Advertisers Pick Their Spots for Streaming TV Carefully
A major upside is emerging for brands as services grow and consumers start to max out their subscriptions
Article placement: Top News
Hispanicize Hosts Dr. Fauci at Upcoming Event About Covid-19 Vaccine
Dr. Anthony Fauci, top U.S. infectious disease expert, delivers the keynote address during a special edition of Hispanicize this Friday (12 to 3 PM Eastern / 9 AM to 12 PM Pacific). Called “It Depends On You” or “De Ti Depende” in Spanish, the free online event features celebrities, influencers, community leaders and frontline workers who’ll discuss the importance of the Covid-19 vaccine for Hispanic communities. By Court Stroud – Founder & Managing Director – The Cledor Group
Thriving in an AI World [REPORT]
In this year’s Thriving in an AI World, it’s been incredibly fascinating to see that business leaders are confident in AI’s ability to help solve major industry problems, including the challenges brought on by COVID-19, including helping with vaccine developmentand distribution(life sciences and healthcare respondents), detecting fraud (financial services), and improving bureaucratic efficiency (government).
On-demand: The Intersectional Afro-Latina Experience {WEBCAST]
The Culture Marketing Council presented their “The Intersectional Afro-Latina Experience”.
Linguistics and Identity: Why Translation Without Transcreation Falls Short [PODCAST]
Linguistic anthropology dives into how people use language to create culture, enact different identities, tell stories, and create relationships. But language is continuously changing.
Inclusion in the Recording Studio? [REPORT]
The purpose of the investigation is to provide an updated understanding of how the music industry fares with regard to gender and race/ethnicity across artists, songwriters, and producers of popular music. Additionally, we continue to examine major Grammy® nominations for inclusion.
Competition Is Heating Up in the Streamed Audio Space
Thanks to the ubiquity of smartphones and digital streaming apps, music and audio are becoming something we access, rather than something we own.
Not All Rating Points are Created Equal
Buying radio is easy. You establish a cost per point and see which stations will meet it. Then, you buy those stations. You get the points you want for the budget you want. SIMPLE. By Charlie Sislen
CVS Health selects ALMA as Hispanic AOR
CVS Health has selected Miami based ALMA as their Hispanic agency of record.
BEING INCLUSIVE OR CANCELING OUR CULTURE? WHY BRANDS, COMPANIES AND MEDIA SHOULD CAUTION USING “LATINX”
The debate around “LatinX” as a label among all people of Latin American descent rages on stronger than ever and I’ve realized that most brands, companies and the media don’t even bother to notice. By Henry Cadena – Cultural Strategist | Brand Connector | Researcher
The Turd on the Table
Most successful companies and individuals defeat themselves. This comes from some combination of hubris, incestuous thinking and improperly aligned incentives.
EstrellaTV to premiere new season of Tengo Talento, Mucho Talento
In celebration of International Woman’s Day, EstrellaTV announced the return of its long-running talent competition series Tengo Talento, Mucho Talento, premiering on Monday, March 29 at 8 PM ET/7 PM CT.
Creative Spotlight Series: Paco Olavarrieta – d expósito & Partners
To begin our new series titled “Creative Spotlight Series”, we have chosen Paco Olavarrieta – Chief Creative Officer of New York based d expósito & Partners. We will continue to highlight our great creative executives in this series, asking them key questions about the business. Enjoy.
Agency New Business Takeaways from the Latest SoDA Report
The Society of Digital Agencies (SoDA) recently published its “2020/21 Agency Performance & Outlook Study.” It covers a broad range of topics, including hiring plans, managing project budgets, operational concerns, and finance team challenges, which I will not address here. Instead, I am cherry-picking some takeaways from the report specific to agency new business and profitability to share, along with some observations. By Mark Duval – The Duval Partnership
New Guidance on Brand Guidelines
Why gaining a stronger grip on brand identity may actually involve letting go
Network hubs cease to be influential in the presence of low levels of advertising [REPORT]
Attempts to find central “influencers,” “opinion leaders,” “hubs,” “optimal seeds,” or other important people who can hasten or slow diffusion or social contagion has long been a major research question in network science.
Competition Is Heating Up in the Streamed Audio Space
The audio streaming competitive landscape has seen a lot of players try to enter the space, but so far only a few have established scale.
Univision appoints Beatriz Pedrosa-Guanche SVP Corporate Communications
Univision announced the appointment of Beatriz Pedrosa-Guanche as Senior Vice President, Corporate Communications based in Miami.
Claudine Waite joins MediaVillage as AdvancingDiversity.org Head of Partner Development
MediaVillage founder Jack Myers continues to build his AdvancingDiversity.org team with the announcement of Claudine Waite as Head of Partner Development at the B2B marketing, diversity and education company.
What’s Really Holding Women Back?
As scholars of gender inequality in the workplace, we are routinely asked by companies to investigate why they are having trouble retaining women and promoting them to senior ranks. It’s a pervasive problem. Women made remarkable progress accessing positions of power and authority in the 1970s and 1980s, but that progress slowed considerably in the 1990s and has stalled completely in this century.
