The Importance of Multicultural Sampling [PODCAST]
Multicultural consumers comprise about 40% of the U.S. population and are important to brands searching for growth outside of saturated markets. Essential to penetrating this consumer group is understanding the nuances of it. Sample providers fulfilling census-representative sample requests or requests for multicultural sample, in general, must build out their panels to include multicultural perspectives from a broad spectrum of respondents across ethnicity, gender, income levels, and other factors. This ensures they obtain functional insights into the diversity of attitudes, interests, and lifestyles that define this multifaceted consumer.
Brands continue to bring some or all creative production in-house for many compelling reasons, foremost among them is the need to pivot quickly in response to unexpected circumstances. And there’s no better example of that than the coronavirus pandemic
Creative quality is the most efficient route to brand impact. So why is creative testing often excluded from brand tracking? Especially during COVID-19?
Círculo Creativo USA announced today that Flor Leibaschoff has been elected as its new President for the 2021-22 term.
For the US Hispanic Market, Miami based ALMA and New York based d exposito & Partners were honored in several categories.
Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent. The shifts come as COVID-19 forces millions of people to spend more time at home and less time commuting, a key driver of the shift.
The COVID-19 crisis had a quick impact on advertisers’ media budgets. Those in sectors such as travel and cinema, where consumer spending plummeted, slashed budgets. Those in other sectors, such as consumer packaged goods (CPG), digital retail, and healthcare, rushed to increase and redirect their budgets, hoping to gain market share as consumers flocked online—though some then pulled back, unable to keep up with consumer demand.
With all the racial unrest this year, the advertising industry has caught the wave of Diversity, Equity and Inclusion. 
NUMATEC, a newly-formed holding company focused on media and Martech ventures across the globe.
INFUSION announced that Leticia Juárez has rejoined the agency as Partner, EVP of Strategy & Marketing leading their largest account, Charter Communications.
America is undergoing a process of social transformation. As a nation, this is impacting corporate America, the advertising and marketing industry and is encouraging dialogue of equity and inclusion regarding ethnic sectors. A recent initiative launched last week has prompted the Culture Marketing Council (CMC), the voice of Hispanic marketing to comment.
I am not very encourage when writing this article for HispanicAd, to see efforts to help Minority Broadcasters and Consumers that are not inclusive of at least the majority of the groups that encompass the Multicultural Marketing Bucket. By Gene Bryan / CEO – HispanicAd
The COVID pandemic, as it has with nearly every other business around the world, has completely upended the way we perceive the limitations on ways business can be conducted, and the way marketers can interact with their audiences. The use of virtual sales channels and other digital transformation strategies have undergone remarkable acceleration.
Meredith Corporation announced the launch of its first Spanish-language Alexa Skill, Mi Afirmación del Día, from its Health brand.
A Latino-led management group headed by Fuse Media CEO Miguel “Mike” Roggero has acquired a majority, controlling interest in Fuse Media. 
Aprende Institute is launching in the United States. Aprende Institute’s expert-led online courses are designed for Spanish-speaking students looking to take their passions and career ambitions to new heights.
