People in Advanced Economies Say Their Society Is More Divided Than Before Pandemic [REPORT]
While a median of 34% feel more united, about six-in-ten report that national divisions have worsened since the outbreak began.
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The Addressability and Identity Renaissance
For the customer-obsessed marketer, each dot is like a touchpoint of data — valuable, but only when put together with other points to form the true picture of a consumer. Pointillism combines art and science to create a meaningful work, and so does delivering customer-centric experiences.
The Rise Of Hispanic Products In The U.S. Market
For decades, Hispanic grocers and Hispanic products in mass market grocers have been dominated by food which comes either directly from Latin America or U.S. based companies that try to emulate those of Latin America, like cheeses, spices, and canned goods.
Reaching Elusive Ad-Free Streamers
Reaching ad-free streaming viewers is the latest challenge for marketers with carefully crafted television campaigns.
How Americans Process the News [REPORT]
A shift toward online news consumption, combined with greater political polarization, has altered the media landscape.
Entravision’s Shoboy Show syndicated in Houston and San Diego
Entravision Communications Corporation announced that the Shoboy Show hosted by Edgar “Shoboy” Sotelo is now also being syndicated in San Diego, CA on XRST-FM and in Houston, TX on KLOL-FM.
Full Funnel Thinking
The funnel as a marketing concept celebrated its 100th birthday some time ago. The magnificently named St. Elmo Lewis came up with the acronym AIDA in 1898. He argued that you need different sorts of advertising to capture Attention, stimulate Interest, stoke the flames of Desire, and finally nudge your audience into Action.
Marketing industry launches first-ever global diversity and inclusion census
The first-ever global census of the marketing and advertising industry has now gone live, designed to assess the scale of the diversity challenge facing the profession.
Coca-Cola North America Steps up Spending With Minority-Owned Media Companies
Coca-Cola North America announced plans to nearly double its spending with minority-owned media companies over the next three years.
5 Reasons You Should Stop Using “Acculturation” Right Now
Latinx consumer expert Dr. Ines Poza says if you work in any kind of consumer insight industry, the term “acculturation” is worse than useless – it can waste time and money. Here are her top 5 reasons why. By Dr. Ines Poza / Poza Consulting
Can Consumer Brands Regain Control Over Their Marketing Performance? [INFOGRAPHIC]
As media channels grow more complex, companies can open a view into the data as a first step to owning their marketing destiny.
2020 Social Responsibility [REPORT]
Our purpose as a firm is to help create positive, enduring change in the world. In a year of unprecedented challenges, we came together to deliver on our purpose.
Economic Optimism Drives Brand Values to Record Levels
The world’s most valuable brands have experienced record growth according to the Kantar BrandZTM Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany.
Lazos de Sangre airs on Pasiones
Pasiones has announced the U.S. premiere of Lazos de Sangre (also known as Broken Pieces or Paramparça) one of the most successful Turkish television series to date.
Proud and Present: LGBTQ Audiences and Content Take Center Stage [REPORT]
As the LGBTQ community has grown its footprint, there is no doubt that digital connectivity is perhaps the single most influential factor in the advancement of the LGBTQ community.
2021 Millennial and Gen Z [REPORT]
In a time of crisis, younger generations hold true to their ideals and demand accountability
Radio Dials Up the Audio Experience Post-Pandemic
More people are now looking for the type of immersive and intimate experience that radio has long provided
Increased Interest in Advanced Addressable Direct Mail for Leading Brands [REPORT]
Interpublic Group’s Matterkind and MAGNA revealed ROI to Sender, a new report that lists the best practices for running a direct mail campaign and explores the value of new product developments like Advanced Addressable Direct Mail (AADM).
Where Will Your Agency Be Six Months From Now?
As the post-COVID era becomes a reality, will your agency emerge like a phoenix from the pandemic’s ashes? Or will it struggle its way into 2022, fixated on survival? By Mark Duval – The Duval Partnership
Radio Audiences Continue To Grow
Radio’s weekly reach is now at its highest levels since March 2020, and has grown during each of the past four months. In May 2021, radio’s weekly reach surpassed 122 million weekly listeners, within 2 million of where it was before the lockdown precautions took effect last year.
