Harnessing the Power of the Loyalty Economy
As the internet matures, influencers are building content that consumers can’t live without — and that’s creating opportunities for brands
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4A’s Challenges Nielsen to Maintain Separate National In-Home and Out-of-Home TV Viewership
The 4A’s announced that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*. This stream will be used in calculating ratings and inventory pricing at the start of the 2020-21 broadcast television season – and will also affect C3 and C7 ratings. This decision will negatively impact both agencies and marketers and their ability to distinguish data streams to support pricing, analysis and audience understanding.
COVID-19 outlook on the US media & entertainment industry [REPORT]
There are four key strategic issues that media and entertainment organizations should consider, to recover from the crisis while laying the foundations for a thriving future.
Consumer Perceptions About Facebook Ad Boycott, Where Those Dollars Are Going and Political Ad Bans [PODCAST]
eMarketer principal analysts Debra Aho Williamson and Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss consumer perceptions of the Facebook ad boycott and where dollars are being redirected. They then talk about how much is too much to pay for streaming TV, advertising expectations for H2 2020 and why WhatsApp Business has grown tenfold in a year.
How risky is your industry? Industry risk when operating during the COVID-19 pandemic Economics
With businesses reopening in parts of the United States post lockdown, it’s important to understand the health and safety risks involved as employees go back to work. We take a data-driven approach to understand the risks for 20 industries.
COVID-19 and gender equality: Countering the regressive effects
What is good for gender equality is good for the economy and society as well. The COVID-19 pandemic puts that truth into stark relief and raises critically important choices.
Telemundo announces 3rd Season of “LA REINA DEL SUR”
Following the May reveal of its 2020-21 season lineup and as part of NBCUniversal’s “30 Rock: A One-Time Special” Upfront event airing tonight at 8pm ET/PT on NBC, Telemundo announced international superstar Kate del Castillo (Bad Boys for Life, The 33, Ingobernable, Weeds, All About Nina) will reprise her role as Teresa Mendoza in a third season of “La Reina del Sur.”
CNN Audio expands podcast portfolio with ‘El Chapo: Two Faces of a Capo’
CNN Audio expands CNN en Español’s podcast portfolio with the launch of “El Chapo: Two Faces of a Capo.” Narrated by journalist and CNN en Español anchor Fernando del Rincón, the six-episode podcast series follows the trial of Joaquin Guzman Loera, publicly known by his drug cartel alias “El Chapo,” and his reputation as a ruthless drug trafficker.
Diego Luna to receive Award for Outstanding Achievement in Hispanic Television at 18th Annual Hispanic Television Summit
Diego Luna, the Mexican actor, director, and producer for film and television will be the 2020 recipient of the prestigious Award for Outstanding Achievement in Hispanic Television presented by Future PLC’s Broadcasting + Cable and Multichannel News magazines during the Hispanic Television Summi
NBCUniversal Telemundo Enterprises signs landmark deal with Club Depotivo de Guadalajara
Telemundo Deportes announced it is adding the exclusive U.S. media rights to Liga MX’s Club Deportivo Chivas de Guadalajara to NBCUniversal Telemundo Enterprises’ world-class sports content portfolio starting with the 2020 Apertura tournament set to kickoff later this month.
Advertising In the Time of COVID-19
The COVID-19 pandemic has transformed many aspects of consumers’ lives and brought numerous sectors of the world economy to a halt. During this chaotic and stressful time, marketers are desperately searching for paths to stability. TV advertising, for instance, continues to be an important way for brands to connect with consumers. Drawing on the company’s Ad Intelligence service, COVID-19 Barometer and Creative Guardrails studies, Kantar has found that the TV advertising landscape is changing for both consumers and brands.
Innovating in the Digital Era: The Evolving Role of Digital Media on New Product Launches
Digital has transformed the way we work, live and buy.
U.S. Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact [REPORT]
According to the fourth annual IAB Podcast Advertising Revenue Report prepared by PwC, U.S. podcast advertising revenue is expected to grow 14.7% in 2020, despite the pandemic. As growth continues, U.S. podcast advertising revenue is nearing the $1 billion mark.
Automotive’s new reality: Fewer trips, fewer miles, fewer cars? [PODCAST]
KPMG Automotive Leader Gary Silberg discusses new analysis from KPMG’s automotive team suggesting changes in commuting and shopping—more remote work and online shopping—could reduce total vehicle miles traveled (VMT) by as much as 270 billion miles.
ANA Masters Conference Goes Virtual
The Association of National Advertisers announced today that the 2020 Masters of Marketing Conference, originally scheduled to be held October 21-23 at Rosen Shingle Creek in Orlando, FL, will be a virtual, online-only event this year. The theme of the conference is “Force for Good. Force for Growth.”
Census boasts 62% National Response rate, but there lies the problem
The 2020 Census is dependent on gathering Census data. This alone is a major impediment to be able to gather information from minority households that do not have Internet access in many states. They boast that they have a 62% national response rate.
Inclusive Marketing – More Valuable Than Ever
The business world would be a simpler place if doing good always led to doing well. It’s not that they’re necessarily at odds most of the time, it’s just that being the best corporate citizen doesn’t always shore up the bottom line. Sometimes, however, they really are the same thing – the trick is recognizing such opportunities when they appear. Inclusive marketing is one of them. By Ozzie Godinez – CEO of PACO Collective
Chung as Chief Revenue Officer for Entravision’s International Digital Business
Chung as Chief Revenue Officer for Entravision’s International Digital Business
Highlighting Ideas that Work – Award Winning Campaigns Fueled by Planning and Cultural Insights
Cultural Insights and Planning are the bridge between complex consumer data and creative in any successful campaign. This CAPE Award webinar spotlights two successful campaigns that have resonated with their target audiences and delivered for their clients because they were rooted in insights and backed by solid planning.
Hispanics have accounted for more than half of total U.S. population growth since 2010
Hispanics made up more than half of total U.S. population growth from 2010 to 2019Hispanics have played a significant role in driving U.S. population growth over the past decade, though the group is not growing as quickly as it once did. From 2010 to 2019, the U.S. population increased by 18.9 million, and Hispanics accounted for more than half (52%) of this growth, according to a Pew Research Center analysis of new U.S. Census Bureau population estimates, the last before 2020 census figures are released.
