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How to Win Agency New Business in 2021

Most of us were happy to turn the page on 2020 and discover what comes next. What that will be is still uncertain, but we know it won’t be a return to our pre-pandemic normal. With that in mind, let’s explore how agencies will win business this year.  By Mark Duval – The Duval Agency

Marketing to Asian Identity, Not Assumptions

America is often described as a “melting pot” of different nationalities, ethnicities, and cultures. Much to the dismay of Teddy Roosevelt (who in a 1916 speech noted “There is no room in this country for hyphenated Americanism”), Americans have perfected naming each ethnic group within our borders distinctly, and those names have evolved.

Wade Davis Shakes Up Univision’s C-Suite In A Major Way

Searchlight III UTD and ForgeLight‘s acquisition of a majority stake of Univision Holdings formally closed. As such, Searchlight, a private investment firm founded by CEO Wade Davis, and associated entity, ForgeLight — an operating and investment company focused on the media and consumer technology sectors — are now the holders of shares in Univision previously held by Madison Dearborn Partners, Providence Equity Partners, TPG, Thomas H. Lee Partners, and Saban Capital Group.  As expected, Davis assumed Univision’s Chief Executive chair from Vince Sadusky.  What wasn’t expected: a major house cleaning in Univision’s C-Suite.  By Adam R Jacobson – Editor-in-Chief, Radio + Television Business Report

Understanding Marketing Mix Modeling [REPORT]

We have seen a continuous change in consumer behavior in these fast-changing times. Yet marketers still have to make the right decisions when it comes to marketing investments in unpredictable situations. In order to make the right decisions, there is a renewed recognition of the importance of accurately and sustainably measuring marketing activities. MMM is an ideal solution that can be used continuously to help your business in these challenging times.

Partnership For Responsible Addressable Media (PRAM)

PRAM is a joint-industry initiative to advance and protect critical functionalities like measurement and attribution for digital media and advertising, while safeguarding privacy and improving the consumer experience.

How Latin American Brands Can Use Research to Scale in U.S. Markets [PODCAST]

Latin American brands often feel overly confident in entering the U.S. market. Having experienced success in their home markets, they look to replicate that brand affinity north of the border, often using the same strategy that won at home. But, that affinity doesn’t always translate into a successful entry, especially when brands fail to realize and plan for the shift from a mostly homogeneous cultural group to a more diverse society composed of varied multicultural backgrounds, cultural influences, and behavioral drivers.

Monica Lozano joins Apple’s Board of Directors

Apple announced that Monica Lozano, president and CEO of College Futures Foundation, has been elected to Apple’s board of directors. Lozano brings with her a broad range of leadership experience in the public and private sectors, as well as a long and storied track record as a champion for equity, opportunity, and representation.

Dick Tobin passes

In 1965, he joined National Airlines as the Director of Planning beginning a career in Economics and Marketing Research. By 1968 he was President and CEO of First Research and later founded Strategy Research Corporation on St. Patrick’s Day in 1971. SRC specialized in the Hispanic Market and forecasting. SRC published biannual comparative economic and population studies for over 30 years. His spirited entrepreneurial drive led him to charter banks, develop auto related businesses and found New Miami Magazine.

Let’s ask a better question: Why doesn’t advertising work (more often)?

Like many (in my LinkedIn feed at least), I listened with frustration about the inclusions and omissions. Now, I could list missed research, make counter arguments, pick apart the research cited, but this all misses the point – the question itself is of limited value. A better question is – Why doesn’t advertising work more often?

sociedAD becomes an independent agency

sociedAD has gone independent from parent company Campbell Ewald! Partners Jorge Moya and Carla Mercado will lead the new Hispanic marketing agency, bringing decades of experience harnessing the power of Hispanic insights to craft effective communications driving growth, innovation, and competitive advantages for clients.

2020: A Year in Review

The year 2020 has tested our patience, faith and strength. It’s been a year filled with many challenges. But despite all the extraordinary circumstances happening around the world, we have succeeded through the tenacity and creativity of the women and men who work at this extraordinary agency.