Article placement: Top News

Entravision’s White House Correspondent Stephanie Ochoa Honored with 2024 Foreign Press Excellence Award

Entravision is proud to announce that Stephanie Ochoa, its White House News Correspondent, will be awarded the prestigious 2024 Foreign Press Excellence Award by the Association of Foreign Press Correspondents in the USA (AFPC-USA). The honor recognizes Ochoa’s commitment to delivering reporting that bridges diverse perspectives and serves the Latino community. Known for her incisive … Read more

Diageo, MADD, the NFL and Uber Team Up to Launch “Take a Minute. Make a Plan.” Campaign to Tackle Impaired Driving

Premium drinks company Diageo North America, Mothers Against Drunk Driving (MADD), the National Football League (NFL), and Uber Technologies, Inc. join forces in a unique partnership to launch “Take a Minute. Make a Plan.” Football games provide fans with unforgettable moments of celebration, but planning to never drive impaired is just as important as the pregame … Read more

How Music is Listened to in the U.S.

What do listeners in the U.S. spend 74% of their average daily audio time listening to? MUSIC! For as much attention as is given to podcasts and other spoken-word audio sources in the press, we want to remind you that three-quarters of daily audio time is spent listening to music. If podcast catalogs go back … Read more

The real cost of business abandoning inclusion

By Lisette Arsuaga, Co president and co CEO Following Walmart and others’ withdrawal from DEIB initiatives, consultant Lisette Arsuaga explains how these businesses are out of sync with real Americans’ expectations. To read more, CLICK HERE.  

WARC Teams With Audacy To Address ‘Audio Investment Gap’

By Adam Jacobson Fresh research, released by WARC Advisory in partnership with audio content creation and distribution company Audacy, seeks to destroy “the barriers behind the audio investment gap” by tackling several “misperceptions” driving what the company that recently emerged from bankruptcy protections says are “driving the under-utilization of audio by marketers.” To download report, … Read more

The future of media agencies: Is long-overdue innovation on its way?

Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot. Most people in the know would agree that media agencies are capable of transformative work for their clients. However, if they are being honest, they would also accept that it’s harder … Read more

‘Get me on Rogan!’: PR scrambles to navigate new media

By Ben Smith and Max Tani Corporate executives and other public figures emerged from this month’s election with a new task for their handlers: urgently figure out how to make them more like the loose, podcast-friendly Donald Trump, and less like the scripted and corporate Kamala Harris. To read more, CLICK HERE.  

Latino Wealth Journey [REPORT]

The biggest opportunity within the wealth accumulation journey for Hispanics/Latinos lies with Emerging Affluents, according to a new report The Latino Wealth Journey: Understanding How to Expand Multigenerational Wealth Accumulation from Morgan Stanley’s Institute for Inclusion (NYSE: MS) and Hispanic Executive. The research study, created in collaboration with Semilla Multicultural, explores the concept of wealth … Read more

The Long Tail of the Advertising Business

By Tim Williams To remain relevant — and profitable — agencies must regularly reevaluate their offerings to ensure they are optimizing the dynamics of the long tail of the advertising business. The “long tail” concept, popularized by economist Chris Anderson, argues that thanks to the digital revolution, the monolithic markets of the past have been … Read more

Rolling Back DEI Initiatives

By Mario Xavier Carrasco / ThinkNow I considered writing a think piece on what Walmart rolling back its DEI initiatives means, but as I started, it hit me: they were never really about DEI. For decades, Walmart has contributed to widening wealth inequality—profiting off the very communities that work for them and shop with them. … Read more

Canela Kids and The Toy Museum of NY Launch Dual-Language Series to Celebrate Hispanic Culture and Inspire the Next Generation of Creators

Canela Media announced that Canela Kids has partnered with The Toy Museum of New York to create a bilingual educational series designed to engage Spanish-speaking children and families in inventive play. The live-action series ‘Queen Marlene’s Toy Museum and Friends’, which includes segments like The Toy Inventors Club: Create Your Own Games, Puzzles, and Toys, … Read more

Marketing is dead. Advertising is deader. Long live growth hacking? Part 3

By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ Part 1 of this article CLICK HERE. Part 2 of this article CLICK HERE. Many growth hacks are glorified, carefully orchestrated bait & switch maneuvers. Throw in a little word of mouth* and BINGO. To wit: for a number of years Netflix allowed and even encouraged its … Read more

25TH EDITION OF HMC HISPANIC MARKET GUIDE: A comprehensive Playbook to help Marketers STOP Latino Coating & Reach Hispanic Market with Authenticity [DOWNLOAD GUIDE For Free]

On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has … Read more

Stopping Burnout

By Chuck Kapelke In 2021, Kelly Hopping was CMO at a tech startup when she realized she was burnt out. “I was just exhausted and didn’t enjoy marketing anymore,” she says. “I was annoyed by every part of corporate marketing and navigating the bureaucracy of corporate America.” She resigned and took six months off to … Read more

Meet the New Tech Trailblazers: Hispanic Communities Redefining Innovation

By Sylvia Vidal – Senior VP of Insights | Expert in Multicultural, LGBTQIA+ and U.S. Hispanic Research | Advocate for Inclusive Insights |Specialist in Latin American & Caribbean Markets | Qualitative & Quantitative Specialist Imagine a vibrant community that’s not just keeping up with technology but actively shaping its future. Hispanic consumers in the U.S. … Read more

CMO: Facing extinction or adapting?

In many ways, the modern CMO is a bridge-builder and collaborator—a far cry from the rockstar CMOs of yesteryear. Once regarded as the steward of the company’s brand, the chief marketing officer, or CMO, has come under duress in recent years, reflecting an increased scope of accountability and shifts in the marketplace. Not all CMOs … Read more

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