Client Heads are Front-Line Troops for Agency Transformation — But They Need Better Support
Client Heads endure the daily combat of client-agency relationships. They get no glory for their efforts or sacrifices. They suffer the consequences of scope of work increases, fee reductions, inadequate resources and relationship threats. They hold the line and try to keep things from getting worse. They’re on their own. This is not right — agency transformations depend on Client Head successes in battle. Client Heads are receiving inadequate support from their leaders.
Given consumers’ budding on-demand lifestyles, it’s not surprising that podcasts have become the darlings of the audio realm—for consumers, content creators, and now, advertisers. This is good news for everyone, but as the podcast landscape broadens, content creators and advertisers will be increasingly tasked with ensuring that their programs and messages align with who’s listening. And when we look at audience trends, creators and advertisers should be focused on where the growth i
Designing great customer experiences is getting easier with the rise of predictive analytics.
Univision premieres the international hit “La Hija del Embajador” (The Ambassador’s daughter), an all-new series that tells the epic love story of Nare (Neslihan Atagül) and Sancar, (Engin Akyürek), a romance that will conquer the audience’s heart as it is put through test by time and unexpected twists.
Consumers are paying more attention than ever to how companies navigate social and racial justice issues and reward brands that align with their values. Getting it right, though, can be a daunting task, even for experienced brand managers. By Roy Eduardo Kokoyachuk- ThinkNow
NBCUniversal announced that its 42 NBC/Telemundo stations and seven regional sports networks are officially moving to 100 percent impressions-based buying for all local advertising campaigns as of April 1, 2021.
The right CDO can help firms reap the benefits of data-informed decision-making. Here’s what your data chief should do for your organization.
A year into the pandemic, one thing hasn’t changed for office workers: remote work. Working from home isn’t just a “phase” but a way of life now; and many love it. It’s become the new norm, even for those with reservations. However, while work from home is an undeniable part of the future, it requires empathy from companies — and a reworking to how businesses operate structurally.
Lowe’s announced their partnership to create exclusive food- and home improvement-focused content for Hispanic audiences, primarily through Hogar de HGTV, for Spanish-language audiences.
Tu-Night con Omar Chaparro is closing in on its season two finale with two weeks of original episodes and Latin star power guest on episodes airing February 22 until the season finale on March 4.
Unanimo Deportes has taken an inclusive approach to celebrating Black History Month this February, including stories that are often not heard, about Afro-Latino athletes and their unique experiences in being black and Latino
Today’s multicultural teens and parents ages 25-49 have little tolerance for being disrespected by brands. According to a recent study by the Cultural Marketing Council: The Voice of Hispanic Marketing (CMC), more than half of people ages 13 to 49 have quit a culturally illiterate brand, saying it offended them or disrespected their values—that number skyrockets to 72 percent among Black female parents ages 25 to 49. Thirty percent of teens and adults who have already quit a brand also said advertising adjacent to offending content was the reason for a brand break-up. By Nancy Tellet, CMC Research Chair, Culture Marketing Council: The Voice of Hispanic Council
Spanish Broadcasting System, Inc. announced the completion of its recapitalization and the closing of its previously announced offering of $310 million in aggregate principal amount of its senior secured notes due 2026.
