ANA launches In-House Awards Program Competition
The ANA announced it is launching a new awards program honoring in-house marketing teams to recognize and celebrate the impact their work has on their companies and brands.
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All 30 MLB Teams Playing on Opening Day – 15 Games on One Day
“During the late 19th and 20th centuries, baseball was the most widely played sport in the United States, earning the title ‘America’s pastime’… The story of baseball and the story of our nation are intertwined.”
Liu rejoins ALMA as Executive Creative Director
ALMA headquartered in Miami, announces it has hired Christian Liu as its newest Executive Creative Director. Liu, who was previously serving as a Creative Director at mcgarrybowen in Chicago, is returning to alma for a second time, after joining the agency at the start of his career in 2005.
Estrella Media launches TV Station in San Francisco Bay Area
Estrella Media announced that it is launching EstrellaTV in the San Francisco Bay Area on full power television station KEMO TV, channel 50.
Why Marketing Emails Don’t Generate Agency New Business
Do you know the difference between a marketing email and a new business email? Or when you should use one versus the other? If you aren’t certain, you’re not the only one! by Mark Duval / The Duval Partnership
The Growing Diversity of Black America [REPORT]
The Black population of the United States is diverse. Its members have varied histories in the nation – many are descendants of enslaved people, while others are recently arrived immigrants.
Pay (for) Attention
Forgive me but today I’m going to start by reverting to examples from my past life in agencies. Remember paying a premium to be on a right-hand page within a magazine? Or to be first in the first break in the heavily promoted new TV drama? Or to be the last ad shown before the movie starts in the cinema? By Brian Jacobs / The COG
For CMOs, The Path For Growth Is Towards The Multicultural Youth
If you ask a CMO, “Who is your target consumer?” there’s a high probability the answer will be “Millennials or Gen-Zers.” By Isaac Mizrahi – Co-President of ALMA Agency
This is why I became the President for Círculo Creativo
What else can you do when you’ve been working from home for a year with 2 kids under 13 doing online classes, a toddler, a pandemic puppy and you’re about to publish a kids’ book? Take on the Círculo Creativo. By Flor Leibaschoff – Director – Brand Creative – LERMA
The Nielsen Total Audience Report: Advertising Across Today’s Media [REPORT]
In this edition of the Nielsen Total Audience Report: Advertising Across Today’s Media, we cast a new eye on advertising. We asked consumers: Where are you spending your time and how are you spending your money?
As Consumer Optimism Rises, So Will Brand Engagement
Many U.S. consumers began expressing an eagerness to start spending again late last year, and now it seems as though brands and advertisers are starting to catch up.
Content Marketing Moves to the Core
Not Content with the Status Quo
Companies Face a New Era of Scrutiny on Political Activity
Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity.
Tackling Consumer and Voter Trust Head On: It Starts with Marketing
American distrust of the government has been rising since 1958
Shattering Stereotypes: How Today’s Women Over 50 are Redefining What’s Possible On-screen, at Work, and at Home [REPORT]
Women over 50 are more active, more ambitious and more influential than ever. They run companies, march for human rights and work daily to advance their communities, their families and their bottom lines. The 50-plus woman is successfully redefining these years as her new prime time, but a search for herself on-screen betrays her near-invisibility.
Comcast Commits to investing $1B to reach 50M Low-Income Americans with tools and resources to succeed in Digital World
Comcast announced it would invest $1 billion over the next 10 years to help further close the digital divide and give even more low-income Americans the tools and resources they need to succeed in an increasingly digital world.
Homeownership in the United States: 2005 to 2019
The U.S. Census Bureau released a new report that examines trends in homeownership over the last 15 years.
Estrella Media launches Boxeo Estrella TV
Estrella Media is bringing boxing back to its EstrellaTV network’s Friday night lineup with the monthly “Boxeo EstrellaTV” launching Friday night at 10 p.m. ET/9 p.m. CT.
The Covid-19 Pandemic, a Crisis with a Woman’s Face
A strange and different March is ending, which finishes a year of being mired in a global pandemic. At the same time, we will say goodbye to Women’s History Month in the U.S., in the midst of a scenario quite complicated for women. By: Francheska M. León de la Parra, Marketing Director of Thema America
BELatina Merges with BrandStar
BELatina, a Latina digital platform and an expanded social footprint for the English-dominant, ambicultural Latina, has merged with BrandStar, a solutions-driven content producer, offering a broad range of services, among them strategic marketing, advertising, digital strategies, sales, and production.
