The ability to measure AM/FM radio’s ability to drive viewership to TV premieres and events is now exceptionally accurate. Nielsen’s “Promo Effect” study uses the 80,000-person Portable People Meter panel. By Pierre Bouvard
Marketing firm Pinta will support Dr. Seuss Enterprises within the Latinx market in the U.S. with a robust program inclusive of advertising, digital, influencer and PR. The expansion within the Latinx market is the latest move by Dr. Seuss Enterprises, as they continue to recognize the significance of reaching these consumers, while furthering its presence on a global scale.
Karina Dobarro, SVP, Managing Director, Multicultural & International Brand Strategy at Horizon Media is being honored this year at the 18th Annual Hispanic Television Summit with the award for Executive Leadership in Hispanic Television and Video. By Joe Schramm, President, Schramm Marketing Group and Producer, Hispanic Television Summit
The Recording Industry Association of America and its members announced a new multimedia campaign recognizing and celebrating Hispanic artists, their music, and the genre’s overall impact on U.S. society and culture.
The legacy award of the annual Hispanic Television Summit is the Award for Outstanding Achievement in Hispanic Television, presented by Broadcasting & Cable and Multichannel News. This year’s recipient is Diego Luna, an actor, director and producer for theater, film, and television. Since 2018, he has starred as drug cartel leader Miguel Angel Felix Gallardo in the wildly popular Netflix hit TV series, Narcos: Mexico. The Mexican born Luna is also known to audiences for his major film roles including that of Cassian Andor in 2016’s Rogue One: A Star Wars Story. By Joe Schramm, President, Schramm Marketing Group and Producer, Hispanic Television Summit
This week most of America is celebrating the beginning of the NFL season… I am still thinking about Superbowl LIV. I attended to witness the Pepsi half time show.. well beyond the JLo/Shakira athleticism and intoxicating performance; I was there to celebrate the culmination of a business decision that took place 2 years before. By Ana Ceppi
To unleash the true power of purpose, it needs to be fully activated and continuously measured
Economic uncertainty, the acceleration of digital commerce, and an October Prime Day will make this holiday season unlike any other.
With Latinos poised to become the largest ethnic minority group in the electorate this November, Telemundo released an in-depth study examining a wide range of political and social views of young Latinos, the driving force behind Hispanic voter growth. In partnership with BuzzFeed News, the report titled “Young Latinos: A Generation of Change” includes a national online survey of registered Latino voters aged 18 to 34 and provides a detailed look at one of the country’s fastest-growing and most dynamic voting groups in this year’s historic election.
Seven best practices for getting the most out of today’s addressable, multi-everything mediascape
Andrés Cantor, Gene Bryan, d expósito & Partners to receive Pioneer in Hispanic TV Awards at Hispanic TV Summit on Sept. 21. The honorees in the first class to receive the Rafael Eli Pioneer in Hispanic TV Award have shared their thoughts about what the award means to them personally, and reflections of the man for whom the award is named. By Joe Schramm, Schramm Marketing Group
It’s a strange time, and we are getting a lot of conflicting signals on the economy’s health. On the one hand, marketing budgets are thawing, some agencies are making a return (of sorts) to the office, and new business is underway. There are signs that we’re moving in the direction of normalcy. By Mark Duval – The Duval Partnership
The long-awaited kiss can be widely seen in outdoor and print advertising as well as in Burger King’s own channels and restaurants around Finland during Helsinki Pride Week.
The National Association of Broadcasters (NAB) announced the launch of new spots recognizing the importance of local radio and TV stations in delivering important news and information to their communities.
In 2019, Bridgeway Community Church created and published this inspiring video about “I am from” written by Juan Delgado. The interesting part, is that if you are from Puerto Rico love fills your heart and a tear comes to your eye. Now, with that said imaging this video created for every Spanish speaking country of the Americas. That’s how complex we are as Hispanics in the USA, It is 2020 and it resonates and there is a lesson for marketers and ad agencies. HIRE AN EXPERT.
It is only 60 days until the election, and the first absentee ballots are going out today. The tension is only going to continue to build over the next two months; amplification is the operative word. And life, and our data, bring into clear relief our polar world—Red, Blue; Good, Bad; Rich, Poor; Black, White. We are divided as a nation. Perhaps our only unity is in our agreement of disunity. What did Thomas Paine say? —”these are the times that try (our) souls…”
Sometimes when you finish writing an article, you may struggle a bit to find a catchy headline. You look for something that could immediately break through the clutter, maybe something with a sense of humor, sometimes a breaking news approach. However, that’s not the case for this article. Sorry, but this time I went with a direct headline. Why? Because I believe it is crucial to address this topic in a very straightforward manner. By Isaac Mizrahi – Co-President of ALMA
Carla Santiago has been appointed General Manager of Edelman Miami effective September 1st.
The mood of the country has changed — and brands must respond in kind
Allow me to state the obvious: 2020 has been – and continues to be – messy for many retailers and those who support them. In addition to worrying about the fundamental health and safety of our employees, families and loved ones, the pandemic has tested our abilities to adjust, adapt, reimagine… and survive in real time. On-premise businesses have become highly creative in how they sell, what they sell and to whom they sell.
