Estrella Media announces 2021 IAB NEWFRONT PRESENTATION
Estrella Media presents two spring sales presentations in May – the Estrella Media IAB NewFronts presentation and the Estrella Media Upfront experience.
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CALL FOR ENTRY FOR THE HMC STRATEGIC EXCELLENCE AWARDS
The Hispanic Marketing Council (HMC) announced the call for entry for the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. As Hispanics continue to fuel U.S. cultural and demographic shifts—with the 18-and-under-segment already a multicultural majority—Hispanic strategies and insights are more important than ever.
Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists
As more of the U.S. becomes eligible for vaccinations, consumers and companies are seeing the light at the end of the tunnel. “Vaccine small talk” is infiltrating video conferences, and companies and consumers are beginning to talk and plan for a post-pandemic future. And when we look at who’s most eager to move forward, minority groups are leading the charge.
Creative Spotlight Series: Virgilio Flores of ALMA
This week’s Creative Thought Leader we are putting the spotlight ion is Virgilio Flores – Creative Director of Miami based ALMA. He previously was the Director General Creativo of Leo Burnett Venezuela. Additionally, he was the President of Circulo Creativo of Venezuela and was a professor at Universidad Verde.
AM/FM Radio Is The Soundtrack Of America’s Recovery And Spending Resurgence
The “ready to go” segment soared from 34% in April 2020 to 61% in March 2021. The pessimistic “wait and see” group dropped from 29% in April 2020 to only 9% in March 2021.
A Big National Ad Rep Shift For SBS
SBS has signed an agreement naming Katz Media Group its media representation company. By Adam Jacobson- Editor-in-Chief / Radio + Television Business Report
It’s Time for Brands to Rethink Their Omnichannel Strategies
There is no shortchanging the pandemic’s impact on e-commerce adoption, but after living with COVID-19 for more than a year, it’s critical that brands understand that not all online shopping ends with an electronic purchase. And that’s precisely why omnichannel strategies can’t solely focus on the point of purchase.
Public Transportation Commuters concentrated in Large Metro Areas [REPORT]
The report describes the distribution of public transportation commuters across different transit modes and summarizes key geographic, demographic and historical trends. About 5% of all U.S. workers in 2019 commuted by public transportation.
Nielsen Annual Marketing Report: Era of Adaptation [REPORT]
No one was prepared for what the world has experienced over the past year. For businesses, the need for agility was clear, but uncertainty and disruption left most ill-equipped to know how and where to make adjustments.
Keep Brainstorming—Your Best Ideas Are Still to Come
The common (and mistaken) belief that we generate our best ideas early can actually squash creativity.
Majority of U.S. Marketers Wanted to Resign During the Pandemic Due to Pressure
Sitecore revealed that nearly three in five (59%) of U.S. marketers wanted to quit their jobs at least once in the past year, and 79% found the pandemic to be the most challenging time in the history of their careers.
The rise of brand activism….. Is it impactful? [INFOGRAPH]
Toymaker Hasbro has joined the long list of brands like PepsiCo, P&G, and J&J who have made changes to their logos, product names, or mascots over the past year to address various social issues like racism and gender identity. This report delves into people’s opinions about these brand actions and the impact on buying attitudes. Businesses can leverage this data in their decision-making.
Executives Split Over Timeline of Return to Normal
Fewer executives see near-term return to normal as COVID-19 vaccination strategies take time to ramp up.
Hemisphere Media Group announces acquisition of Pantaya
Hemisphere Media Group, Inc. announced that it has acquired the remaining 75% stake of Pantaya, the leading U.S. Hispanic Subscription Video-on-Demand Service from its joint venture partner, global content leader, Lionsgate. As a result of the transaction, Hemisphere now owns 100% of Pantaya, up from its previous 25% minority stake.
Combate Americas and Univision sign new partnership
Combate Americas, LLC and Univision Communications Inc. announced a new, five-year media rights deal for Hispanic Mixed Martial Arts (MMA) sports franchise.
Expanding the Latino voice in the boardroom
Latinos make up only 3% of board seats while comprising 18.5% of the U.S. population, according to Latino Representation on Fortune 1000 Boards, 2020 edition.
Smartphone Owners highly concerned about Marketers’ use of their Data
This new survey found that there is heightened concern among smartphone owners for whom there is no one-size-fits-all approach when it comes to navigating the use of their data by app developers and content providers.
Will the Shift to Digital Make Qualitative Research More Inclusive? [INSIGHTS & PODCAST]
While Latinos over-index on using certain technologies, such as smartphones and social media, broad adoption of video conferencing apps and other online platforms being used to accommodate the shift from in-person to online qualitative research is not as prevalent.
College Board and NBCUniversal Telemundo Enterprises help Students reach Their College Dreams
The College Board and NBCUniversal Telemundo Enterprises announced last week on Telemundo’s Hoy Día the scholarship recipients of the College Board and Telemundo Academy Triunfadores campaign that guides Spanish-speaking families through the college planning process.
GroupM’s Intelligent Insights reforcasts 2021
Small business growth is driving much of the advertising growth – and skewing towards digital media (Facebook and Google in particular). Additional economic growth driven by stimulus payments and a whiff of general market inflation supports the revisions to the US numbers.
