Transacting TV in 2021 and Beyond
The key areas that buyers and sellers need to resolve in the evolved TV marketplace
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2020 Demographic Analysis Estimates [WEBINAR]
The 2020 Demographic Analysis estimates include national-level estimates of the population by age, sex, race and Hispanic origin as of April 1, 2020.
Technology Report 2020: Taming the Flux [REPORT]
Rapidly changing markets, rising geopolitical tensions and the Covid-19 pandemic have created unprecedented challenges for tech companies.
How purchase decisions are made
It is my attempt to summarize as clearly and simply as possible the process by which people choose between brands based on their intuitive and deliberative thinking. I would love to hear your thoughts about it, good, bad, or indifferent. By Nigel Hollis
UN chief calls for regulating social media companies
The United Nations chief called Thursday for global rules to regulate powerful social media companies like Twitter and Facebook. Source: AP News
XUMO launches Telemundo powered channels
XUMO, the Comcast-owned free ad-supported streaming TV service, announced the launch of three new curated channels from Telemundo.
Achieving an inclusive US economic recovery
The COVID-19 pandemic has upended the US economy. Headlines highlighting a return to economic growth mask a deeply unequal recovery for workers.
Measuring News Consumption in a Digital Era [REPORT]
The news media’s transition to digital has brought major upheaval to the industry – including a multitude of new providers and ways to get to news. And just as American news organizations have had to drastically reevaluate their business models, it would make sense that researchers who are trying to measure the U.S. public’s news consumption also need to reexamine the traditional ways they have done so.
Univision signs on to Project OAR to advance Addressable TV Standards For Spanish-Language Audiences And Advertisers
Univision will serve as a member of the primary Steering Committee dedicated to creating a standard by which all parties in the TV ecosystem can collaborate and unite on addressable advertising.
TurboTax launches 2021 Integrated Marketing Communication Program to Empower and Educate the Latino Community this Tax Season
TurboTax, from Intuit Inc., announced the launch of its Latino-focused integrated marketing efforts.
Rage Against The Machine?
What The Recent GameStop Mania Reveals About Our Collective State Of Mind
2020 State of Latino Entrepreneurship [REPORT]
This is the sixth annual State of Latino Entrepreneurship report where we have collected robust survey data from Latino-owned businesses across the country to provide a timely account on the fastest-growing segment of the U.S. business population.
ThinkNow Pulse Report 2021 [REPORT]
In this report, we examine consumer sentiment across key demographics in the U.S. The findings are especially relevant this year as marketers scramble to get a pulse on the post-pandemic consumer.
A Bright Outlook for Digital Out-of-Home Advertising
Sharper metrics should help to prime the DOOH market for post-pandemic growth
NAB Announces Creation of Advisory Committee Focused on Diversity, Equity and Inclusion
The National Association of Broadcasters (NAB) announced the creation of an advisory committee to the NAB Board of Directors that will provide insights and suggestions on diversity, equity and inclusion (DEI) issues.
Univision acquires VIX
Univision Communications Inc. announced it has acquired VIX, Inc., an ad-supported streaming service that offers video-on-demand content to U.S. Hispanics and consumers throughout Latin America.
“Súbete A Mi Moto” series on EstrellaTV
Estrella Media announced that the long-awaited bio series Súbete A Mi Moto, based on the story of the Menudo Band, will premiere in the U.S. on the EstrellaTV network.
2020 Media Sales Report [REPORT]
The report studies the media landscape over the past year, including the expectations for sales managers and the strategies employed by media sales professionals to assess their impact across five key topics: Sales Department Structure, Training and Development, Setting Appointments and Sales Process, Sales Enablement, Culture and Industry Outlook, and the effects of COVID-19 on the Media Sales landscape.
The Opportunity for Influencer Marketing within Retail Media Networks
As new headwinds and market conditions present themselves, marketers across the retail landscape often can be found reshaping growth strategies. Last year — the year that shall not be named — was a case study in on-the-fly strategizing thanks to how the pandemic upended elaborate plans and mainstay messaging. While becoming the largest news story in decades, it also forced most marketers to reassess priorities and reconsider how their brands and products fit into such strange and new consumer lifestyles.
Data Privacy Day: 2021 Data Privacy Trends
According to KPMG’s Corporate Data Responsibility survey, 97% of American consumers indicated that data privacy is important to them, yet 68% don’t trust companies to ethically sell personal data. And COVID-19 has only made consumers more aware of data privacy issues—making it even more imperative that companies act responsibly.
