s members of Generation Z (born 1996 to 2012) grow up and start to spend, consumer-packaged-goods (CPG) companies and retailers need to recognize that they are more than just a younger version of millennials (born 1980 to 1995). They are coming into adulthood with a distinct sensibility. That is one of the conclusions in our latest research report, The new age of the consumer.
NGL Collective has announced a strategic partnership with Data Management Platform, INFINIA, to offer advertisers greater one-to-one brand connections with the digitally-connected U.S. Latinx audience.
The coronavirus outbreak has significantly harmed the finances of U.S. Hispanics. As the nation’s economy contracted at a record rate in recent months, the group’s unemployment rate rose sharply, particularly among Hispanic women, and remains higher among Hispanic workers than U.S. workers overall.
Why connecting data is the key to building exceptional and engaging moments
Programmatic advertising has become a key element in most digital ad budgets for its scale and efficiency in targeting and placing digital advertising. As a result, more brands are bringing the management of programmatic in-house. This shift is changing the role that brands and agencies play in this arena and the structure of how they are managed.
US states are pulling various levers to address rising drug prices. An analysis of public databases and interviews with experts show us the areas under focus, the stakeholders that could be affected, and what strategies they should consider.
Almost every leader wants to make more time for strategic thinking. In one survey of 10,000 senior leaders, 97% of them said that being strategic was the leadership behavior most important to their organization’s success.
No longer shareholder-centric, today’s true CEO exceptionalism calls for leaders who are nimble and innovative—visionaries who model trust and empathy and embrace creative tension in the face of an ever-changing business landscape.
New analysis from Kantar reveals that the road to brand growth is nuanced, and brands should do more than just focusing on salience. by Nigel Hollis
Two-thirds of parents in the U.S. say parenting is harder today than it was 20 years ago, with many citing technologies – like social media or smartphones – as a reason
The issue has bubbled up recently in both, Hispanic Agencies and clients and HispanicAd is only too happy to address it. The term “LatinX” is used as a self-identifier by only around 2% of the total U.S. Hispanic population. So, 98% of the Hispanic population self-identifies as Latino, Latina and/or Hispanic. So why is the term being used in advertising and marketing conversations as a term to categorize or represent all US Hispanics instead of “Hispanic” or “Latino”? By Marcelo Salup – Principal at CEO Analytics, LLC – Increasing customer retention & revenues through advanced statistics & algorithms
COVID-19 is amplifying 12 trends that have been disrupting consumer goods for the last decade. Leaders will adopt a new model for ‘where to play’ and ‘how to win’ that gets their evergreen brands on the right side of the trends and helps their small brands scale up more quickly. Together these changes will fuel the next generation of industry growth.
Those who rely on social media for news are less likely to get the facts right about the coronavirus and politics and more likely to hear some unproven claims
Tony Hernandez founder of the Immigrant Archive Project (IAP) and Daniel Godoy resume the storytelling of Immigrants in the USA.
When we published our ThinkNow Latinx Report in November 2019, many were shocked by the stunning reality that 98% of Latinos do not identify with the term “Latinx” and prefer to identify as “Hispanic,” leaving only 2% of the burgeoning Hispanic consumer base preferring this ethnic label. Of that 2%, 100% speak English only.
Many student groups are changing their names to use “Latinx” instead of “Latino” and “Latina.”
Hispanic Americans face plenty of challenges as it is. The last thing we need are English-speaking progressives ‘wokesplaining’ how to speak Spanish.
While some have embraced Latinx, there has been push back from Latinos in the U.S.
y now, most people who have attended a wealthy college — or those who tuned into the Democratic presidential debates — have likely heard or seen the word “Latinx.” The anglicized Spanish term is the latest attempt of gender activists to impose their perverse ideology on the rest of the culture — and on Spanish speakers in particular.
NBCUniversal Telemundo Enterprises announced a realignment of its leadership team, following the recent appointment of Beau Ferrari as Chairman, NBCUniversal Telemundo Enterprises. The newly aligned executive team, which is effective immediately, will be responsible for driving the company’s growth strategy with a renewed focus on innovation and multiplatform entertainment, news and sports content.
