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The CMO Survey: The transformation of marketing [REPORTS]

The 26th edition of The CMO Survey explores how marketing activities, spending, jobs, and performance have been affected by the COVID-19 pandemic, as well as increased political and social upheaval over the course of the past year.

Three Common and Enormous Mistakes Companies Make with Customer Experience (CX) Programs

Many companies have embraced the concept of customer experience (CX), but relatively few organizations have achieved mature, self-sustaining CX programs that enable enterprise-wide customer-centric culture and significantly improve customer satisfaction, loyalty, and advocacy. As with any business discipline, there is plenty of devil in the details to get CX right, but I am often surprised by the big ways companies undermine their CX outcomes from the start.

The Infinite Dial 2021 [REPORT]

The Infinite Dial 2021 marks a significant year for the study, as the media measurement was done almost entirely during a time of quarantine or some level of restriction due to Covid-19.

The Digital Advertising Boom of 2020

Every year, the RAB-Borrell Digital Benchmark report catalogues the health of digital marketing in the U.S. radio industry. Every year, the results are interesting  ̶  but none, I would venture, can compete with 2020.

Tackling Issues of Race and Classism in Puerto Rico

In keeping with its commitment to highlight and amplify unheard or marginalized voices, this Thursday, March 18, at 10 p.m. ET and again on Sunday, March 21, at 8 p.m. ET Hemisphere Media Group’s WAPA Televisión and WAPA América will air “Sombras de Una Verdad” (Shadows of a Truth) a documentary that aims to cast light on the silent but pervasive issue of racism in Puerto Rico.

MEDALLA Light Beer brings sounds of the Coqui to the USA

Medalla Light announced the launch of its “The Sound of Home” campaign in select markets in the northwestern United States. For the campaign, Medalla Light captured the unique song of the coqui, a tiny and emblematic amphibian, native to the Caribbean island.

H&S names Veronica Rodriguez Chief Brand Officer

H&S, a full-service marketing communications companies, announced the promotion of Veronica Rodriguez to Chief Brand Officer, reporting to Elizabeth Harrison, co-founder and Chief Executive Officer.

CMC rebrands as Hispanic Marketing Council

Today’s marketing landscape is seeing a racial awakening from companies, but consumers are demanding equality and proper representation coupled with culturally literate, responsible practices from marketers. With Hispanics fueling U.S. culture shifts and population growth, the Culture Marketing Council: The Voice of Hispanic Marketing is sharpening its focus, re-invigorating its advocacy for Hispanic marketing, and rebranding as the Hispanic Marketing Council (HMC). At a time when intentional approaches via segment marketing have never been more critical, the HMC continues to be the only organization devoted to promoting the critical role of Hispanic marketing, media and specialist firms in today’s marketplace.

The Opportunity for Influencer Marketing within Retail Media Networks

As new headwinds and market conditions present themselves, marketers across the retail landscape often can be found reshaping growth strategies. Last year — the year that shall not be named — was a case study in on-the-fly strategizing thanks to how the pandemic upended elaborate plans and mainstay messaging. While becoming the largest news story in decades, it also forced most marketers to reassess priorities and reconsider how their brands and products fit into such strange and new consumer lifestyles.

Spanish Broadcasting System signs multi-year agreement with Nielsen Audio

Nielsen announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services. This multi-year renewal includes a continuation of their audio audience measurement licenses across all five PPM markets and the diary market of Puerto Rico. This also includes AIRE Radio Network, a national radio platform that creates, distributes, and markets, Spanish language radio programming.  Additionally, Nielsen Scarborough and the nationwide dataset are included.  

Thoughts on Strategy

What is strategy? Strategy is Future Competitive Advantage.  By Rishad Tobaccowala

M&A Report 2021 [REPORT]

As the world locked down and masked up, M&A endured. Bain’s third annual Global M&A Report details how companies are using mergers and acquisitions to grow

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