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Response Data is Rewriting the Way Radio is Sold and Bought

As the old saying goes, “If you do what you’ve always done, you’ll get what you’ve always gotten.” This is especially true in radio selling and buying, where a reliance on expensive ratings data and audience demos leads to buys made on the description of an audience rather than the actions of an audience.

85% of Consumers will shop in Physical Stores for Holiday Gifts

A recent survey conducted by ENGINE Insights, the research and analytics division of ENGINE, reports that 85% of consumers plan to shop in physical stores for their holiday gifts. However, they are still expressing concerns about COVID-19. 72% of shoppers plan to go to retail stores during less busy days and times this year to limit their potential exposure to COVID-19.

How COVID Has Changed The Channels Of Engagement

A new Chief Marketing Officer (CMO) Council report, which was produced in partnership with Precisely, has been released. The report is titled, How Covid Has Changed The Channels Of Engagement.

New Independent Directors Named to Univision Board

The independent directors consist of four leading U.S. Hispanic business leaders who collectively possess a deep understanding of Univision’s U.S. Spanish-speaking audiences and the communities the company serves, backed by substantial financial and operational expertise across a variety of sectors.

Standing out from the crowd How media and entertainment companies can use M&A to secure the content, customers and capabilities they need to differentiate

Every couple of decades, major market transitions reshape how people consume content, from talkies in the late 1920s to broadcast TV in the ’50s, from cable TV in the late 1970s to onscreen video in the ’90s. But the disruption caused by technology companies entering the media and entertainment space in the last few decades is triggering transformations like never before.

Univision exits partnership with El Rey Network

Univision Communications, Inc. announced that it has exited its minority position in El Rey Network (“El Rey”), the English-language entertainment cable network and production studio created by Mexican-American filmmaker Robert Rodriguez and FactoryMade Ventures.

Digging a Hundred Shallow Holes

In business as in war, the surest way to lose a battle is to send your troops marching in multiple directions. Military leaders know that battles are won by concentrating their forces on a clear objective.

What type of creativity makes advertising effective?

In this video made for EffWeek, Paul Feldwick lays out the argument behind his upcoming book, Why Does the Pedlar Sing? When it comes to creativity, Feldwick asserts, advertising has lost its way. Rather than seeking to be popular with a broad audience, he suggests that all too often advertising is created to win the approbation of those dishing out advertising awards.  By Nigel Hollis

FITZ Games taps Casanova as Hispanic AOR

FITZ Games, located in Laguna Beach, CA, creates games focused on celebrating diversity and building community through comedy. The company has launched such games as “The Queer Agenda,” “The Chosen OneT” “Bi-Partysan,” and most recently, “Alice Cooper Horror Box.”  Casanova’s initial assignment is to support “¡Dios Mio!,” the first US Latino card game.

Jorge Hidalgo named President & GM of WAPA-TV in Puerto Rico

Hemisphere Media Group, Inc. announced that effective December 31, 2020, Javier Maynulet is stepping down  as President and General Manager of WAPA Televisión in Puerto. The company has named Jorge Hidalgo President and General Manager.

When nothing is normal: Managing in extreme uncertainty

In normal times organizations face numerous uncertainties of varying consequence. Managers deal with challenges by relying on established structures and processes. These are designed to reduce uncertainty and support calculated bets to manage the residual risks. In a serious crisis, however, uncertainty can reach extreme levels, and the normal way of working becomes overstrained. At such times traditional management operating models rarely prove adequate, and organizations with inadequate processes can quickly find themselves facing existential threats.

Strong retail sales growth ‘points to the resiliency of consumers’

Retail sales have largely recovered from the pandemic heading into the holiday season but the growing number of coronavirus cases remains a threat and additional federal stimulus could help keep the economy on track, National Retail Federation Chief Economist Jack Kleinhenz said.

TECH Congress has failed to pass Big Tech legislation in 4 years leading up to the next election

  • Four years ago, Facebook CEO Mark Zuckerberg called it “a pretty crazy idea” that fake news on Facebook could have influenced the election that handed Donald Trump the presidency.
  • Today, the idea that social media can influence political events is far less debatable. In the years since 2016, independent researchers and a bipartisan Senate committee have found that Russian actors purposefully spread disinformation on social media to meddle in U.S. elections.

As Ad Spending Picks Up, Brands Need to Balance Awareness and Activation Strategies

There’s never a good time to reduce ad spend, but the challenges and uncertainties brought on by the COVID-19 pandemic were too great for most brands to ignore, driving widespread advertising cutbacks across channels and markets. The pause in spend likely had an adverse effect on brand awareness for many companies, which means that now is the time to get back in the game—but with a strategic, well-balanced approach.

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