasn’t the only organization to react to the new legislation. Atlanta-based brands Coca-Cola and Delta—both heavy sports sponsors—also came out in opposition.
America is undergoing an extreme makeover, thanks to rapid demographic diversification.
In this exclusive conversation, SBS EVP/Programming Jesus Salas shares how the company’s radio stations gained audience across the COVID-19 pandemic and has kept it, while also giving a preview as to what else SBS has in store for the rest of the year in this episode of the RBR+TVBR InFOCUS Podcast.
Telemundo Deportes, gears up to present the most extensive Olympic coverage ever in Spanish-language media with over 300 hours of programming.
Global consumer confidence soared to record heights in the first quarter of 2021, according to The Conference Board® Global Consumer Confidence Survey, as vaccination campaigns broadened, travel restrictions loosened, and governments and central banks continued to provide economic stimulus.
Latino consumers continue to outpace the general market in technology use. This trend is driven primarily by the youth of this demographic. Nearly six in ten Hispanics are Millennials or younger, and Gen Z is the first majority-minority generation. These generations are digital natives and thrive on the mobile experience, which impacts how they interact with e-commerce, social media, and entertainment.
NPR and Edison Research released the findings of their first-ever study of its kind on radio — which identifies six segments of radio listeners, their listening behaviors and their attitudes towards advertising.
Branded integrations in subscription video on-demand (SVOD) programming don’t just provide brand exposure in an ad-free environment.
As connected TV grows popular with consumers, it’s catching the eye of fraudsters too
An email is sent with no response, a phone call is not returned, a collaboration ends with no explanation. Productivity in business can be measured in various shapes and sizes, but nothing can bring the spirit of a venture to a halt like these nagging aspects of simple communication. By Buzz Knight
Interesting set of articles detailing The Rise of Regional Latin Music.
The Latin GRAMMY Cultural Foundation, the philanthropic arm of The Latin Recording Academy, has appointed Tanya Ramos-Puig as President of the organization, effective immediately.
Estrella Media announced that its EstrellaTV network is uncorking a special spring edition of critically acclaimed primetime talk show “Tu-Night con Omar Chaparro.”
NBCUniversal Telemundo Enterprises is celebrating Financial Literacy Month with the kickoff of Nuestras Finanzas (Our Finances), a national program designed to inform and encourage U.S. Hispanics to accelerate their financial freedom and success.
Kanal D Drama presents the series “Amor en Blanco y Negro,” (Siyah Beyaz Aşk) exclusively and for the first time, for Hispanic viewers in the United States.
Estrella Jalisco is announcing the latest addition to its Michelada portfolio with the new Tropical Chamoy Michelada.
