In today’s times, brands are expected to be more than a logo. Consumers expect them to take action- to show their authentic worth. While many things have changed, the core pillars of brand building have not. In this episode, Managing Director of GfK Marketing Effectiveness, Eric Villain, explains the true need for a healthy brand and what you need to get there. How can brands create meaningful connections with their consumers?
Not all of the migrants hoping to claim asylum in the United States are fleeing Central America’s violence-torn “Northern Triangle” of Guatemala, Honduras and El Salvador, contrary to popular perception.
If you ask a CMO, “Who is your target consumer?” there’s a high probability the answer will be “Millennials or Gen-Zers.” One of the characteristics that distinguish these demographic cohorts is that these are the most multicultural generations we have ever seen in the United States. It is estimated that almost half of all Gen-Zers and 44% of Millennials are from a multicultural background. Together, these two groups represent nearly 42% of the country’s population. By Isaac Mizrahi – Co-President of ALMA Agency
Whether pitching in person or virtually, deciding who will represent your agency determines the outcome of the pitch. By Mark Duval – The Duval Partnership
No marketer would ever question the need for high-quality data, especially as consumers demand increasingly personalized experiences from brands. Despite the need, however, data quality remains a significant obstacle for brands of all sizes, which means many marketers will struggle to establish the relevant connections that consumers are seeking.
Season 1 of “La Reina del Flow,” winner of an International Emmy Award for Best Telenovela, is coming to UniMás on Monday, April 26 at 10 p.m. ET/PT (9 p.m. CT).
The creatives teams were briefed by the Facebook team, who partnered with Círculo Creativo USA, offering their support by sponsoring this year’s competition in the search for the teams that will once more represent the US Hispanic Market at the Cannes Lions International Festival of Creativity.
To promote diversity in their ad campaigns, brands and agencies have to practice what they preach
Mosaic Award winners will be recognized for their unwavering commitment to inclusion and for giving a voice to multicultural communities.
May is Asian-American and Pacific Islanders (AAPI) Heritage Month, and Unanimo Deportes joins in the celebration on all its platforms by taking a close look at the most prominent Latin-American sports personalities of Asian ancestry.
After a historic and challenging year, US consumers have become more reliant than ever on media for entertainment, information, and social connection. The pandemic has accelerated preexisting industry trends and altered entertainment-related behaviors, leading many to wonder which will stick after the crisis and what the implications may be for media and entertainment (M&E) businesses.
With more content at their fingertips and more time to consume it, today’s audiences are everywhere, moving seamlessly between all screens. This fragmentation has made reaching consumers with the right ad at the right time even more challenging. It has also heightened the importance of comprehensive, comparable cross-platform audience measurement that enables media buyers and sellers to understand the performance of campaigns across platforms.
In ‘The 5 habits of highly effective advertisers’, we highlighted that inclusion and diversity is one of the ingredients, or creative devices, used by brands to make their ads both creative and effective.
Univision’s new series “Diseñando Tu Amor” (“Designing Your Love”), produced by Pedro Ortiz de Pinedo (“Cita a Ciegas”) and starring Gala Montes and Juan Diego Covarrubias, premieres on Monday, April 26, at 8 p.m. ET.
Earlier this month, Major League Baseball (MLB) announced it would move its 2021 All-Star Game out of Atlanta in protest of Georgia’s new restrictive voting laws. And MLB wasn’t the only organization to react to the new legislation. Atlanta-based brands Coca-Cola and Delta—both heavy sports sponsors—also came out in opposition.
America is undergoing an extreme makeover, thanks to rapid demographic diversification.
In this exclusive conversation, SBS EVP/Programming Jesus Salas shares how the company’s radio stations gained audience across the COVID-19 pandemic and has kept it, while also giving a preview as to what else SBS has in store for the rest of the year in this episode of the RBR+TVBR InFOCUS Podcast.
Telemundo Deportes, gears up to present the most extensive Olympic coverage ever in Spanish-language media with over 300 hours of programming.
Global consumer confidence soared to record heights in the first quarter of 2021, according to The Conference Board® Global Consumer Confidence Survey, as vaccination campaigns broadened, travel restrictions loosened, and governments and central banks continued to provide economic stimulus.
Latino consumers continue to outpace the general market in technology use. This trend is driven primarily by the youth of this demographic. Nearly six in ten Hispanics are Millennials or younger, and Gen Z is the first majority-minority generation. These generations are digital natives and thrive on the mobile experience, which impacts how they interact with e-commerce, social media, and entertainment.
